San Francisco — Facebook is developing an audio chat product that resembles a popular young app club house, According to two people familiar with this issue, social networks are looking to expand into new forms of communication.

Clubhouse, social networking appIs a hot topic by gathering in audio chat rooms to discuss different topics. Facebook CEO Mark Zuckerberg was interested in voice communication formats and appeared in the Clubhouse app on Sunday to talk about augmented reality and virtual reality.

Facebook Executives have ordered employees to make similar products, according to people who are not allowed to speak publicly. The product is in the early stages of development and the project codename is subject to change, they said.

“We’ve been connecting people through audio and video technology for many years, and we’re always looking for new ways to improve people’s experiences,” said Facebook spokeswoman Emily Haskel.

Clubhouse officials declined to comment.

Facebook has a history of entering new technologies and chasing a variety of media that attract users. Especially if those users are young.Purchased by Mr. Zuckerberg Photo sharing site Instagram, WhatsApp for messaging app And Virtual reality company Oculus When everything was a small startup.

Facebook is also known in Silicon Valley for its willingness to clone its competitors. Copy 2016 Instagram It’s one of the highlights of rival Snapchat, Stories, “says users to share temporary videos and photos. Last year, Instagram premiered. reel, Video products like TikTok. When the video conferencing service Zoom became popular last year, Facebook quickly created Rooms, a group video chat service.And this year, Facebook Competitive products to substack, Popular newsletter service.

Facebook is working on experimental app development Through the new product experiment teamThe team has worked on podcast apps, travel apps, music apps and more.

The clubhouse, founded last year by entrepreneurs Paul Davison and Rohan Seth, Gaining traction among the Silicon Valley elite As a private invitation-only iPhone app. The app is “beta”. In other words, it’s still in testing before it’s widely released.

After signing up for the clubhouse, users can create rooms dedicated to different topics. Instead of video and text, Clubhouse’s preferred medium is voice chat. Room sizes range from intimate to those that thousands of people listen to and participate in. In some cases, it acts like a hybrid of CB radio and a party line in the 1980s.

The clubhouse prospered in a pandemic as people sought ways to connect with each other in isolation. The app is at the top of the Apple App Store rankings in countries such as Germany, Italy, Japan and Turkey. At a recent internal meeting, Davison and Seth said Clubhouse has 2 million users each week.

Dozens of celebrities, from Drake and Tiffany Haddish to co-founders of Jared Leto and Instagram, have appeared in the app, participated in various discussions, and used the service to promote their projects.

The investor noticed. According to the Pitchbook, Clubhouse raised $ 100 million in January, reaching a valuation of $ 1 billion. Last year’s valuation was $ 100 million. Its investors include venture capital firm Andreessen Horowitz and more than 180 companies. The company said..

Others are trying to compete with the clubhouse. Twitter is testing A product called space, It provides a similar audio chat function.

International interest in clubhouses is also increasing. on Monday, App blocked in China After that, the people there gathered from Taiwan, Hong Kong, etc. to share their thoughts on various topics, from political to everyday.

Tech giants have begun to appear in clubhouses from time to time. last month, World’s wealthiest Elon Musk agrees Two Silicon Valley technicians, Sriram Krishnan and Aarthi Ramamurthy, will be interviewed at the Clubhouse. Sriram Krishnan and Aarthi Ramamurthy host a nightly talk show with an app called “Good Time.” This was flooded with interest and Clubhouse struggled to maintain service.

On Sunday, the moderator of “Good Time” Interview with Facebook executives When a surprise guest appears: Mr. Zuckerberg. Before returning to his family, he briefly talked about the future of augmented reality and virtual reality and Facebook’s plans.

Facebook is said to be developing a product that competes with clubhouse

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