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NEW YORK, May 28 ― A new report based on data from social network Pinterest reveals the most attractive destinations for a wedding, according to pinners. Morocco takes first place, followed by Greece and France.
Does France still have the reputation of being the country of love and romance? The answer to that appears to be yes, according to the latest report put together by credit comparison company Money.co.uk. The report compiled Pinterest data and reveals the list of the most popular destinations for users. And, while ceremonies have been postponed due to the pandemic, brides and grooms-to-be or wannabes are still planning and dreaming. Many have created boards, to pin their favorite wedding destinations. The report has tallied them by destination and made a top 20.
An ambiance of lanterns and jewel tones is popular with Morocco in top spot. Next comes Greece, with its pretty cliffside villages. Then it’s France that climbs to the third step of the podium, probably largely thanks to Paris, with its enduring status as a city of romance. More beachy destinations such as Mexico, Bali and Fiji, also figure, landing respectively in 5th, 6th and 10th position.
Top wedding destinations
9. New Zealand
Meanwhile, when looking at states in the USA, California is on top with its varied landscapes and iconic cities.
Harry Potter is a top-trending theme
Fun fact: in the same report, users’ top themes are ranked. And perhaps surprisingly, a Harry Potter theme comes first, followed closely by “vintage.” In third place, is “earthy wedding,” with visions of ceremonies held in the midst of nature. ― ETX Studio
The World’s Most Popular Wedding Destinations, According To Pinterest
Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.
A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.
Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:
1. Morocco, with 1,001 dedicated Pinterest boards.
2. Greece, with 1,000 dedicated Pinterest boards.
3. France, with 999 dedicated Pinterest boards.
4. Italy, with 998 dedicated Pinterest boards.
5. Mexico, with 997 dedicated Pinterest boards.
6. Bali, with 996 dedicated Pinterest boards.
7. Ireland, with 990 dedicated Pinterest boards.
8. Australia, with 984 dedicated Pinterest boards.
9. New Zealand, with 981 dedicated Pinterest boards.
10. Fiji, with 979 dedicated Pinterest boards.
11. Canada, with 978 dedicated Pinterest boards.
12. England, with 977 dedicated Pinterest boards.
13. Ibiza, Spain, with 975 dedicated Pinterest boards.
14. Scotland, with 972 dedicated Pinterest boards.
15. Thailand, with 960 dedicated Pinterest boards.
16. Spain, with 956 dedicated Pinterest boards.
17. Portugal, with 889 dedicated Pinterest boards.
18. USA, with 821 dedicated Pinterest boards.
19. The Bahamas, with 732 dedicated Pinterest boards.
20. Wales, with 725 dedicated Pinterest boards.
Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:
1. California, with 1,003 dedicated Pinterest boards.
2. Colorado, with 1,000 dedicated Pinterest boards.
3. Florida, with 1,000 dedicated Pinterest boards.
4. Hawaii, with 1,000 dedicated Pinterest boards.
5. Virginia, with 998 dedicated Pinterest boards.
6. New York, with 997 dedicated Pinterest boards.
7. Texas, with 996 dedicated Pinterest boards.
8. Georgia, with 994 dedicated Pinterest boards.
9. Washington, with 993 dedicated Pinterest boards.
10. Arizona, with 988 dedicated Pinterest boards.
11. Maine, with 985 dedicated Pinterest boards.
12. Oregon, with 981 dedicated Pinterest boards.
13. Utah, with 978 dedicated Pinterest boards.
14. Montana, 977 dedicated Pinterest boards.
15. Maryland, with 976 dedicated Pinterest boards.
16. Ohio, with 973 dedicated Pinterest boards.
17. Tennessee, with 968 dedicated Pinterest boards.
18. Minnesota, with 949 dedicated Pinterest boards.
19. North Carolina, with 943 dedicated Pinterest boards.
20. Michigan, with 938 dedicated Pinterest boards.
To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.
If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.
All details and policies mentioned were accurate as of press time.
Pinterest launches ‘You might just surprise yourself’ campaign
Pinterest has partnered with creative agency, Droga5 to launch its latest campaign ‘You might just surprise yourself’, exploring how the platform can expand people’s interests in ways they never saw coming.
To kick things off, Pinterest has released a TV ad in the UK, managed by agency Media Hub. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast, and provocative social ads.
Directed by Yann Demange, the campaign’s hero film ‘Discovery’ – filmed in Mexico City and Los Angeles – takes the audience on a fast-paced journey of exploration focusing on one woman’s discovery before branching out into an unbroken, energetic thread of other characters’ experiences.
A series of 15 films take this premise further, exploring the surprising leaps and ways people can expand their interests. These include a home chef discovering the fusion of burgers and sushi and a teenager trying his hand at flame nail art.
To expand the campaign across all media channels, high-impact mural out-of-home installations have been commissioned in London, New York, Chicago, and LA, along with high-impact media placements and unique brand partnerships to reintroduce the brand and spark inspiration in new ways.
Pinterest has formed its first ever partnership with CRWNMAG, a hair and lifestyle culture magazine for Black women and NTWRK, a mobile-first video shopping platform that seamlessly blends entertainment and commerce.
“People need a place to dream, to explore and to visualize their future. Pinterest is the open invitation to try something you’d never thought you’d try. Our campaign demonstrates that Pinterest is a place where you can find a never-ending array of surprises – a place where the more you explore, the more you discover,” said Director of Marketing for Europe at Pinterest, Louise Richardson. “We want to bring people the inspiration to create a life they love and often that means inspiring you to try something new and giving you the confidence to try more, whether you succeed and it’s beautiful or you fail and it’s hilarious.”
Why Is Pinterest (PINS) Down 5.1% Since Last Earnings Report?
It has been about a month since the last earnings report for Pinterest (PINS). Shares have lost about 5.1% in that time frame, underperforming the S&P 500.
Will the recent negative trend continue leading up to its next earnings release, or is Pinterest due for a breakout? Before we dive into how investors and analysts have reacted as of late, let’s take a quick look at its most recent earnings report in order to get a better handle on the important drivers.
Pinterest’s Q1 Earnings Beat, Revenues Increase Y/Y
Pinterest reported first-quarter 2021 non-GAAP earnings of 11 cents per share, which beat the Zacks Consensus Estimate by 57.1%. The company reported non-GAAP loss of 10 cents per share in the year-ago period.
Revenues surged 78.3% year over year to $485 million and beat the Zacks Consensus Estimate by 3.7%.
Revenues from the United States increased 64.6% year over year to $390 million. Meanwhile, international revenues soared 171.4% year over year to $95 million.
User Base & Advertising Business Details
Monthly active users (MAUs) increased 30% from the prior-year quarter to 478 million globally. Users who began engaging in Pinterest continued to have high levels of engagement amid coronavirus-induced social distancing norms in the reported quarter.
Prior trends, including higher growth in international users and from users under 25 years old, continued in the quarter.
While United States MAUs increased 9% to 98 million, International MAUs grew 37% from the year-ago quarter to 380 million.
Global average revenue per user (ARPU) increased 35.1% from a year ago to $1.04 driven by an increase in advertising demand on the platform.
While ARPU in the United States increased 50% year over year to $3.99, International ARPU jumped 91% to 26 cents.
In the first quarter, Pinterest helped advertisers of all sizes and objectives to create demand and drive sales. Revenues from mid-sized and smaller marketers contributed nearly 50% to total revenues, and attributed conversions on the platform nearly doubled year over year. This was driven by demand for Pinterest’s performance ad products like conversion optimization ads and shopping ads.
Moreover, revenues from retailers with sales objectives comprised more than 20% of total revenues at first quarter-end. Such sales objectives include catalog ad revenues from retailers, and revenues from ads that are optimized for add-to-cart as well as checkout objectives from retailers.
Key Q1 Developments
In first-quarter 2021, Pinterest improved the feature set for Story Pins and began distributing them more broadly. Story Pins support up to 20 pages of content, include a variety of creative editing tools and feature templates for ingredients or instructions so that creators can bring their ideas to life in many ways.
Markedly, the number of Pinners engaging with shopping surfaces on Pinterest grew more than 200% in the 12 months ended Mar 31, 2021 and at the end of first quarter, product searches grew more than 20x year over year.
Starting March, merchants are able to upload, organize, and promote products from multiple feeds within a single business account. This functionality is particularly useful for international merchants and other advertisers who sell different products to different markets.
Additionally, Pinterest’s platform integration went live to Shopify merchants in all its monetizable markets, thereby enabling such merchants to automatically place a Pinterest tag, upload a catalog, receive organic distribution, and launch traffic, conversion, and dynamic retargeting campaigns through Shopify. This is helping small merchants to build their presence on the Pinterest platform.
In the first quarter, to further help merchants, the company partnered with Automattic’s WooCommerce to automate the deployment of its conversion tag and upload of a merchant’s catalog to Pinterest.
Pinterest’s first-quarter 2021 total expenses increased 21.6% year over year to $508.1 million, which include $80 million of share-based compensation following its April 2019 IPO.
For the reported quarter, research and development expenses increased 17.9% from the prior-year period to $171.7 million. Sales and marketing expenses increased 11.4% year over year to $130.3 million due to higher headcount growth.
General and administrative expenses jumped 29.5% year over year to $72.6 million due to higher charitable giving.
Adjusted EBITDA (17.3% of total revenues) was $84 million for first-quarter 2021 versus adjusted EBITDA loss of $53 million in the year-ago quarter.
Non-GAAP costs and expenses grew 21.1% year over year to $407.9 million, attributable to headcount growth.
Loss from operations was $21.6 million, narrower than the loss of $141.1 million in the year-ago quarter.
The company ended Mar 31, 2021 with cash, cash equivalents and marketable securities of $2.03 billion compared with $1.76 billion in the previous quarter.
Net cash provided by operating activities as of Mar 31, 2021 was $271 million, reflecting an improvement from $57 million in the year-ago period.
Given uncertainties related to the ongoing COVID-19 pandemic and the rapidly shifting macro economic conditions, the company did not provide its guidance for 2021 revenues and adjusted EBITDA.
For the second quarter, Pinterest expects revenues to grow 105% year over year. Global MAUs are expected to grow in mid teens and U.S. MAUs are likely to be flat on a year-over-year percentage basis.
How Have Estimates Been Moving Since Then?
It turns out, estimates review have trended upward during the past month. The consensus estimate has shifted 21.43% due to these changes.
At this time, Pinterest has a strong Growth Score of A, though it is lagging a lot on the Momentum Score front with a D. Charting a somewhat similar path, the stock was allocated a grade of F on the value side, putting it in the lowest quintile for this investment strategy.
Overall, the stock has an aggregate VGM Score of D. If you aren’t focused on one strategy, this score is the one you should be interested in.
Estimates have been trending upward for the stock, and the magnitude of these revisions looks promising. It comes with little surprise Pinterest has a Zacks Rank #2 (Buy). We expect an above average return from the stock in the next few months.
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