Connect with us

TIKTOK

Meet Victoria Paris: TikTok’s Designated It-Girl

Published

on

CR Fashion Book may earn money from the products featured on this page.

“When I saw what it could be, I did not give a fuck about a single dollar.” Victoria Paris is not your average paper-chasing influencer. Having already gained over one million devoted followers in a record smashing period of time, the satirically self-titled “only girl in NYC” is changing the way that content is being created. But how does she do it?

As soon as word got out that posting on TikTok can be a viable career path, over-saturation arrived in a swift wave of copycats and wannabes. Repetitive topics and cookie-cutter formulas fought to reach a coveted spot in the algorithm, few actually making it on the app’s “for you” page. Victoria Paris lives on everyone’s TikTok feeds, constantly favored by the platform’s technology — which is not by accident.

Despite the speedy consumption of her life, social media was never Victoria Paris’ career path of choice. A former member of the finance world, Victoria was always encouraged by her peers to give influencing a shot. To which she would reply, “I’m not gonna put my life on a camera for somebody to watch, that sounds so extra and attention-y.” So when she decided to approach TikTok, the goal was not becoming famous, but rather promoting her Depop business and leveraging a marketing firm position.

Yet from a young age, Victoria Paris invariably stood out. Her mother would always say, “Victoria, you’re funky. One thing that people can’t take away from you is that you’re funky.” And when bringing her personality to social media, Victoria harnessed her funkiness and turned it into a trademark. Vibe, style, and clever wit.

Advertisement
free widgets for website

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Along with curating her brand’s unique and unfiltered content, Victoria Paris developed an entire strategy to outsmart the system. “You have to saturate the algorithm,” Victoria told CR. I get as many views as the Sway Boys who are five times my size just by putting out 20 videos a day.”

See also  TikTok star accused of killing wife, her companion in high-rise shooting - FOX 5 San Diego

Testing out assorted topics and seeing what receives views, along with aggressive consistency appears to be her secret recipe. Victoria would make a note of “reliable content,” basically the information that led to viral videos, while posting five new “test groups” in order to expand her content bank. Anything that didn’t get traction? She quickly removed the videos in order to build credibility on her page. It’s a numbers game.

*insert TikTok here*

“I think that any initiative can be real and authentic, but also well done,” Victoria told CR. “You can tell your whole life story in the most thoughtfully worded way, or just a ramble, you know?” Victoria Paris’ data-centric approach does not impact the realness of her content. It simply heightens it. Nothing that Victoria creates is manufactured; it is refined. And not in a rehearsed or scripted manner, but strategically her own. This exact cocktail of clinical and creative intentions is what has made Victoria Paris so loved and successful.

Advertisement
free widgets for website

“There are no eras or people I look up to, except for my mom.”

A million followers later, Victoria Paris is a brand, topping the social media charts in fashion, fitness, and lifestyle simultaneously. It-girl status. Her style is being replicated by young women in NYC and beyond, even selling out a small business’ entire inventory of skirts just hours after she posted a video about them. But where does she get her fashion inspiration?

“There are no eras or people I look up to, except for my mom,” shared Victoria. “I’m not attached to any article of clothing unless it’s my mom’s or my dad’s. I’m sentimental.” Well, there you have it. Victoria gets her style from the family tree, perhaps explaining the originality and unfiltered fashion that TikTok can’t get enough of.

victoria paris
Victoria Paris posing in her signature city, New York

Victoria Paris

Advertisement
free widgets for website

Victoria Paris’ favorite sector of the clothing industry is something she actually believes is quite underdeveloped in comparison to its surrounding categories — athleisure. “If you go to the gym in anything but black, that’s obscured and crazy,” stated Victoria. “So not enough growth in the athletic fashion world for me.” Perhaps her next venture is an athletic brand that bottles up her signature eccentricity. No doubt it would sell.

Her loyal fans, nicknamed “Victorians,” always have her back. Why? She has theirs. “You owe your supporters a response,” believes Victoria. “Always.” As opposed to the un-engaged comment sections of her peers on TikTok, part of Victoria’s brand is full immersion within her followers’ conversations. “For two months straight, I would get comment-banned every day for responding to about 250 comments per hour,” she shared.

“I have no doubt that where I go, people will follow.”

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Of course, her speedy popularity and market-worthy formula has caught the attention of most influencers’ goal: talent agencies. But Victoria Paris is hesitant to be managed. “I’m a free agent,” she affirmatively told CR. “I won’t touch anything until I’m certain that it’s the best thing for me.” A very savvy choice for the influencer, especially considering her fervent success being sans-management. Why would Victoria halt her current system if a solo setup has gotten her this far?

Advertisement
free widgets for website

Plus, Victoria Paris does not like being told how to create her content. “Agencies always tell me, ‘you can’t leave New York, this is your brand.’ Not that I want to, I never want to leave New York, but it’s the same way that my making 20 to 30 videos is my brand,” expressed Victoria. “It’s not though, it’s me. It’s not New York. It’s not the quantity of videos. I have no doubt that where I go, people will follow.” Which is certainly true. People can’t seem to stop following her these days.

“It needs to be conversation culture. Not cancel culture.”

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Nevertheless, not all of her attention is positive. Victoria Paris, like most influential people, receives lots of hatred. In response to increasing negativity, Victoria addresses the toxic social media culture as a whole. “It needs to be conversation culture. Not cancel culture,” believes Victoria. “But I will not discredit that there are some irredeemable things.” While there are certain lines to be drawn, social media should be an active discussion of important issues. Fashion and lifestyle are no exception.

“I think to really encapsulate what I’m trying to do, just in my mind, is to do more good than bad.”

Advertisement
free widgets for website

“I think to really encapsulate what I’m trying to do, just in my mind, is to do more good than bad. And that’s always going to be cumulative,” Victoria shared with CR. “So I’ll never know what I’ve done until I’m done with it or I’m fucking dead, you know?”

Inspired by her finance industry beginnings and her mom’s impact on her life, Victoria is passionate about improving women’s financial literacy. “I want to talk more about this side of things, the reality of being able to do this yourself as a female,” shared Victoria. Women are “ill-equipped with the tools they need to succeed.” Victoria plans to change this. “Financial freedom, financial literacy. It all comes back to that,” she told CR while discussing her motivation. Female-run industries are not where they need to be in comparison to their male counterparts, even in social media.

Victoria Paris is just at the tip of the iceberg of her wide future. Planning to give back to causes she is passionate about, turn her social media into a lucrative business, and “get a mortgage,” Victoria has a multi-faceted breadth ahead. It only took her a couple months to reach a million followers and put her name on the map. Imagine what Victoria Paris will be in just a few years? We’ll certainly be watching.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

Read More

Advertisement
free widgets for website
Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.

TIKTOK

TikTok Expands Creator Tipping and Video Gifts, Providing More Monetization and Marketing Options

Published

on

By

tiktok-expands-creator-tipping-and-video-gifts,-providing-more-monetization-and-marketing-options

TikTok continues to expand its creator monetization tools with the addition of video tipping and virtual gifts for regular uploads, in addition to live-streams in the app.

To be clear, live tipping and digital gifts have been available for selected live-stream creators via its Creator Next program since last year. This new expansion brings the same functionality to regular TikTok videos, which will add another way for users to generate direct income from their TikTok videos.

TikTok Creator Next

As you can see in these screenshots, shared by social media expert Matt Navarra (via Dan Schenker), to be eligible for the new Creator Next program, users will need to have at least 1,000 followers, and will need to have generated more than 1,000 video views in the previous 30 days.

Though TikTok does note that these requirements vary by region – TechCrunch has reported that creators need to have at least 100k followers to qualify in some cases.

As explained by TikTok:

Advertisement
free widgets for website

The new Tips feature allows people to directly show gratitude to creators for their content, much like recognizing exceptional service or giving a standing ovation. As is standard for tipping in person, with Tips creators will receive 100% of the tip value.”

Tip payments will be processed by Stripe, with creators required to sign up to manage their earnings in the app.

“With Video Gifts, also available today, creators can now collect Diamonds not only by going LIVE but also by posting videos. This also gives people an all-new way to interact and engage with content they love.”

TikTok live gifts

That will provide expanded capacity to generate real money from posting, without having to go live, which will open new doors to many TikTok creators.

See also  TikTok starts flirting with NFTs | TechCrunch

In addition to this, TikTok’s also lowering the threshold for those who can list their profiles in its Creator Marketplace brand collaboration platform, which enables businesses to find TikTok influencers to partner with on in-app campaigns.

Advertisement
free widgets for website

TikTok Creator marketplace

Up till now, creators have required 100k followers to qualify for these listings, but now, TikTok is reducing that number to 10k, which will further expand available opportunities for both users and brands.

That could make it much easier to find relevant creators to partner with, in a lot more niches, which will add more considerations into your TikTok posting and engagement process.

As noted, these are the latest in TikTok’s broader efforts to provide comparable monetization opportunities, in order to keep its top stars posting to the platform, as opposed to drifting off to YouTube or Instagram instead, which have more established monetization systems.

The advantage that other apps have in this respect is that longer videos can include pre-roll and mid-roll ads, facilitating direct monetization, which TikTok can’t utilize given the shorter nature of its clips. As such, it needs to look to alternate funding methods, which will also include eCommerce listings, with direct product displays now the primary source of income for the Chinese version of the app.

The platform’s continued growth facilitates even more opportunities in this respect, with more brands looking to tap into the various opportunities of the platform, and partner with creators to maximize their presence.

Advertisement
free widgets for website

How popular, and valuable, direct tipping and gifting can be is more variable, as some dedicated fan bases will pay, while others will see no reason to donate for what they can already access for free.

See also  Controversial new TikTok trend sees women list themselves like used cars | indy100

But even so, it adds more opportunity, and the lower thresholds for monetization will see many more opportunities across the board in the app.

Continue Reading

INSTAGRAM

Shorter Videos Are In Demand. Here’s How Different Social Media Platforms Are Reacting.

Published

on

By

shorter-videos-are-in-demand-here’s-how-different-social-media-platforms-are-reacting.

Opinions expressed by Entrepreneur contributors are their own.

With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand.

The average length for most, if not all, business videos is only six minutes long. And that number is set to decrease as consumers look for shorter videos.

With that in mind, why are short videos in demand? What platforms are implementing short-form videos the best? And most importantly, how can they benefit your business?

TikTok – Changing consumerism, one video at a time

Where shorter videos are concerned, TikTok has always led the industry. What started as a merger with Musical.ly quickly became one of the world’s most powerful social media platforms. And what made it so famous? The same concept that made Vine viral short videos.

Advertisement
free widgets for website

TikTok has over 1 billion active users, twice as many as Snapchat and Pinterest. For reference, Twitter only has 397 million users. With such a massive user-base, the only thing keeping the platform alive are the 15-second-long videos.

But why are short videos so popular? Simple – people don’t have time on their hands. When they open apps like TikTok and Instagram, they’re more likely to spend time watching shorter videos.  And businesses are already catching up.

The impact of Instagram Reels

With the invention of Stories by Snapchat, other platforms like Instagram caught up on short videos. Instagram Reels presents adults and young users with a more straightforward way to tell others about their day. It employs quick photos and videos that are only available for 24 hours instead of being permanently posted. Now engagement is encouraged, especially after Instagram included the “Swipe” option. This has allowed e-commerce sites to both advertise their products and make instant messaging easier.

See also  TikTok star accused of killing wife, her companion in high-rise shooting - FOX 5 San Diego

Youtube has joined the bandwagon

While YouTube is more or less a platform for long-form videos, its recent update offers shorter vertical videos. Known as YouTube Shorts, the feature allows creators to engage with their audience in under 60 seconds.

But YouTube has another trick up its sleeve, and this one is mainly towards advertisers. It is “YouTube TrueView” and is the primary advertising technology for YouTube. Through this, advertisers can promote long or short videos, with some being skippable after five seconds.

Advertisement
free widgets for website

However, since most people are unlikely to click on longer ads, YouTube now offers 6-second non-skippable ads. The clickthrough rate for shorter 15 and 30-second ads is around 70%, a whopping number for any business.

It’s time to say goodbye to IGTV

With Instagram’s IGTV coming off as less captivating than its Reels and video posts, it has decided to remove IGTV. Instead, it has a separate section for videos. These videos will appear on a person’s profile and can be viewed from the Instagram app.

The change they made here is that videos posted to the Instagram feed can be up to 60 minutes long. The exact reason for doing this is not confirmed. But it seems like Instagram wants a seamless platform where short and long videos co-exist.

This makes long videos more accessible to users using the Instagram app. And it helps promote video tutorials that people typically do not consume on social media apps.

Another significant change is that Instagram videos that are longer can be monetized, a feature not available on Reels. This significantly shifts the focus towards creators who don’t sell a service and want to gain cash through Instagram.

Advertisement
free widgets for website

Does this mean long-form videos are out of the picture?

With short-form videos becoming more popular among consumers, will long-form videos die out? While it’s highly recommended for any business to create videos as short as possible, the answer isn’t that black and white.

See also  Manila Bulletin holds Grandparents' Day Tiktok challenge

While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty. Shorter videos will get more engagement and show up on new users’ feeds. But longer videos will be the backbone of your business.

Of course, that depends on what service you’re offering. Ecommerce companies will want to direct their attention towards short-form videos and ads. However, long-form videos are better suited for when you want to go in-depth about product details. That is, of course, only after you’ve grabbed the user’s attention with a short-form video.

Companies that offer webinars will benefit from longer videos. And so will companies that post interviews. However, promos and how-to videos should remain under a minute or two, depending on how long the tutorial needs to be.

Essentially, ask yourself two questions:

Advertisement
free widgets for website
  • First, can the video content be summarized in a short-form video?
  • Do you want to merely catch the attention of the consumer or develop brand loyalty?

The correct formula is neither short nor long, but a mix of both.

What this all means for an entrepreneur

Short-form videos hold substantial market value, especially for new businesses. Take the example of the Dollar Shave Club. What started as a viral video on YouTube grew to become a behemoth of a brand.

And that’s not where the examples end. There are countless success stories like this one that prove the value of short videos.

Short videos have a higher clickthrough rate, and for entrepreneurs, that’s all you need. Short videos are of particular interest to people with ecommerce businesses. For example, 84% of people say they are more compelled to buy a product by watching a video. And the statistics keep on showing a friendlier short-video market.

See also  TikTok starts flirting with NFTs | TechCrunch

There is no doubt that short-form videos are gradually creeping up the graph. And while long-form videos are great for information and brand loyalty, shorter videos are better for PR.

This begs one last question: Are videos beneficial for you? The answer is – yes!

Advertisement
free widgets for website
Continue Reading

TIKTOK

How to Make a TikTok Video: Beginners Start Here

Published

on

By

how-to-make-a-tiktok-video:-beginners-start-here
Let’s face it, TikTok is the moment.

And with 1 billion monthly active users, it’s time to join the action and get your brand out there to a wider audience!

Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

How to create a TikTok account

First things first, you’ll need to create a TikTok account.

Advertisement
free widgets for website

There are different ways to sign up for one: you can use your phone number, email address or social media account. Here’s how to do it using your phone number.

1. Download TikTok from Google Play or the App Store.

2. Open the TikTok App on your iPhone or Android.

3. Click the “Me” or “Profile” icon at the bottom-right of your screen.

profile icon on TikTok

4. Choose a method to sign up (we’re choosing “use phone or email”)

Advertisement
free widgets for website

sign up for TikTok using phone or email

5. Enter your birth date and phone number (make sure this is accurate because it’s how you’ll retrieve passwords and confirm your account).

enter birthday when signing up on TikTok

6. Enter the 6-digit code sent to that phone number (see, told ya!)

7. You did it! Celebrate by scrolling TikTok for too many hours.

How to make a TikTok video

Here’s how to get started on your very first TikTok video. Luckily for you, it’s way easier than learning this TikTok Shuffle dance.

1. Hit the + sign at the bottom of your screen.

Advertisement
free widgets for website

2. You can upload photos and videos from your phone’s library or make a video directly using the TikTok camera.

See also  Manila Bulletin holds Grandparents' Day Tiktok challenge

3. If recording directly, hit the Record button at the bottom of the screen. Hit it again when you’re done recording. The default video mode is “Quick” which is for 15 second videos but you can switch it to “Camera” for more editing options and longer videos (15s, 60s and 3 mins), or “Templates” to create a specific style of video.

record button on the bottom of TikTok screen

4. Tap the check mark when you’re done shooting all your footage.

tap checkmark after shooting footage

5. Make any edits or changes on the post page. All your edits are on the right sidebar of the screen. Also, add music or sounds by hitting “Add sound” at the top of the screen.

add sound on TikTok

6. Post that video and share it everywhere! Make sure to include a description with some hashtags so it finds its way to your audience.

Advertisement
free widgets for website

post video on TikTok with description

How to make a TikTok with multiple videos

Instead of taking one long video, why not capture shorter videos and edit them together to make your TikTok video? Here’s how to do that (and you don’t need a film degree).

1. Hit that “+” sign to start your video

2. You can either shoot multiple videos directly by hitting that record button after each clip, building up your video with different shots. Or, you can hit the “Upload” button next to the record button and add multiple videos and photos you have stored on your phone.

3. Select all your media and tap Next.

4. You can now sync sound across your videos and make adjustments (or try “Auto sync” which will do the syncing up for you.)

Advertisement
free widgets for website

sync sound on TikTok

automatically sync clips

5. Hit Next when done. You’ll be brought to a preview screen where you can further add sounds, more effects, text, and stickers.

See also  TikTok star Namy Menang aka UwU Girl passes away - Pep.ph

hit next and add suggested sounds

6. Tap Next when you’re done editing your video and proceed to the Post screen.

7. Remember to throw in a description and some hashtags and bingo-bango-bongo you’re the Steven Spielberg of TikTok!

5 things to know before creating your first TikTok

TikTok style is less polished than other types of video

Don’t worry about being too precious with your videos. On TikTok, videos are meant to be candid, and natural—and they should show off your personality. Things like perfect edits, smooth transitions or flawless lighting shouldn’t get in the way of your idea and your own charisma.

Sure, there are lots of editing options, effects and filters to choose from (what the heck is the difference between B3 and G4 filters anyways?) but the real star is you —or, at least all 6 of these friends belting out Lady Gaga for the #caughtinabadromance challenge at this bachelorette. If that’s not candid, I don’t know what is.

Advertisement
free widgets for website
@ariellehartford

That finger stole the show! 😂😂😂 #bachelorettetrip #gatlinburg #caughtinabadromamce

♬ original sound – Arielle Hartford

You don’t have to dance

Good news! You don’t have to spend 2 hours trying to perfect the LaLisa dance tutorial to make sure your video stands out (unless you want to, then no judgment over here!).

There are so many different ways to engage your followers that don’t involve you popping and locking in your living room in front of a ring light (but again, no judgement if you do, except maybe from your pet and their adorable judging eyes).

You also don’t have to attempt whatever this is.

Advertisement
free widgets for website
@sdavidrodriguez

♬ Grab Da Wall & Rock Da Boat – 504 Boyz & Weebie

Hashtags can help more people see your post

It’s no secret a good hashtag can go a long way on TikTok. Strategic use of hashtags will help people find your videos who don’t already follow you, and maybe even see it on their For You Page (FYP).

Find the best hashtags to grow your views and help get your content recognized by the algorithm. You worked so hard on it, might as well show it off to as many people as possible.

The right song can go a long way

Attaching a trending song to your video or audio from a popular TikTok video can help it get seen by more people. This app has a big music following (lots of new songs are intentionally promoted through the app to help them climb the music charts) so lassoing your video to one of these shooting stars is only going to help you get on more FYP and in front of new audiences.

@suzyjonesmusic

♬ original sound – Suzy Jones

Advertisement
free widgets for website

Your greatest asset is you

Don’t overthink it, just come up with a simple idea and let your personality shine through. The sense of intimacy and community that TikTok brings is why people love this app—it feels personal.

Even if you’re doing a TikTok challenge or trend that’s popular, the thing that will make you stand out is your unique take on it. It’s not about gimmicks but about putting your best self out there. Nothing should feel too staged or self-aware (that’s cringe territory). Pretend your audience are your good friends and approach it with that energy!

@janikon_No, I can’t re-record this, I’m laughing too hard #fyp♬ original sound – Stu (he/him)

Continue Reading

Trending