Connect with us

INSTAGRAM

TikTok, Instagram Or Clubhouse: Which Is Most Worth Your Time?

Published

on

Social Media Expert & Founder of Snack Toronto

Close up of young woman having coffee and reading news on mobile phone in the early morning before work

Getty

One major thing that happened as a result of the pandemic was that many brands dramatically increased their spending on social media ads. This, paired with a captive audience of users who were forced to stay home all day with nothing but the internet to keep them occupied, allowed new social media networks to successfully break into the mainstream for the first time in over a decade, the last one being Instagram in 2010

Last year, TikTok caught a massive break and filled in a gap created by uncertainty and fear about the future. It was easy to zone out on TikTok for a few hours or spend time learning a new dance or trend. We also saw the launch of the invitation-only platform Clubhouse. By keeping it exclusive, this audio-based platform generated huge buzz and now has more than 10 million weekly active users.

The big question I think you should be asking yourself now is, “Where do I invest my time, energy and marketing dollars?” Here’s a simple breakdown of which platforms you should be using for what.

Advertisement
free widgets for website

Instagram

Although incredibly oversaturated with content, users and ads, I’ve found that this space is still working the best for brands. Large percentages of people with higher incomes use Instagram, and the Shop feature, paired with Instagram ads, makes it very easy to move an Instagram follower to a purchase.

While your current marketing strategy might be 80% Instagram-focused, I recommend scaling this back a bit to 40%-65%. Keep it fresh, keep it interesting and keep it active, but know that you’re not likely to gain 10,000 followers overnight anymore. There’s too much competition in this space now. Keep your content light and not too sales-heavy (leave that for your ad strategy), and try to be as authentic and real as possible. Post behind-the-scenes photos and videos, and talk about your vision, your members and your bad ideas. Try to unpolish this space a bit to make it more appealing.

TikTok 

Advertisement
free widgets for website

This is the big winner of 2021 so far. I recommend moving at least 25%-60% of your strategy to this space for a short period of time — just long enough to go viral and rack up a substantial following. This could mean a month, or this could mean half a year. You may be able to easily gain 10,000 followers overnight in this space because it is still so new and not overpopulated. This window is closing quickly, though, so if you want to grow a big audience quickly, do it now. In a previous article, I shared some tips on how to grow your TikTok account fast.

That being said, TikTok has only recently made its Ads Manager globally available, and there are (understandably) things that need to be improved. Wait a little while before sinking significant ad spending here.

Clubhouse

If you are branding yourself as a thought leader for a specific niche, consider being active on Clubhouse. It might mean being a part of a discussion once a day. This could mean 10%-20% of your strategy. Once you’ve contributed enough to other discussions, you can create your own Club, which can position you as a leader for a specific niche. The kinds of discussions you can participate in or lead could be specific to your location, but you also could host Q&As or even give some free advice to entice customers.

If your company is product-based and you are not the face of your brand, this platform likely is not for you.

Advertisement
free widgets for website

So What About The Rest Of The Major Platforms?

Facebook 

Facebook has had a solid run. You can still dump a small amount of your budget into increasing organic Facebook likes each month, but in my view, the platform has become so complicated and unappealing for many brands and users alike. Feel free to keep your pages active — sharing to Facebook from Instagram is a key feature — but I don’t recommend making content specifically for this platform first anymore.

Twitter

I’ve found that Twitter tends to be more about the replies than it is about the content you put out, so I wouldn’t make it a major part of your social media strategy in 2021. I recommend staying active but not focusing heavily on it. Stay up to date on world events (if it’s part of your PR strategy), and engage with other accounts that engage with you.

Advertisement
free widgets for website

YouTube

YouTube is the second-largest search engine (behind Google, of course), but I find it to be cumbersome from a mobile user standpoint. Why can’t you listen to a video without having the app open on your phone screen?

If you have an existing YouTube audience, this is the only reason I would recommend you continue to use it. Otherwise, make the switch to TikTok. 

Snapchat

I don’t know many smaller brands that use Snapchat as part of their normal marketing strategy, but this is an active space to watch if you have the resources to invest in it.

Advertisement
free widgets for website

Final Thoughts

Video is the future. From what I’ve seen, both Facebook and Instagram have been pushing this message. But TikTok beat them to the punch with a better app. Don’t miss this window to grow your TikTok account. Instagram and Clubhouse are the other major platforms where I recommend spending the biggest chunks of your time.


Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?


Read More

Advertisement
free widgets for website
See also  Happy National Dog Day! Check out how athletes' furry friends have taken over social media - ESPN
Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.

INSTAGRAM

LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

Published

on

By

linkedin-makes-its-20-most-popular-linkedin-learning-courses-freely-available-throughout-august

Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

Advertisement
free widgets for website

Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
See also  Can I change my language settings on Instagram?

If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

Continue Reading

INSTAGRAM

Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

Published

on

By

instagram-is-rolling-out-reels-replies,-and-will-be-testing-a-new-feature-which-informs-…

Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

See also  Happy National Dog Day! Check out how athletes' furry friends have taken over social media - ESPN

Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

Advertisement
free widgets for website

Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

Continue Reading

INSTAGRAM

5 apps for scheduling Instagram posts on iPhone and Android

Published

on

By

5-apps-for-scheduling-instagram-posts-on-iphone-and-android-–-mashable

Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

Advertisement
free widgets for website

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

See also  Pitt-related social media account owners enjoy fostering community online - The Pitt News

Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Advertisement
free widgets for website

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

Advertisement
free widgets for website
Continue Reading

Trending