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Facebook arbiters keep ban on Trump

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Then-President Donald Trump speaks at a rally in Washington on Jan. 6 before his supporters stormed the U.S. Capitol. Shortly after, he was barred from Facebook, a decision that remains in place at least for now.
(AP/Jacquelyn Martin)

SAN FRANCISCO — A Facebook-appointed panel of journalists, activists and lawyers Wednesday upheld the social network’s ban of former President Donald Trump, ending any immediate return by Trump to mainstream social media and renewing a debate about tech power over online speech.

Facebook’s Oversight Board, which acts as a quasi-court over the company’s content decisions, ruled that the social network was right to bar Trump after the insurrection in Washington in January, saying he “created an environment where a serious risk of violence was possible.” The panel said that ongoing risk “justified” the move.

But the board also kicked the case back to Facebook and its top executives. It said an indefinite suspension was “not appropriate” because it was not a penalty defined in Facebook’s policies and that the company should apply a standard punishment, such as a time-bound suspension or a permanent ban. The board gave Facebook six months to make a final decision on Trump’s account status.

“They cannot invent new unwritten rules when it suits them,” board co-chairman and former Danish Prime Minister Helle Thorning-Schmidt said in an interview.

“Our sole job is to hold this extremely powerful organization, Facebook, accountable,” Michael McConnell, co-chairman of the Oversight Board, said on a call with reporters. The ban on Trump “did not meet these standards,” he said.

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[Video not showing up above? Click here to watch » https://www.youtube.com/watch?v=CPUVBqvNo1U]

In a statement, Trump did not directly address the board’s ruling. But he slammed Facebook, Google and Twitter — some of which have been major fundraising platforms for him — and called them corrupt. “Free Speech has been taken away from the President of the United States because the Radical Left Lunatics are afraid of the truth,” he said.

The ruling opens a new chapter in the global debate over the power of social media giants, whose platforms have become the default political megaphone for many world leaders even as they have fomented misinformation. Regulatory action is also on the horizon, with lawmakers promising that by the end of the year, new legislation will hold companies accountable for how they have policed or have not policed disinformation during the pandemic and the 2020 presidential election.

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Facebook first suspended Trump for encouraging violence during the Capitol riot Jan. 6, before saying the next day that the ban was “indefinite.” Two weeks later, it referred the case to its 20-member oversight board, which is largely independent and funded by the social network.

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In the ruling, the board agreed that Trump’s comments on the day of the insurrection “created an environment where a serious risk of violence was possible.” The board noted the president’s references to the mob members as “patriots” and “special,” and his instructions to them to “Remember this day forever.”

It took issue with Facebook’s “indefinite” suspension of Trump, saying it was “vague and uncertain.”

The board also recommended that Facebook publish a report explaining its own role in fomenting the Jan. 6 attack.

The board said if Facebook decides to restore Trump’s accounts, it must be able to promptly address further violations. Among other recommendations, it advised against drawing a firm distinction between political leaders and other influential users because anyone with a big audience can potentially cause serious risks of harm.

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After the announcement, Facebook emphasized that Trump would remain off the social network for the time being, in accordance with the board’s order. The company also seemed noncommittal in its response.

“We will now consider the board’s decision and determine an action that is clear and proportionate,” Nick Clegg, Facebook’s vice president of global affairs and communication, said in a blog post Wednesday, after canceling all planned interviews. “In the meantime, Mr. Trump’s accounts remain suspended.”

LASHING OUT

Trump’s continued Facebook suspension gave Republicans, who have accused social media companies of suppressing conservative voices, new fuel against the platforms. Mark Zuckerberg, Facebook’s chief executive, has testified before Congress several times about whether the social network has shown bias against conservative political views. He has denied it.

Sen. Marsha Blackburn, R-Tenn., said the Facebook board’s decision was “extremely disappointing” and that it was “clear that Mark Zuckerberg views himself as the arbiter of free speech.” Rep. Jim Jordan, R-Ohio, said Facebook, which faces antitrust scrutiny, should be broken up.

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Sen. Tom Cotton, R-Ark., tweeted: “Is there anything more Orwellian than Facebook’s ‘independent oversight board,’ stocked with left-wing academics, deciding issues of free speech?”

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Former White House Chief of Staff Mark Meadows also lashed out at Facebook.

“It’s a sad day for America,” he said on Fox News. “It’s a sad day for Facebook because I can tell you a number of members of Congress are now looking at do they break up Facebook, do they make sure that they don’t have a monopoly.”

Democrats were also unhappy. Wednesday’s ruling renewed calls from both parties for a greater regulatory role and to continue with efforts underway in the United States to limit the social media giant’s power. Some also called into question why the decision focused almost solely on one person, not on the powerful algorithms that spread hateful content virally.

“Policymakers ultimately must address the root of these issues, which includes pushing for oversight and effective moderation mechanisms to hold platforms accountable for a business model that spreads real-world harm,” Sen. Mark Warner, D-Va., said in a statement.

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Rep. Frank Pallone, D-N.J., the chairman of the House Energy and Commerce Committee, tweeted, “Donald Trump has played a big role in helping Facebook spread disinformation, but whether he’s on the platform or not, Facebook and other social media platforms with the same business model will find ways to highlight divisive content to drive advertising revenues.”

SWAY OVER GOP

For Trump, Facebook was long a place to rally his digital base and support other Republicans. More than 32 million people followed him on Facebook, although that was far fewer than the more than 88 million followers he had on Twitter.

The decision adds difficulties to Trump rejoining mainstream social media, a key source of his clout that he used during his White House years to directly cajole his tens of millions of followers, exploit their grievances, set policy and criticize opponents. Twitter and YouTube had also cut off Trump in January after the insurrection at the Capitol building, saying the risk and potential for violence that he created were too great.

But while Trump’s Facebook account remains suspended, he may be able to return to the social network once the company reviews its action. Trump still holds sway over Republicans, with his claims of a stolen election continuing to reverberate.

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On Wednesday, House Republican leaders moved to expel Rep. Liz Cheney, R-Wyo., from her leadership post for criticizing Trump and his election lies.

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Trump’s case is the most prominent that the Facebook Oversight Board, which was conceived in 2018, has handled. The board, which is made up of 20 journalists, activists and former politicians, reviews and adjudicates the company’s most contested content moderation decisions. Zuckerberg has repeatedly referred to it as the “Facebook Supreme Court.”

The decision underlined the power of tech companies in determining who gets to say what online. While Zuckerberg has said he does not wish his company to be “the arbiter of truth” in social discourse, Facebook has become increasingly active about the kinds of content it allows.

To prevent the spread of misinformation, the company has cracked down on QAnon conspiracy theory groups, election falsehoods and anti-vaccination content in recent months, before culminating in the blocking of Trump in January.

Since the board began issuing rulings in January, it has overturned Facebook’s decisions in four out of the five cases it has reviewed. In one case, the board asked Facebook to restore a post that used Joseph Goebbels, the Nazi propaganda chief, to make a point about the Trump presidency. Facebook had earlier removed the post because it “promoted dangerous individuals,” but complied with the board’s decision.

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“This case has dramatic implications for the future of speech online because the public and other platforms are looking at how the oversight board will handle what is a difficult controversy that will arise again around the world,” said Nate Persily, a professor at Stanford University’s law school.

He added, “President Trump has pushed the envelope about what is permissible speech on these platforms and he has set the outer limits such that if you are unwilling to go after him, you are allowing a large amount of incitement and hate speech and disinformation online that others are going to propagate.”

Information for this article was contributed by Mike Isaac of The New York Times; by Elizabeth Dwoskin, Cat Zakrzewski, Eugene Scott, Heather Kelly and Rachel Lerman of The Washington Post; and by Matt O’Brien, Barbara Ortutay, Jill Colvin, Tali Arbel and David Klepper of The Associated Press.

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Introducing Facebook Graph API v18.0 and Marketing API v18.0

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Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.

For a complete list of all changes and their details, please visit our changelog.

General Updates

Consolidation of Audience Location Status Options for Location Targeting

As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.

We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.

This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.

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Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API

Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.

With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.

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Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.

Re-launching dev docs and changelogs for creating Call Ads

  • Facebook Reels Placement for Call Ads

    Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section.
  • Re-Launching Call Ads via API

    On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.

    Please refer to developer documentation for additional information.

Deprecations & Breaking Changes

Graph API changes for user granular permission feature

We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:

  • Retrieve message templates associated with WhatsAppBusiness Account
  • Retrieve phone numbers associated with WhatsAppBusiness Account

With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).

The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.

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Deprecate legacy metrics naming for IG Media and User Insights

Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.

This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.

After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.

We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.

Please review the media insights and user insights developer documentation to learn more.

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Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints

Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.

API Version Deprecations:

As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:

Graph API

  • September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
  • February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
  • May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform

Marketing API

  • September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
  • September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
  • February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform

To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.

Facebook Platform SDK

As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:

  • October 2023: Facebook Platform SDK v11.0 or below will be sunset
  • February 2024: Facebook Platform SDK v12.0 or below will be sunset

First seen at developers.facebook.com

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Allowing Users to Promote Stories as Ads (via Marketing API)

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Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.

After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.

We appreciate all the feedback received from our developer community, and hope to continue improving your experience.

Please review the developer documentation to learn more.

First seen at developers.facebook.com

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Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers

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We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.

FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.

FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.

Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.

Call-to-Action

If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.

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Not sure if this product is for you? Check out our entire suite of sharing offerings.

Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.

First seen at developers.facebook.com

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