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Clubhouse Moves to Next Stage of Testing for Android App, Continues to Develop Payment Tools

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No matter how you look at it, the going is certainly getting tougher for audio social pioneer Clubhouse.

Over the last week and a bit, Facebook announced a slate of new audio social products across its various surfaces, Reddit added ‘Reddit Talk‘, its own take on the format, and Instagram launched audio-only IG Live streams, providing more alternative options for Clubhouse’s key functionality.

And then today, Twitter delivered another full-handed slap to Clubhouse’s face, with the expanded launch of its audio Spaces offering to all Twitter users, on iOS and Android, who have more than 600 followers.

Clubhouse, as a reminder, doesn’t yet have an Android app.

You would imagine that the mood around Clubhouse HQ is pretty tense, but for now, the app continues on its own path, moving forward with its own development plans, and into the next stage of its expansion. Or ‘renovation’, I guess, because it’s a Clubhou… never mind.

That expansion, of course, will primarily focus on a full roll-out, which will involve opening up the app to all users and releasing an Android version.

There’s nothing new to report on the former as yet, but on the latter, Clubhouse is progressing to the next stage of its Android app development. 

As reported by TechCrunch:

“The company announced during its weekly town hall event that its Android version has entered beta testing with a handful of non-employees who will provide the company with early feedback ahead of a public launch.”

Clubhouse confirmed the test in its weekly Town Hall notes:

Town Hall Highlights

???? Continued work on Android, payments, & lots of plumbing

???? Fixed bugs in a second release after last Sunday’s update

???? Watch Clubhouse HQ for an update on the Creator First Program Weds @ 9am PST

???? @anuatluru confirms she is still watching Survivor

— Clubhouse (@joinClubhouse) May 2, 2021

The fact that Clubhouse doesn’t haven’t an Android app has now become a much bigger impediment, with competitors launching their audio tools across all versions of their apps. That could make it a much harder sell for Clubhouse to eventually get Android users across – why would people switch to a new app for audio social meetings when they can get the same functionality in the tools they already know and trust, and within which they already have their established connection networks?

This could become the defining question in the lifecycle of the Clubhouse hype machine, which has used its invite-only FOMO factor to build a significant presence, but may end up losing out entirely due the very same restriction. 

Given this, Clubhouse needs to work fast to expand quickly, while also improving its discovery algorithms in-step, and maximizing creator incentives to avoid losing its top broadcasters to these alternative tools.

Which is another element of focus. As you can see in the above tweet summary, Clubhouse is also still working on payments, another means to incentivize its top broadcasters to remain active in the app, in addition to its Creator Accelerator Program, which provides participants with support and $5k in monthly payment for the period that they’re a part of the scheme.

These are key elements that Clubhouse needs to get right, which will dictate where it goes next.

Will it be able to stand up in the face of rapidly rising competition, or will the challenge prove too great, and leave Clubhouse as the next Meerkat, an app that rose fast, then declined just as rapidly, before shutting down completely at just 17 months of age?

It’s still too early to call, but Clubhouse’s window does appear to be closing. It needs to prop it open with some big moves soon.

In addition to this, Clubhouse is also looking to add:

  • New prompts for listeners to follow a club after they’ve joined a room and tuned in for “a few minutes”
  • An improved RSVP flow for individual events, separate from following a Club or speaker
  • A new addition for profiles which will list upcoming events to better promote participation

​These are obviously smaller, but still helpful tweaks – and it’s worth also noting that Clubhouse has a dedicated, passionate user base, who have formed strong communities within the app.

Given this, Clubhouse may still be able to hold its own, and carve out its own niche.

Again, its next moves will be critical in this respect.

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Social Media Market Latest Advancements and Growing Business Opportunities 2021 to 2022 …

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Global Social Media Market report includes current market scenario and offers a comprehensive analysis on Social Media industry, standing on the readers’ perspective, delivering detailed market data and understanding insights. It comprises inclusive important points that significantly affect the growth of the market at a global level. It analyzes the present scenario along with future trends in the market. The report is made after pin-point research and exhaustive investigation of the market development in different sectors that requires theoretical analysis, technology-based ideas, and its validity.

Get a Sample Copy of the Report:

https://www.marketinsightsreports.com/reports/03261159678/social-media-global-market-report-2019-including-advertisement-subscription-covering-facebook-youtube-instagram-twitter-linkedin/inquiry?source=MW&Mode=SD48

Scope of the Report:

Markets Covered: Advertisement, Subscription

Companies Mentioned: Facebook, Youtube, Instagram, Twitter, LinkedIn

Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA and Australia.

Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa

Browse the report description and TOC:

https://www.marketinsightsreports.com/reports/03261159678/social-media-global-market-report-2019-including-advertisement-subscription-covering-facebook-youtube-instagram-twitter-linkedin?source=MW&Mode=SD48

The social media market consists of sales by entities (organizations, sole traders or partnerships) that enable customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms.

Highlights of Social Media Market Report:

-Market dynamics, Social Media economy manufacturing, opportunities on the total pricing of this top manufacturer and improvement trend analysis;

-Social Media industry players at the general regional industry and economy synopsis;

-Deep analysis of the most significant market players included by Worldwide Social Media Market study report;

-Understand more about the market plans that are increasingly now being adopted by leading Social Media businesses;

-Evaluation of this market character, namely market development drivers, essential challengers, inhibitors, and chances;

-Strategically profile the key players and comprehensively analyze their growth strategies.

Key Takeaways:

-An extensive analysis of the Social Media market trends and shares from 2017 to 2023 to identify market opportunities and analyze industry developments.

-Comprehensive analysis with respect to investments and price trends that impact the outlook of the Global Social Media market between 2020 and 2023.

Asia Pacific was the largest region in the global social media market, accounting for 48% of the market in 2018. North America was the second largest region accounting for 32% of the global social media market. South America was the smallest region in the global social media market.

Inquire for Discount:

https://www.marketinsightsreports.com/reports/03261159678/social-media-global-market-report-2019-including-advertisement-subscription-covering-facebook-youtube-instagram-twitter-linkedin/discount?source=MW&Mode=SD48

Companies in the social media market have been heavily investing in the online video market such as digital hangouts. Digital hangouts include apps that let the user video chat with multiple people simultaneously and possibly engage in a number of activities such as watching movies or shopping together. A number of apps have started offering this service and has attracted a large user base. For instance, Google launched Hangouts Meet, a digital hangout platform for businesses. Hangouts Meet gives the users an option to participate in video meetings with their colleagues. Hangouts Meet allows the user to create and share links to videoconferences that other users can join without creating accounts or installing plugins.

Reasons to Purchase:

-Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.

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-Utilize the relationships between key data sets for superior strategizing.

-Suitable for supporting your internal and external presentations with reliable high quality data and analysis

-Report will be updated with the latest data and delivered to you within 3-5 working days of order.

We Also Offer Customization on report based on specific client Requirement:

– Free country Level analysis for any 5 countries of your choice.

– Free Competitive analysis of any 5 key market players.

– Free 40 analyst hours to cover any other data point.

About Us:

MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.

Contact Us:

Irfan Tamboli (Head of Sales) – Market Insights Reports

Phone: + 1704 266 3234 | +91-750-707-8687

sales@marketinsightsreports.com | irfan@marketinsightsreports.com

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Instagram experiencing ‘global technical issue’ of disappearing stories

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TORONTO —
Instagram is experiencing a global issue with users uploading and viewing stories following reports that stories were mysteriously disappearing from users’ feeds.

A number of users from various countries took to other social media platforms on Thursday to report that their stories had vanished from the popular social media app.

“We know that some people are experiencing issues uploading and viewing stories,” an official Instagram account tweeted Thursday afternoon. “This is a widespread global technical issue not related to any particular topic and we’re fixing it right now. We’ll provide an update as soon as we can.”

Instagram Stories are images and videos on the app that typically disappear after 24 hours.

We know that some people are experiencing issues uploading and viewing stories. This is a widespread global technical issue not related to any particular topic and we’re fixing it right now. We’ll provide an update as soon as we can.

— Instagram Comms (@InstagramComms) May 6, 2021

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Why following more female athletes could help young girls have a more positive social media …

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In the age of social media, young girls are arguably more impressionable now than they have ever been before, largely thanks to constant internet access and the wide variety of content at their fingertips.

But recent research has highlighted the dangers of social media, and the negative impact it can have on the minds and self-esteem of young people.

In late 2020, Canadian company Edelman Data & Intelligence conducted a local survey in partnership with the Dove Self-Esteem Project, in which they spoke with 503 girls aged between 10 and 17.

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They found that by the age of 13, 80 per cent of girls had downloaded a filter or used an app to distort the way they looked in photos, while 67 per cent tried to change or hide at least one feature before posting a photo of themselves.

During an already difficult transition from tween to teenager and primary school to high school, these girls are facing an uphill battle when it comes to expectations about their appearance and body shape, often comparing their lives to celebrities and famous personalities whose popularity, behaviour and looks are all validated by mass follows and likes.

Following more realistic role models can help

Another study conducted by Harvard University in 2017, in which 588 students at a public high school in the United States were surveyed, found that teenagers who were making negative comparisons between themselves and others online would find it helpful to be given regular reminders that people only typically post their life highlights.

But Australian social media expert Edwin Smith told the ABC that users can take a couple of steps further to take better control of the type of content they are exposed to in the first place.

“For all its flaws, social media and Instagram in particular use algorithms from trends in the way you use the app to work out what you want to see,” he said.

“So you can positively impact your feed by being strategic about whose posts you engage with, because the more likes and engagement you have with a particular account, the more you’ll see from them in your feed.

“On one hand, there seems to be a growing trend of people doing this and gravitating towards more authentic accounts, but there have also been developments in social technology that go against that and encourage people to use filters on Instagram stories that make their skin flawless or lips bigger.”

Female athletes could be the place to start

NSW Swifts co-captain and Aussie Diamonds squad member Maddy Proud has a strong link to this age group, given netball is one of the country’s most popular team sports.

NSW Swifts celebrate win in Super Netball

The NSW Swifts celebrate a Super Netball victory with their co-captain Maddy Proud. (

AAP: Craig Golding

)

As an athlete and author of children’s book Grace on the Court, she has built a following of close to 21,000 people on Instagram, and regularly interacts with young girls online and after matches on game day.

Now 27, Proud told the ABC there was a stark contrast in the way she and her peers used social media while growing up.

“It was so different back then, I didn’t even have a phone until I was in high school,” she said.

“I definitely see that side of things and when you see how much time young kids are spending on these online platforms now, it’s scary.

“The only comparisons I had when I was young was talking to friends about what they did on the weekend, but social media has expanded the influence that young kids get way outside immediate friends and family.”

During her 10 years playing at the top of her sport, Proud has received plenty of positive comments from parents about her leadership and role-model-like qualities.

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But even she admits that she too has felt the pressure to portray a perfect version of herself online.

“Thanks to the speed and reach of the internet, we’re much more knowledgeable about what is happening around the world and that can lead to incredible learnings and opportunities,” she said.

“But if it gets into the wrong person’s hands too early in life, and they aren’t experienced enough to know what is real and what is fake, there are dangers of going down some deep rabbit holes when it comes to comparison.

“And as a netballer with a profile, once you get a few followers you can get caught up thinking, now is this the photo I really want to post, does something not look right?

“But I’m loving the recent trends that show Instagram vs reality and we have so many great people around us in netball and sport that you learn to only worry about the people’s opinions that actually matter.”

What makes them good role models?

Besides being well-rounded people that balance study and a career in sport, Proud believes female athletes — and in her case, netballers — provide a more balanced overview of life.

Dealing with failures and setbacks like match losses and injuries in the public eye, and embracing them as new challenges and learning experiences.

She believes sport also showcases examples of a range of body shapes and sizes, with a stronger emphasis on the importance of a healthy lifestyle.

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“When it comes to body shape, we are strong and not necessarily women that are petite or that have curves in all the right places, because what we do is focus on making our bodies as functional as they can be so that they can work at their best,” she said.

“Even just seeing that we do lift weights and put effort into our fitness shifts the focus from physical appearance to playing sport with your mates and your well-being.

“When you’re playing sport, there are a lot of photos that fly around of you with very unattractive facial expressions, because you’re not focused on looking good, you’re giving everything you have in the moment to play well.

“If you have a look at mine, I’m sure in every single photo I’m sticking my tongue out or doing something ridiculous … so we are showcasing something online that is very real and that although everybody has flaws, we’re not going to let it stop us doing what we love.”

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