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New Florida Road pizzeria ‘fired Up’ for success from viral TikTok videos

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By Nathan Craig Time of article published39m ago

Durban – A newly opened pizzeria in the popular Florida Road strip credited its successful launch to stoking the flames of public interest after going viral on TikTok.

Luke Silver and Michael Benson are the co-owners of Fired Up, an artisanal wood-fire pizzeria in Florida Road that opened last Wednesday.

The pair recorded the journey of transforming a garage into the restaurant and took the public along for the ride by posting it on social media.

The viral TikTok videos culminated in a successful launch, with travellers and influencers converging for a slice.

@firedupza

I promise I’ll keep posting updates, thanks for everything 😅![CDATA[]]>🍕 ##tiktoksa ##durban ##smallbusiness

♬ Moon (And It Went Like) – Kid Francescoli

Silver said the response was humbling.

“We always wanted to do a series documenting everything and we posted it to social media so people could come along. We didn’t do it to try and sell our pizzas, we wanted to show that we had a dream and we were fighting for it,” he said.

But Silver believed TikTok was a wild card as they didn’t know how it would be received, but knew that other platforms wouldn’t be as successful if the gamble paid off.

Benson said they had patrons coming as far as Pretoria.

“They said the moment they arrived in Durban they had to find us. They saw our TikToks and wanted to support us which felt incredible. We always worked for other people and decided to take the risk and become our own bosses so to get love for our dreams is indescribable,” Benson said.

Silver said this made all of the sleepless nights and 16 hour shifts worth it.

Their videos have hundreds of thousands of views, with stacks of comments most of which are positive but with the occasional negative comment entering the mix.

“Most people are encouraging and have even said they are thinking about pursuing their passions but we have had a few people who have outright said we will fail or hope we fail, but our response will be our success,” said Silver.

It had been a dream one year in the making and after securing the site they began clearing it out and renovating.

“We did it all and were hands-on throughout, from carrying bricks and blocks for the walls to painting them, building the wood-fire oven and staining the wood for our entrance. We still have more to do. We are on a learning curve,” said Silver.

@firedupza

The garage really is starting to look like a restaurant🍕##smallbusiness ##durban

♬ Home – Edith Whiskers

Benson said the last year was a nightmare due to Covid-19 and knew businesses suffered, but they knew that they had to follow their dream.

This week Statistics SA released its latest data on liquidations which showed that small, medium and micro enterprises were hit the hardest.

Data showed that 216 companies were liquidated in March, compared to 178 in February – a jump of 21% and 49% higher than in March last year. Overall, the total number of liquidations increased by 18.9% in the first quarter of 2021 compared to the first quarter of 2020.

Sunday Tribune

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What to Know About ‘Cheugy,’ the Gen Z Term Trending on TikTok

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What to Know About 'Cheugy,' the Gen Z Term Trending on <b>TikTok</b> thumbnail

If you read The New York Times, watch the “Today” show or keep a close eye on the latest happenings on TikTok, you may have recently encountered the word “cheugy.”

The nebulous word—frequently framed as a Gen Z term referring to millennials—can be applied to a variety of things, ideas or people. Generally synonymous with “basic,” but not inherently negative, cheugy (pronounced “chew-gee,” apparently) captures everything from Minion memes and cargo shorts to lasagna and an obsession with sneaker culture.

Introduced into the public consciousness largely through a March TikTok video, cheugy actually dates back to 2013. According to The New York Times, Gabby Rasson, now a 23-year-old software developer, invented the word as a high schooler looking to describe people who were slightly off trend.

“It was a category that didn’t exist,” Rasson told the Times. “There was a missing word that was on the edge of my tongue and nothing to describe it and ‘cheugy’ came to me. How it sounded fit the meaning.”

From there, it spread organically through friends she made at school, camp and then college. An Instagram account by the name of cheuglife appeared in 2018. Cited in several recent TikTok videos explaining the term, cheuglife seems to be the unofficial arbitrator on all things cheug. Shortly after, the account added its definition of the word to Urban Dictionary, describing it as “the opposite of trendy. Stylish in middle school and high school but no longer in style.”

The term didn’t really begin to take off until March 30, though, when 24-year-old Los Angeles copywriter Hallie Cain posted a video on TikTok briefly encouraging other users to take up the term.

Gucci belts like the one Miley Cyrus is wearing have been branded “cheugy.”

“Okay TikTok, I have a new word for you that my friends and I use, that you clearly are all in need of,” Hallie Cain said, shortly before cutting to another video with the text “Things that give off ‘I got married at 20’ vibes,” and visuals of retail shelves filled with wood block decorations. “Or people will say things like ‘this is millennial’ or ‘girlboss energy.’ All of these terms are pointing to the same thing. The word is cheugy.”

Cain’s video, which identified phrases on clothing, Herbal Essences shampoo and Instagram captions like “life’s a beach” as cheugy, clearly struck a chord with at least some in the TikTok community. So far, the video has racked up more than 650,000 views and 111,000 likes, a decent response, but not Earth-shattering by TikTok standards.

Then The New York Times wrote about cheugy. Published online last week and in print on Sunday, the piece appears to be the cause of the recent wave in cheugy chatter.

In the week since the article’s publication, the “Today” show, Rolling Stone, The Guardian, Vox and Daily Mail have all covered the term. Urban Dictionary named it its word of the day Wednesday. Buzzfeed even created a quiz for visitors to the site to vote and definitively decide what exactly is and isn’t cheugy. Notably, none of the major battlegrounds in the Great Gen Z-Millennial War—skinny jeans, side parts and the word “doggo”—received the cheugy designation.

So, what is cheugy?

Flip flops, “bro tanks,” and snapbacks are all cheugy. Chevron patterns, cable knit socks, Ugg boots, giant scarves, anything Hurley, Golden Goose sneakers and Gucci belts have also been dubbed cheugy. But cheugy is not limited to fashion. Broccoli cheddar soup in a bread bowl at Panera Bread? Cheugy. Axe Body Spray? Cheugy. Cruise ships?, “Cheug-mobiles,” says cheuglife.

Of note, Levi’s, Birkenstocks, thrifting, and crafting your clothes made it through the cheug wars unscathed, earning the designation of “decidedly un-cheugy.”

But is being cheugy a bad thing? It depends on who you ask. Abby Siegel, a 23-year-old producer and former student at the University of Colorado, Boulder who the cheuglife account cites as introducing it to the term, says everyone can be cheugy.

“Everyone has something cheugy in their closet,” Siegel told The New York Times. “We didn’t intend for it to be a mean thing. Some people have claimed that it is. It’s just a fun word we used as a group of friends that somehow resonated with a bunch of people.”

Actress Angelababy’s Ugg boots? Cheugy.

The cheuglife Instagram clarified early on—less than two months after its creation—that the term was not intended to be used as an insult. “’Cheugy’ is not reflective of a person’s character and is honestly not that deep. We are all cheugs,” it wrote.

In a follow-up to her original video, Cain clarified that she wears things knowing they are cheugy. A millennial TikTok user whose three videos on the subjects have accumulated more than 3.5 million views conceded he enjoys a few cheugy things—Buffalo Wild Wings, to name one. Many of the dozens and dozens of videos with the hashtag “cheugy”—together they have gathered 3.3 million views—feature users talking about how they’re cheugy.

Where the term goes from here is unclear. It was by no means a popular word before late March. The cheuglife Instagram page only surpassed 1,000 followers after Cain made her TikTok video. Those sorts of shallow roots do not bode well for the term’s longevity.

Cain, the one who brought so much attention to the word, seems entirely done with the cheugy discussion, particularly with how she sees it being used to “fuel a generational feud.” As someone who is 24 years old, she noted, she’s been associated with both Gen Z and millennials and doesn’t identify as either. “No one speak to me about #cheugy ever again,” she wrote.

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Viral TikTok Video Amongst New Leads for Sofia Juarez Case

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Viral <b>TikTok</b> Video Amongst New Leads for Sofia Juarez Case thumbnail

KENNEWICK, WA – A viral TikTok Video is amongst one of the 75 new in the search for Sofia Juárez. 

“But as of recently we’re now around 80 new tips,” says Special Investigator on the case Al Wehner.

Most of them came in April.

“We were not expecting this, we’re definitely very surprised because usually we deal with Sofia’s case more during the anniversary in February and now it’s been overwhelming new leads.” Says Victoria Juárez, Juárez family spokesperson. 

In fact, one of those new leads was a viral TikTok video. 

The TikTok video comes from an account with the username @akayalla with a following of over 80 thousands followers. Aka y Allá goes around interviewing people in Culiacán, Sinoloa in Mexico for comedic purposes. But what started out as a comedic video quickly turned somber.

In the video, Allá asks the girl, who appears to be homeless, how old she is. She says she’s around 22 but that it doesn’t really matter about her birthday because she was kidnapped at a young age. She then proceeds to say hi to her grandparents and asks them to come and get her because she doesn’t know where she is from.

Over 1,000 comments soon circulated on the video. People in both the U.S. to Mexico we’re wondering if this could be Sofia. Sofia would have been 23 this year.

“When we saw the video, we were very nervous. There are some similarities in the way she looks compared to our family.” Says Victoria Juárez.

Now, Kennewick Police are trying to contact the young girl in the video. 

“We’ve been in contact with people in Mexico who say they’re her family and they say it’s not Sofia. But we are working to confirm that.” Says Lieutenant Aaron Clem. 

Once they can contact this young woman, they can obtain a DNA sample and compare it to that of the Juarez family, to see if it’s a match.

Unfortunately, being that these people are in Mexico, this makes it more difficult for Kennewick Police to make more headway in the investigation across borders. 

A new lead also stated that a credible witness shared they saw a girl matching the description of Sofia on S. Washington Street near East 15th Avenue. They said they saw this female be approached and be taken by someone else as she cried. 

An occupied van was also seen on a nearby street. This van is described to be light blue or gray/silver and an early 1970s to 1980s full sized panel with no windows, like a work-type van. This was seen on February 4, 2003 between 8-9:15pm. 

Police are seeking any further information and details about this van. If you know of anything you can contact Special investigator Al Wehner at 509-582-1331 or al.wehner@ci.kennewick.wa.us and also make a report on Sofia Juarez’s website

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The Newest TikTok Food Trend Is Ranch Pickles: Weird or Wonderful?

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The Newest <b>TikTok</b> Food Trend Is Ranch Pickles: Weird or Wonderful? thumbnail

Move over, basic dill pickles. Ranch pickles are the new kid on the block, but are they actually good? I would think so since an order of fried pickles with ranch is one of the BEST appetizers on the planet IMO.

To make these new viral snacks, all you do is add Ranch seasoning to a jar of pickles.  Afterward, just shake the jar so the seasoning is evenly distributed, and leave the jar in the fridge for a day or more. Then, enjoy!

The snack is getting a lot of attention on various social media platforms, especially TikTok. One account, @mamacookslowcarb, shows how to make them. The video has gotten over 4 million views and almost 374,000 likes.

This video got so much attention that the Fact or Cap guys from @partyshirt had to test them out to see if they were actually good in their segment Snack or Yack. They definitely approved, saying these pickles would be great on sandwiches. Their video got 2.2 million views and over 380,000 likes.

What is the weirdest food combo that you enjoy? Would you try this?

Source: TasteofHome.com

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