No one knows for sure whether a stock’s price will be higher or lower in a day, a year, or a decade. That’s one reason diversity is an important part of a healthy portfolio. Even so, you’ll probably feel more confident about certain investments, and that may affect the way you allocate your money.
For example, Pinterest (NYSE:PINS) is one of my largest holdings. I think this tech company has a unique value offering for both consumers and advertisers, which should help it capture more of the digital ad market over time. Here’s why.
The value for consumers
Pinterest started as a place where users could save and organize pins or visual media (including articles, images, and video), creating topical collections called boards. Over time, the company has invested heavily in computer vision and artificial intelligence, transforming the platform into a robust visual search engine built on 300 billion pins across 6 billion boards.
Image source: Getty Images
Pinterest uses technology like AI to identify relationships between pinners (users), pins, and boards. This means users receive personalized suggestions based on their interests. It also means users can search with images instead of text, which allows them to find visually similar products, even if they can’t describe them.
To further improve the platform’s utility, management has focused on making Pinterest more shoppable. For instance, the company added a shop tab to search results last year, making it easy to go from product to idea to purchase.
In other words, Pinterest is an AI-powered visual search engine, but it’s also a tool that bridges the gap between inspiration and action. That makes it unique among social media, while also differentiating it from other search engines and e-commerce sites. That’s why Pinterest is so valuable to consumers.
The value for advertisers
People use Pinterest to find inspiration and imagine their future. For instance, a couple might use Pinterest to plan a wedding, exploring ideas for décor, themes, foods, and fashions.
In other words, Pinterest helps marketers reach consumers early in the buying process before they’ve decided exactly what they want. In fact, 97% of searches on Pinterest are unbranded. From a marketer’s perspective, undecided consumers are much more valuable than a person with a specific product in mind.
Pinterest has also created a safe environment for brands. For instance, it banned political ads from the platform in 2018, and it chose not to monetize searches related to the coronavirus in 2020. This separates Pinterest from other social platforms, where tweets and newsfeeds can be filled with polarizing opinions or even hate speech. Put simply, marketing material on Pinterest is much less likely to appear alongside divisive content that could damage a brand’s reputation.
The flywheel effect
Pinterest’s value to consumers and merchants creates a flywheel effect. As more people join the platform, it becomes a better place to advertise, which brings more brands to Pinterest. And as more brands join the platform, it becomes a better place to find products and ideas, which brings more people to Pinterest.
As this flywheel turns, Pinterest generates more revenue. That allows the company to make bigger investments in its platform, further increasing the value to both consumers and merchants.
This dynamic has powered strong user growth, while also increasing the average revenue per user (ARPU). Together, these forces have compounded to drive impressive top-line performance.
Q1 2021 (TMM)
Monthly Active Users
Data source: Pinterest SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.
By 2022, digital ad spending is expected to reach $166 billion in the United States and $423 billion globally, according to the International Data Corp. (IDC). That puts Pinterest in front of a massive opportunity, and this flywheel effect should help it capture a good chunk of that market.
A word on risk
Pinterest is not currently profitable, as the company continues to invest heavily in growth. And shares trade at a relatively pricey 24 times sales, so investors should be ready to weather volatility with this stock.
However, Pinterest is unlike any other social media platform, e-commerce site, or search engine. That unique user experience is a big advantage — it has helped Pinterest gain traction with both consumers and advertisers, and it should power the company to even greater success in the future.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.
Trevor Jennewine owns shares of Pinterest. The Motley Fool owns shares of and recommends Pinterest. The Motley Fool has a disclosure policy.
Global Social Networks Software Market 2028 Key Players Latest Developments & Trending News …
The global Social Networks Software market is a capital-intensive, energy-consuming, and vital industry for many economies across the world. This comprehensive report on the global Social Networks Software market aims to provide a general overview of the Social Networks Software industry by presenting extensive research about the market, exhibiting important market aspects, and suggesting future growth directions based on the market study. The report critically analyzes the market forces that affect the pricing structure and production in the market. To examine these forces two perspectives are used namely Porter’s Five Forces Analysis and institutional economics framework.
Porter’s Five Forces Analysis examines the competitive forces that drive the global Social Networks Software market economy and institutional economics framework role of the governments and regulatory policies in influencing the infrastructural development, production, and distribution channels of the global Social Networks Software market.
Available Sample Report in PDF Version along with Graphs and [email protected] https://www.orbismarketreports.com/sample-request/167165?utm_source=PoojaMN
The report that specializes in offering a detailed study on the market forces provides the market players a clear understanding of the price dynamics and the performance of the Social Networks Software industry domestic and international markets. It gives a better understanding of the local regulations, institutional governance in developed and developing countries, and public and private interests in the Social Networks Software market. The report studies the Social Networks Software industry in a global context and provides sustainable development guidelines.
Global Social Networks Software market Segmentation:
Analysis by Type: .
Analysis by Application:
Regional Assessment: Global Social Networks Software Market
This referential document assessing the market has been compiled to understand diverse market developments across specific regional pockets such as Europe, North and Latin American countries, APAC nations, as well as several countries across MEA and RoW that are directly witnessing maneuvering developments over the years. A specific understanding on country level and local level developments have also been mindfully included in the report to encourage high rise growth declining market constraints and growth retardants.
Read complete report along with TOC @ https://www.orbismarketreports.com/global-social-networks-software-market-2021-analysis-by-growth-trends-and-forecast-2028?utm_source=PoojaMN
The report does a brief analysis of the implications of the pandemic and its induced economic crisis on all the businesses operating in the global Social Networks Software market. The report presents concise information on how the Covid-19 crisis has impacted the production firms, and the overall supply chain in the previous year, the ongoing disruption due to the crisis, its future implications as well as the scope and opportunities in the market. Also, the report addresses the short-term phased recovery by the leading players in the key geographic regions. .
Some Major TOC Points:
Chapter 1. Report Overview
Chapter 2. Global Growth Trends
Chapter 3. Market Share by Key Players
Chapter 4. Breakdown Data by Type and Application
Chapter 5. Market by End Users/Application
Chapter 6. COVID-19 Outbreak: Social Networks Software Industry Impact
Chapter 7. Opportunity Analysis in Covid-19 Crisis
Chapter 9. Market Driving Force
And Many More…
Highlights of the Social Networks Software market report
• Market share by key players
• Growth drivers and growth during the forecast period
• Social Networks Software market size based on segmentation.
• Company profiles of top key players and portfolio
• Analysis of market trends, cost structure and sales channels
• Recovery from the COVID-19 impact.
Points Covered in the Report:
• Global market overview with market shares of leading global competitors, worldwide market share scenario of the leading players, the impact of the Covid-19 pandemic on the leading players and the overall market, and a focus on the selected players.
• Market trends and drivers in the industry are presented in thereport.
• The estimates of the market and forecasts in million tons by region and by the country for the year 2020-2027 are provided in the report.
• The shift in the market share across key geographies is given in the report.
• The report identifies the critical factors in the global Social Networks Software market that need to be regulated boost the international market for the Social Networks Software industry.
Shoot your queries at:@ https://www.orbismarketreports.com/enquiry-before-buying/167165?utm_source=PoojaMN
About Us :
With unfailing market gauging skills, has been excelling in curating tailored business intelligence data across industry verticals. Constantly thriving to expand our skill development, our strength lies in dedicated intellectuals with dynamic problem solving intent, ever willing to mold boundaries to scale heights in market interpretation.
Contact Us :
Senior Manager Client Engagements
4144N Central Expressway,
Suite 600, Dallas,
Texas 75204, U.S.A.
Phone No.: USA: +1 (972)-362-8199 | IND: +91 895 659 5155
What are the benefits of social media account growth?
Social media accounts are of great significance nowadays. These accounts are not just a time pass to post pictures and videos, but it is the voice of the people who use them. You might know that Twitter is used by various famous personalities to share their opinions on several issues. Both businesses and individuals use various marketing techniques and Twitter growth services to reach their target audience and the goals they set.
Benefits of Social Media
If you are using your social media account as a content creator, then you will know the importance of followers. These followers will be your supporters if you post impressive and genuine content. Therefore, you need to focus on your account growth for better engagement with the audience. Below are some benefits of social media account growth:-
1. Exposure to a large audience
Some of the extensively used social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, Snapchat, etc. Facebook has 2.6 billion, Instagram has 1 billion, YouTube has over 2 billion, and Twitter has 353 million monthly users. You can now imagine how these social networking sites provide you a great platform to showcase your creativity and talent.
2. Grow your business
Half of the world’s population is active on social networking sites. You will get a huge audience to spread your brand awareness. You can easily connect with potential customers. You can share the feedback from existing customers to encourage more people to support your business.
3. Attract traffic on the website
Social media is the best way to grow insights. You can use posts and ads to increase traffic on your website. You need to express value through posts rather than focusing on only promotional activity. The pinned posts will be more convenient for your followers.
4. Generation of leads
If you have a good number of genuine followers, you will have better engagement with them. This engagement will be a plus point to generate leads through advertising your business. You can design or edit your post accordingly to attract the eyes of the audience and raise interest in them. It will help to increase the number of sales.
5. Promotion of content
Social media is the most reliable tool to promote your content. By creating an enticing post, you can bring the attention of the audience to your content. Once your audience starts loving your content, you can easily shift them to another platform to gain monetary support. Also, your content may go viral, which can bring sudden attention from viewers.
Having a good number of followers allows you to spread your message to the target audience. You can create a post to encourage more people to view your content. It is a cost-effective tool to get well recognized. Wherever you are living, you can make your content reach your targeted audience. That’s why you need to grow followers on your account by creating engaging content consistently. Try to respond to most of the comments and answer the common questions asked by your audience for better interaction.
Global Digital Retailing Market by Type (Search ads, Display ads, Social media, E-mail marketing …
Dataintelo published a new report titled “Digital Retailing Market research report which is segmented by Types (Search ads, Display ads, Social media, E-mail marketing), By Applications (Desktop, Mobile devices), By Players/Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Get Exclusive Free Sample Report: https://dataintelo.com/request-sample/?reportId=81550
|Report Attributes||Report Details|
|Report Title||Digital Retailing Market Research Report|
|By Type||Search ads, Display ads, Social media, E-mail marketing|
|By Application||Desktop, Mobile devices|
|By Companies||Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||110|
|Number of Tables & Figures||77|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Digital Retailing Market Report Segments:
The market is segmented by Type Search ads, Display ads, Social media, E-mail marketing and By Application Desktop, Mobile devices.
Buy The Complete Report: https://dataintelo.com/checkout/?reportId=81550
Some of the companies that are profiled in this report are:
- Interpublic Group of Companies
- Omnicom Media Group
- Publicis Groupe
Digital Retailing Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Digital Retailing Market
Overview of the regional outlook of the Digital Retailing Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
For Any Questions On This Report, Please Visit: https://dataintelo.com/enquiry-before-buying/?reportId=81550
Highlights of The Digital Retailing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Digital Retailing Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
- By Type:
- Search ads
- Display ads
- Social media
- E-mail marketing
- By Application:
- Mobile devices
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Retailing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Get Exclusive Free Sample Report: https://dataintelo.com/request-sample/?reportId=81550
Reasons to Purchase the Digital Retailing Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Name: Alex Mathews
Address: 500 East E Street, Ontario,
CA 91764, United States.
Phone No: USA: +1 909 414 1393