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PINTEREST

My Best Tech Stock to Buy and Hold for the Long Term

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Pinterest looks like a long-term winner with plenty of upside for investors.

No one knows for sure whether a stock’s price will be higher or lower in a day, a year, or a decade. That’s one reason diversity is an important part of a healthy portfolio. Even so, you’ll probably feel more confident about certain investments, and that may affect the way you allocate your money.

For example, Pinterest (NYSE:PINS) is one of my largest holdings. I think this tech company has a unique value offering for both consumers and advertisers, which should help it capture more of the digital ad market over time. Here’s why.

The value for consumers

Pinterest started as a place where users could save and organize pins or visual media (including articles, images, and video), creating topical collections called boards. Over time, the company has invested heavily in computer vision and artificial intelligence, transforming the platform into a robust visual search engine built on 300 billion pins across 6 billion boards.

A woman gesturing upward while standing below an arrow trending upward, both implying growth.

Image source: Getty Images

Pinterest uses technology like AI to identify relationships between pinners (users), pins, and boards. This means users receive personalized suggestions based on their interests. It also means users can search with images instead of text, which allows them to find visually similar products, even if they can’t describe them.

To further improve the platform’s utility, management has focused on making Pinterest more shoppable. For instance, the company added a shop tab to search results last year, making it easy to go from product to idea to purchase.

In other words, Pinterest is an AI-powered visual search engine, but it’s also a tool that bridges the gap between inspiration and action. That makes it unique among social media, while also differentiating it from other search engines and e-commerce sites. That’s why Pinterest is so valuable to consumers.

The value for advertisers

People use Pinterest to find inspiration and imagine their future. For instance, a couple might use Pinterest to plan a wedding, exploring ideas for décor, themes, foods, and fashions.

In other words, Pinterest helps marketers reach consumers early in the buying process before they’ve decided exactly what they want. In fact, 97% of searches on Pinterest are unbranded. From a marketer’s perspective, undecided consumers are much more valuable than a person with a specific product in mind.

Pinterest has also created a safe environment for brands. For instance, it banned political ads from the platform in 2018, and it chose not to monetize searches related to the coronavirus in 2020. This separates Pinterest from other social platforms, where tweets and newsfeeds can be filled with polarizing opinions or even hate speech. Put simply, marketing material on Pinterest is much less likely to appear alongside divisive content that could damage a brand’s reputation.

The flywheel effect

Pinterest’s value to consumers and merchants creates a flywheel effect. As more people join the platform, it becomes a better place to advertise, which brings more brands to Pinterest. And as more brands join the platform, it becomes a better place to find products and ideas, which brings more people to Pinterest.

As this flywheel turns, Pinterest generates more revenue. That allows the company to make bigger investments in its platform, further increasing the value to both consumers and merchants.

This dynamic has powered strong user growth, while also increasing the average revenue per user (ARPU). Together, these forces have compounded to drive impressive top-line performance.

Metric

2017

Q1 2021 (TMM)

CAGR

Monthly Active Users

216 million

478 million

28%

ARPU

$2.51

$4.34

18%

Revenue

$472.9 million

$1.9 billion

54%

Data source: Pinterest SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.

By 2022, digital ad spending is expected to reach $166 billion in the United States and $423 billion globally, according to the International Data Corp. (IDC). That puts Pinterest in front of a massive opportunity, and this flywheel effect should help it capture a good chunk of that market.

A word on risk

Pinterest is not currently profitable, as the company continues to invest heavily in growth. And shares trade at a relatively pricey 24 times sales, so investors should be ready to weather volatility with this stock.

However, Pinterest is unlike any other social media platform, e-commerce site, or search engine. That unique user experience is a big advantage — it has helped Pinterest gain traction with both consumers and advertisers, and it should power the company to even greater success in the future.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Trevor Jennewine owns shares of Pinterest. The Motley Fool owns shares of and recommends Pinterest. The Motley Fool has a disclosure policy.

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PINTEREST

The World’s Most Popular Wedding Destinations, According To Pinterest

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Blue coloured medina in Chefchaouen, Morocco.

According to Pinterest, Morocco is the number one place users want to plan a destination wedding.

getty

Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.

A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.

Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:

1. Morocco, with 1,001 dedicated Pinterest boards.

2. Greece, with 1,000 dedicated Pinterest boards.

3. France, with 999 dedicated Pinterest boards.

4. Italy, with 998 dedicated Pinterest boards.

5. Mexico, with 997 dedicated Pinterest boards.

6. Bali, with 996 dedicated Pinterest boards.

7. Ireland, with 990 dedicated Pinterest boards.

8. Australia, with 984 dedicated Pinterest boards.

9. New Zealand, with 981 dedicated Pinterest boards.

10. Fiji, with 979 dedicated Pinterest boards.

11. Canada, with 978 dedicated Pinterest boards.

12. England, with 977 dedicated Pinterest boards.

13. Ibiza, Spain, with 975 dedicated Pinterest boards.

14. Scotland, with 972 dedicated Pinterest boards.

15. Thailand, with 960 dedicated Pinterest boards.

16. Spain, with 956 dedicated Pinterest boards.

17. Portugal, with 889 dedicated Pinterest boards.

18. USA, with 821 dedicated Pinterest boards.

19. The Bahamas, with 732 dedicated Pinterest boards.

20. Wales, with 725 dedicated Pinterest boards.

Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:

1. California, with 1,003 dedicated Pinterest boards.

2. Colorado, with 1,000 dedicated Pinterest boards.

3. Florida, with 1,000 dedicated Pinterest boards.

4. Hawaii, with 1,000 dedicated Pinterest boards.

5. Virginia, with 998 dedicated Pinterest boards.

6. New York, with 997 dedicated Pinterest boards.

7. Texas, with 996 dedicated Pinterest boards.

8. Georgia, with 994 dedicated Pinterest boards.

9. Washington, with 993 dedicated Pinterest boards.

10. Arizona, with 988 dedicated Pinterest boards.

11. Maine, with 985 dedicated Pinterest boards.

12. Oregon, with 981 dedicated Pinterest boards.

13. Utah, with 978 dedicated Pinterest boards.

14. Montana, 977 dedicated Pinterest boards.

15. Maryland, with 976 dedicated Pinterest boards.

16. Ohio, with 973 dedicated Pinterest boards.

17. Tennessee, with 968 dedicated Pinterest boards.

18. Minnesota, with 949 dedicated Pinterest boards.

19. North Carolina, with 943 dedicated Pinterest boards.

20. Michigan, with 938 dedicated Pinterest boards.

To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.

If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.

All details and policies mentioned were accurate as of press time.

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PINTEREST

Pinterest launches ‘You might just surprise yourself’ campaign

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Pinterest has partnered with creative agency, Droga5 to launch its latest campaign ‘You might just surprise yourself’, exploring how the platform can expand people’s interests in ways they never saw coming.

To kick things off, Pinterest has released a TV ad in the UK, managed by agency Media Hub. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast, and provocative social ads.

Directed by Yann Demange, the campaign’s hero film ‘Discovery’ – filmed in Mexico City and Los Angeles – takes the audience on a fast-paced journey of exploration focusing on one woman’s discovery before branching out into an unbroken, energetic thread of other characters’ experiences. 

A series of 15 films take this premise further, exploring the surprising leaps and ways people can expand their interests. These include a home chef discovering the fusion of burgers and sushi and a teenager trying his hand at flame nail art.

To expand the campaign across all media channels, high-impact mural out-of-home installations have been commissioned in London, New York, Chicago, and LA, along with high-impact media placements and unique brand partnerships to reintroduce the brand and spark inspiration in new ways. 

Pinterest has formed its first ever partnership with CRWNMAG, a hair and lifestyle culture magazine for Black women and NTWRK, a mobile-first video shopping platform that seamlessly blends entertainment and commerce.

“People need a place to dream, to explore and to visualize their future. Pinterest is the open invitation to try something you’d never thought you’d try. Our campaign demonstrates that Pinterest is a place where you can find a never-ending array of surprises – a place where the more you explore, the more you discover,” said Director of Marketing for Europe at Pinterest, Louise Richardson. “We want to bring people the inspiration to create a life they love and often that means inspiring you to try something new and giving you the confidence to try more, whether you succeed and it’s beautiful or you fail and it’s hilarious.”

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PINTEREST

Morocco, Greece and France are dream wedding destinations, according to Pinterest

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Friday, 28 May 2021 09:24 AM MYT

Morocco tops a list of Pinterest users' dream destinations for getting married. ― Shutterstock pic via ETX Studio
Morocco tops a list of Pinterest users’ dream destinations for getting married. ― Shutterstock pic via ETX Studio

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NEW YORK, May 28 ― A new report based on data from social network Pinterest reveals the most attractive destinations for a wedding, according to pinners. Morocco takes first place, followed by Greece and France.

Does France still have the reputation of being the country of love and romance? The answer to that appears to be yes, according to the latest report put together by credit comparison company Money.co.uk. The report compiled Pinterest data and reveals the list of the most popular destinations for users. And, while ceremonies have been postponed due to the pandemic, brides and grooms-to-be or wannabes are still planning and dreaming. Many have created boards, to pin their favorite wedding destinations. The report has tallied them by destination and made a top 20.

An ambiance of lanterns and jewel tones is popular with Morocco in top spot. Next comes Greece, with its pretty cliffside villages. Then it’s France that climbs to the third step of the podium, probably largely thanks to Paris, with its enduring status as a city of romance. More beachy destinations such as Mexico, Bali and Fiji, also figure, landing respectively in 5th, 6th and 10th position. 

Top wedding destinations

1. Morocco

2. Greece

3. France

4. Italy

5. Mexico

6. Bali

7. Ireland

8. Australia

9. New Zealand

10. Fiji

11. Canada

12. England

13. Ibiza

14. Scotland

15. Thaïland

16. Spain

17. Portugal

18. USA

19. Bahamas

20. Wales

Meanwhile, when looking at states in the USA, California is on top with its varied landscapes and iconic cities.

Harry Potter is a top-trending theme

Fun fact: in the same report, users’ top themes are ranked. And perhaps surprisingly, a Harry Potter theme comes first, followed closely by “vintage.” In third place, is “earthy wedding,” with visions of ceremonies held in the midst of nature. ― ETX Studio

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