Connect with us

FACEBOOK

Facebook study: People wanting convenience, new shopping experiences

Published

on

RIGHT before our eyes, we saw how Covid-19 shifted a majority of our daily life to some form of digital platform.

In a previous interview with Ingenuity Chief Executive Officer John Naranjo, he said one of the evident changes brought by the rapid digitalization was video conferencing. While video conferencing is nothing new, it has become more common nowadays.

“Free or low-cost video conferencing has allowed everyone to work together while being physically separated. Government agencies have been able to set and move policies forward, students have been able to attend classes, doctors have been able to see patients at reduced risk to themself and others, and many businesses have been able to maintain some level of operations,” he said.

We also saw how with a few taps on our smartphones, we are able to have grocery items and food delivered right at our doorsteps.

The financial sector is also going digital with transactions that can be done through their mobile apps that we can download on our smartphones. Now we can transfer money, pay bills, buy load, and invest just by a few taps.

Advertisement
free widgets for website

In less than a year, the rapid digitalization of society has led people to seek convenience more, being able to participate more through social media, and finding a community in the digital sphere.

Convenience

According to Facebook’s Emerging Trends Research, around 84 percent of Filipinos are expecting that the demands on their time will increase in the near future. This means they will be doing more things in the limited time they have in a day.

Among those surveyed, 71 percent said household chores take up most of their time, followed by researching purchases (69 percent), shopping for daily necessities (54 percent), doing administration tasks (35 percent), and making offline payments (30 percent).

“What we are seeing is that because of this burden on time, more and more people are increasingly willing to pay in order to save time,” John Rubio, Facebook Philippines country director, said during the Facebook Emerging Trends and State of Small Business Media Round Table on April 13, 2021.

Advertisement
free widgets for website

Facebook Research showed that around 95 percent of Filipinos surveyed “are actively looking for ways to simplify their lives.” Of this number, around 93 percent “would pay for products or services that save them time.”

The study also revealed that 87 percent would pay for “products that free up their mind” and 93 percent consider convenience alongside price when deciding what to buy. Around 92 percent think that social media platforms have made life more convenient.

See also  Monday court round-up – Going wild in the aisles and a Facebook fall-out

Once they are able to free up more time, the survey showed that 77 percent of the convenience seekers want to spend more time with their loved ones, 70 percent get more exercises, 79 percent want to learn a new skill, 72 percent want to travel more, and 47 percent want to give back.

“People are finding themselves in an increasingly paradoxical situation: They’re looking for ways to reclaim their own time, while simultaneously facing increasing demands for their attention, both personally and professionally,” Facebook said in a statement on January 14, 2021.

Rubio said many of the companies that are winning in the digital shift are those who are able to provide the convenience the consumers are looking for.

Advertisement
free widgets for website

“Ninety percent wish it were easier to shop on mobile. Let’s say you have a shop on Instagram, are you available to chat when someone has a question about the product that you just showed?” Rubio said, adding that businesses who are able to make the experience for their clients easier are the ones that win.

He added, “People want what they want when they want it, and how they want it. The winners are the ones that are able to do that.”

Participation

Facebook saw an increase in the number of individuals and businesses to reach out to one another.

“More and more we are seeing even in this environment is an actual increase in how people use our platform, whether it’s, for example, Facebook, Instagram, Messenger. Because of that more and more of those people that we have surveyed are wanting to interact with shops, brands, and companies digitally online,” Rubio said.

Advertisement
free widgets for website

Facebook’s Emerging Trends Research shows that 87 percent of the people they surveyed said: “social media has allowed them to interact more and deepen their relationship with brands.”

“Part of that, I guess, is just the reality of, if you are not able to physically go to a mall as much as you could before or to physically go to a store, you’d still want to interact with them and on what better way to do that, today, than in digital,” Rubio said.

He said customers are now able to know about companies or brands and their products through videos online or interact with the companies through direct messaging.

See also  Facebook post spawns massive effort to help young adults in Central Florida aged out of foster care

“Eight out of 10 people in this environment have shown that they are more open to new types of shopping. So whereas before the traditional way is that you went to a store…, what we have seen in the last year is this habit has been broken and people are experimenting it more and more formats,” Rubio said.

The change in the way customers shop also led to the growth in a new type of shopping — live shopping.

Advertisement
free widgets for website

“When we talked about live shopping, what it is, for example, someone on Facebook live showing the actual wears… but it could be anything for example like talking about clothes, trying on stuff,” Rubio said.

The research showed that 25 percent have tried live shopping in the last year while 85 percent said they expect to increase their live shopping in the coming year.

Rubio said live shopping is a trend that originated in Southeast Asia. The research showed that the Southeast Asian where people live shopped the most was in Indonesia wherein 38 percent of those surveyed have browsed live shopping. It is followed by Thailand (38 percent), Vietnam (34 percent), and the Philippines (25 percent).

“[It’s] a very Southeast Asia thing where we like to interact with a product that is [presented] live… With this interaction, you are able to tap into this new market and this new buying behavior,” Rubio said.

He added there is “a massive amount of stickiness” in live shopping. This means eight out of 10 of those who have gone live shopping will go back for the next month and buy from it again.

Advertisement
free widgets for website

“Not only live shopping is becoming an interesting discovery platform for many users, but it’s also becoming a consistent thing where people, once they experience, want to come back for more,” Rubio said.

He said in elevating a live shopping experience, businesses are encouraged to be more interactive like responding to comments. The convenience the business can offer to its viewers can also help improve the live shopping experience.

“You want to make things more convenient. How do you make sure when people get excited about your product, you can actually sell them and you can ship it really quickly,” Rubio said.

Digital gathering

Rubio said data from the study shows that what they found eventually lead back to digital gathering.

Advertisement
free widgets for website

“Community remains as important as ever, but how people are building it is evolving rapidly, creating new paths to finding a sense of belonging. New technologies are enabling meaningful digital gatherings, amplifying opportunities for people to connect over passions and issues across borders and cultures,” Facebook said.

See also  An Ethics Perspective On Facebook - Forbes

Research data revealed that over 800 million users on Facebook are part of over 35 million active groups.

“With everyone now interacting over digital, it’s interesting that when we surveyed people, 82 percent of Filipinos are a member of an online community and they expect, like everyone else, their engagement to increase more in the future. So a lot of things are happening in [digital] communities,” Rubio said.

He said nine out of 10 people surveyed want digital communities to be built. Through the digital communities, individuals and local businesses are able to come together to help and support one another.

In Davao City, the Kaon ta Bai! community highlights local restaurants and food businesses while Support Local Davao (SLD) is a group where micro, small, and medium enterprises (MSMEs) can post and promote their products and services. Consumers can also be part of SLD to look for products they need to buy or suppliers they can buy from.

Advertisement
free widgets for website

“I think that’s the power of community in the Philippines where we are such a community-based nation,” Rubio said.

The digital transformation has opened new opportunities for businesses and customers.

“It has led to a significant growth opportunity for businesses and provided consumers with opportunities to purchase an expanding range of products from a large number of suppliers, at lower prices,” Philippine Institute for Development Studies (Pids) President Dr. Celia Reyes said on March 11, 2021, during the webinar on Digital Platforms.

Pids stated that according to the Asian Development Bank study titled Asian Economic Integration Report 2021, “an expansion of 20 percent in the Philippine digital sector from the 2020 baseline by 2025 could result in an additional output of US$37.6 billion and create 2.2 million new jobs a year.”

“Technology is helping to forge new global linkages, which offer enormous economic opportunities, but also present new risks and challenges,” said ADB Chief Economist Yasuyuki Sawada.

Advertisement
free widgets for website

“It is imperative to implement policies and regulations that manage the disruptions and maximize the gains from the burgeoning digital economy, and to lock in these gains through enhanced regional cooperation,” he added.

Read More

FACEBOOK

Facebook-Meta Earns the ‘Worst Company of 2021’ Title in This Survey

Published

on

By

facebook-meta-earns-the-‘worst-company-of-2021’-title-in-this-survey-–-news18
Facebook has had its share of controversies this year. The company was under more scrutiny after whistleblower Frances Haugen leaked a series of internal documents.

Facebook parent Meta has been named the Worst Company of the Year (2021) by Yahoo Finance respondents. According to the publication, an “open-ended” survey was published on Yahoo Finance on December 4 and 5, where 1,541 respondents participated. Facebook received 8 percent of the write-in vote, but respondents were seemingly mad about the Robinhood trading app as well. Electric truck startup Nikola, which was named last year’s worst company by the same publication also faced respondents ire.

Yahoo Finance notes, “Facebook has had its share of controversies this year.” Starting in January, Meta-owned WhatsApp got caught up in a huge controversy after the messaging app announced a new privacy policy (Terms of Service). WhatsApp said it would collect user information and share it with third-party apps for a better user experience. However, the app gave users no choice but later made modifications to the policy under pressure. Similarly, the company was under more scrutiny after whistleblower and former Facebook employee Frances Haugen leaked a series of internal documents showing the company’s problematic practices. It was revealed that Meta-owned Instagram had a negative impact on teenage girls, but the company did almost nothing to rectify the problem.

Yahoo Finance even highlights, “At the same time, some critics, including conservatives, say Facebook over-policed the platform’s speech and stifled their voices.” Critics also blame Facebook and other social media platforms for not curbing hate speech that led to Capitol Building riots.

See also  Punjabi Actor Deep Sidhu's Facebook Videos Uploaded By Friend Abroad: Sources

However, around 30 percent of Yahoo Finance readers said that Facebook or Meta could redeem itself. One respondent suggested that the company could issue a formal apology for negligence and donate a sizable amount of its profits to a foundation to help reverse its harm.

On the other hand, respondents chose Microsoft as the Company of the Year (2021). The Satya Nadella-led company touched the trillion-mark this year and introduced notable upgrades. The most notable is the Windows 11 OS update that succeeds Windows 10.

Advertisement
free widgets for website
Continue Reading

FACEBOOK

Facebook pays 1.7 Cr fine to Russia after failing to delete content Moscow deems illegal

Published

on

By

facebook-pays-1.7-cr-fine-to-russia-after-failing-to-delete-content-moscow-deems-illegal

In the latest legal tussle with Russia over controversial social media regulation laws, Facebook paid 17 million roubles (Rs 1.7 Crore) for failing to remove content deemed illegal by Moscow. With a threat of potential larger fines looming, Facebook parent company Meta, owned by Mark Zuckerberg, is scheduled to face court next week over repeated violations of Russian legislation on content, Interfax News Agency reported. As per the latest updates, the social media giant could be fined a percentage of its annual revenue.

In October, Moscow sent state bailiffs to enforce the collection of 17 million roubles. Meanwhile, as per Interfax report citing a federal bailiffs’ database, on Sunday, there were more enforcement proceedings against the company. Apart from the popular social media app, Telegram has also paid 15 million roubles in fines for failing to comply with the Russian social media legislations that came into force in 2016.

Facebook pays $53k to Russia for refusing controversial social media laws

It is pertinent to mention that Facebook has locked horns with Moscow earlier in November, resulting in it paying 4 million roubles ($53,000) over its refusal to adhere to Russian data localisation laws, the Moscow Times reported. The Moscow court on November 25 had said that Facebook paid the fine levied in February, following which all proceedings against the US-based social media giant. The payment comes against the litigation filed against the company in 2018, alongside Twitter. The tech companies were also forced to pay an additional 3000 rubles ($40) for failing to comply with user data sharing rules as per the law. The Russian authorities have also previously blocked LinkedIn, owned by Microsoft, for failing to abide by the laws.

See also  Garcetti says top aide's private Facebook posts were 'wrong,' but mayor is looking to move on

Russian social media laws

As per Moscow Times, under the Russian social media regulation laws, all foreign technology companies are required to store data related to Russian customers and users on servers located in Russia. Additionally, the Russian tech companies will also have to share encryption data with the federal authorities as well as record user calls, messages and civil society group conversation records. The apparatus is said to be a severe breach of privacy rights and unfettered back-door access to personal data that could be used to harass Kremlin critics.

Continue Reading

FACEBOOK

Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Published

on

By

Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

See also  Punjabi Actor Deep Sidhu's Facebook Videos Uploaded By Friend Abroad: Sources

Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Advertisement
free widgets for website

Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

Continue Reading

Trending