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Guest column: Rediscovering Chandigarh through social media

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From pinning that inspiring image on Pinterest to sharing photographs on Instagram, ours is an age of visual content. Virtual platforms have made sharing such content with family, friends and designers significantly easier.

Interwoven with the theme of design, social media has been presenting itself as an interesting phenomenon in Chandigarh. Hashtags and location tagging have proven instrumental in providing the youth a window to discover the architectural gems of the city.

Earlier, architectural marvels such as the Le Corbusier Museum, Sector 19, were largely visited by the architectural community. However, the advent of social media has been a game changer, drawing people from all walks of life.

Repository of ideas

This trend has created public awareness about design and its value in the individual’s experience of a space. Professionals such as architects and interior designers engage with this cyberspace phenomenon on a daily basis as well. Inspiration has come for many a designer through social media. A photographer’s still life work, for instance, may be the source of inspiration for designing an entire space. Also, social media widens our cognisance of interesting new building material and spatial accents that are being created across India and the world, helping us offer multiple options to our clients.

The multitudinous nature of these options extends to Chandigarh’s cultural milieu. Instagrammable places such as the new underpass connecting the Rose Garden and Sector 17 have become spaces of brimming activity. The quest for posting novel pictures on social media has led people to the city’s many hideouts. The Sukhna Wildlife Sanctuary is one such place. Cycling groups, brought together by Facebook, have also been touring the nooks and corners of the city.

The quest for posting novel pictures on social media has led people to the city’s many hideouts. The Sukhna Wildlife Sanctuary is one such place. (HT File)
The quest for posting novel pictures on social media has led people to the city’s many hideouts. The Sukhna Wildlife Sanctuary is one such place. (HT File)

Boost to tourism

Marketing in the age of social media has been greatly exploited by some designers. In an era where perception rules the roost, virtual presence is a means to create that perception. This potential can be exploited by the Chandigarh administration, which should use the space to proactively market the city’s uniqueness and boost tourism.

Another feather to social media’s proverbial hat is bringing people together.Chandigarh’s architect Le Corbusier had based the city’s design on the neighbourhood unit concept leading to the birth of sectors. Nevertheless, the community living that Chandigarh was designed for saw a delayed inception. The 2020 lockdown largely confined people to their sectors. Subsequently, WhatsApp groups of sector residents were formed to assist each other. Thus, knitting the city’s residents together in this hour of crisis.

Data overload: The flip side

Data overload is the other side of the coin. The deluge of fake news on social media can be confusing and sifting through narratives and counter narratives is a constant struggle, as is choosing a concept for one’s architectural space. Being spoilt for choice has confused many an architect and interior designer’s clients. Attractive shots are presented online after intense spatial styling and picture editing. Just like the unreal beauty standards seen in air-brushed photographs, which are the source of a variety of body image issues, the heavily edited architecture and interior design images create utopian visions in the minds of clients. When the actual space is created, it appears to be different from the mirage created by these online images, leaving clients disgruntled.

A bespoke space is what clients want. That is what makes them embark on this virtual image search journey in the first place. And that is what should be responsibly delivered by designers and other project associates. However, a side note of truth should be served as well. Bagging projects on the basis of false promises of delivering a precise rendition of these images is unethical.

Social media dilemma

The potential of social media can be used to vivify life in Chandigarh. The city’s repute as one of the best experiments in urban planning and modern architecture can be built upon.Not only would this serve in increasing the intracity people-to-people connection but also help in promoting tourism. The architectural community has been an asset here and social media the catalyst. In the field of design, social media is both a boon and a bane. You may like how it facilitates vision creation or dislike how it distorts visions. Whatever your stance, social media is here to stay. The trick to resolving this ‘social media dilemma’ lies in using it as a tool to create, curate and connect.

( The writer is a Chandigarh-based architect)

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PINTEREST

The World’s Most Popular Wedding Destinations, According To Pinterest

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Blue coloured medina in Chefchaouen, Morocco.

According to Pinterest, Morocco is the number one place users want to plan a destination wedding.

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Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.

A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.

Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:

1. Morocco, with 1,001 dedicated Pinterest boards.

2. Greece, with 1,000 dedicated Pinterest boards.

3. France, with 999 dedicated Pinterest boards.

4. Italy, with 998 dedicated Pinterest boards.

5. Mexico, with 997 dedicated Pinterest boards.

6. Bali, with 996 dedicated Pinterest boards.

7. Ireland, with 990 dedicated Pinterest boards.

8. Australia, with 984 dedicated Pinterest boards.

9. New Zealand, with 981 dedicated Pinterest boards.

10. Fiji, with 979 dedicated Pinterest boards.

11. Canada, with 978 dedicated Pinterest boards.

12. England, with 977 dedicated Pinterest boards.

13. Ibiza, Spain, with 975 dedicated Pinterest boards.

14. Scotland, with 972 dedicated Pinterest boards.

15. Thailand, with 960 dedicated Pinterest boards.

16. Spain, with 956 dedicated Pinterest boards.

17. Portugal, with 889 dedicated Pinterest boards.

18. USA, with 821 dedicated Pinterest boards.

19. The Bahamas, with 732 dedicated Pinterest boards.

20. Wales, with 725 dedicated Pinterest boards.

Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:

1. California, with 1,003 dedicated Pinterest boards.

2. Colorado, with 1,000 dedicated Pinterest boards.

3. Florida, with 1,000 dedicated Pinterest boards.

4. Hawaii, with 1,000 dedicated Pinterest boards.

5. Virginia, with 998 dedicated Pinterest boards.

6. New York, with 997 dedicated Pinterest boards.

7. Texas, with 996 dedicated Pinterest boards.

8. Georgia, with 994 dedicated Pinterest boards.

9. Washington, with 993 dedicated Pinterest boards.

10. Arizona, with 988 dedicated Pinterest boards.

11. Maine, with 985 dedicated Pinterest boards.

12. Oregon, with 981 dedicated Pinterest boards.

13. Utah, with 978 dedicated Pinterest boards.

14. Montana, 977 dedicated Pinterest boards.

15. Maryland, with 976 dedicated Pinterest boards.

16. Ohio, with 973 dedicated Pinterest boards.

17. Tennessee, with 968 dedicated Pinterest boards.

18. Minnesota, with 949 dedicated Pinterest boards.

19. North Carolina, with 943 dedicated Pinterest boards.

20. Michigan, with 938 dedicated Pinterest boards.

To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.

If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.

All details and policies mentioned were accurate as of press time.

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PINTEREST

Pinterest launches ‘You might just surprise yourself’ campaign

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Pinterest has partnered with creative agency, Droga5 to launch its latest campaign ‘You might just surprise yourself’, exploring how the platform can expand people’s interests in ways they never saw coming.

To kick things off, Pinterest has released a TV ad in the UK, managed by agency Media Hub. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast, and provocative social ads.

Directed by Yann Demange, the campaign’s hero film ‘Discovery’ – filmed in Mexico City and Los Angeles – takes the audience on a fast-paced journey of exploration focusing on one woman’s discovery before branching out into an unbroken, energetic thread of other characters’ experiences. 

A series of 15 films take this premise further, exploring the surprising leaps and ways people can expand their interests. These include a home chef discovering the fusion of burgers and sushi and a teenager trying his hand at flame nail art.

To expand the campaign across all media channels, high-impact mural out-of-home installations have been commissioned in London, New York, Chicago, and LA, along with high-impact media placements and unique brand partnerships to reintroduce the brand and spark inspiration in new ways. 

Pinterest has formed its first ever partnership with CRWNMAG, a hair and lifestyle culture magazine for Black women and NTWRK, a mobile-first video shopping platform that seamlessly blends entertainment and commerce.

“People need a place to dream, to explore and to visualize their future. Pinterest is the open invitation to try something you’d never thought you’d try. Our campaign demonstrates that Pinterest is a place where you can find a never-ending array of surprises – a place where the more you explore, the more you discover,” said Director of Marketing for Europe at Pinterest, Louise Richardson. “We want to bring people the inspiration to create a life they love and often that means inspiring you to try something new and giving you the confidence to try more, whether you succeed and it’s beautiful or you fail and it’s hilarious.”

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PINTEREST

Morocco, Greece and France are dream wedding destinations, according to Pinterest

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Friday, 28 May 2021 09:24 AM MYT

Morocco tops a list of Pinterest users' dream destinations for getting married. ― Shutterstock pic via ETX Studio
Morocco tops a list of Pinterest users’ dream destinations for getting married. ― Shutterstock pic via ETX Studio

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NEW YORK, May 28 ― A new report based on data from social network Pinterest reveals the most attractive destinations for a wedding, according to pinners. Morocco takes first place, followed by Greece and France.

Does France still have the reputation of being the country of love and romance? The answer to that appears to be yes, according to the latest report put together by credit comparison company Money.co.uk. The report compiled Pinterest data and reveals the list of the most popular destinations for users. And, while ceremonies have been postponed due to the pandemic, brides and grooms-to-be or wannabes are still planning and dreaming. Many have created boards, to pin their favorite wedding destinations. The report has tallied them by destination and made a top 20.

An ambiance of lanterns and jewel tones is popular with Morocco in top spot. Next comes Greece, with its pretty cliffside villages. Then it’s France that climbs to the third step of the podium, probably largely thanks to Paris, with its enduring status as a city of romance. More beachy destinations such as Mexico, Bali and Fiji, also figure, landing respectively in 5th, 6th and 10th position. 

Top wedding destinations

1. Morocco

2. Greece

3. France

4. Italy

5. Mexico

6. Bali

7. Ireland

8. Australia

9. New Zealand

10. Fiji

11. Canada

12. England

13. Ibiza

14. Scotland

15. Thaïland

16. Spain

17. Portugal

18. USA

19. Bahamas

20. Wales

Meanwhile, when looking at states in the USA, California is on top with its varied landscapes and iconic cities.

Harry Potter is a top-trending theme

Fun fact: in the same report, users’ top themes are ranked. And perhaps surprisingly, a Harry Potter theme comes first, followed closely by “vintage.” In third place, is “earthy wedding,” with visions of ceremonies held in the midst of nature. ― ETX Studio

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