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Guest column: Rediscovering Chandigarh through social media

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From pinning that inspiring image on Pinterest to sharing photographs on Instagram, ours is an age of visual content. Virtual platforms have made sharing such content with family, friends and designers significantly easier.

Interwoven with the theme of design, social media has been presenting itself as an interesting phenomenon in Chandigarh. Hashtags and location tagging have proven instrumental in providing the youth a window to discover the architectural gems of the city.

Earlier, architectural marvels such as the Le Corbusier Museum, Sector 19, were largely visited by the architectural community. However, the advent of social media has been a game changer, drawing people from all walks of life.

Repository of ideas

This trend has created public awareness about design and its value in the individual’s experience of a space. Professionals such as architects and interior designers engage with this cyberspace phenomenon on a daily basis as well. Inspiration has come for many a designer through social media. A photographer’s still life work, for instance, may be the source of inspiration for designing an entire space. Also, social media widens our cognisance of interesting new building material and spatial accents that are being created across India and the world, helping us offer multiple options to our clients.

The multitudinous nature of these options extends to Chandigarh’s cultural milieu. Instagrammable places such as the new underpass connecting the Rose Garden and Sector 17 have become spaces of brimming activity. The quest for posting novel pictures on social media has led people to the city’s many hideouts. The Sukhna Wildlife Sanctuary is one such place. Cycling groups, brought together by Facebook, have also been touring the nooks and corners of the city.

The quest for posting novel pictures on social media has led people to the city’s many hideouts. The Sukhna Wildlife Sanctuary is one such place. (HT File)
The quest for posting novel pictures on social media has led people to the city’s many hideouts. The Sukhna Wildlife Sanctuary is one such place. (HT File)

Boost to tourism

Marketing in the age of social media has been greatly exploited by some designers. In an era where perception rules the roost, virtual presence is a means to create that perception. This potential can be exploited by the Chandigarh administration, which should use the space to proactively market the city’s uniqueness and boost tourism.

Another feather to social media’s proverbial hat is bringing people together.Chandigarh’s architect Le Corbusier had based the city’s design on the neighbourhood unit concept leading to the birth of sectors. Nevertheless, the community living that Chandigarh was designed for saw a delayed inception. The 2020 lockdown largely confined people to their sectors. Subsequently, WhatsApp groups of sector residents were formed to assist each other. Thus, knitting the city’s residents together in this hour of crisis.

Data overload: The flip side

Data overload is the other side of the coin. The deluge of fake news on social media can be confusing and sifting through narratives and counter narratives is a constant struggle, as is choosing a concept for one’s architectural space. Being spoilt for choice has confused many an architect and interior designer’s clients. Attractive shots are presented online after intense spatial styling and picture editing. Just like the unreal beauty standards seen in air-brushed photographs, which are the source of a variety of body image issues, the heavily edited architecture and interior design images create utopian visions in the minds of clients. When the actual space is created, it appears to be different from the mirage created by these online images, leaving clients disgruntled.

A bespoke space is what clients want. That is what makes them embark on this virtual image search journey in the first place. And that is what should be responsibly delivered by designers and other project associates. However, a side note of truth should be served as well. Bagging projects on the basis of false promises of delivering a precise rendition of these images is unethical.

Social media dilemma

The potential of social media can be used to vivify life in Chandigarh. The city’s repute as one of the best experiments in urban planning and modern architecture can be built upon.Not only would this serve in increasing the intracity people-to-people connection but also help in promoting tourism. The architectural community has been an asset here and social media the catalyst. In the field of design, social media is both a boon and a bane. You may like how it facilitates vision creation or dislike how it distorts visions. Whatever your stance, social media is here to stay. The trick to resolving this ‘social media dilemma’ lies in using it as a tool to create, curate and connect.

( The writer is a Chandigarh-based architect)

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Global Social Networks Software Market 2028 Key Players Latest Developments & Trending News …

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The global Social Networks Software market is a capital-intensive, energy-consuming, and vital industry for many economies across the world. This comprehensive report on the global Social Networks Software market aims to provide a general overview of the Social Networks Software industry by presenting extensive research about the market, exhibiting important market aspects, and suggesting future growth directions based on the market study. The report critically analyzes the market forces that affect the pricing structure and production in the market. To examine these forces two perspectives are used namely Porter’s Five Forces Analysis and institutional economics framework.

Porter’s Five Forces Analysis examines the competitive forces that drive the global Social Networks Software market economy and institutional economics framework role of the governments and regulatory policies in influencing the infrastructural development, production, and distribution channels of the global Social Networks Software market.

Vendor Landscape

Monday

Zoho

Hivebrite

Bitrix

Yammer

Snapchat

Pinterest

Available Sample Report in PDF Version along with Graphs and [email protected] https://www.orbismarketreports.com/sample-request/167165?utm_source=PoojaMN

The report that specializes in offering a detailed study on the market forces provides the market players a clear understanding of the price dynamics and the performance of the Social Networks Software industry domestic and international markets. It gives a better understanding of the local regulations, institutional governance in developed and developing countries, and public and private interests in the Social Networks Software market. The report studies the Social Networks Software industry in a global context and provides sustainable development guidelines.

Global Social Networks Software market Segmentation:

Analysis by Type: .

Cloud Based

Web Based

Analysis by Application:

Large Enterprises

SMEs

Regional Assessment: Global Social Networks Software Market

This referential document assessing the market has been compiled to understand diverse market developments across specific regional pockets such as Europe, North and Latin American countries, APAC nations, as well as several countries across MEA and RoW that are directly witnessing maneuvering developments over the years. A specific understanding on country level and local level developments have also been mindfully included in the report to encourage high rise growth declining market constraints and growth retardants.

Read complete report along with TOC @ https://www.orbismarketreports.com/global-social-networks-software-market-2021-analysis-by-growth-trends-and-forecast-2028?utm_source=PoojaMN

The report does a brief analysis of the implications of the pandemic and its induced economic crisis on all the businesses operating in the global Social Networks Software market. The report presents concise information on how the Covid-19 crisis has impacted the production firms, and the overall supply chain in the previous year, the ongoing disruption due to the crisis, its future implications as well as the scope and opportunities in the market. Also, the report addresses the short-term phased recovery by the leading players in the key geographic regions. .

Some Major TOC Points:

Chapter 1. Report Overview

Chapter 2. Global Growth Trends

Chapter 3. Market Share by Key Players

Chapter 4. Breakdown Data by Type and Application

Chapter 5. Market by End Users/Application

Chapter 6. COVID-19 Outbreak: Social Networks Software Industry Impact

Chapter 7. Opportunity Analysis in Covid-19 Crisis

Chapter 9. Market Driving Force

And Many More…

Highlights of the Social Networks Software market report

• Market share by key players

• Growth drivers and growth during the forecast period

• Social Networks Software market size based on segmentation.

• Company profiles of top key players and portfolio

• Analysis of market trends, cost structure and sales channels

• Recovery from the COVID-19 impact.

Points Covered in the Report:

• Global market overview with market shares of leading global competitors, worldwide market share scenario of the leading players, the impact of the Covid-19 pandemic on the leading players and the overall market, and a focus on the selected players.

• Market trends and drivers in the industry are presented in thereport.

• The estimates of the market and forecasts in million tons by region and by the country for the year 2020-2027 are provided in the report.

• The shift in the market share across key geographies is given in the report.

• The report identifies the critical factors in the global Social Networks Software market that need to be regulated boost the international market for the Social Networks Software industry.

Shoot your queries at:@ https://www.orbismarketreports.com/enquiry-before-buying/167165?utm_source=PoojaMN

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What are the benefits of social media account growth?

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Social media accounts are of great significance nowadays. These accounts are not just a time pass to post pictures and videos, but it is the voice of the people who use them. You might know that Twitter is used by various famous personalities to share their opinions on several issues. Both businesses and individuals use various marketing techniques and Twitter growth services to reach their target audience and the goals they set. 

Benefits of Social Media

If you are using your social media account as a content creator, then you will know the importance of followers. These followers will be your supporters if you post impressive and genuine content. Therefore, you need to focus on your account growth for better engagement with the audience. Below are some benefits of social media account growth:-

1. Exposure to a large audience

Some of the extensively used social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, Snapchat, etc. Facebook has 2.6 billion, Instagram has 1 billion, YouTube has over 2 billion, and Twitter has 353 million monthly users. You can now imagine how these social networking sites provide you a great platform to showcase your creativity and talent.

2. Grow your business

Half of the world’s population is active on social networking sites. You will get a huge audience to spread your brand awareness. You can easily connect with potential customers. You can share the feedback from existing customers to encourage more people to support your business.

3. Attract traffic on the website

Social media is the best way to grow insights. You can use posts and ads to increase traffic on your website. You need to express value through posts rather than focusing on only promotional activity. The pinned posts will be more convenient for your followers.

4. Generation of leads

If you have a good number of genuine followers, you will have better engagement with them. This engagement will be a plus point to generate leads through advertising your business. You can design or edit your post accordingly to attract the eyes of the audience and raise interest in them. It will help to increase the number of sales.

5. Promotion of content

Social media is the most reliable tool to promote your content. By creating an enticing post, you can bring the attention of the audience to your content. Once your audience starts loving your content, you can easily shift them to another platform to gain monetary support. Also, your content may go viral, which can bring sudden attention from viewers.

Conclusion

Having a good number of followers allows you to spread your message to the target audience. You can create a post to encourage more people to view your content. It is a cost-effective tool to get well recognized. Wherever you are living, you can make your content reach your targeted audience. That’s why you need to grow followers on your account by creating engaging content consistently. Try to respond to most of the comments and answer the common questions asked by your audience for better interaction.

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Global Digital Retailing Market by Type (Search ads, Display ads, Social media, E-mail marketing …

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Dataintelo published a new report titled “Digital Retailing Market research report which is segmented by Types (Search ads, Display ads, Social media, E-mail marketing), By Applications (Desktop, Mobile devices), By Players/Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Get Exclusive Free Sample Report: https://dataintelo.com/request-sample/?reportId=81550

Report Scope

Report Attributes Report Details
Report Title Digital Retailing Market Research Report
By Type Search ads, Display ads, Social media, E-mail marketing
By Application Desktop, Mobile devices
By Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 110
Number of Tables & Figures 77
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Digital Retailing Industry Outlook

Global Digital Retailing Market Report Segments:

The market is segmented by Type Search ads, Display ads, Social media, E-mail marketing and By Application Desktop, Mobile devices.

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Some of the companies that are profiled in this report are:

  1. Edelman
  2. Interpublic Group of Companies
  3. Omnicom Media Group
  4. Publicis Groupe
  5. WPP
  6. Havas
  7. Pinterest
  8. Tumblr
  9. WE

Digital Retailing Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Digital Retailing Market

Overview of the regional outlook of the Digital Retailing Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

For Any Questions On This Report, Please Visit: https://dataintelo.com/enquiry-before-buying/?reportId=81550

Digital Retailing Market Overview

Highlights of The Digital Retailing Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Digital Retailing Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:
    1. Search ads
    2. Display ads
    3. Social media
    4. E-mail marketing
  1. By Application:
    1. Desktop
    2. Mobile devices
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Digital Retailing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Digital Retailing Market Statistics

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Reasons to Purchase the Digital Retailing Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.

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