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A major battle over free speech on social media is playing out in India during the pandemic

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As the coronavirus pandemic rages in India, claiming thousands of lives, many Indians are turning to social media to demand that the government handle the public health crisis better. And now, the government is silencing these critics in its latest threat to the future of free speech on the internet in the world’s second-most populous country.

In recent weeks, the Indian government has requested that companies like Twitter take down content that it says contains misinformation about the Covid-19 pandemic. But critics say that India’s political leadership under Prime Minister Narendra Modi is using the premise of misinformation to overreach and suppress criticism of the administration’s handling of the pandemic.

A similar debate has also played out in the US around how companies like Twitter and Facebook should moderate harmful speech on their platforms, particularly when that speech comes from world leaders. But the issue has taken on an increased intensity in India, where the government is more aggressively and directly pressuring tech companies to block content it takes issue with.

“Internet companies are stuck between a rock and a hard place,” said Anupam Chander, a law professor at Georgetown University who focuses on the regulation of international speech online. “They face a government that is accusing them of essentially abetting a violation of law. At the same time, there are huge free expression concerns here.”

India is the world’s biggest democracy and has a history of robust political debate. Its constitution protects people’s rights to freedom of speech and expression — with some exceptions including for content it deems defamatory.

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But under the Modi administration of the past several years, the country has expanded its internet regulation laws, giving it more power to censor and surveil its citizens online. The government has several levers to pressure US-based tech companies into compliance: It could arrest Facebook and Twitter staff in India if their employers don’t follow orders. Even further, India could yank Twitter or Facebook off the local internet in India entirely, as it recently did with TikTok and several major Chinese apps in June. And the government resorted to effectively shutting down the internet in Kashmir in February 2020 when it wanted to quiet political dissent in the region.

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Now, the tension between US social media companies and the Indian government has reached an all-time high because of the fierce debate around Modi’s handling of the Covid-19 pandemic. And what happens next could determine whether Indians will continue to have the same kind of access to a relatively open social media environment or if the walls around what people are allowed to say online in India will close up even more. Some fear that the country may become more like China, where the government tightly controls its residents’ access to information and where US tech giants like Google and Facebook have tried — and failed — to operate successfully.

What happened with recent takedowns

In recent days, Twitter and Facebook have taken down or blocked political content that’s critical of the Indian government.

On Wednesday, Facebook confirmed that it temporarily blocked posts with a #ResignModi hashtag in India, but it later said it was a mistake because of content associated with the hashtag that violated its policies. Facebook has since restored access to the hashtag.

Facebook declined to comment on how many or what takedown requests it has received from the Indian government in recent weeks. A source familiar with the company said Facebook only took down a small portion of the total requests it received.

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In sharp contrast to Facebook, Twitter is more transparent and discloses takedown requests through an outside organization, Lumen. Twitter acknowledged that the Indian government asked it to take down several dozen tweets recently, which were about the Covid-19 pandemic in India, as first reported by Indian news site MediaNama.

Recode reviewed the more than 50 tweets that Twitter blocked or deleted at the request of the Indian government in recent weeks. While some could be considered misleading — including one viral image showing devastation in India supposedly related to the pandemic which Indian fact-checker AltNews reported to be outdated — it wasn’t clear what was misleading about several other posts, which appeared to be straightforward news and political commentary.

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One of the blocked tweets, for example, is a link to a Vice news article about a mass Hindu religious bathing ritual being held in the river Ganges during the most recent Covid-19 surge — which has been widely reported in other outlets as well. Another is a satirical cartoon showing a caricature of Modi making a speech over burning coffins, with the prime minister saying, “Have never seen such huge crowds at a rally.”

The Indian Ministry of Electronics and Information Technology, which issues takedown requests to social media companies on behalf of the Indian government, did not respond to a request for comment. A spokesperson for Modi’s BJP Party also did not respond to a request for comment.

In response to Recode’s questions about how Twitter decides which posts to block or take down, a spokesperson for Twitter emailed Recode the following statement:

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When we receive a valid legal request, we review it under both the Twitter Rules and local law. If the content violates Twitter’s Rules, the content will be removed from the service. If it is determined to be illegal in a particular jurisdiction, but not in violation of the Twitter Rules, we may withhold access to the content in India only.

The company also said it notified account holders directly when they receive a legal order pertaining to their account.

Many free speech advocates are quick to accuse social media companies like Twitter of too easily giving in to pressure from the Indian government. In the past, the company has taken a more aggressive and public stance against the Modi administration — such as in February when it refused to block political activists and journalists who used Twitter to criticize the Indian government’s new agricultural reforms, which many farmers in India had been protesting for months.

Now, during the pandemic, companies like Twitter are again being tested about how much they’re willing to follow the Indian government’s orders — and run the risk of being shut down entirely if they disobey them.

“It’s easy for us to say Twitter shouldn’t do this. But the question is whether it wants to continue operating in the Indian market,” said Chander. “It’s a very complicated dance.”

One route US social media companies could take is to try to contest the government’s recent takedown requests in the Indian courts, which Chander said are relatively independent of Modi.

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The US government, which has a close relationship with India, could also pressure Modi’s administration to loosen its grip on social media. On Monday, White House press secretary Jen Psaki said that the Indian government ordering social media companies to block posts critical of the government “certainly wouldn’t be aligned with our view of freedom of speech around the world.”

The White House has other diplomatic leverage it could use, like threatening to cut off trade agreements or other diplomatic relations between the two countries. For now, the White House is focused on the larger issue of vaccine distribution in India. This week, the administration announced — under increasing global pressure — that it will reverse course and export Covid-19 vaccine materials to the country. So far there’s been no public indication that the Biden administration is considering taking any diplomatic action around the country’s stance toward social media.

Regardless, it’s clear that there’s a growing battle between the Indian government and US social media companies. What happens next will be a sign of where the future of free speech in the country seems to be heading.

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Introducing Facebook Graph API v18.0 and Marketing API v18.0

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Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.

For a complete list of all changes and their details, please visit our changelog.

General Updates

Consolidation of Audience Location Status Options for Location Targeting

As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.

We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.

This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.

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Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API

Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.

With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.

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Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.

Re-launching dev docs and changelogs for creating Call Ads

  • Facebook Reels Placement for Call Ads

    Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section.
  • Re-Launching Call Ads via API

    On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.

    Please refer to developer documentation for additional information.

Deprecations & Breaking Changes

Graph API changes for user granular permission feature

We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:

  • Retrieve message templates associated with WhatsAppBusiness Account
  • Retrieve phone numbers associated with WhatsAppBusiness Account

With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).

The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.

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Deprecate legacy metrics naming for IG Media and User Insights

Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.

This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.

After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.

We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.

Please review the media insights and user insights developer documentation to learn more.

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Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints

Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.

API Version Deprecations:

As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:

Graph API

  • September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
  • February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
  • May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform

Marketing API

  • September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
  • September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
  • February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform

To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.

Facebook Platform SDK

As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:

  • October 2023: Facebook Platform SDK v11.0 or below will be sunset
  • February 2024: Facebook Platform SDK v12.0 or below will be sunset

First seen at developers.facebook.com

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Allowing Users to Promote Stories as Ads (via Marketing API)

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Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.

After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.

We appreciate all the feedback received from our developer community, and hope to continue improving your experience.

Please review the developer documentation to learn more.

First seen at developers.facebook.com

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Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers

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We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.

FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.

FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.

Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.

Call-to-Action

If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.

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Not sure if this product is for you? Check out our entire suite of sharing offerings.

Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.

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