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A Big First Quarter From Its International Segment Was Just What Pinterest Needed

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The digital advertising business is a tougher nut to crack outside the U.S., but Pinterest is making headway.

Pinterest (NYSE:PINS) delivered a stellar first-quarter report Tuesday afternoon. Revenue surged 78% from a year ago to $485 million, and adjusted EBITDA weighed in at $83.8 million compared to a loss of $53.3 million in Q1 2020. However, two of the best metrics in the last report were growth in international users and average revenue per user (ARPU) outside of the U.S. Historically, digital advertising has been far less lucrative in foreign markets. But these latest results look incredibly promising for the internet search and social media company. 

A big boost for a challenging metric

The foundation of Pinterest’s incredible revenue increase in Q1 2021 was another big jump in monthly average users (MAUs). The company finished March with 478 million worldwide — up from 459 million just three months prior, and up 30% from the 367 million MAUs at the end of Q1 2020.

Of those users, 380 million were outside of the U.S. Clearly there’s plenty more room for Pinterest to continue growing the number of people it interacts with. To wit, it expects global MAUs to increase by a mid-teens percentage year over year in Q2. That would be a big deceleration in growth, but bear in mind the company is running up against a tough comparison: It picked up an unusually large number of new users during Q2 2020, when people were adjusting to the initial lockdowns put in place to stem the spread of COVID-19.

A woman using a laptop in a coffee shop.

Image source: Getty Images.

In that light, Pinterest’s guidance bodes well for its overall growth story. In fact, international expansion is especially promising as the number of U.S. MAUs is actually expected to be flat year over year in Q2. But even better than international MAUs carrying the day was the jump Pinterest reported in international ARPU. Between the impact of stricter laws on digital ads and privacy in areas like the European Union, and lower ad value per user in emerging markets, international ARPU tends to be far lower than domestic ARPU for companies like Pinterest. But the company just reported a huge increase in this metric. And with management forecasting about a 105% increase in revenue in Q2, but only a mid-teens percentage increase in MAUs, that implies a big increase in ARPU this spring. 

Average Revenue Per User (ARPU)

Q1 2021

Q1 2020

 Change

U.S.

$3.99

$2.66

50%

International

$0.26

$0.13

91%

Data source: Pinterest.  

Time to buy this dip

Based on Pinterest’s second-quarter revenue guidance (105% year-over-year growth would amount to roughly $560 million), Pinterest stock is trading at 27 times 12-month sales. Premium price tag? You bet. But given how quickly the company is growing and the even faster pace at which the bottom line is expanding, I’m a buyer of Pinterest stock after this latest quarterly report. Shares are down over 20% from their all-time highs as of this writing.

The international segment in particular is great news for Pinterest. While I expect the value of advertising in foreign markets to remain far lower than in the U.S. for the foreseeable future, the visual search company is investing heavily to help brands build stronger connections with consumers. It also isn’t plagued with the sorts of issues that keep drawing the ire of regulators to peers like Facebook (NASDAQ:FB) and Alphabet (NASDAQ:GOOGL)(NASDAQ:GOOG). Given this dynamic, Pinterest’s user base and ARPU overseas should continue rising at a rapid pace. It’s quickly amassing power in the digital advertising space, and is my best bet to emerge as a dominant force in the industry in the coming years. With 478 million active users worldwide and counting, it’s already well on its way.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Nicholas Rossolillo and his clients own shares of Alphabet (C shares), Facebook, and Pinterest. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Facebook, and Pinterest. The Motley Fool has a disclosure policy.

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PINTEREST

The World’s Most Popular Wedding Destinations, According To Pinterest

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Blue coloured medina in Chefchaouen, Morocco.

According to Pinterest, Morocco is the number one place users want to plan a destination wedding.

getty

Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.

A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.

Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:

1. Morocco, with 1,001 dedicated Pinterest boards.

2. Greece, with 1,000 dedicated Pinterest boards.

3. France, with 999 dedicated Pinterest boards.

4. Italy, with 998 dedicated Pinterest boards.

5. Mexico, with 997 dedicated Pinterest boards.

6. Bali, with 996 dedicated Pinterest boards.

7. Ireland, with 990 dedicated Pinterest boards.

8. Australia, with 984 dedicated Pinterest boards.

9. New Zealand, with 981 dedicated Pinterest boards.

10. Fiji, with 979 dedicated Pinterest boards.

11. Canada, with 978 dedicated Pinterest boards.

12. England, with 977 dedicated Pinterest boards.

13. Ibiza, Spain, with 975 dedicated Pinterest boards.

14. Scotland, with 972 dedicated Pinterest boards.

15. Thailand, with 960 dedicated Pinterest boards.

16. Spain, with 956 dedicated Pinterest boards.

17. Portugal, with 889 dedicated Pinterest boards.

18. USA, with 821 dedicated Pinterest boards.

19. The Bahamas, with 732 dedicated Pinterest boards.

20. Wales, with 725 dedicated Pinterest boards.

Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:

1. California, with 1,003 dedicated Pinterest boards.

2. Colorado, with 1,000 dedicated Pinterest boards.

3. Florida, with 1,000 dedicated Pinterest boards.

4. Hawaii, with 1,000 dedicated Pinterest boards.

5. Virginia, with 998 dedicated Pinterest boards.

6. New York, with 997 dedicated Pinterest boards.

7. Texas, with 996 dedicated Pinterest boards.

8. Georgia, with 994 dedicated Pinterest boards.

9. Washington, with 993 dedicated Pinterest boards.

10. Arizona, with 988 dedicated Pinterest boards.

11. Maine, with 985 dedicated Pinterest boards.

12. Oregon, with 981 dedicated Pinterest boards.

13. Utah, with 978 dedicated Pinterest boards.

14. Montana, 977 dedicated Pinterest boards.

15. Maryland, with 976 dedicated Pinterest boards.

16. Ohio, with 973 dedicated Pinterest boards.

17. Tennessee, with 968 dedicated Pinterest boards.

18. Minnesota, with 949 dedicated Pinterest boards.

19. North Carolina, with 943 dedicated Pinterest boards.

20. Michigan, with 938 dedicated Pinterest boards.

To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.

If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.

All details and policies mentioned were accurate as of press time.

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PINTEREST

Pinterest launches ‘You might just surprise yourself’ campaign

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Pinterest has partnered with creative agency, Droga5 to launch its latest campaign ‘You might just surprise yourself’, exploring how the platform can expand people’s interests in ways they never saw coming.

To kick things off, Pinterest has released a TV ad in the UK, managed by agency Media Hub. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast, and provocative social ads.

Directed by Yann Demange, the campaign’s hero film ‘Discovery’ – filmed in Mexico City and Los Angeles – takes the audience on a fast-paced journey of exploration focusing on one woman’s discovery before branching out into an unbroken, energetic thread of other characters’ experiences. 

A series of 15 films take this premise further, exploring the surprising leaps and ways people can expand their interests. These include a home chef discovering the fusion of burgers and sushi and a teenager trying his hand at flame nail art.

To expand the campaign across all media channels, high-impact mural out-of-home installations have been commissioned in London, New York, Chicago, and LA, along with high-impact media placements and unique brand partnerships to reintroduce the brand and spark inspiration in new ways. 

Pinterest has formed its first ever partnership with CRWNMAG, a hair and lifestyle culture magazine for Black women and NTWRK, a mobile-first video shopping platform that seamlessly blends entertainment and commerce.

“People need a place to dream, to explore and to visualize their future. Pinterest is the open invitation to try something you’d never thought you’d try. Our campaign demonstrates that Pinterest is a place where you can find a never-ending array of surprises – a place where the more you explore, the more you discover,” said Director of Marketing for Europe at Pinterest, Louise Richardson. “We want to bring people the inspiration to create a life they love and often that means inspiring you to try something new and giving you the confidence to try more, whether you succeed and it’s beautiful or you fail and it’s hilarious.”

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PINTEREST

Morocco, Greece and France are dream wedding destinations, according to Pinterest

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Friday, 28 May 2021 09:24 AM MYT

Morocco tops a list of Pinterest users' dream destinations for getting married. ― Shutterstock pic via ETX Studio
Morocco tops a list of Pinterest users’ dream destinations for getting married. ― Shutterstock pic via ETX Studio

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NEW YORK, May 28 ― A new report based on data from social network Pinterest reveals the most attractive destinations for a wedding, according to pinners. Morocco takes first place, followed by Greece and France.

Does France still have the reputation of being the country of love and romance? The answer to that appears to be yes, according to the latest report put together by credit comparison company Money.co.uk. The report compiled Pinterest data and reveals the list of the most popular destinations for users. And, while ceremonies have been postponed due to the pandemic, brides and grooms-to-be or wannabes are still planning and dreaming. Many have created boards, to pin their favorite wedding destinations. The report has tallied them by destination and made a top 20.

An ambiance of lanterns and jewel tones is popular with Morocco in top spot. Next comes Greece, with its pretty cliffside villages. Then it’s France that climbs to the third step of the podium, probably largely thanks to Paris, with its enduring status as a city of romance. More beachy destinations such as Mexico, Bali and Fiji, also figure, landing respectively in 5th, 6th and 10th position. 

Top wedding destinations

1. Morocco

2. Greece

3. France

4. Italy

5. Mexico

6. Bali

7. Ireland

8. Australia

9. New Zealand

10. Fiji

11. Canada

12. England

13. Ibiza

14. Scotland

15. Thaïland

16. Spain

17. Portugal

18. USA

19. Bahamas

20. Wales

Meanwhile, when looking at states in the USA, California is on top with its varied landscapes and iconic cities.

Harry Potter is a top-trending theme

Fun fact: in the same report, users’ top themes are ranked. And perhaps surprisingly, a Harry Potter theme comes first, followed closely by “vintage.” In third place, is “earthy wedding,” with visions of ceremonies held in the midst of nature. ― ETX Studio

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