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SA social media NFT marketplace launches – with Bryan Habana’s art selling for R150,000

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Momint NFT South Africa

Bryan Habana NFT artwork sold on Momint

  • Momint is a new South African digital marketplace which allows users to auction, sell, trade, and display non-fungible tokens (NFTs).
  • The platform draws inspiration from social media apps like Instagram and encourages interaction among its users.   
  • During the beta phase, former Springbok rugby player Bryan Habana auctioned an NFT for R150,000.
  • Cricketer AB de Villiers, musicians Goldfish and The Kiffness, influencer Diipa Khosla, and filmmaker Dan Mace are some of Momint’s first celebrity users.
  • The platform is backed by investor Rob Hersov, with pre-seed funding reportedly valuing the company at over R30 million.
  • For more stories go to www.BusinessInsider.co.za.

A South African non-fungible token (NFT) marketplace, developed as a social media app similar to Instagram, has officially launched following weeks of beta testing. The two-week trial phase saw artwork auctioned by former Springbok rugby player Bryan Habana fetch R150,000.

The global NFT phenomenon has taken the art world by storm. Although NFT’s have been around since 2014, the digital artworks’ rise into mainstream, coinciding with the mass popularity of cryptocurrencies, began in 2019.

In 2021, an NFT created by British graphic designer Beeple – real name Mike Winkelmann – sold for $69.3 million (R1 billion) at an auction hosted by Christie’s, making it the third most expensive work produced by a living artist.

Two weeks after Beeple’s record-breaking sale, Twitter CEO Jack Dorsey sold his first Tweet as an NFT for $2.9 million (R42 million). Dorsey donated the proceeds to charity.

What is a non-fungible token?

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A non-fungible token (NFT) is a secure digital file which validates ownership within a blockchain system which represents an online ledger.

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Any digital art – including images, video game items and music – can be packaged and sold as NFTs.

It’s impossible to forge an NFT, and it acts as an artist’s signature, confirms the identity and ownership of the underlying digital object.

And it’s not just Dorsey and Beeple who have been selling NFTs at high prices. Opensea, the world’s largest marketplace for digital goods, currently has more than 18,000 NFT artworks on auction. One of the most popular NFT creators, CryptoPunks, has sold more than $18 million (R259 million) worth of digital artworks through Opensea in the past week alone.

The preferred currency used to purchase NFTs is Ethereum (ETH), the world’s second-largest crypto currency. Most digital marketplaces also accept Bitcoin bids.

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A South African gallery entered the NFT fray in March, selling a NFT created by Norman O’Flynn for 1.491 ETH (R59,000).

Launched on Friday 30 April, with pre-seed funding that valued the company at over R30 million, Momint combines an NFT marketplace with the functionality of a social media platform. Like Instagram, the Momint platform – which is described as an app but isn’t currently available for download via Google’s Play Store or Apple’s App Store – encourages users to following and react to shared “Momints”.

“We plan to release on the iOS App Store and Google Play store within the first month of launch,” says Momint’s landing page which describes the platform’s beta testing process.

These NFT “Momints” can be minted (posted), auctioned, sold, or transferred to other users. The platform also accepts payment in fiat currency, in addition to cryptocurrencies like Bitcoin and Ethereum.

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“NFTs offer a means for creators to sell their works and support themselves without needing to litter their work with sponsor shout outs or advertisements,” says Momint COO and co-founder Joshua Minsk.

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The launch has relied heavily on celebrity interest, with Habana and cricketer AB de Villiers, musicians Goldfish and The Kiffness, influencer Diipa Khosla, and filmmaker Dan Mace being the first users to promote the platform.

Habana’s NFT artwork, which represents the former rugby star’s race against a cheetah in a graphic rotating GIF, was released in three editions. All three editions sold for a total R150,000, which was donated to the Bryan Habana Foundation. More than 800 people from 25 countries took part in the auction, according to Momint.

NFTs sold via auction attract a 12% auction fee which is paid to Momint. Momint also charges a 0.5% direct sales fee.

“It’s another point of contact for followers to be able to own something they’ve always wanted,” says filmmaker Dan Mace.

“It enables anyone to not just appreciate but actually own art within a digital space from anywhere in the world, to have access to unique, scarce pieces of work. I’ll be selling my project and timelines from films that I’ve made.”

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(Compiled by Luke Daniel)

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Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

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Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

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Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

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Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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