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Pinterest Continues Growing Revenue and Users

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Shares of the social media company sink despite robust revenue growth.

Pinterest (NYSE:PINS) reported first-quarter results on Tuesday, April 27 to a disappointed audience. Investors sent shares tumbling after the earnings were announced. The disappointment arose partly because Pinterest reported flat user growth in the U.S. and said that the metric would remain flat next quarter as well.

Further, investors got the news that as pandemic restrictions started easing in some countries and people became more mobile, their usage on Pinterest decreased. Still, Pinterest reported robust revenue growth and added nearly 20 million monthly active users (MAUs) to its platform. 

A woman wearing a mask and looking at her phone.

Image source: Getty Images.

International markets fueling revenue growth 

In the first quarter, revenue increased by 78% from the same point last year. That was enough for overall revenue to reach $485 million. The company reports revenue in the U.S. and international segments. While revenue from the U.S increased by a healthy 65%, revenue from the international segment grew by 170%. As a result, the latter makes up 20% of overall revenue, up from just 13% last year.

There is still a long runway for Pinterest to increase international revenue. The market remains relatively under-monetized compared to the U.S. segment. In addition, Pinterest just launched advertising in its first Latin American country (Brazil) in the first quarter. It plans to add the next Latin American country (Mexico) in the current quarter. As it builds out capabilities internationally, it could fuel sales growth in the segment for several years.

As far as types of businesses go, advertising accelerated from small-to-mid-sized businesses (SMBs) in the quarter. That is to be expected as those were the businesses most affected by pandemic-related shutdowns and capacity restrictions. Now, as millions of people are getting vaccinated daily against the coronavirus, and governments are easing restrictions on businesses, SMBs are likely to ramp up marketing spending to make their customers aware of their products and services.

The reopening trend can partly explain why Pinterest is guiding investors to expect revenue growth of 105% in the second quarter.

New user growth slows down in the U.S. 

Of course, advertising revenue would shrink if the social media company didn’t have people to show ads to. To that end, MAU growth is vital to Pinterest’s overall business. At the onset of the pandemic, folks signed on to Pinterest by the millions. In the last three quarters of 2020, Pinterest added 92 million MAUs. To put that into context, it was off of a starting base of 367 million.

In the first-quarter shareholder letter, management had this to say about monthly active user numbers:  

We believe that lockdowns probably pulled forward some user growth during 2020, particularly in the US where our service has been available longer. Starting in mid-March, the easing of pandemic restrictions slowed US MAU growth and lowered engagement year over year as people spent less time online.

It should not be surprising that user growth might slow down once people have more options outside their homes to entertain themselves. Streaming content provider Netflix (NASDAQ:NFLX) experienced a similar slowdown in membership growth in its most recent quarter. It cited the rapid growth in sign-ups during 2020 as the main cause. 

Still, Pinterest added 19 million MAUs in the quarter, all of them from the international segment, to reach a total of 478 million, which is 30% more than the same point last year. The zero user growth from the U.S. is what disappointed investors. Furthermore, Pinterest is guiding investors for MAU growth in the mid-teens in the second quarter and another quarter of zero growth from the U.S.

With revenue and users continuing to grow, the recent pullback in share price can be a buying opportunity for long-term investors. Of course, risks remain with investing in such high-growth stocks, but the potential benefits could make the risk worthwhile for those who have the time horizon to wait out short-term volatility. 

 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Parkev Tatevosian owns shares of Pinterest. The Motley Fool owns shares of and recommends Netflix and Pinterest. The Motley Fool has a disclosure policy.

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Global Social Networks Software Market 2028 Key Players Latest Developments & Trending News …

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The global Social Networks Software market is a capital-intensive, energy-consuming, and vital industry for many economies across the world. This comprehensive report on the global Social Networks Software market aims to provide a general overview of the Social Networks Software industry by presenting extensive research about the market, exhibiting important market aspects, and suggesting future growth directions based on the market study. The report critically analyzes the market forces that affect the pricing structure and production in the market. To examine these forces two perspectives are used namely Porter’s Five Forces Analysis and institutional economics framework.

Porter’s Five Forces Analysis examines the competitive forces that drive the global Social Networks Software market economy and institutional economics framework role of the governments and regulatory policies in influencing the infrastructural development, production, and distribution channels of the global Social Networks Software market.

Vendor Landscape

Monday

Zoho

Hivebrite

Bitrix

Yammer

Snapchat

Pinterest

Available Sample Report in PDF Version along with Graphs and [email protected] https://www.orbismarketreports.com/sample-request/167165?utm_source=PoojaMN

The report that specializes in offering a detailed study on the market forces provides the market players a clear understanding of the price dynamics and the performance of the Social Networks Software industry domestic and international markets. It gives a better understanding of the local regulations, institutional governance in developed and developing countries, and public and private interests in the Social Networks Software market. The report studies the Social Networks Software industry in a global context and provides sustainable development guidelines.

Global Social Networks Software market Segmentation:

Analysis by Type: .

Cloud Based

Web Based

Analysis by Application:

Large Enterprises

SMEs

Regional Assessment: Global Social Networks Software Market

This referential document assessing the market has been compiled to understand diverse market developments across specific regional pockets such as Europe, North and Latin American countries, APAC nations, as well as several countries across MEA and RoW that are directly witnessing maneuvering developments over the years. A specific understanding on country level and local level developments have also been mindfully included in the report to encourage high rise growth declining market constraints and growth retardants.

Read complete report along with TOC @ https://www.orbismarketreports.com/global-social-networks-software-market-2021-analysis-by-growth-trends-and-forecast-2028?utm_source=PoojaMN

The report does a brief analysis of the implications of the pandemic and its induced economic crisis on all the businesses operating in the global Social Networks Software market. The report presents concise information on how the Covid-19 crisis has impacted the production firms, and the overall supply chain in the previous year, the ongoing disruption due to the crisis, its future implications as well as the scope and opportunities in the market. Also, the report addresses the short-term phased recovery by the leading players in the key geographic regions. .

Some Major TOC Points:

Chapter 1. Report Overview

Chapter 2. Global Growth Trends

Chapter 3. Market Share by Key Players

Chapter 4. Breakdown Data by Type and Application

Chapter 5. Market by End Users/Application

Chapter 6. COVID-19 Outbreak: Social Networks Software Industry Impact

Chapter 7. Opportunity Analysis in Covid-19 Crisis

Chapter 9. Market Driving Force

And Many More…

Highlights of the Social Networks Software market report

• Market share by key players

• Growth drivers and growth during the forecast period

• Social Networks Software market size based on segmentation.

• Company profiles of top key players and portfolio

• Analysis of market trends, cost structure and sales channels

• Recovery from the COVID-19 impact.

Points Covered in the Report:

• Global market overview with market shares of leading global competitors, worldwide market share scenario of the leading players, the impact of the Covid-19 pandemic on the leading players and the overall market, and a focus on the selected players.

• Market trends and drivers in the industry are presented in thereport.

• The estimates of the market and forecasts in million tons by region and by the country for the year 2020-2027 are provided in the report.

• The shift in the market share across key geographies is given in the report.

• The report identifies the critical factors in the global Social Networks Software market that need to be regulated boost the international market for the Social Networks Software industry.

Shoot your queries at:@ https://www.orbismarketreports.com/enquiry-before-buying/167165?utm_source=PoojaMN

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With unfailing market gauging skills, has been excelling in curating tailored business intelligence data across industry verticals. Constantly thriving to expand our skill development, our strength lies in dedicated intellectuals with dynamic problem solving intent, ever willing to mold boundaries to scale heights in market interpretation.

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What are the benefits of social media account growth?

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Social media accounts are of great significance nowadays. These accounts are not just a time pass to post pictures and videos, but it is the voice of the people who use them. You might know that Twitter is used by various famous personalities to share their opinions on several issues. Both businesses and individuals use various marketing techniques and Twitter growth services to reach their target audience and the goals they set. 

Benefits of Social Media

If you are using your social media account as a content creator, then you will know the importance of followers. These followers will be your supporters if you post impressive and genuine content. Therefore, you need to focus on your account growth for better engagement with the audience. Below are some benefits of social media account growth:-

1. Exposure to a large audience

Some of the extensively used social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, Snapchat, etc. Facebook has 2.6 billion, Instagram has 1 billion, YouTube has over 2 billion, and Twitter has 353 million monthly users. You can now imagine how these social networking sites provide you a great platform to showcase your creativity and talent.

2. Grow your business

Half of the world’s population is active on social networking sites. You will get a huge audience to spread your brand awareness. You can easily connect with potential customers. You can share the feedback from existing customers to encourage more people to support your business.

3. Attract traffic on the website

Social media is the best way to grow insights. You can use posts and ads to increase traffic on your website. You need to express value through posts rather than focusing on only promotional activity. The pinned posts will be more convenient for your followers.

4. Generation of leads

If you have a good number of genuine followers, you will have better engagement with them. This engagement will be a plus point to generate leads through advertising your business. You can design or edit your post accordingly to attract the eyes of the audience and raise interest in them. It will help to increase the number of sales.

5. Promotion of content

Social media is the most reliable tool to promote your content. By creating an enticing post, you can bring the attention of the audience to your content. Once your audience starts loving your content, you can easily shift them to another platform to gain monetary support. Also, your content may go viral, which can bring sudden attention from viewers.

Conclusion

Having a good number of followers allows you to spread your message to the target audience. You can create a post to encourage more people to view your content. It is a cost-effective tool to get well recognized. Wherever you are living, you can make your content reach your targeted audience. That’s why you need to grow followers on your account by creating engaging content consistently. Try to respond to most of the comments and answer the common questions asked by your audience for better interaction.

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Global Digital Retailing Market by Type (Search ads, Display ads, Social media, E-mail marketing …

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Dataintelo published a new report titled “Digital Retailing Market research report which is segmented by Types (Search ads, Display ads, Social media, E-mail marketing), By Applications (Desktop, Mobile devices), By Players/Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Get Exclusive Free Sample Report: https://dataintelo.com/request-sample/?reportId=81550

Report Scope

Report Attributes Report Details
Report Title Digital Retailing Market Research Report
By Type Search ads, Display ads, Social media, E-mail marketing
By Application Desktop, Mobile devices
By Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 110
Number of Tables & Figures 77
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Digital Retailing Industry Outlook

Global Digital Retailing Market Report Segments:

The market is segmented by Type Search ads, Display ads, Social media, E-mail marketing and By Application Desktop, Mobile devices.

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Some of the companies that are profiled in this report are:

  1. Edelman
  2. Interpublic Group of Companies
  3. Omnicom Media Group
  4. Publicis Groupe
  5. WPP
  6. Havas
  7. Pinterest
  8. Tumblr
  9. WE

Digital Retailing Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Digital Retailing Market

Overview of the regional outlook of the Digital Retailing Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

For Any Questions On This Report, Please Visit: https://dataintelo.com/enquiry-before-buying/?reportId=81550

Digital Retailing Market Overview

Highlights of The Digital Retailing Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Digital Retailing Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:
    1. Search ads
    2. Display ads
    3. Social media
    4. E-mail marketing
  1. By Application:
    1. Desktop
    2. Mobile devices
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Digital Retailing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Digital Retailing Market Statistics

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Reasons to Purchase the Digital Retailing Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.

Contact Info:

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Address: 500 East E Street, Ontario,

CA 91764, United States.

Phone No: USA: +1 909 414 1393

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