Pinterest (NYSE:PINS) reported first-quarter results on Tuesday, April 27 to a disappointed audience. Investors sent shares tumbling after the earnings were announced. The disappointment arose partly because Pinterest reported flat user growth in the U.S. and said that the metric would remain flat next quarter as well.
Further, investors got the news that as pandemic restrictions started easing in some countries and people became more mobile, their usage on Pinterest decreased. Still, Pinterest reported robust revenue growth and added nearly 20 million monthly active users (MAUs) to its platform.
Image source: Getty Images.
International markets fueling revenue growth
In the first quarter, revenue increased by 78% from the same point last year. That was enough for overall revenue to reach $485 million. The company reports revenue in the U.S. and international segments. While revenue from the U.S increased by a healthy 65%, revenue from the international segment grew by 170%. As a result, the latter makes up 20% of overall revenue, up from just 13% last year.
There is still a long runway for Pinterest to increase international revenue. The market remains relatively under-monetized compared to the U.S. segment. In addition, Pinterest just launched advertising in its first Latin American country (Brazil) in the first quarter. It plans to add the next Latin American country (Mexico) in the current quarter. As it builds out capabilities internationally, it could fuel sales growth in the segment for several years.
As far as types of businesses go, advertising accelerated from small-to-mid-sized businesses (SMBs) in the quarter. That is to be expected as those were the businesses most affected by pandemic-related shutdowns and capacity restrictions. Now, as millions of people are getting vaccinated daily against the coronavirus, and governments are easing restrictions on businesses, SMBs are likely to ramp up marketing spending to make their customers aware of their products and services.
The reopening trend can partly explain why Pinterest is guiding investors to expect revenue growth of 105% in the second quarter.
New user growth slows down in the U.S.
Of course, advertising revenue would shrink if the social media company didn’t have people to show ads to. To that end, MAU growth is vital to Pinterest’s overall business. At the onset of the pandemic, folks signed on to Pinterest by the millions. In the last three quarters of 2020, Pinterest added 92 million MAUs. To put that into context, it was off of a starting base of 367 million.
In the first-quarter shareholder letter, management had this to say about monthly active user numbers:
We believe that lockdowns probably pulled forward some user growth during 2020, particularly in the US where our service has been available longer. Starting in mid-March, the easing of pandemic restrictions slowed US MAU growth and lowered engagement year over year as people spent less time online.
It should not be surprising that user growth might slow down once people have more options outside their homes to entertain themselves. Streaming content provider Netflix (NASDAQ:NFLX) experienced a similar slowdown in membership growth in its most recent quarter. It cited the rapid growth in sign-ups during 2020 as the main cause.
Still, Pinterest added 19 million MAUs in the quarter, all of them from the international segment, to reach a total of 478 million, which is 30% more than the same point last year. The zero user growth from the U.S. is what disappointed investors. Furthermore, Pinterest is guiding investors for MAU growth in the mid-teens in the second quarter and another quarter of zero growth from the U.S.
With revenue and users continuing to grow, the recent pullback in share price can be a buying opportunity for long-term investors. Of course, risks remain with investing in such high-growth stocks, but the potential benefits could make the risk worthwhile for those who have the time horizon to wait out short-term volatility.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.
Parkev Tatevosian owns shares of Pinterest. The Motley Fool owns shares of and recommends Netflix and Pinterest. The Motley Fool has a disclosure policy.
The World’s Most Popular Wedding Destinations, According To Pinterest
Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.
A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.
Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:
1. Morocco, with 1,001 dedicated Pinterest boards.
2. Greece, with 1,000 dedicated Pinterest boards.
3. France, with 999 dedicated Pinterest boards.
4. Italy, with 998 dedicated Pinterest boards.
5. Mexico, with 997 dedicated Pinterest boards.
6. Bali, with 996 dedicated Pinterest boards.
7. Ireland, with 990 dedicated Pinterest boards.
8. Australia, with 984 dedicated Pinterest boards.
9. New Zealand, with 981 dedicated Pinterest boards.
10. Fiji, with 979 dedicated Pinterest boards.
11. Canada, with 978 dedicated Pinterest boards.
12. England, with 977 dedicated Pinterest boards.
13. Ibiza, Spain, with 975 dedicated Pinterest boards.
14. Scotland, with 972 dedicated Pinterest boards.
15. Thailand, with 960 dedicated Pinterest boards.
16. Spain, with 956 dedicated Pinterest boards.
17. Portugal, with 889 dedicated Pinterest boards.
18. USA, with 821 dedicated Pinterest boards.
19. The Bahamas, with 732 dedicated Pinterest boards.
20. Wales, with 725 dedicated Pinterest boards.
Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:
1. California, with 1,003 dedicated Pinterest boards.
2. Colorado, with 1,000 dedicated Pinterest boards.
3. Florida, with 1,000 dedicated Pinterest boards.
4. Hawaii, with 1,000 dedicated Pinterest boards.
5. Virginia, with 998 dedicated Pinterest boards.
6. New York, with 997 dedicated Pinterest boards.
7. Texas, with 996 dedicated Pinterest boards.
8. Georgia, with 994 dedicated Pinterest boards.
9. Washington, with 993 dedicated Pinterest boards.
10. Arizona, with 988 dedicated Pinterest boards.
11. Maine, with 985 dedicated Pinterest boards.
12. Oregon, with 981 dedicated Pinterest boards.
13. Utah, with 978 dedicated Pinterest boards.
14. Montana, 977 dedicated Pinterest boards.
15. Maryland, with 976 dedicated Pinterest boards.
16. Ohio, with 973 dedicated Pinterest boards.
17. Tennessee, with 968 dedicated Pinterest boards.
18. Minnesota, with 949 dedicated Pinterest boards.
19. North Carolina, with 943 dedicated Pinterest boards.
20. Michigan, with 938 dedicated Pinterest boards.
To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.
If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.
All details and policies mentioned were accurate as of press time.
Pinterest launches ‘You might just surprise yourself’ campaign
Pinterest has partnered with creative agency, Droga5 to launch its latest campaign ‘You might just surprise yourself’, exploring how the platform can expand people’s interests in ways they never saw coming.
To kick things off, Pinterest has released a TV ad in the UK, managed by agency Media Hub. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast, and provocative social ads.
Directed by Yann Demange, the campaign’s hero film ‘Discovery’ – filmed in Mexico City and Los Angeles – takes the audience on a fast-paced journey of exploration focusing on one woman’s discovery before branching out into an unbroken, energetic thread of other characters’ experiences.
A series of 15 films take this premise further, exploring the surprising leaps and ways people can expand their interests. These include a home chef discovering the fusion of burgers and sushi and a teenager trying his hand at flame nail art.
To expand the campaign across all media channels, high-impact mural out-of-home installations have been commissioned in London, New York, Chicago, and LA, along with high-impact media placements and unique brand partnerships to reintroduce the brand and spark inspiration in new ways.
Pinterest has formed its first ever partnership with CRWNMAG, a hair and lifestyle culture magazine for Black women and NTWRK, a mobile-first video shopping platform that seamlessly blends entertainment and commerce.
“People need a place to dream, to explore and to visualize their future. Pinterest is the open invitation to try something you’d never thought you’d try. Our campaign demonstrates that Pinterest is a place where you can find a never-ending array of surprises – a place where the more you explore, the more you discover,” said Director of Marketing for Europe at Pinterest, Louise Richardson. “We want to bring people the inspiration to create a life they love and often that means inspiring you to try something new and giving you the confidence to try more, whether you succeed and it’s beautiful or you fail and it’s hilarious.”
Morocco, Greece and France are dream wedding destinations, according to Pinterest
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NEW YORK, May 28 ― A new report based on data from social network Pinterest reveals the most attractive destinations for a wedding, according to pinners. Morocco takes first place, followed by Greece and France.
Does France still have the reputation of being the country of love and romance? The answer to that appears to be yes, according to the latest report put together by credit comparison company Money.co.uk. The report compiled Pinterest data and reveals the list of the most popular destinations for users. And, while ceremonies have been postponed due to the pandemic, brides and grooms-to-be or wannabes are still planning and dreaming. Many have created boards, to pin their favorite wedding destinations. The report has tallied them by destination and made a top 20.
An ambiance of lanterns and jewel tones is popular with Morocco in top spot. Next comes Greece, with its pretty cliffside villages. Then it’s France that climbs to the third step of the podium, probably largely thanks to Paris, with its enduring status as a city of romance. More beachy destinations such as Mexico, Bali and Fiji, also figure, landing respectively in 5th, 6th and 10th position.
Top wedding destinations
9. New Zealand
Meanwhile, when looking at states in the USA, California is on top with its varied landscapes and iconic cities.
Harry Potter is a top-trending theme
Fun fact: in the same report, users’ top themes are ranked. And perhaps surprisingly, a Harry Potter theme comes first, followed closely by “vintage.” In third place, is “earthy wedding,” with visions of ceremonies held in the midst of nature. ― ETX Studio