Connect with us

FACEBOOK

Apple’s new ‘app tracking transparency’ has angered Facebook. How does it work, what’s all the …

Published

on

Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis.

But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”.

This feature promises to usher in a new era of user-oriented privacy, and not everyone is happy — most notably Facebook, which relies on tracking web users’ browsing habits to sell targeted advertising. Some commentators have described it as the beginnings of a new privacy feud between the two tech behemoths.

So, what is app tracking transparency?

App tracking transparency is a continuation of Apple’s push to be recognised as the platform of privacy. The new feature allows apps to display a pop-up notification that explains what data the app wants to collect, and what it proposes to do with it.

Privacy | App Tracking Transparency | Apple.

There is nothing users need to do to gain access to the new feature, other than install the latest iOS update, which happens automatically on most devices. Once upgraded, apps that use tracking functions will display a request to opt in or out of this functionality.

Advertisement
free widgets for website
iPhone screenshot showing new App Tracking Transparency functionality
A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies.
Apple newsroom

How does it work?

As Apple has explained, the app tracking transparency feature is a new “application programming interface”, or API — a suite of programming commands used by developers to interact with the operating system.

See also  Mother's Day Facebook Contest Winners

The API gives software developers a few pre-canned functions that allow them to do things like “request tracking authorisation” or use the tracking manager to “check the authorisation status” of individual apps.

In more straightforward terms, this gives app developers a uniform way of requesting these tracking permissions from the device user. It also means the operating system has a centralised location for storing and checking what permissions have been granted to which apps.

What is missing from the fine print is that there is no physical mechanism to prevent the tracking of a user. The app tracking transparency framework is merely a pop-up box.

It is also interesting to note the specific wording of the pop-up: “ask app not to track”. If the application is using legitimate “device advertising identifiers”, answering no will result in this identifier being set to zero. This will reduce the tracking capabilities of apps that honour Apple’s tracking policies.

However, if an app is really determined to track you, there are many techniques that could allow them to make surreptitious user-specific identifiers, which may be difficult for Apple to detect or prevent.

Advertisement
free widgets for website

For example, while an app might not use Apple’s “device advertising identifier”, it would be easy for the app to generate a little bit of “random data”. This data could then be passed between sites under the guise of normal operations such as retrieving an image with the data embedded in the filename. While this would contravene Apple’s developer rules, detecting this type of secret data could be very difficult.

See also  Fans take to Facebook in bid to get former Watertown resident Tommy John into Baseball ...



Read more:
Your smartphone apps are tracking your every move – 4 essential reads


Apple seems prepared to crack down hard on developers who don’t play by the rules. The most recent additions to Apple’s App Store guidelines explicitly tells developers:

You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity.

It’s unlikely major app developers will want to fall foul of this policy — a ban from the App Store would be costly. But it’s hard to imagine Apple sanctioning a really big player like Facebook or TikTok without some serious behind-the-scenes negotiation.

Why is Facebook objecting?

Facebook is fuelled by web users’ data. Inevitably, anything that gets in the way of its gargantuan revenue-generating network is seen as a threat. In 2020, Facebook’s revenue from advertising exceeded US$84 billion – a 21% rise on 2019.

Advertisement
free widgets for website

The issues are deep-rooted and reflect the two tech giants’ very different business models. Apple’s business model is the sale of laptops, computers, phones and watches – with a significant proportion of its income derived from the vast ecosystem of apps and in-app purchases used on these devices. Apple’s app revenue was reported at US$64 billion in 2020.

With a vested interest in ensuring its customers are loyal and happy with its devices, Apple is well positioned to deliver privacy without harming profits.

Should I use it?

Ultimately, it is a choice for the consumer. Many apps and services are offered ostensibly for free to users. App developers often cover their costs through subscription models, in-app purchases or in-app advertising. If enough users decide to embrace privacy controls, developers will either change their funding model (perhaps moving to paid apps) or attempt to find other ways to track users to maintain advertising-derived revenue.

If you don’t want your data to be collected (and potentially sold to unnamed third parties), this feature offers one way to restrict the amount of your data that is trafficked in this way.

But it’s also important to note that tracking of users and devices is a valuable tool for advertising optimisation by building a comprehensive picture of each individual. This increases the relevance of each advert while also reducing advertising costs (by only targeting users who are likely to be interested). Users also arguably benefit, as they see more (relevant) adverts that are contextualised for their interests.

Advertisement
free widgets for website

It may slow down the rate at which we receive personalised ads in apps and websites, but this change won’t be an end to intrusive digital advertising. In essence, this is the price we pay for “free” access to these services.




Read more:
Facebook data breach: what happened and why it’s hard to know if your data was leaked


Read More

FACEBOOK

Facebook-Meta Earns the ‘Worst Company of 2021’ Title in This Survey

Published

on

By

facebook-meta-earns-the-‘worst-company-of-2021’-title-in-this-survey-–-news18
Facebook has had its share of controversies this year. The company was under more scrutiny after whistleblower Frances Haugen leaked a series of internal documents.

Facebook parent Meta has been named the Worst Company of the Year (2021) by Yahoo Finance respondents. According to the publication, an “open-ended” survey was published on Yahoo Finance on December 4 and 5, where 1,541 respondents participated. Facebook received 8 percent of the write-in vote, but respondents were seemingly mad about the Robinhood trading app as well. Electric truck startup Nikola, which was named last year’s worst company by the same publication also faced respondents ire.

Yahoo Finance notes, “Facebook has had its share of controversies this year.” Starting in January, Meta-owned WhatsApp got caught up in a huge controversy after the messaging app announced a new privacy policy (Terms of Service). WhatsApp said it would collect user information and share it with third-party apps for a better user experience. However, the app gave users no choice but later made modifications to the policy under pressure. Similarly, the company was under more scrutiny after whistleblower and former Facebook employee Frances Haugen leaked a series of internal documents showing the company’s problematic practices. It was revealed that Meta-owned Instagram had a negative impact on teenage girls, but the company did almost nothing to rectify the problem.

Yahoo Finance even highlights, “At the same time, some critics, including conservatives, say Facebook over-policed the platform’s speech and stifled their voices.” Critics also blame Facebook and other social media platforms for not curbing hate speech that led to Capitol Building riots.

See also  Facebook has an invisible system that shelters powerful rule-breakers. So do other online platforms.

However, around 30 percent of Yahoo Finance readers said that Facebook or Meta could redeem itself. One respondent suggested that the company could issue a formal apology for negligence and donate a sizable amount of its profits to a foundation to help reverse its harm.

On the other hand, respondents chose Microsoft as the Company of the Year (2021). The Satya Nadella-led company touched the trillion-mark this year and introduced notable upgrades. The most notable is the Windows 11 OS update that succeeds Windows 10.

Advertisement
free widgets for website
Continue Reading

FACEBOOK

Facebook pays 1.7 Cr fine to Russia after failing to delete content Moscow deems illegal

Published

on

By

facebook-pays-1.7-cr-fine-to-russia-after-failing-to-delete-content-moscow-deems-illegal

In the latest legal tussle with Russia over controversial social media regulation laws, Facebook paid 17 million roubles (Rs 1.7 Crore) for failing to remove content deemed illegal by Moscow. With a threat of potential larger fines looming, Facebook parent company Meta, owned by Mark Zuckerberg, is scheduled to face court next week over repeated violations of Russian legislation on content, Interfax News Agency reported. As per the latest updates, the social media giant could be fined a percentage of its annual revenue.

In October, Moscow sent state bailiffs to enforce the collection of 17 million roubles. Meanwhile, as per Interfax report citing a federal bailiffs’ database, on Sunday, there were more enforcement proceedings against the company. Apart from the popular social media app, Telegram has also paid 15 million roubles in fines for failing to comply with the Russian social media legislations that came into force in 2016.

Facebook pays $53k to Russia for refusing controversial social media laws

It is pertinent to mention that Facebook has locked horns with Moscow earlier in November, resulting in it paying 4 million roubles ($53,000) over its refusal to adhere to Russian data localisation laws, the Moscow Times reported. The Moscow court on November 25 had said that Facebook paid the fine levied in February, following which all proceedings against the US-based social media giant. The payment comes against the litigation filed against the company in 2018, alongside Twitter. The tech companies were also forced to pay an additional 3000 rubles ($40) for failing to comply with user data sharing rules as per the law. The Russian authorities have also previously blocked LinkedIn, owned by Microsoft, for failing to abide by the laws.

See also  POV: Facebook's Change to Meta Blurs Lines Even Further

Russian social media laws

As per Moscow Times, under the Russian social media regulation laws, all foreign technology companies are required to store data related to Russian customers and users on servers located in Russia. Additionally, the Russian tech companies will also have to share encryption data with the federal authorities as well as record user calls, messages and civil society group conversation records. The apparatus is said to be a severe breach of privacy rights and unfettered back-door access to personal data that could be used to harass Kremlin critics.

Continue Reading

FACEBOOK

Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Published

on

By

Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

See also  Facebook removes Ohio-based anti-vaccine group from platform

Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Advertisement
free widgets for website

Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

Continue Reading

Trending