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We got up-close and personal with the Uzbeki TikTok kween Di Immi



We got up-close and personal with the Uzbeki <b>TikTok</b> kween Di Immi thumbnail

Dubai-based Di Immi does it all, from dancing to beauty and fitness to fashion. There’s nothing this Uzebki TikToker has not tried her hand at. Di Immi has been making *major* moves in Dubai and is leaving her mark in the TikTok community. She’s killing the game with close to 995, 000 followers on her verified TikTok account and has even been displayed on the Burj Khalifa, ummmm, nbd nbd………..

Naturally, with all things uh-mazing, we at Cosmo ME decided to sit down with the incredible Di Immi and talk to her about all things TikTok, content creation and more.

Cosmo ME: Is Dimmi your real name or does it stand for something else?

Di Immi: When I first joined Instagram in 2014, I was trying to come up with a nice username. [And then] it hit me! I put my nickname (Dilya) together with my sons (Immi) [and] combined them [to make] ‘Di Immi’.  Now everyone calls me Dimmi! Who knew this would happen?

C: When did you first join TikTok and why?

D: TikTok was called before, so technically I joined in 2015. I was not serious [about it], it was done more[so] out of boredom. I deleted it [soon after] since Instagram was more [on trend]. Later in 2018, I moved to the UAE  where TikTok is really popular [and] I [decided to] join it again for fun! However, I [started] taking it seriously in 2020 [and now] it is a huge part of my career as a content creator.

C: Top three tips for growing your audience?

D: Most people in the UAE do not know that TikTok GCC has rules [that need to be] followed, especially when it comes to dress codes. Modesty is highly preferred such as not showing [your] bare shoulders, tummy, etc.  Of course, high quality videos with good lighting are important as well. Also,  I highly recommend using music without curse words since it works [better] in your favour. Now go forth and make TikToks!

C: What’s the one video you made that changed everything for you?

D:  I had a character who I named ‘Mama Towel’. She had a huge towel wrapped around her head and was always acting crazy. That was my first viral video! Its been a while since I acted like her but since my son is in Dubai, I might bring her back just for him!


Mom’s be like did u miss Mama towel Di? #foryou #fyp #moms #comedy

C: How do you deal with negativity such as bullying or harassment?

D: Honestly, I get love 99% of the time from my followers. One out of [every] 10 videos might get a negative comment but my followers defend me before I can even respond. So I’m really lucky [to have] that!

C: Do you get recognized by strangers?

D: I get recognized all the time! [Either] they recognize my long hair or my body shape, I still get approached even with my mask on!  On my way to meet Cosmo, I got stopped by a few people as well.

C:  How often do you post on TikTok and do you feel any pressure to consistently create content that stays relevant?

D: I love what I do so I don’t feel any pressure. I post content six days a week, every 24 hours and never save drafts. It can be tiring especially when I’m not in the mood, but once I snap out of it, I will post non-stop!

C: We noticed you post videos of your son a lot more often. Do you ever feel like you need to protect him from the online world?

D:  My son and I already did the ‘Ya Salam Ya Dubai’ campaign together and we received [nothing but] love from my followers. In my opinion, the UAE is a very safe place, especially when you have a child. There are many laws  that protect people offline and online.


Hey loves – I challenge you to do this dance around Dubai for a chance to win prizes up to 30K AED! @discoverdubai #ياسلام_يادبي #yasalamyadubai Ya Salam Ya Dubai – Rashid Al Majid & RedOne

C:  If you were to make merch, what are the three products you would release first?

D: I would love to create basic merchandise such as hoodies, t-shirts and accessories for kids since most of my followers are young. Considering how my own son is in the same age range, I’d like to make sure that he can wear it as well. I’ll probably start in small quantities to see if my followers like it or not and then just take it from there!

C: You’ve been posting a lot of fitness-related content lately. How do you stay motivated?

D: In the past, I would workout for my health around two times a week. However during quarantine, Aeebeh pushed me to work out six times a week! At first, it was super hard but after a while I saw amazing results [and] that really kept me motivated. Now fitness is my new addiction. Lately, I have been body-shamed for losing weight but I love my body so I don’t take it to heart. I am healthy and happy!

C: Speaking of, there’s a lot of speculation surrounding your relationship with Ali Omar (@aeebeh). Is there anything you can share with us about that?

D: If you ever met Aeebeh, you can instantly tell [that] he is a good person. When I was new in the UAE, he helped me out a lot, so naturally we just clicked and became besties. For me, there is no label with Aeebeh, we just support, motivate, respect and trust each other. Everybody needs an Aeebeh in their life!

C:  Where do you see yourself in 5 years?

D: I don’t have any plans to quit social media. If there are new apps created by then,  I would join for sure. I’d maybe [like to] have my own business as well. As for family life, I would love to have another child  so my son can have a sibling. I just want a stable income, [a] happy family and [to be able to] keep doing what I love.

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What to Know About ‘Cheugy,’ the Gen Z Term Trending on TikTok




What to Know About 'Cheugy,' the Gen Z Term Trending on <b>TikTok</b> thumbnail

If you read The New York Times, watch the “Today” show or keep a close eye on the latest happenings on TikTok, you may have recently encountered the word “cheugy.”

The nebulous word—frequently framed as a Gen Z term referring to millennials—can be applied to a variety of things, ideas or people. Generally synonymous with “basic,” but not inherently negative, cheugy (pronounced “chew-gee,” apparently) captures everything from Minion memes and cargo shorts to lasagna and an obsession with sneaker culture.

Introduced into the public consciousness largely through a March TikTok video, cheugy actually dates back to 2013. According to The New York Times, Gabby Rasson, now a 23-year-old software developer, invented the word as a high schooler looking to describe people who were slightly off trend.

“It was a category that didn’t exist,” Rasson told the Times. “There was a missing word that was on the edge of my tongue and nothing to describe it and ‘cheugy’ came to me. How it sounded fit the meaning.”

From there, it spread organically through friends she made at school, camp and then college. An Instagram account by the name of cheuglife appeared in 2018. Cited in several recent TikTok videos explaining the term, cheuglife seems to be the unofficial arbitrator on all things cheug. Shortly after, the account added its definition of the word to Urban Dictionary, describing it as “the opposite of trendy. Stylish in middle school and high school but no longer in style.”

The term didn’t really begin to take off until March 30, though, when 24-year-old Los Angeles copywriter Hallie Cain posted a video on TikTok briefly encouraging other users to take up the term.

Gucci belts like the one Miley Cyrus is wearing have been branded “cheugy.”

“Okay TikTok, I have a new word for you that my friends and I use, that you clearly are all in need of,” Hallie Cain said, shortly before cutting to another video with the text “Things that give off ‘I got married at 20’ vibes,” and visuals of retail shelves filled with wood block decorations. “Or people will say things like ‘this is millennial’ or ‘girlboss energy.’ All of these terms are pointing to the same thing. The word is cheugy.”

Cain’s video, which identified phrases on clothing, Herbal Essences shampoo and Instagram captions like “life’s a beach” as cheugy, clearly struck a chord with at least some in the TikTok community. So far, the video has racked up more than 650,000 views and 111,000 likes, a decent response, but not Earth-shattering by TikTok standards.

Then The New York Times wrote about cheugy. Published online last week and in print on Sunday, the piece appears to be the cause of the recent wave in cheugy chatter.

In the week since the article’s publication, the “Today” show, Rolling Stone, The Guardian, Vox and Daily Mail have all covered the term. Urban Dictionary named it its word of the day Wednesday. Buzzfeed even created a quiz for visitors to the site to vote and definitively decide what exactly is and isn’t cheugy. Notably, none of the major battlegrounds in the Great Gen Z-Millennial War—skinny jeans, side parts and the word “doggo”—received the cheugy designation.

So, what is cheugy?

Flip flops, “bro tanks,” and snapbacks are all cheugy. Chevron patterns, cable knit socks, Ugg boots, giant scarves, anything Hurley, Golden Goose sneakers and Gucci belts have also been dubbed cheugy. But cheugy is not limited to fashion. Broccoli cheddar soup in a bread bowl at Panera Bread? Cheugy. Axe Body Spray? Cheugy. Cruise ships?, “Cheug-mobiles,” says cheuglife.

Of note, Levi’s, Birkenstocks, thrifting, and crafting your clothes made it through the cheug wars unscathed, earning the designation of “decidedly un-cheugy.”

But is being cheugy a bad thing? It depends on who you ask. Abby Siegel, a 23-year-old producer and former student at the University of Colorado, Boulder who the cheuglife account cites as introducing it to the term, says everyone can be cheugy.

“Everyone has something cheugy in their closet,” Siegel told The New York Times. “We didn’t intend for it to be a mean thing. Some people have claimed that it is. It’s just a fun word we used as a group of friends that somehow resonated with a bunch of people.”

Actress Angelababy’s Ugg boots? Cheugy.

The cheuglife Instagram clarified early on—less than two months after its creation—that the term was not intended to be used as an insult. “’Cheugy’ is not reflective of a person’s character and is honestly not that deep. We are all cheugs,” it wrote.

In a follow-up to her original video, Cain clarified that she wears things knowing they are cheugy. A millennial TikTok user whose three videos on the subjects have accumulated more than 3.5 million views conceded he enjoys a few cheugy things—Buffalo Wild Wings, to name one. Many of the dozens and dozens of videos with the hashtag “cheugy”—together they have gathered 3.3 million views—feature users talking about how they’re cheugy.

Where the term goes from here is unclear. It was by no means a popular word before late March. The cheuglife Instagram page only surpassed 1,000 followers after Cain made her TikTok video. Those sorts of shallow roots do not bode well for the term’s longevity.

Cain, the one who brought so much attention to the word, seems entirely done with the cheugy discussion, particularly with how she sees it being used to “fuel a generational feud.” As someone who is 24 years old, she noted, she’s been associated with both Gen Z and millennials and doesn’t identify as either. “No one speak to me about #cheugy ever again,” she wrote.

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Viral TikTok Video Amongst New Leads for Sofia Juarez Case




Viral <b>TikTok</b> Video Amongst New Leads for Sofia Juarez Case thumbnail

KENNEWICK, WA – A viral TikTok Video is amongst one of the 75 new in the search for Sofia Juárez. 

“But as of recently we’re now around 80 new tips,” says Special Investigator on the case Al Wehner.

Most of them came in April.

“We were not expecting this, we’re definitely very surprised because usually we deal with Sofia’s case more during the anniversary in February and now it’s been overwhelming new leads.” Says Victoria Juárez, Juárez family spokesperson. 

In fact, one of those new leads was a viral TikTok video. 

The TikTok video comes from an account with the username @akayalla with a following of over 80 thousands followers. Aka y Allá goes around interviewing people in Culiacán, Sinoloa in Mexico for comedic purposes. But what started out as a comedic video quickly turned somber.

In the video, Allá asks the girl, who appears to be homeless, how old she is. She says she’s around 22 but that it doesn’t really matter about her birthday because she was kidnapped at a young age. She then proceeds to say hi to her grandparents and asks them to come and get her because she doesn’t know where she is from.

Over 1,000 comments soon circulated on the video. People in both the U.S. to Mexico we’re wondering if this could be Sofia. Sofia would have been 23 this year.

“When we saw the video, we were very nervous. There are some similarities in the way she looks compared to our family.” Says Victoria Juárez.

Now, Kennewick Police are trying to contact the young girl in the video. 

“We’ve been in contact with people in Mexico who say they’re her family and they say it’s not Sofia. But we are working to confirm that.” Says Lieutenant Aaron Clem. 

Once they can contact this young woman, they can obtain a DNA sample and compare it to that of the Juarez family, to see if it’s a match.

Unfortunately, being that these people are in Mexico, this makes it more difficult for Kennewick Police to make more headway in the investigation across borders. 

A new lead also stated that a credible witness shared they saw a girl matching the description of Sofia on S. Washington Street near East 15th Avenue. They said they saw this female be approached and be taken by someone else as she cried. 

An occupied van was also seen on a nearby street. This van is described to be light blue or gray/silver and an early 1970s to 1980s full sized panel with no windows, like a work-type van. This was seen on February 4, 2003 between 8-9:15pm. 

Police are seeking any further information and details about this van. If you know of anything you can contact Special investigator Al Wehner at 509-582-1331 or and also make a report on Sofia Juarez’s website

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The Newest TikTok Food Trend Is Ranch Pickles: Weird or Wonderful?



The Newest <b>TikTok</b> Food Trend Is Ranch Pickles: Weird or Wonderful? thumbnail

Move over, basic dill pickles. Ranch pickles are the new kid on the block, but are they actually good? I would think so since an order of fried pickles with ranch is one of the BEST appetizers on the planet IMO.

To make these new viral snacks, all you do is add Ranch seasoning to a jar of pickles.  Afterward, just shake the jar so the seasoning is evenly distributed, and leave the jar in the fridge for a day or more. Then, enjoy!

The snack is getting a lot of attention on various social media platforms, especially TikTok. One account, @mamacookslowcarb, shows how to make them. The video has gotten over 4 million views and almost 374,000 likes.

This video got so much attention that the Fact or Cap guys from @partyshirt had to test them out to see if they were actually good in their segment Snack or Yack. They definitely approved, saying these pickles would be great on sandwiches. Their video got 2.2 million views and over 380,000 likes.

What is the weirdest food combo that you enjoy? Would you try this?


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