Connect with us

INSTAGRAM

Instagram Influencer Marketing Set To Become A $7.4B Industry In 2021

Published

on

Studio shot of a fashionable woman taking a selfie against a orange background

B&T Magazine

Advertisement
free widgets for website

A new report from AI analytics platform HypeAuditor has tipped Instagram influencer marketing to grow 15 per cent in 2021 to become a $US5.8 billion ($7.4 billion) industry this year.

With more than 80 per cent of Instagram’s users aged 34 or younger, the platform is ripe for brands and marketers looking to find an engaged audience.

The continued growth of the influencer market has come despite a global pandemic.

According to HypeAuditor CEO and co-founder Alex Frolov, these influencers were able to navigate these changes and continue to engage with customers in creative ways.

“Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Frolov.

Advertisement
free widgets for website

“The global pandemic offered unprecedented opportunities for influencer collaborations, who uniquely leveraged their platforms to drive awareness for social justice and political campaigns, and our new report reveals that whether they drove these conversations or sidestepped them, only the savviest influencers knew how to monetise them effectively.”

Local tourism gets a boost

And while the influencer marketing industry continues to boom at a global level, locally, influencers are helping drive the revival of the tourism sector.

According to the report, tree of the Top 10 most tagged and talked about brands on Instagram in Q1 2021 include ‘sydney’, ‘visitnsw’ and ‘tasmania’ official accounts.

Between January and March alone, there have been 329 Instagram posts that tagged @Sydney generating an estimated reach of 4M people, 437 tagged posts of @visitnsw reaching 3.6M people and 181 of @tasmania reaching 3.3M people.

Frolov said the data suggests Australia’s love to travel is now focused on domestic tourism opportunities and could soon extend to New Zealand.

Advertisement
free widgets for website

“Australians are known globally for their love of travel and they are very fortunate to be able to go back to doing what they enjoy, which is travelling. In Q1, our analysis of influencer accounts has reflected Aussies’ state of wanderlust with a total of 947 social media posts by 390 influencers pertaining to travel, discovery and experiences, reaching close to 11M people,” Frolov said.

“With the Trans-Tasman travel bubble between New Zealand and Australia operational since April 19, we expect official Instagram accounts such as @newzealand and @australia to make it into the Top 10 most tagged and talked about brands in Q2. This is an opportunity not to be missed by travel brands for influencer collaborations, to fuel the travel boom between the two countries as well as interstate.”

Advertisement
free widgets for website


Government’s Woeful ‘Milkshake’ Consent Ad Deleted

Less than 24 hours after defending a video that compares sex to milkshakes and puts a woman as the perpetrator to teach high schoolers about consent, the federal government has dumped it. The video formed part of ‘Respect Matters’, a new government campaign that aims to teach children about sexual consent through education resources for […]


Nine’s Big Idea Store Announces Action Packed Line-Up

The Big Ideas Store, Powered by Nine, will return for its fourth year on Tuesday 11th May – and this year, they’re taking attendees sky high! Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now. More than 8,000 people […]

Advertisement
free widgets for website


Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa

To demonstrate the power of your voice with Alexa – Pompeii is the latest film in the “A voice is all you need” campaign via Droga5 London. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting […]


A large group of Coca-Cola red cans stacked in a supermarket in Spain.

A resolution was passed at Coca-Cola’s annual shareholder meeting, held online, calling on the brand to increase their transparency about the role of their products in fuelling health issues among people of colour. Coke, which is headquartered in Atlanta, Georgia, was also criticised for drawing back its initial support for voting rights. Nsé Ufot, Executive […]

Advertisement
free widgets for website


Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect

Iconic fuel brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign that celebrates the distance Australians travel, great and small, day-in and day-out. Created by Saatchi & Saatchi Australia and iProspect, the campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity […]


Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Advertisement
free widgets for website


Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And Masterchef Have Post Premiere Dip

Nine News came out on top last night with 1,034,000 viewers according to OzTAM’s metro data, as both Lego Masters and Masterchef saw reductions in viewership after their premieres. Lego Masters had a decrease of 56,000 after Monday’s premiere while Masterchef’s audience dropped by 88,000. The shows received 782,000 and 582,000 viewers respectively. Second in the ratings […]

Advertisement
free widgets for website


Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.


Purple iPhones, AirTags And Huge Changes For Advertisers: Everything You Need To Know From The Apple Launch

There was big news coming out of California last night. Fortunately, it wasn’t that The Rock is running for President.

Advertisement
free widgets for website


Sitecore Study: Aussie Gen Zs Flock To Internet Commerce Sites During Pandemic

Study says Zs have been online shopping during the pandemic when they should’ve been squeezing their zits in the mirror.

Advertisement
free widgets for website


DoubleVerify Uncovers And Stops ‘OctoBot’: Unprecedented CTV-Focused Fraud Scheme With Multiple Tentacles

Grab the lemon and the tartare sauce because we’re talking OctoBots in this tasty cephalopod read.

Advertisement
free widgets for website


Lifting The Lid On The Marketing Machine With Accenture’s Philippa Spork

If only marketing were a machine, then all of your problems could be remedied with a spray of WD-40.

Advertisement
free widgets for website


Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?

John Wanamaker’s famous adland quip has joined Prince Philip in falling agonisingly short of its 100th birthday.


YouTube Removes Ads From James Charles Videos After Child Sexting Allegations

Here’s a rather unsavoury story about a YouTuber, not that we have the faintest clue who it is.

Advertisement
free widgets for website


APRIL 8, 2018: Phone sitting on laptop with Facebook desktop site reflecting on screen. The social media giant's stock has dipped sharply since the Cambridge Analytica scandal.

You can now transfer all your old crap on Facebook. Although it might be better to just delete some of the old photos.

Advertisement
free widgets for website


Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]


MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Advertisement
free widgets for website


All Hail The Winners! It’s All Your Women Leading Tech Trophy Recipients

Women Leading Tech winners were lauded at a gala lunch. And, right on cue, the damn Powerpoint preso didn’t work.

Advertisement
free widgets for website


Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.


Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Advertisement
free widgets for website


Andrew O’Keefe Has Two Charges Of Assault Added To Domestic Violence Case

This is one of those rather unpleasant stories B&T doesn’t enjoy running. We’d far prefer to be bringing you cute dogs.

Advertisement
free widgets for website


GroupM Unveils Next-Gen Performance & Programmatic Marketing Offering

This GroupM tech news will have you thinking you’re in a scene from Star Trek minus the skivvies and the elongated ears.


7.30 Report Reveals More Allegations Of Racism From Former Neighbours Actors

More racism allegations on the Neighbours set, as Alf quickly adds a spicy lentil dahl & papadums to the diner’s menu.

Advertisement
free widgets for website


Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That’s an audio-based social media app & nothing at all to do with golf.

Advertisement
free widgets for website


Coles Insurance Encourages Aussies To Get Back To “What Really Counts” Via TBWAMelbourne

Coles continuing to flog its insurance. And if it’s as good as its BBQ chooks then you’re in for a juicy stuffing.

Advertisement
free widgets for website


Five Ways Marketers Can Help Young Aussies Move Forward

Here’s ways marketers can help young Aussies without once mentioning the insidious smashed avo on gluten-free chia rye.

Advertisement
free widgets for website


North Appointed To Launch Digital Platform for BlueScope’s Steel Profile Magazine

B&T enjoys BlueScope’s Steel Profile magazine for the innovative design, the Sudoku puzzle and the spongecake recipes.

Advertisement
free widgets for website


marie claire’s Nicky Briger: “Why Magazine Covers Will Never Be The Same Again”

marie claire says “magazine covers will never be the same”, as Fishing World editor weighs up the salmon over the trout.


Mad Max: Fury Road Prequel, Furiosa, To Be Filmed In NSW  

Plans for the next Mad Max revealed with news Chris Hemsworth is in and Tina Turner is out.

Advertisement
free widgets for website


Monday TV Wrap: Lego Masters Trumps Masterchef In Night Of Premieres

Does your mum still make a roast dinner whenever you visit? It’s much like Australian television – samey but delicious.

Advertisement
free widgets for website

Read More

See also  9 soothing Instagram accounts to calm a frazzled brain
Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

INSTAGRAM

Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

Published

on

By

instagram-is-rolling-out-reels-replies,-and-will-be-testing-a-new-feature-which-informs-…

Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

See also  Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

Advertisement
free widgets for website

Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

Continue Reading

INSTAGRAM

5 apps for scheduling Instagram posts on iPhone and Android

Published

on

By

5-apps-for-scheduling-instagram-posts-on-iphone-and-android-–-mashable

Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

Advertisement
free widgets for website

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

See also  Social media influencers are not real celebrities - The Daily Cougar

Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Advertisement
free widgets for website

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

Advertisement
free widgets for website
Continue Reading

INSTAGRAM

Social networking websites launch features to encourage users to get boosters

Published

on

By

social-networking-websites-launch-features-to-encourage-users-to-get-boosters-|-evening-standard

Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

See also  Nigerian Instagram Influencer Abbas Admits to Fraud in the US
Continue Reading

Trending