“This Global Social Commerce Market research report tells how the Global Social Commerce Market has progressed over time. For this study, the key parameters are considered namely Social Commerce industry growth in terms of production capacity, demand, and resource utilization in the Global Social Commerce industry in terms of raw material energy consumption, and technology advancements, and impact on the environment. For this study, the major companies and enterprise from different geographic regions in the Global Social Commerce Market are considered that account for the major production in the previous years.
Additionally, the data presented in the report about the companies and enterprises allows a comparative study of the individual parameters. The performance of these key players highlighted in the report presents the individual progress done by these players and studies the overall progress of the Social Commerce industry. The major learnings from these companies help the other Market participants to internalize them in their businesses for charting and sustainable future. The CAGR of the Global Social Commerce industry is given in the report.
Leading Manufacturers of Social Commerce Market :
This study covers following key players:
We Have Recent Updates of Social Commerce Market in Sample Copy @ https://www.orbismarketreports.com/sample-request/121004?utm_source=Ancy
The report assesses the Social Commerce industry at a Global level and does a comparative study of the major regions in particular and also the overall industrial growth. The Social Commerce industry analysis has been done with the help of selected financial aspects for twenty years. The major aspects considered for the study are profitability, liquidity, management efficiency, economic indicators.
The significant contributions made by the Micro, Small, and Medium Enterprise (MSME) in the Global Social Commerce Market have been determined. Their role in recent years in tier1 and tier2 countries for its significant contribution to the growth of the Global Social Commerce Market is detailed in the report. The role played by these enterprises in gratifying various socio-economic objectives such as improving growth, boost in exports, and enhancing entrepreneurship is detailed in the report.
Points Covered in the Report
* Growth rates of individual companies
* Contribution of the medium-scale companies as well
as the small scale companies to the CAGR.
* Production and consumption trends.
* Raw material sourcing patterns.
* Process technology, technology up-gradation, energy
costs, the overall pollution load.
* The performance of the Social Commerce industry in terms of
domestic and international completion, growth in
Market size, and Market share.
* Consistent improvements across several parameters.
* Economic indicators that exhibit the improving trends
in the Global Social Commerce Market are studied.
* An estimated turnover of the Social Commerce industry
* Key companies engaged in the manufacturing and
exports of the Social Commerce goods/products.
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Social Commerce Product Types :
Market segment by Type, the product can be split into
Laptops and PCs
Social Commerce Applications :
Market segment by Application, split into
Market segment by Application, Social Commerce can be split into
The objective of the Global Social Commerce Market research report is to analyze the performance of the Global Social Commerce Market in terms of financial performance including Market share, Market share, compound annual growth, and international competitiveness of the Social Commerce industry across the globe. This study examines the changes that occurred in the Global Social Commerce Market over a period from the year 2000 to 2020. Different influencing Social Commerce Market forces are studied in this report and based on this study the future trends of the Global Social Commerce Market are determined such as its economic performance, threats, opportunities, and other factors of the Market. Additionally, the report determines the scope of the Global Social Commerce Market in the developed as well as developing nations, the per capita consumption of the products in these countries, and the GDP growth rate of these countries.
This Global Social Commerce Market study is backed by the study undertaken with the help of SWOT analysis. The study identifies key external and internal forces of the Global Social Commerce Market. Following are the important findings of the SWOT analysis.
* Risk management strategies: The risk management strategies
given in the report helps in identifying, assessing, and evaluating
the existing internal, external, and potential risks in a planned
manner. The business risks, opportunities in the Global Social Commerce
Market are identified and positive & negative growth outcomes
* Business development risks: The report identifies the business
development risks that are mainly concerned with the companies
framed strategy and presents risks that are related to the supply
and availability of resources, raw materials, energy and identifies
alternatives for the same.
* Human Resource Risk: Talented and hardworking individuals play
a vital role in the success of the Global Social Commerce Market. The
report evaluates individual contributors through surveys and
other assessments. Programs conducted to train the employees
are detailed in the report.
* Market Risks: The analysis helps in identifying the Market risks
related to the products and services demand, competitive
landscape, and suppliers to get a detailed perspective of the
potential of the company. Market changes due to capacity
imbalance and production capacity that may affect the product
prices are detailed in the report. Changes in customer demand
due to change in their behavior are evaluated in the study.
* Financial Risks: The financial risks involved in the investments in
new segments are identified in the report.
* Information Technology Risk: Information technology risks
involved in the business processes, risks in the development of
new IT infrastructure are detailed in the analysis. The analysis of
these risks promotes better decision-making.
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Better Buy: Facebook vs. Pinterest
According to eMarketer, 81% of internet users worldwide use social media each month. Notably, that figure is up from 78% in 2019 as a result of pandemic-driven digitization.
Not surprisingly, that trend has been a tailwind for social giants like Facebook (NASDAQ:FB) and challengers like Pinterest (NYSE:PINS). And given the enormity of the digital ad market, both of these tech companies should continue to grow in the years ahead.
But which stock is the better buy?
What we know about Facebook
Facebook operates several social media platforms, including Facebook, Instagram, Messenger, and WhatsApp. It generates the vast majority of its revenue through the sale of ad space across those platforms, as well as on third-party apps and websites.
Image source: Getty Images.
Last year, as the pandemic drove people online, growth in monthly active people (MAP) accelerated. At the same time, 79% of MAP were also daily active people (DAP), up from 78% in 2019 and 77% in 2018. This indicates an uptick in engagement over time.
In the first quarter of 2021, 3.45 billion people used one of Facebook’s platforms on a monthly basis. Notably, the pandemic-driven increases in engagement continued to hold, as 79% of monthly users also signed in daily. And the average revenue per person (ARPP) increased 29% to $7.75 for the quarter.
In total, revenue jumped 48% year over year in Q1, driven by a 12% increase in the number of ads delivered and a 30% increase in the price per ad. That represents a meaningful acceleration in top-line growth compared to the company’s performance in recent years.
Q1 2021 (TTM)
Monthly Active People
Free Cash Flow
Data source: Facebook SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.
While Facebook’s growth has been solid, investors should note that revenue has increased more quickly than free cash flow. This reflects Facebook’s weakening operating margin, which has fallen from 45% to 40% over that period.
Even so, Facebook is the leading social media platform worldwide. Over 2.7 billion people use at least one of its products every day — that’s roughly one-third of the globe’s population. That incredible scale has helped it capture 25% of the U.S. digital ad market. Only Alphabet‘s Google has taken more market share.
Going forward, if Facebook can avoid legal trouble, I think it still has room to grow.
What we know about Pinterest
Pinterest takes a different approach to social media. Rather than connecting friends and family, it’s a tool for inspiration, planning, and action. Pinterest has also gone to great lengths to build a positive environment for its users. Most social platforms can’t make the same claim.
Image source: Getty Images.
Pinterest’s growth strategy has focused on bringing more inspiring and shoppable content to its platform. For instance, it doubled down on video in 2020, enabling brands to engage consumers with dynamic stories and tutorials. Pinterest also made it possible to switch to shop mode from search, and it introduced the verified merchant program, helping consumers identify trusted sellers. In both cases, this simplifies the transition from inspiration to action, increasing value for consumers.
Those efforts also drove record growth in 2020: Pinterest added over 100 million monthly active users, and during Q4 it saw a sixfold increase in the number of businesses using shopping ads on its platform. That boosted average revenue per user (ARPU) to $4.26, up 12% from the prior year. Notably, Facebook’s ARPP was $32.03 in 2020, more than seven times higher than Pinterest’s.
In general, Pinterest has delivered solid financial results over the last few years.
Q1 2021 (TTM)
Monthly Active Users
Free Cash Flow
Data source: Pinterest SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.
As a caveat, investors should be encouraged by the company’s strong performance in 2020, but they should also expect growth to slow in 2021. As the pandemic abates, people will probably spend less time online.
Even so, Pinterest has plenty of room to grow its business, especially in international markets. Given its execution so far, I think the future looks bright for this social media company.
Facebook has achieved incredible scale, dwarfing Pinterest. It’s also much more profitable in terms of absolute dollars. That makes Facebook a formidable competitor.
However, Pinterest has also managed to differentiate itself. Its platform is often a safer environment for brands, since ads are less likely to appear beside hateful content. Additionally, people come to Pinterest looking for inspiration — in other words, they come to Pinterest with the intent to shop. That makes it a better place for marketers to spend ad dollars.
Finally, Pinterest is growing more quickly and its ARPU is several times smaller than Facebook’s ARPP. That means Pinterest has plenty of room to expand, which should create more upside for long-term investors. That’s why Pinterest is the better buy.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.
Trevor Jennewine owns shares of Pinterest. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Facebook, and Pinterest. The Motley Fool has a disclosure policy.
The World’s Most Popular Wedding Destinations, According To Pinterest
Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.
A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.
Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:
1. Morocco, with 1,001 dedicated Pinterest boards.
2. Greece, with 1,000 dedicated Pinterest boards.
3. France, with 999 dedicated Pinterest boards.
4. Italy, with 998 dedicated Pinterest boards.
5. Mexico, with 997 dedicated Pinterest boards.
6. Bali, with 996 dedicated Pinterest boards.
7. Ireland, with 990 dedicated Pinterest boards.
8. Australia, with 984 dedicated Pinterest boards.
9. New Zealand, with 981 dedicated Pinterest boards.
10. Fiji, with 979 dedicated Pinterest boards.
11. Canada, with 978 dedicated Pinterest boards.
12. England, with 977 dedicated Pinterest boards.
13. Ibiza, Spain, with 975 dedicated Pinterest boards.
14. Scotland, with 972 dedicated Pinterest boards.
15. Thailand, with 960 dedicated Pinterest boards.
16. Spain, with 956 dedicated Pinterest boards.
17. Portugal, with 889 dedicated Pinterest boards.
18. USA, with 821 dedicated Pinterest boards.
19. The Bahamas, with 732 dedicated Pinterest boards.
20. Wales, with 725 dedicated Pinterest boards.
Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:
1. California, with 1,003 dedicated Pinterest boards.
2. Colorado, with 1,000 dedicated Pinterest boards.
3. Florida, with 1,000 dedicated Pinterest boards.
4. Hawaii, with 1,000 dedicated Pinterest boards.
5. Virginia, with 998 dedicated Pinterest boards.
6. New York, with 997 dedicated Pinterest boards.
7. Texas, with 996 dedicated Pinterest boards.
8. Georgia, with 994 dedicated Pinterest boards.
9. Washington, with 993 dedicated Pinterest boards.
10. Arizona, with 988 dedicated Pinterest boards.
11. Maine, with 985 dedicated Pinterest boards.
12. Oregon, with 981 dedicated Pinterest boards.
13. Utah, with 978 dedicated Pinterest boards.
14. Montana, 977 dedicated Pinterest boards.
15. Maryland, with 976 dedicated Pinterest boards.
16. Ohio, with 973 dedicated Pinterest boards.
17. Tennessee, with 968 dedicated Pinterest boards.
18. Minnesota, with 949 dedicated Pinterest boards.
19. North Carolina, with 943 dedicated Pinterest boards.
20. Michigan, with 938 dedicated Pinterest boards.
To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.
If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.
All details and policies mentioned were accurate as of press time.
Pinterest launches ‘You might just surprise yourself’ campaign
Pinterest has partnered with creative agency, Droga5 to launch its latest campaign ‘You might just surprise yourself’, exploring how the platform can expand people’s interests in ways they never saw coming.
To kick things off, Pinterest has released a TV ad in the UK, managed by agency Media Hub. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast, and provocative social ads.
Directed by Yann Demange, the campaign’s hero film ‘Discovery’ – filmed in Mexico City and Los Angeles – takes the audience on a fast-paced journey of exploration focusing on one woman’s discovery before branching out into an unbroken, energetic thread of other characters’ experiences.
A series of 15 films take this premise further, exploring the surprising leaps and ways people can expand their interests. These include a home chef discovering the fusion of burgers and sushi and a teenager trying his hand at flame nail art.
To expand the campaign across all media channels, high-impact mural out-of-home installations have been commissioned in London, New York, Chicago, and LA, along with high-impact media placements and unique brand partnerships to reintroduce the brand and spark inspiration in new ways.
Pinterest has formed its first ever partnership with CRWNMAG, a hair and lifestyle culture magazine for Black women and NTWRK, a mobile-first video shopping platform that seamlessly blends entertainment and commerce.
“People need a place to dream, to explore and to visualize their future. Pinterest is the open invitation to try something you’d never thought you’d try. Our campaign demonstrates that Pinterest is a place where you can find a never-ending array of surprises – a place where the more you explore, the more you discover,” said Director of Marketing for Europe at Pinterest, Louise Richardson. “We want to bring people the inspiration to create a life they love and often that means inspiring you to try something new and giving you the confidence to try more, whether you succeed and it’s beautiful or you fail and it’s hilarious.”