If TikTok is known for just one thing, it’s for setting trends, while making songs—and often their accompanying dances—blow up. From the famous “Renegade” dance to the “Blinding Lights” challenge that was all over social media last year, TikTok stars certainly know how to take a song and run with it.
There is no formula for the kind of song that will see mega success on TikTok. The app’s creators love everything from a song that was already popular, like “Don’t Start Now” by Dua Lipa, to retro songs that have seen a boom in recent months thanks to the social media platform, like “Rasputin” to Boney M.
There are also songs that seem as though they were made for TikTok, like “Aesthetic” by Xilo, or songs that were crying out to be made into a viral dance, like “Say So” by Doja Cat.
While there are perhaps dozens more, below Newsweek has rounded up just 25 songs that have blown up on TikTok.
Savage by Megan Thee Stallion
“Savage” by Megan Thee Stallion has been used in more than 24 million videos, thanks to a dance trend by Keke Janajah that went viral on TikTok last year.
Lottery (Renegade) by K-Camp
“Lottery (Renegade)” by K-Camp has one of the most famous dances on TikTok, and more than 24 million videos have used the song. “Lottery (Renegade)” went viral on the app after 14-year-old Jalaiah Harmon created a dance that sparked a massive trend.
Say So by Doja Cat
Doja Cat‘s song “Say So” blew up on TikTok last year when users hopped on the dance trend inspired by TikTok star @yodelinghaley. The song has since been used in more than 14 million videos, and Doja Cat even incorporated the dance into her music video, in which Haley made an appearance.
Drivers Licence by Olivia Rodrigo
“Drivers Licence” by Olivia Rodrigo has been used in nearly two million videos and Rodrigo’s TikTok video about making the song has amassed more than nine million likes.
“Drivers Licence” has also inspired numerous TikTok trends, such as users texting their ex the lyrics from the song to see if they catch on, a group of friends singing along badly on purpose, and another trend by @spoiledmel sees users create a music video-worthy transition to the song’s bridge.
Backyard Boy by Claire Rosinkranz
“Backyard Boy” by Claire Rosinkranz has been used in more than 2.5 million videos as its fun, breezy melody is the perfect backdrop to a wide range of TikTok content.
Don’t Start Now by Dua Lipa
Dua Lipa’s song “Don’t Start Now” inspired another viral dance trend that took over TikTok early last year. The dance was popular with TikTok starts including Charli D’Amelio and Addison Rae.
Home by Edith Whiskers/Tom Rosenthal
“Home” by Edith Whiskers will be familiar to anyone with a TikTok account, as the song has been used in 1.5 million videos.
However, though the song is attributed to “Edith Whiskers,” this is actually a fictional grandma character created by musician Tom Rosenthal, who covered Edward Sharpe and the Magnetic Zeros’ song under the pseudonym.
Rosenthal’s video explaining that he is the person singing the viral TikTok version has been liked more than seven million times.
Buss It by Erica Banks
“Buss It” by Erica Banks has been used in nearly six million videos thanks to a viral trend that sees users start the video dressed casually before dropping to the floor on the beat and appearing to be instantly all dressed up.
Rasputin by Boney M
“Rasputin” by Boney M was released in 1978 but has seen a spike in popularity after going viral on TikTok earlier this year, having been used in more than 4.6 million videos.
Up by Cardi B
“Up” by Cardi B was released in February and has blown up on TikTok, having been used in 1.5 million videos. One of the most viewed videos that uses the song is by Riverdale‘s Madeline Petsch, Lili Reinhart, and Camila Mendes, which has been viewed more than 67 million times.
Aesthetic by Xilo
“Aesthetic” by Xilo has been used in more than 13 million TikTok videos and is popular for being used as background music.
Death Bed (Coffee For Your Head) by Powfu and beabadoobee
“Death Bed (Coffee For Your Head)” by Powfu and beabadoobee has been used in more than five million TikTok Videos and its mellow vibe is used to soundtrack a range of content.
Supalonely by Benee and Gus Dapperton
“Supalonely” by Benee and Gus Dapperton inspired TikTok star @zoifishh to create a dance that blew up on the app last year and the song has now been used in nearly eight million videos. The song has also been used in videos sharing “nostalgic” images from the first lockdown in spring 2020.
Lalala by y2k2y and bbno$
“Lalala” by y2k2y and bbno$ is a popular TikTok song that has been used in 2.6 million videos, with content ranging from soccer videos, videos of dogs, pranks, and more.
The Box by Roddy Ricch
“The Box” by Roddy Ricch has been used in 1.7 million videos and has a popular dance attached that has been used by the most-followed TikTok star Charli D’Amelio numerous times.
Dance Monkey by Tones and I
“Dance Monkey” by Tones and I is a song that any TikTok user will be familiar with. The song has been used in 6.6 million videos and is used for all kinds of videos.
Vibe (If I Back It Up) by Cookiee Kawaii
“Vibe (If I Back It Up)” by Cookiee Kawaii has been used in more than a million videos on TikTok, but as the song grew in popularity the singer was not properly credited. Cookiee Kawaii’s video introducing herself to TikTok and letting her viewers know that she’s behind the song has been viewed 12 million times.
Roses by SAINT JHN
SAINT JHN’s song “Roses” has been used in 2.5 million videos, and although it is used for a range of content, a popular trend that uses “Roses” sees couples post what appears to be a photograph before they reveal that they were actually standing completely still.
Toosie Slide by Drake
“Toosie Slide” by Drake has been used in 4.7 million videos, but one of the most popular is by TikTok star Bella Poarch, in which she moves her face to the lyrics of the song, (this kind of content has made Poarch the creator with the most liked TikTok video ever).
I Like Him by Princess Nokia
“I Like Him” by Princess Nokia has been used in more than 1.3 million videos, and a popular trend sees users reinterpret the lyrics to suggest that two friends are fighting over the same man. The song is also used in comedy videos, such as someone imagining their dating life when the pandemic ends or spotting cute guys at the airport.
Vacation by Dirty Heads
“Vacation” by Dirty Heads is a popular TikTok song featured in more than a million videos that see users transition from being in an everyday situation to being on vacation, typically on the beach or next to a swimming pool. They make the transition by sneezing into their arms and then looking up, often with a small bottle of alcohol in their mouths.
Renee by SALES
“Renee” by SALES has been used in more than a million videos, with users making the most of the lyrics that repeat “you got it,” by listing things that they have or that they will give someone.
Blinding Lights by The Weeknd
“Blinding Lights” by The Weeknd was popular at the beginning of the pandemic last year, thanks to a viral dance. The song is used in 1.5 million videos and the #blindinglightschallenge has 497 million views while the #blindinglightsdance has nearly 16 million views.
WAP by Cardi B and Megan Thee Stallion
“WAP” by Cardi B and Megan Thee Stallion has blown up outside of TikTok, but the song is also incredibly popular on the app, thanks to its dance. The song has been used in nearly five million videos, with Addison Rae’s take on the dance being liked more than 24 million times.
Mad at Disney by Salem
“Mad at Disney” by Salem has been used in nearly three million videos, with a popular trend using the song involving Tiktok creators dressing up as Disney characters. Bella Poarch, for example, has used the song to dress up as Vanellope from Wreck-It-Ralph and Mulan.
Therefore I Am by Billie Eilish
TikTok users love Billie Eilish‘s song “Therefore I Am,” using it in various trends that span more than three million views. The song is popularly used as a transition used by makeup artists, while TikTok users have also used “Therefore I Am” to show off how intimidating they look.
TikTok Expands Creator Tipping and Video Gifts, Providing More Monetization and Marketing Options
TikTok continues to expand its creator monetization tools with the addition of video tipping and virtual gifts for regular uploads, in addition to live-streams in the app.
To be clear, live tipping and digital gifts have been available for selected live-stream creators via its Creator Next program since last year. This new expansion brings the same functionality to regular TikTok videos, which will add another way for users to generate direct income from their TikTok videos.
As you can see in these screenshots, shared by social media expert Matt Navarra (via Dan Schenker), to be eligible for the new Creator Next program, users will need to have at least 1,000 followers, and will need to have generated more than 1,000 video views in the previous 30 days.
Though TikTok does note that these requirements vary by region – TechCrunch has reported that creators need to have at least 100k followers to qualify in some cases.
As explained by TikTok:
“The new Tips feature allows people to directly show gratitude to creators for their content, much like recognizing exceptional service or giving a standing ovation. As is standard for tipping in person, with Tips creators will receive 100% of the tip value.”
Tip payments will be processed by Stripe, with creators required to sign up to manage their earnings in the app.
“With Video Gifts, also available today, creators can now collect Diamonds not only by going LIVE but also by posting videos. This also gives people an all-new way to interact and engage with content they love.”
That will provide expanded capacity to generate real money from posting, without having to go live, which will open new doors to many TikTok creators.
In addition to this, TikTok’s also lowering the threshold for those who can list their profiles in its Creator Marketplace brand collaboration platform, which enables businesses to find TikTok influencers to partner with on in-app campaigns.
Up till now, creators have required 100k followers to qualify for these listings, but now, TikTok is reducing that number to 10k, which will further expand available opportunities for both users and brands.
That could make it much easier to find relevant creators to partner with, in a lot more niches, which will add more considerations into your TikTok posting and engagement process.
As noted, these are the latest in TikTok’s broader efforts to provide comparable monetization opportunities, in order to keep its top stars posting to the platform, as opposed to drifting off to YouTube or Instagram instead, which have more established monetization systems.
The advantage that other apps have in this respect is that longer videos can include pre-roll and mid-roll ads, facilitating direct monetization, which TikTok can’t utilize given the shorter nature of its clips. As such, it needs to look to alternate funding methods, which will also include eCommerce listings, with direct product displays now the primary source of income for the Chinese version of the app.
The platform’s continued growth facilitates even more opportunities in this respect, with more brands looking to tap into the various opportunities of the platform, and partner with creators to maximize their presence.
How popular, and valuable, direct tipping and gifting can be is more variable, as some dedicated fan bases will pay, while others will see no reason to donate for what they can already access for free.
But even so, it adds more opportunity, and the lower thresholds for monetization will see many more opportunities across the board in the app.
Shorter Videos Are In Demand. Here’s How Different Social Media Platforms Are Reacting.
Opinions expressed by Entrepreneur contributors are their own.
With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand.
The average length for most, if not all, business videos is only six minutes long. And that number is set to decrease as consumers look for shorter videos.
With that in mind, why are short videos in demand? What platforms are implementing short-form videos the best? And most importantly, how can they benefit your business?
TikTok – Changing consumerism, one video at a time
Where shorter videos are concerned, TikTok has always led the industry. What started as a merger with Musical.ly quickly became one of the world’s most powerful social media platforms. And what made it so famous? The same concept that made Vine viral short videos.
TikTok has over 1 billion active users, twice as many as Snapchat and Pinterest. For reference, Twitter only has 397 million users. With such a massive user-base, the only thing keeping the platform alive are the 15-second-long videos.
But why are short videos so popular? Simple – people don’t have time on their hands. When they open apps like TikTok and Instagram, they’re more likely to spend time watching shorter videos. And businesses are already catching up.
The impact of Instagram Reels
With the invention of Stories by Snapchat, other platforms like Instagram caught up on short videos. Instagram Reels presents adults and young users with a more straightforward way to tell others about their day. It employs quick photos and videos that are only available for 24 hours instead of being permanently posted. Now engagement is encouraged, especially after Instagram included the “Swipe” option. This has allowed e-commerce sites to both advertise their products and make instant messaging easier.
Youtube has joined the bandwagon
While YouTube is more or less a platform for long-form videos, its recent update offers shorter vertical videos. Known as YouTube Shorts, the feature allows creators to engage with their audience in under 60 seconds.
But YouTube has another trick up its sleeve, and this one is mainly towards advertisers. It is “YouTube TrueView” and is the primary advertising technology for YouTube. Through this, advertisers can promote long or short videos, with some being skippable after five seconds.
However, since most people are unlikely to click on longer ads, YouTube now offers 6-second non-skippable ads. The clickthrough rate for shorter 15 and 30-second ads is around 70%, a whopping number for any business.
It’s time to say goodbye to IGTV
With Instagram’s IGTV coming off as less captivating than its Reels and video posts, it has decided to remove IGTV. Instead, it has a separate section for videos. These videos will appear on a person’s profile and can be viewed from the Instagram app.
The change they made here is that videos posted to the Instagram feed can be up to 60 minutes long. The exact reason for doing this is not confirmed. But it seems like Instagram wants a seamless platform where short and long videos co-exist.
This makes long videos more accessible to users using the Instagram app. And it helps promote video tutorials that people typically do not consume on social media apps.
Another significant change is that Instagram videos that are longer can be monetized, a feature not available on Reels. This significantly shifts the focus towards creators who don’t sell a service and want to gain cash through Instagram.
Does this mean long-form videos are out of the picture?
With short-form videos becoming more popular among consumers, will long-form videos die out? While it’s highly recommended for any business to create videos as short as possible, the answer isn’t that black and white.
While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty. Shorter videos will get more engagement and show up on new users’ feeds. But longer videos will be the backbone of your business.
Of course, that depends on what service you’re offering. Ecommerce companies will want to direct their attention towards short-form videos and ads. However, long-form videos are better suited for when you want to go in-depth about product details. That is, of course, only after you’ve grabbed the user’s attention with a short-form video.
Companies that offer webinars will benefit from longer videos. And so will companies that post interviews. However, promos and how-to videos should remain under a minute or two, depending on how long the tutorial needs to be.
Essentially, ask yourself two questions:
- First, can the video content be summarized in a short-form video?
- Do you want to merely catch the attention of the consumer or develop brand loyalty?
The correct formula is neither short nor long, but a mix of both.
What this all means for an entrepreneur
Short-form videos hold substantial market value, especially for new businesses. Take the example of the Dollar Shave Club. What started as a viral video on YouTube grew to become a behemoth of a brand.
And that’s not where the examples end. There are countless success stories like this one that prove the value of short videos.
Short videos have a higher clickthrough rate, and for entrepreneurs, that’s all you need. Short videos are of particular interest to people with ecommerce businesses. For example, 84% of people say they are more compelled to buy a product by watching a video. And the statistics keep on showing a friendlier short-video market.
There is no doubt that short-form videos are gradually creeping up the graph. And while long-form videos are great for information and brand loyalty, shorter videos are better for PR.
This begs one last question: Are videos beneficial for you? The answer is – yes!
How to Make a TikTok Video: Beginners Start Here
And with 1 billion monthly active users, it’s time to join the action and get your brand out there to a wider audience!
Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.
Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.
How to create a TikTok account
First things first, you’ll need to create a TikTok account.
There are different ways to sign up for one: you can use your phone number, email address or social media account. Here’s how to do it using your phone number.
1. Download TikTok from Google Play or the App Store.
2. Open the TikTok App on your iPhone or Android.
3. Click the “Me” or “Profile” icon at the bottom-right of your screen.
4. Choose a method to sign up (we’re choosing “use phone or email”)
5. Enter your birth date and phone number (make sure this is accurate because it’s how you’ll retrieve passwords and confirm your account).
6. Enter the 6-digit code sent to that phone number (see, told ya!)
7. You did it! Celebrate by scrolling TikTok for too many hours.
How to make a TikTok video
Here’s how to get started on your very first TikTok video. Luckily for you, it’s way easier than learning this TikTok Shuffle dance.
1. Hit the + sign at the bottom of your screen.
2. You can upload photos and videos from your phone’s library or make a video directly using the TikTok camera.
3. If recording directly, hit the Record button at the bottom of the screen. Hit it again when you’re done recording. The default video mode is “Quick” which is for 15 second videos but you can switch it to “Camera” for more editing options and longer videos (15s, 60s and 3 mins), or “Templates” to create a specific style of video.
4. Tap the check mark when you’re done shooting all your footage.
5. Make any edits or changes on the post page. All your edits are on the right sidebar of the screen. Also, add music or sounds by hitting “Add sound” at the top of the screen.
6. Post that video and share it everywhere! Make sure to include a description with some hashtags so it finds its way to your audience.
How to make a TikTok with multiple videos
Instead of taking one long video, why not capture shorter videos and edit them together to make your TikTok video? Here’s how to do that (and you don’t need a film degree).
1. Hit that “+” sign to start your video
2. You can either shoot multiple videos directly by hitting that record button after each clip, building up your video with different shots. Or, you can hit the “Upload” button next to the record button and add multiple videos and photos you have stored on your phone.
3. Select all your media and tap Next.
4. You can now sync sound across your videos and make adjustments (or try “Auto sync” which will do the syncing up for you.)
5. Hit Next when done. You’ll be brought to a preview screen where you can further add sounds, more effects, text, and stickers.
6. Tap Next when you’re done editing your video and proceed to the Post screen.
7. Remember to throw in a description and some hashtags and bingo-bango-bongo you’re the Steven Spielberg of TikTok!
5 things to know before creating your first TikTok
TikTok style is less polished than other types of video
Don’t worry about being too precious with your videos. On TikTok, videos are meant to be candid, and natural—and they should show off your personality. Things like perfect edits, smooth transitions or flawless lighting shouldn’t get in the way of your idea and your own charisma.
Sure, there are lots of editing options, effects and filters to choose from (what the heck is the difference between B3 and G4 filters anyways?) but the real star is you —or, at least all 6 of these friends belting out Lady Gaga for the #caughtinabadromance challenge at this bachelorette. If that’s not candid, I don’t know what is.
You don’t have to dance
Good news! You don’t have to spend 2 hours trying to perfect the LaLisa dance tutorial to make sure your video stands out (unless you want to, then no judgment over here!).
There are so many different ways to engage your followers that don’t involve you popping and locking in your living room in front of a ring light (but again, no judgement if you do, except maybe from your pet and their adorable judging eyes).
You also don’t have to attempt whatever this is.
Hashtags can help more people see your post
It’s no secret a good hashtag can go a long way on TikTok. Strategic use of hashtags will help people find your videos who don’t already follow you, and maybe even see it on their For You Page (FYP).
The right song can go a long way
Attaching a trending song to your video or audio from a popular TikTok video can help it get seen by more people. This app has a big music following (lots of new songs are intentionally promoted through the app to help them climb the music charts) so lassoing your video to one of these shooting stars is only going to help you get on more FYP and in front of new audiences.
Your greatest asset is you
Don’t overthink it, just come up with a simple idea and let your personality shine through. The sense of intimacy and community that TikTok brings is why people love this app—it feels personal.
Even if you’re doing a TikTok challenge or trend that’s popular, the thing that will make you stand out is your unique take on it. It’s not about gimmicks but about putting your best self out there. Nothing should feel too staged or self-aware (that’s cringe territory). Pretend your audience are your good friends and approach it with that energy!
@janikon_No, I can’t re-record this, I’m laughing too hard #fyp♬ original sound – Stu (he/him)
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