We’ve come a long way since Barry Scott dipped his grimy penny in Cillit Bang in the famous commercial. Home-organisation gurus and “cleanfluencers” such as Marie Kondo and Mrs Hinch have become household names — and if you keep scrolling past the viral dances and lip-syncing videos on TikTok, you’ll discover a goldmine of cleaning videos and home-renovation hacks.

The social media app is usually considered the preserve of Gen Z and Peter Pan millennials, given that more than a quarter of the 3.7 million UK users are aged between 18 and 24, but it is increasingly giving a platform to countless “cleanfluencers”. Everyone from professional cleaners to lifestyle bloggers and everyday enthusiasts are sharing videos demonstrating how to scrub, mop and wipe away household