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Pinterest vs. Facebook: Which Social Media Stock is a Better Buy Now?

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Pinterest, Inc. (PINS) and Facebook, Inc. (FB) are two of the top players in the social media space. PINS is known for its visual discovery platform that acts like a virtual Pinboard where users pin to share their various ideas. FB’s products include Facebook, Instagram, Messenger, WhatsApp, and Oculus.

The social media platforms witnessed a massive surge in the number of users and the time spent by them on their platforms amid the pandemic. Even in the post-pandemic scenario, people are expected to spend more time on social media platforms given the advanced ad-target strategy adopted by the platforms which is much improved now thanks to advanced technologies. As a result, both FB and PINS are expected to gain significantly in the upcoming months.

While PINS has returned 410.9% over the past year, FB has gained 79.6%. Also, in terms of past-three months’ performance, PINS is the winner with a 19.6% return versus FB’s 17%. But which of these two stocks is a better pick now? Let’s find out.

Latest Movements

On April 7, 2021, PINS announced the upcoming launch of the Creator Code, its content policy. The company also announced the expansion of its skin tone range feature, which now includes 13 additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia. This feature update enables the users to see content similar to the skin tone they’ve selected.

The company also undertook several measures in March to combat health misinformation regarding COVID-19. It partnered with authoritative leaders such as health institutions, doctors, and community organizations to highlight expert content around COVID-19 and the vaccines on its platform. PINS also introduced its newest widget option ‘Interests’ for iOS users in February 2021 where they can choose their top interests and have fresh content served to them daily on their home screen.

FB added Zoom and GoToMeeting to its Portal TV on April 7, 2021 to facilitate easier and convenient connectivity among its users. The company introduced a new tool on March 31, 2021 to give users more control over what they share in the news feed by managing who can comment on the public posts. It added a menu of options ranging from anyone who can see the post to only the people and Pages the user tags.

It completed the first phase of its latest fiber network build across Indiana — a unique network route of almost 80 miles that runs along Interstate 70 at the Indiana/Ohio border to downtown Indianapolis providing fast, efficient, and reliable access to its users. On March 24, 2021 FB announced that it took several actions against a group of hackers in China, Earth Empusa or Evil Eye, to disrupt their ability to abuse FB’s platform, distribute malware and hack people’s accounts across the internet.

Recent Financial Results

PINS’ revenue surged 76.4% year-over-year to $705.62 million for the fiscal 2020 fourth quarter that ended December 31, 2020. Its Global Monthly Active Users (MAUs) increased 37% year-over-year to 459 million. The company’s net income came in at $207.84 million for the quarter compared to $35.72 million in the fourth quarter of 2019. Moreover, its non-GAAP EPS increased 258.3% year-over-year to $0.43.

FB’s revenue for the fiscal 2020 fourth quarter that ended December 31, 2020 increased 33.2% year-over-year to $28.07 billion. Its MAUs increased 12% year-over-year to 2.80 billion and daily active users (DAUs) increased 11% year-over-year to 1.84 billion on average. Its net income increased 52.7% year-over-year to $11.22 billion. Also, the company’s EPS came in at $3.88, up 51.6% year-over-year.

Past and Expected Financial Performance

PINS’ revenue increased at a CAGR of nearly 53% over the past three years. Analysts expect the company’s revenue to increase 73.8% for the quarter that ended March 31, 2021, 48.7% in fiscal 2021, and 35.9% in fiscal 2022. Its EPS is expected to grow 100% in fiscal 2021 and 47.6% in fiscal 2022. Moreover, PINS’ EPS is expected to grow at a rate of 240.1% per annum over the next five years.

On the other hand, FB’s revenue increased at a CAGR of 28.4% over the past three years. The market expects the company’s revenue to increase 32.6% for the quarter that ended March 31, 2021, 25% in fiscal 2021, and 19.4% in fiscal 2022. FB’s EPS is expected to grow 12.1% in fiscal 2021 and 19.6% in fiscal 2022. Also, its EPS is expected to grow at a rate of 21.5% per annum over the next five years.

Profitability

FB’s trailing-12-month revenue of $85.97 billion is much higher than PINS’ $1.69 billion. FB is also more profitable with a gross profit margin of 80.6% versus PINS’ 73.5%.

Moreover, FB’s ROE and ROA of 25.4% and 14% compare favorably with PINS’ negative values.

Valuation

In terms of forward P/E, PINS is currently trading at 104.46x, 271.9% higher than FB which is currently trading at 28.09x. Moreover, PINS is more expensive both in terms of trailing-12-month P/S (30.29x versus FB’s 10.38x) and trailing-12-month EV/Sales (30.99x versus FB’s 9.78x).

In terms of trailing-12-month price/cash flow as well, PINS’ 1874.69x is much higher than FB’s 23.01x.

POWR Ratings

FB has an overall grade of B, which equates to a Buy rating in our proprietary POWR Ratings system. However, PINS has an overall grade of C, which represents Neutral. The POWR Ratings are calculated by taking into account 118 different factors with the weighting of each optimized to improve overall performance.

FB has an A grade for Quality, which is consistent with its significantly higher-than-industry profitability ratios. However, PINS has a B grade for Quality as its trailing-12-month gross profit margin is much higher than the industry average, but its ROE and ROA are negative.

FB’s B grade for Sentiment is reflective of its favorable analyst sentiment as they expect the stock to surge higher in the near term. However, analysts expect PINS’ stock to decline in the near term. As a result, it has a C grade for Sentiment.

Moreover, out of 71 stocks in the Internet industry, FB is ranked #6 and PINS is ranked #26.

In addition to the grades I’ve just highlighted, both FB and PINS are also graded for Growth, Value, Momentum, and Stability. Click here to see the additional ratings for FB. Also, get all PINS ratings here.

The Winner

While both PINS and FB are established players in the social media space, FB boasts a wide range of offerings including Oculus, which is focused on virtual reality (VR) technology. FB also seems to be more profitable compared to PINS. So, FB is a better bet now.

Click Here to learn about six other top-rated stocks in the Internet industry.


FB shares were trading at $312.15 per share on Friday afternoon, down $0.87 (-0.28%). Year-to-date, FB has gained 14.27%, versus a 9.97% rise in the benchmark S&P 500 index during the same period.


About the Author: Manisha Chatterjee

Since she was young, Manisha has had a strong interest in the stock market. She majored in Economics in college and has a passion for writing, which has led to her career as a research analyst. More…


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PINTEREST

Global Social Networks Software Market 2028 Key Players Latest Developments & Trending News …

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The global Social Networks Software market is a capital-intensive, energy-consuming, and vital industry for many economies across the world. This comprehensive report on the global Social Networks Software market aims to provide a general overview of the Social Networks Software industry by presenting extensive research about the market, exhibiting important market aspects, and suggesting future growth directions based on the market study. The report critically analyzes the market forces that affect the pricing structure and production in the market. To examine these forces two perspectives are used namely Porter’s Five Forces Analysis and institutional economics framework.

Porter’s Five Forces Analysis examines the competitive forces that drive the global Social Networks Software market economy and institutional economics framework role of the governments and regulatory policies in influencing the infrastructural development, production, and distribution channels of the global Social Networks Software market.

Vendor Landscape

Monday

Zoho

Hivebrite

Bitrix

Yammer

Snapchat

Pinterest

Available Sample Report in PDF Version along with Graphs and [email protected] https://www.orbismarketreports.com/sample-request/167165?utm_source=PoojaMN

The report that specializes in offering a detailed study on the market forces provides the market players a clear understanding of the price dynamics and the performance of the Social Networks Software industry domestic and international markets. It gives a better understanding of the local regulations, institutional governance in developed and developing countries, and public and private interests in the Social Networks Software market. The report studies the Social Networks Software industry in a global context and provides sustainable development guidelines.

Global Social Networks Software market Segmentation:

Analysis by Type: .

Cloud Based

Web Based

Analysis by Application:

Large Enterprises

SMEs

Regional Assessment: Global Social Networks Software Market

This referential document assessing the market has been compiled to understand diverse market developments across specific regional pockets such as Europe, North and Latin American countries, APAC nations, as well as several countries across MEA and RoW that are directly witnessing maneuvering developments over the years. A specific understanding on country level and local level developments have also been mindfully included in the report to encourage high rise growth declining market constraints and growth retardants.

Read complete report along with TOC @ https://www.orbismarketreports.com/global-social-networks-software-market-2021-analysis-by-growth-trends-and-forecast-2028?utm_source=PoojaMN

The report does a brief analysis of the implications of the pandemic and its induced economic crisis on all the businesses operating in the global Social Networks Software market. The report presents concise information on how the Covid-19 crisis has impacted the production firms, and the overall supply chain in the previous year, the ongoing disruption due to the crisis, its future implications as well as the scope and opportunities in the market. Also, the report addresses the short-term phased recovery by the leading players in the key geographic regions. .

Some Major TOC Points:

Chapter 1. Report Overview

Chapter 2. Global Growth Trends

Chapter 3. Market Share by Key Players

Chapter 4. Breakdown Data by Type and Application

Chapter 5. Market by End Users/Application

Chapter 6. COVID-19 Outbreak: Social Networks Software Industry Impact

Chapter 7. Opportunity Analysis in Covid-19 Crisis

Chapter 9. Market Driving Force

And Many More…

Highlights of the Social Networks Software market report

• Market share by key players

• Growth drivers and growth during the forecast period

• Social Networks Software market size based on segmentation.

• Company profiles of top key players and portfolio

• Analysis of market trends, cost structure and sales channels

• Recovery from the COVID-19 impact.

Points Covered in the Report:

• Global market overview with market shares of leading global competitors, worldwide market share scenario of the leading players, the impact of the Covid-19 pandemic on the leading players and the overall market, and a focus on the selected players.

• Market trends and drivers in the industry are presented in thereport.

• The estimates of the market and forecasts in million tons by region and by the country for the year 2020-2027 are provided in the report.

• The shift in the market share across key geographies is given in the report.

• The report identifies the critical factors in the global Social Networks Software market that need to be regulated boost the international market for the Social Networks Software industry.

Shoot your queries at:@ https://www.orbismarketreports.com/enquiry-before-buying/167165?utm_source=PoojaMN

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With unfailing market gauging skills, has been excelling in curating tailored business intelligence data across industry verticals. Constantly thriving to expand our skill development, our strength lies in dedicated intellectuals with dynamic problem solving intent, ever willing to mold boundaries to scale heights in market interpretation.

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What are the benefits of social media account growth?

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Social media accounts are of great significance nowadays. These accounts are not just a time pass to post pictures and videos, but it is the voice of the people who use them. You might know that Twitter is used by various famous personalities to share their opinions on several issues. Both businesses and individuals use various marketing techniques and Twitter growth services to reach their target audience and the goals they set. 

Benefits of Social Media

If you are using your social media account as a content creator, then you will know the importance of followers. These followers will be your supporters if you post impressive and genuine content. Therefore, you need to focus on your account growth for better engagement with the audience. Below are some benefits of social media account growth:-

1. Exposure to a large audience

Some of the extensively used social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, Snapchat, etc. Facebook has 2.6 billion, Instagram has 1 billion, YouTube has over 2 billion, and Twitter has 353 million monthly users. You can now imagine how these social networking sites provide you a great platform to showcase your creativity and talent.

2. Grow your business

Half of the world’s population is active on social networking sites. You will get a huge audience to spread your brand awareness. You can easily connect with potential customers. You can share the feedback from existing customers to encourage more people to support your business.

3. Attract traffic on the website

Social media is the best way to grow insights. You can use posts and ads to increase traffic on your website. You need to express value through posts rather than focusing on only promotional activity. The pinned posts will be more convenient for your followers.

4. Generation of leads

If you have a good number of genuine followers, you will have better engagement with them. This engagement will be a plus point to generate leads through advertising your business. You can design or edit your post accordingly to attract the eyes of the audience and raise interest in them. It will help to increase the number of sales.

5. Promotion of content

Social media is the most reliable tool to promote your content. By creating an enticing post, you can bring the attention of the audience to your content. Once your audience starts loving your content, you can easily shift them to another platform to gain monetary support. Also, your content may go viral, which can bring sudden attention from viewers.

Conclusion

Having a good number of followers allows you to spread your message to the target audience. You can create a post to encourage more people to view your content. It is a cost-effective tool to get well recognized. Wherever you are living, you can make your content reach your targeted audience. That’s why you need to grow followers on your account by creating engaging content consistently. Try to respond to most of the comments and answer the common questions asked by your audience for better interaction.

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Global Digital Retailing Market by Type (Search ads, Display ads, Social media, E-mail marketing …

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Dataintelo published a new report titled “Digital Retailing Market research report which is segmented by Types (Search ads, Display ads, Social media, E-mail marketing), By Applications (Desktop, Mobile devices), By Players/Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Get Exclusive Free Sample Report: https://dataintelo.com/request-sample/?reportId=81550

Report Scope

Report Attributes Report Details
Report Title Digital Retailing Market Research Report
By Type Search ads, Display ads, Social media, E-mail marketing
By Application Desktop, Mobile devices
By Companies Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, WE
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 110
Number of Tables & Figures 77
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Digital Retailing Industry Outlook

Global Digital Retailing Market Report Segments:

The market is segmented by Type Search ads, Display ads, Social media, E-mail marketing and By Application Desktop, Mobile devices.

Buy The Complete Report: https://dataintelo.com/checkout/?reportId=81550

Some of the companies that are profiled in this report are:

  1. Edelman
  2. Interpublic Group of Companies
  3. Omnicom Media Group
  4. Publicis Groupe
  5. WPP
  6. Havas
  7. Pinterest
  8. Tumblr
  9. WE

Digital Retailing Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Digital Retailing Market

Overview of the regional outlook of the Digital Retailing Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

For Any Questions On This Report, Please Visit: https://dataintelo.com/enquiry-before-buying/?reportId=81550

Digital Retailing Market Overview

Highlights of The Digital Retailing Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Digital Retailing Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:
    1. Search ads
    2. Display ads
    3. Social media
    4. E-mail marketing
  1. By Application:
    1. Desktop
    2. Mobile devices
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Digital Retailing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Digital Retailing Market Statistics

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Reasons to Purchase the Digital Retailing Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.

Contact Info:

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Address: 500 East E Street, Ontario,

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Phone No: USA: +1 909 414 1393

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