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How to catch employers’ attention on LinkedIn, Twitter and Instagram, according to 3 careers …



  • Twitter and Instagram are platforms for your career as much as your personal life.
  • 3 experts share with Insider how to use them, compared with professional platform LinkedIn.
  • “My Twitter bio is incredibly clear on who I am and what I value.”
  • See more stories on Insider’s business page.

LinkedIn, Twitter and Instagram are not just about your personal activities: they can offer you huge exposure to employers, highlighting your career achievements.

While a resumé is tailored to a specific job application, social media can paint a wider picture of your life and work, giving “access to anyone to view at any time,” says career expert Helen Tupper.

Tupper is co-founder of the career development platform Amazing If. She has held leadership roles in companies such as Virgin and Microsoft, and has spoken at TedxLondon 2021 alongside her co-founder Sarah Davey, with whom she wrote “The Squiggly Career”, which topped the Sunday Times business bestsellers’ list. 

Insider asked her, as well as entrepreneur and coach Janine Esbrand, who founded career guidance service Lightbox Coaching, and Jessica Ross, a copywriter with 10 years experience in digital marketing and recruitment, to share tips on writing stellar social media bios to highlight your career.  


“This is a key platform for your career,” Tupper says, adding that you should have a clear and current “About” section that references your strengths and passions. Update this section every few months, she adds.

Next, Tupper says people should seek recommendations from their network to build credibility and proactively give recommendations to others. 

“Be active on the platform. Create posts or write articles about areas you are passionate about and follow and engage with other people’s content on these topics too,” she says, stressing this can help build a brand and network beyond your immediate work sphere.

She adds that regularly sharing her own articles on LinkedIn has helped Tupper create an engaged community and “this community then helps to share my work with others.”

Esbrand says LikedIn headlines are prime real estate for a profile. “You should include the type of keywords your target reader would be searching for on LinkedIn, so that your profile can come up in search results,” she adds.

“On LinkedIn I was headhunted for my role as legal counsel at a start-up company. They were attracted to what I shared about coaching and professional development. I’ve had dozens of potential clients reach out to me after seeing my LinkedIn content.”

Ross says LinkedIn users should consider including not just their career history but any specific skills they’ve picked up elsewhere for their bio.

”You shouldn’t list every job you’ve had here,” she says. ”It’s important to have your core tone of voice in your bio. My own bio shares that I make a mean Pina Colada.”


Twitter bios are limited to just 160 characters, far shorter than LinkedIn. 

As a result, you have to think more closely about the key things you want people to know about you. Tupper’s job role profile reads “Positive force for good (work)”, emphasizing her focus on helping people in their careers. “You can also use the banner image to communicate what’s important to you too,” she says.

What in particular has worked for her on Twitter? “Consistency (of Tweets). I share things that are connected to my focus on career development and I keep it professional rather than personal.”

Esbrand’s Twitter bio reads, “Helping mid-level female professionals change career direction and land dream roles l Career Coach l Executive Coach | TEDx Speaker.”

“I have found that my bio, which includes what I do and who I am passionate about helping, has led to people recommending me for opportunities they come across on Twitter,” she adds.

For Ross, it should be punchy to draw attention. “My Twitter bio is incredibly clear on who I am and what I value.” Hers reads: “Founder/Boss Lady. Freelance Marketer & Copywriter. Luxury Lifestyle Blogger. Gin Lover. Chocolate Aficionado. Band Obsessive.”


Instagram bios are a similar length to Twitter bios

“It’s important to have consistency in what you’re saying about yourself on different platforms,” Tupper says. “Also think about whether there is an opportunity to link everyone back to a central point, for example, your Linkedin profile or your website.”

Tupper also advises creating different profiles for personal and professional purposes to help manage things. “My closed personal profile is for my family and friends and my open professional profile supports my career and personal brand,” she adds.

Esbrand says that when employers or clients consider hiring you, they may review your Instagram to get a feel for who you are outside work. 

In your bio, “you should describe the type of content you share and give people insight into who you are as a person,” she says.

“I have been hired by clients who were attracted to me because they resonated with my values and perspectives that were illustrated in my Instagram bio.”

Ross recommends putting a call to action in your Instagram bio, encouraging people to click on your website.

“The link in my bio leads to a page linking my marketing consultancy website, apparel design company and Clubhouse (audio-chat) rooms,” she adds.

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#COVIDSOS: India Twitter paints desperate picture of COVID-19 crisis



The Conversation

Early humans used fire to permanently change the landscape tens of thousands of years ago in Stone Age Africa

Today the shoreline of Lake Malawi is open, not forested the way it was before ancient humans started modifying the landscape. Jessica Thompson, CC BY-NDFields of rust-colored soil, spindly cassava, small farms and villages dot the landscape. Dust and smoke blur the mountains visible beyond massive Lake Malawi. Here in tropical Africa, you can’t escape the signs of human presence. How far back in time would you need to go in this place to discover an entirely natural environment? Our work has shown that it would be a very long time indeed – at least 85,000 years, eight times earlier than the world’s first land transformations via agriculture. We are part of an interdisciplinary collaboration between archaeologists who study past human behavior, geochronologists who study the timing of landscape change and paleoenvironmental scientists who study ancient environments. By combining evidence from these research specialities, we have identified an instance in the very distant past of early humans bending environments to suit their needs. In doing so, they transformed the landscape around them in ways still visible today. Crew members excavate artifacts at a site in Karonga, Malawi, where stone tools are buried more than 3 feet (1 meter) below the modern ground surface. Jessica Thompson, CC BY-ND Digging for behavioral and environmental clues The dry season is the best time to do archaeological fieldwork here, and finding sites is easy. Most places we dig in these red soils, we find stone artifacts. They are evidence that someone sat and skillfully broke stones to create edges so sharp they can still draw blood. Many of these stone tools can be fit back together, reconstructing a single action by a single person, from tens of thousands of years ago. Middle Stone Age artifacts, some of which can be fit back together. Sheila Nightingale, CC BY-ND So far we’ve recovered more than 45,000 stone artifacts here, buried many feet (1 to 7 meters) below the surface of the ground. The sites we are excavating date to a time ranging from about 315,000 to 30,000 years ago known as the Middle Stone Age. This was also a period in Africa when innovations in human behavior and creativity pop up frequently – and earlier than anywhere else in the world. How did these artifacts get buried? Why are there so many of them? And what were these ancient hunter-gatherers doing as they made them? To answer these questions, we needed to figure out more about what was happening in this place during their time. The Viphya drill barge on Lake Malawi, where researchers braved waterspouts and lake fly swarms to obtain a long record of past environments. Andy Cohen, CC BY-ND For a clearer picture of the environments where these early humans lived, we turned to the fossil record preserved in layers of mud at the bottom of Lake Malawi. Over millennia, pollen blown into the water and tiny lake-dwelling organisms became trapped in layers of muck on the lake’s floor. Members of our collaborative team extracted a 1,250-foot (380-meter) drill core of mud from a modified barge, then painstakingly tallied the microscopic fossils it contained, layer by layer. They then used them to reconstruct ancient environments across the entire basin. Today, the high plateaus of northern Malawi harbor most of the remaining forests that once extended all the way to the Lake Malawi shoreline. Jessica Thompson, CC BY-ND Today, this region is characterized by bushy, fire-tolerant open woodlands that do not develop a thick and enclosed canopy. Forests that do develop these canopies harbor the richest diversity in vegetation; this ecosystem is now restricted to patches that occur at higher elevations. But these forests once stretched all the way to the lakeshore. Based on the fossil plant evidence present at various times in the drill cores, we could see that the area around Lake Malawi repeatedly alternated between wet times of forest expansion and dry periods of forest contraction. As the area underwent cycles of aridity, driven by natural climate change, the lake shrank at times to only 5% of its present volume. When lake levels eventually rose each time, forests encroached on the shoreline. This happened time and time again over the last 636,000 years. Harnessing fire to manage resources The mud in the core also contains a record of fire history, in the form of tiny fragments of charcoal. Those little flecks told us that around 85,000 years ago, something strange happened around Lake Malawi. Charcoal production spiked, erosion increased and, for the first time in more than half a million years, rainfall did not bring forest recovery. At the same time this charcoal burst appears in the drill core record, our sites began to show up in the archaeological record – eventually becoming so numerous that they formed one continuous landscape littered with stone tools. Another drill core immediately offshore showed that as site numbers increased, more and more charcoal was washing into the lake. Early humans had begun to make their first permanent mark on the landscape. Many people around the world still rely on fire for warmth, cooking, ritual and socializing – including the research crew when doing fieldwork. Jessica Thompson, CC BY-ND Fire use is a technology that stretches back at least a million years. Using it in such a transformative way is human innovation at its most powerful. Modern hunter-gatherers use fire to warm themselves, cook food and socialize, but many also deploy it as an engineering tool. Based on the wide-scale and permanent transformation of vegetation into more fire-tolerant woodlands, we infer that this was what these ancient hunter-gatherers were doing. By converting the natural seasonal rhythm of wildfire into something more controlled, people can encourage specific areas of vegetation to grow at different stages. This so-called “pyrodiversity” establishes miniature habitat patches and diversifies opportunities for foraging, kind of like increasing product selection at a supermarket. The research team exposes ancient stone tools near Karonga, Malawi. Jessica Thompson, CC BY-ND Just like today, changing any part of an ecosystem has consequences everywhere else. With the loss of closed forests in ancient Malawi, the vegetation became dominated by more open woodlands that are resilient to fire – but these did not contain the same species diversity. This combination of rainfall and reduced tree cover also increased opportunities for erosion, which spread sediments into a thick blanket known as an alluvial fan. It sealed away archaeological sites and created the landscape you can see here today. Human impacts can be sustainable Although the spread of farmers through Africa within the last few thousand years brought about more landscape and vegetation transformations, we have found that the legacy of human impacts was already in place tens of thousands of years before. This offers a chance to understand how such impacts can be sustained over very long timescales. Open woodlands have grown over alluvial fans that formed during the Middle Stone Age. Trenches such as this one at an excavation site show multiple layers of discarded artifacts over a period of tens of thousands of years. Jessica Thompson, CC BY-ND Most people associate human impacts with a time after the Industrial Revolution, but paleo-scientists have a deeper perspective. With it, researchers like us can see that wherever and whenever humans lived, we must abandon the idea of “pristine nature,” untouched by any human imprint. However, we can also see how humans shaped their environments in sustainable ways over very long periods, causing ecosystem transformation without collapse. Seeing the long arc of human influence therefore gives us much to consider about not only our past, but also our future. By establishing long-term ecological patterns, conservation efforts related to fire control, species protection and human food security can be more targeted and effective. People living in the tropics, such as Malawi today, are especially vulnerable to the economic and social impacts of food insecurity brought about by climate change. By studying the deep past, we can establish connections between long-term human presence and the biodiversity that sustains it. With this knowledge, people can be better equipped to do what humans had already innovated nearly 100,000 years ago in Africa: manage the world around us. [The Conversation’s newsletter explains what’s going on with the coronavirus pandemic. Subscribe now.]This article is republished from The Conversation, a nonprofit news site dedicated to sharing ideas from academic experts. It was written by: Jessica Thompson, Yale University; David K. Wright, University of Oslo, and Sarah Ivory, Penn State. Read more:Turbulent environment set the stage for leaps in human evolution and technology 320,000 years agoAncient leaves preserved under a mile of Greenland’s ice – and lost in a freezer for years – hold lessons about climate change Jessica Thompson has received funding for this research from the Australian Research Council, Wenner-Gren Foundation, and National Geographic Society-Waitt Foundation. She is affiliated with Yale University and the Yale Peabody Museum of Natural History, Arizona State University, the Paleoanthropology Society, the Society of Africanist Archaeologists, and the Society for American Archaeology. David K. Wright has received funding from the Wenner-Gren Foundation, National Geographic Foundation, Nordforsk (Nordic Council of Ministers) fund and the National Research Foundation of Korea. He is affiliated with the University of Oslo and the State Key Laboratory of Loess and Quaternary Geology at the Chinese Academy of Sciences and is a member of the Society for American Archaeology and the Society of Africanist Archaeologists.Sarah Ivory receives funding from the US National Science Foundation and the Belmont Forum.

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Twitter banter ignites a focused Phil Mickelson as he takes Wells Fargo lead



<b>Twitter</b> banter ignites a focused Phil Mickelson as he takes Wells Fargo lead thumbnail

CHARLOTTE, N.C. – Joel Dahmen poked the bear.

In a friendly Twitter exchange on Wednesday night, Dahmen, a winner of one PGA Tour event, ended his back and forth with World Golf Hall of Famer Phil Mickelson by writing, “I’m excited to see how my game stacks up against the best of the @ChampionsTour.”

Well, Mickelson, 50, who has won twice on the PGA Tour Champions, flexed his PGA Tour muscles playing alongside Dahmen on Thursday and fired a 7-under-par 64 to take the lead through one round of the Wells Fargo Championship at sunlit Quail Hollow.

Mickelson, a winner of 44 PGA Tour titles, including five major championships, made a lone bogey as he bested his finest round of the season by three shots. It was clearly Mickelson’s best showing in 2021; he’s missed four cuts in nine worldwide starts and his best result was a tie for 21st in the Masters.

He has not won since the 2019 AT&T Pebble Beach Pro-Am.

Wells Fargo: Leaderboard | Photos | Friday tee times, TV info

“I love the banter. I think it’s funny and it kept the atmosphere in our group really light,” Mickelson said. “We laughed a bunch. We had some fun things to talk about, but we were laughing even before we teed off.

“I like how he’s able to laugh at himself and have fun with the game of golf and not take it too seriously. Lanto (Griffin) is the same way, so we had a really fun group.”

Mickelson is two clear of the field. K.H. Lee took the early clubhouse lead with a 66 and was joined there late in the day by Keegan Bradley, who finished second last week in the Valspar Championship. A large group at 67 included Tommy Fleetwood and Gary Woodland.

Bryson DeChambeau and Rory McIlroy, each playing for the first time since the Masters, turned in scores of 70 and 72, respectively.

Mickelson birdied five of six holes in one stretch. His iron play was spot on, but it was a 2-wood – a 11.5-degree 2-wood head he’s using as his 3-wood – that had him excited. But he was most pleased with his attention span.

“Just focus,” Mickelson said about the difference from Thursday and last week’s missed cut in the Valspar Championship. “I’m just present on each shot. This course holds my attention. I’ve been doing some mental exercises and so forth just to try to get my focus to elongate over five hours and so forth.

Phil Mickelson

Phil Mickelson putts for a birdie on 18 during the first round of the Wells Fargo Championship golf tournament. Mandatory Credit: Jim Dedmon-USA TODAY Sports

“That’s been a real struggle for me the last few years because physically, there’s nothing physically holding me back from playing at a high level, but you cannot make mistakes at this level. The guys out here are just so good, and I’ve been making a lot of errors, just simply not being mentally sharp.”

As for the “mini driver head” for his 3-wood, as he called it, Mickelson said is allows him to control the ball much better without sacrificing distance.

“Because the fairways are so firm, if I hit it low enough, I’m able to get a lot of chase out of it,” he said. “So that allows me to kind of keep my misses a lot tighter. Today I hit it very successful, I hit a lot of good shots with it. My misses that I did miss weren’t as far offline and I was able to salvage pars.

“But that club has allowed me to kind of get it in play and then let my irons take over. My irons have always been the strength of my game, I just haven’t been able to use them enough. But that club’s working really well around here.”

Mickelson has done some really fine work around Quail Hollow despite not winning here. In 16 starts, he has 10 top-10s – eight of them top-5s – and signed for just 13 rounds over par in 65 played. His 64 Thursday fell one shot shy of his best score here – a 63 in the third round in 2014.

“The course has a great mixture of holes – great birdie opportunities and some really tough holes. That keeps my attention,” he said.

Dahmen played really well around Quail Hollow, too. Playing for the first time with Mickelson – Dahmen called it a bucket list item – he shot 68. Watching Mickelson play impressed him just as much if not more.

Lesson learned 😏

— Phil Mickelson (@PhilMickelson) May 6, 2021

“Phil’s awesome. He’s a great guy,” Dahmen said. “He’s just so full of information, would be the way to put it. He’s got great stories. He’s really fun to play with. So I poked him a little bit and he played awesome today. It was incredible.

“We got in some dopamine talk, frontal lobe and dopamine, and then the units of it, which I was actually impressed with. Then he hit a 6‑iron to three feet, so he must have had his dopamine correct on that one.”

He had whatever was working correctly on a lot of iron shots.

“The iron play today was incredible,” Dahmen said. “I don’t know what the stats are going to show, but he hit so many great shots inside of what seemed like six feet, and obviously he can chip it and pitch it unbelievably, and he made all his putts today. He has this new 2‑wood thing. He was kind of hitting his dink cut, he was calling it, past my driver all day and that’s impressive.

“If he plays like this, he can play anywhere at any time against anybody.”

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Users went from loving to hating Twitter’s reduced image crops in 24 hours. Because it’s Twitter



Users went from loving to hating <b>Twitter's</b> reduced image crops in 24 hours. Because it's <b>Twitter</b> thumbnail

I know it’s shocking to hear, but people are dissatisfied on Twitter—and they’re letting everyone on the service know it. This latest round of dissatisfaction isn’t about the state of the world or politicians or anything of the like—it’s about Twitter itself. Or, specifically, a change Twitter introduced last night that many users had been asking for for years.

Last night the company announced that it was finally expanding the crop of images users on iPhones and Android devices see in their feed. This crop traditionally cut off a significant portion of an image a user posted in a tweet, meaning Twitter users had to stop scrolling and tap the image in order to see most of what was in it.

With the new reduced crop change, users can now keep scrolling through their feed without having to stop and tap to see an image in all its full glory. And as you would expect, at first Twitter users loved this.

However, by the morning after, the tone on Twitter changed. Many were now dissatisfied with Twitter’s crop changes because it ruined a specific type of tweet many on the platform enjoyed: the “open for surprise” tweet.

The “open for surprise” tweet relied on Twitter’s aggressive cropping of photos. This aggressive cropping meant you couldn’t see the main (sometimes funny or shocking) subject of a photo until you tapped to open it fully. For example:

But now that Twitter’s reduced image crop shows a majority of the photo without the need to tap to expand it, the era of “open for surprise” tweets are over (at least on mobile—but Twitter says reduced crops will soon come to the web as well). And that doesn’t sit well with many Twitter users.

If there’s a lesson to be learned here, it’s that you can’t please everyone on Twitter, which means Twitter, the company, can never fully win no matter what changes or improvements it decides to implement.

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