- Twitter and Instagram are platforms for your career as much as your personal life.
- 3 experts share with Insider how to use them, compared with professional platform LinkedIn.
- “My Twitter bio is incredibly clear on who I am and what I value.”
- See more stories on Insider’s business page.
LinkedIn, Twitter and Instagram are not just about your personal activities: they can offer you huge exposure to employers, highlighting your career achievements.
While a resumé is tailored to a specific job application, social media can paint a wider picture of your life and work, giving “access to anyone to view at any time,” says career expert Helen Tupper.
Tupper is co-founder of the career development platform Amazing If. She has held leadership roles in companies such as Virgin and Microsoft, and has spoken at TedxLondon 2021 alongside her co-founder Sarah Davey, with whom she wrote “The Squiggly Career”, which topped the Sunday Times business bestsellers’ list.
Insider asked her, as well as entrepreneur and coach Janine Esbrand, who founded career guidance service Lightbox Coaching, and Jessica Ross, a copywriter with 10 years experience in digital marketing and recruitment, to share tips on writing stellar social media bios to highlight your career.
“This is a key platform for your career,” Tupper says, adding that you should have a clear and current “About” section that references your strengths and passions. Update this section every few months, she adds.
Next, Tupper says people should seek recommendations from their network to build credibility and proactively give recommendations to others.
“Be active on the platform. Create posts or write articles about areas you are passionate about and follow and engage with other people’s content on these topics too,” she says, stressing this can help build a brand and network beyond your immediate work sphere.
She adds that regularly sharing her own articles on LinkedIn has helped Tupper create an engaged community and “this community then helps to share my work with others.”
Esbrand says LikedIn headlines are prime real estate for a profile. “You should include the type of keywords your target reader would be searching for on LinkedIn, so that your profile can come up in search results,” she adds.
“On LinkedIn I was headhunted for my role as legal counsel at a start-up company. They were attracted to what I shared about coaching and professional development. I’ve had dozens of potential clients reach out to me after seeing my LinkedIn content.”
Ross says LinkedIn users should consider including not just their career history but any specific skills they’ve picked up elsewhere for their bio.
”You shouldn’t list every job you’ve had here,” she says. ”It’s important to have your core tone of voice in your bio. My own bio shares that I make a mean Pina Colada.”
Twitter bios are limited to just 160 characters, far shorter than LinkedIn.
As a result, you have to think more closely about the key things you want people to know about you. Tupper’s job role profile reads “Positive force for good (work)”, emphasizing her focus on helping people in their careers. “You can also use the banner image to communicate what’s important to you too,” she says.
What in particular has worked for her on Twitter? “Consistency (of Tweets). I share things that are connected to my focus on career development and I keep it professional rather than personal.”
Esbrand’s Twitter bio reads, “Helping mid-level female professionals change career direction and land dream roles l Career Coach l Executive Coach | TEDx Speaker.”
“I have found that my bio, which includes what I do and who I am passionate about helping, has led to people recommending me for opportunities they come across on Twitter,” she adds.
For Ross, it should be punchy to draw attention. “My Twitter bio is incredibly clear on who I am and what I value.” Hers reads: “Founder/Boss Lady. Freelance Marketer & Copywriter. Luxury Lifestyle Blogger. Gin Lover. Chocolate Aficionado. Band Obsessive.”
Instagram bios are a similar length to Twitter bios.
“It’s important to have consistency in what you’re saying about yourself on different platforms,” Tupper says. “Also think about whether there is an opportunity to link everyone back to a central point, for example, your Linkedin profile or your website.”
Tupper also advises creating different profiles for personal and professional purposes to help manage things. “My closed personal profile is for my family and friends and my open professional profile supports my career and personal brand,” she adds.
Esbrand says that when employers or clients consider hiring you, they may review your Instagram to get a feel for who you are outside work.
In your bio, “you should describe the type of content you share and give people insight into who you are as a person,” she says.
“I have been hired by clients who were attracted to me because they resonated with my values and perspectives that were illustrated in my Instagram bio.”
Ross recommends putting a call to action in your Instagram bio, encouraging people to click on your website.
“The link in my bio leads to a page linking my marketing consultancy website, apparel design company and Clubhouse (audio-chat) rooms,” she adds.
Twitter likely to roll out ‘Reactions’ feature soon
After unveiling several features this year, micro-blogging site Twitter is reportedly readying new features, including Reactions, Downvotes and Sorted Replies for iOS users.
According to reverse engineer Nima Owji, the Reactions feature, which started being tested a couple of months ago, is set to launch soon, reports 9To5Mac.
With four new reactions, “tears of joy,” “thinking face,” “clapping hands” and “crying face,” this feature is designed to give users the ability to better show how conversations make them feel and to give users “a better understanding of how their Tweets are received”.
Citing the reverse engineer, the report also mentioned that the micro-blogging site is now able to store data about the downvotes feature, which is another indicator that this function will be released sooner rather than later.
The report also notes that the company changed the downvote position as well. It has even added a new tab explaining how downvotes work.
This month, the company has rolled out its in-app tipping feature to all Android users above the age of 18, following the iOS launch in September.
Twitter said the “Tips” feature is geared toward users looking to get a little financial support from their followers through Cash App, PayPal, Venmo and Patreon directly through the app.
Elon Musk has sold more than half of the Tesla stock that Twitter informed him.
Tesla shares have fallen 10% since Musk conducted a Tweet poll about the sale. They dropped more than 17% within the first few days following the Nov.
Twitter Investigating Bug Causing Unexpected Logouts on iOS 15
Posts on Twitter over the last several hours have shown users experiencing the bug, with some sharing frustrations that the app is requiring them to log back into Twitter upon every app launch. While some of the reports lack the specificity that the bug is happening on iOS devices, it seems likely to be the case following the acknowledgment from Twitter itself.
WHY IS TWITTER LOGGING ME OUT OF ALL OF MY ACCS???? I HAVE 8 TWITTER ACCS AND DO YOU KNOW HOW HAED TO LOG IN ALL OF THEM???????? IVE BEEN DOING IT 2 TIME ALREADY SINCE OCTOBER
— kyle (@leeknowonIyfans) November 24, 2021
I almost got a heart attack when I tried to get in my Twitter and it wanted me to log in?? I never logged out 😭😩😭
— Enny Does It All❤ (@Queen_Enny19) November 24, 2021
Users impacted by the bug are advised to ensure they’re running the latest Twitter version from the App Store and monitor the company’s support account for updates.
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