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Instagram Officially Launches TikTok-Like Remix Option for Reels

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After it was recently spotted in testing, Instagram has now officially launched its new Remix option for Reels, which enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends.

The option is almost exactly the same as TikTok’s ‘Duets’ option, which has proven hugely popular in the app. Given this, it’s little surprise to see Instagram adding the same to Reels, with the tool enabling users to effectively interact with other clips, creating new versions and adding new angles to the original upload.

As explained by Instagram:

Remix is enabled by default for all new reels you publish from a public account. To enable Remix on your older reels, tap the three-dot menu and hit “Enable Remixing”. To remix someone else’s reel, ask them to do the same. You can turn off Remix at any time via Settings, for all reels, or the three dot menu for the individual reel.”

So users will have control over whether they allow remixes of their clips or not, but it will now be switched on for all publicly posted Reels be default. Which could give users a lot more clips to engage with.

When someone does remix your Reel, you’ll get a notification in the app:

Remix notification

Whether the option helps boost Reels engagement will be another question, but thus far, Instagram says that Reels has seen good user response, particularly among users in India, where TikTok was banned in the middle of last year. Given this, even if Reels doesn’t catch on significantly in other regions, it could still be a viable option for Instagram to continue to develop, while additional monetization tools and options could also help IG keep more video creators on its platform, rather than drifting off to TikTok instead.

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That’s a big motivation for IG at present. Earlier this week, Business Insider reported that Instagram is also offering TikTok stars new contracts to produce exclusive content on its platform instead. Within this push, Reels may also act as a complementary channel to their broader branding and monetization efforts on the platform, while Instagram’s also exploring how to monetize Reels and share that revenue stream as well.  

From a brand marketing perspective, Remix could also be a consideration for UGC, and sparking relevant trends with your Reels clips. 

If you’re looking to use the new Remix option:

  • Find a great reel
  • Tap the three-dot menu on a reel and select “Remix this Reel”
  • The screen will split into the original reel and your new one — start recording your Remix! Your recording will be side-by-side to the original reel
  • Once recorded, you can control the volume for the original audio, your recorded audio, and add a voiceover. To edit volume controls tap the slider icon up top, to add a voiceover tap the microphone icon up top
  • Edit as you desire, and post your remixed Reel
  • Note: only newly uploaded Reels will have Remix enabled

Remix is available from today on iOS and Android.

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INSTAGRAM

5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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