Instagram mums are some of the most followed influencers in the social media world.
They share their whole lives on their social media platforms – including their home lives, household tips and child-care tips.
And it’s not just the ordinary mother sharing their tips – celebrity mums are getting a piece of the mum influencer limelight too.
Loanbird surveyed 3,210 Brits on their favourite celeb mums on Instagram. They then used Influencer Marketing Hub’s Instagram earnings calculator to reveal how much each mum earns for a single sponsored Instagram post.
They found the top 10 highest earning influencer mums per Instagram post – and 6 of them are from Essex.
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Stacey Solomon, Dani Dyer, Sam Faiers, Billie Faiers, Giovanna Fletcher and Lucy Mecklenburgh all made the top 10 list, with the celebrity mums racking in eye-watering sums.
Former X-Factor contestant and Loose Women host Stacey Solomon ranked second place, taking home a whopping £10,013.19 per Instagram post.
Her 3 million followers means that the Essex mum could charge up to £10k for one sponsored post.
TV presenter Holly Willoughby was the only mum who ranked higher than Stacey – taking the number 1 spot. She could charge up to £16,984.35 per Instagram post to her 7 million followers.
Recent first-time-mum Dani Dyer ranked third, taking home £8,223.62 for every sponsored Instagram post she shares with her 3million followers.
Former TOWIE star Sam Faiers ranked fifth, just behind Eastender’s Jacqueline Jossa. Sam can charge up to £6,037.46 for one sponsored Instagram post to her 3 million Instagram followers.
Sam’s sister, Dancing on Ice’s Billie Faiers, who has 2million followers, can charge £5,544.42 for a post.
The pair even have their own show, The Mummy Diaries, which follows the sibling’s lives as mums.
The Saturdays singer Rochelle Humes ranked just below the Essex sisters.
Giovanna Fletcher, who was crowned Queen of the I’m a Celebrity 2020 Castle ranked eighth, taking home £4870.78 per Instagram post sponsored to her 2million followers.
While former Towie star Lucy Mecklenburg can earn up to £4,150.19 per post to her 2million Instagram followers.
Singer Frankie Bridge ranked tenth, just after Lucy.
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Richard Wood, financial expert at Loanbird said “Since lockdown began in March 2020, people have been spending more time indoors, and have therefore become more invested in celebrities and how exactly they spend time in their homes.
“This has caused an increase in their followers and, hence, how much they can earn from a sponsored Instagram post.”