Meet the swans winning the hearts of thousands on Facebook with their unlucky lives



By Dave Doyle
Two stoic mute swans have won thousands of Facebook fans thanks to their soap opera-like, often tragic lives.
Famous faces George and Zelda lost all but two of the cygnets they produced last year to illness and harrowing accidents.
The determined pair had seven young in 2020, with their lives followed eagerly by hundreds who took their daily lockdown exercise in Cheltenham’s Pittville Park.
But just two of the brood lived to see the end of the year, with five succumbing to injury, ill luck or disease.
The first casualties were found tangled in netting on an artificial island, just weeks after they were hatched.
One sibling suffered a neck wound, thought to have been caused by carelessly discarded fishing hooks or line, and died from an infection.
Another, named Sassy, was ringed and relocated to Evesham in Worcestershire – but she succumbed to the avian flu outbreak in December.
Fans mourned her loss online, posting that “she was beautiful and charmed everybody,” and hoping “we don’t lose to many of our gorgeous birds”.
Cyril was killed when he took an early flight from the lake and crashed into a tree, breaking his neck.
His Facebook followers posted, “Fly high over the rainbow Cyril” and that “he will be missed”.

Their brother Tonto – who was relocated along with Sassy – is thought to be doing well, while Ranger has been spotted near Bristol, around 40 miles away.
Swans hatch up to ten eggs at a time, according to The Swan Sanctuary. They website says: “It is not uncommon for all of the cygnets to be lost to predators, nor is it uncommon for most of them to survive.”
Their FAQ page adds: “It all depends on the location and the natural protection afforded them. As parents grow older they learn from the experience of previous years.”
Two surviving cygnets is an improvement for George and Zelda, who lost all but one of their offspring in 2019. But the parents’ bad luck does not end at breeding.
George was shot with a crossbow in 2017, became entangled in fishing wire in 2019 and had to have a fish hook removed from his skin last year.
Undeterred, the plucky pair have been spotted trying again this week, with videos of their courtship posted to the Pittville Swans & Friends Facebook page (with 2.6K followers).
Swan-watchers wished the parents-to-be well, leaving comments like, “They love one another so much – it’s beautiful” and getting excited for the “impending patter of tiny flippers”.
While perhaps unlucky in parenthood, this committed couple are certainly setting goals in the relationship and social media following stakes.
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Introducing Facebook Graph API v18.0 and Marketing API v18.0

Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.
For a complete list of all changes and their details, please visit our changelog.
General Updates
Consolidation of Audience Location Status Options for Location Targeting
As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.
We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.
This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.
Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API
Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.
With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.
Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.
Re-launching dev docs and changelogs for creating Call Ads
- Facebook Reels Placement for Call Ads
Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section. - Re-Launching Call Ads via API
On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.Please refer to developer documentation for additional information.
Deprecations & Breaking Changes
Graph API changes for user granular permission feature
We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:
- Retrieve message templates associated with WhatsAppBusiness Account
- Retrieve phone numbers associated with WhatsAppBusiness Account
With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).
The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.
Deprecate legacy metrics naming for IG Media and User Insights
Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.
This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.
After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.
We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.
Please review the media insights and user insights developer documentation to learn more.
Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints
Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.
API Version Deprecations:
As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:
Graph API
- September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
- February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
- May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform
Marketing API
- September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
- September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
- February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform
To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.
Facebook Platform SDK
As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:
- October 2023: Facebook Platform SDK v11.0 or below will be sunset
- February 2024: Facebook Platform SDK v12.0 or below will be sunset
First seen at developers.facebook.com
Allowing Users to Promote Stories as Ads (via Marketing API)

Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.
After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.
We appreciate all the feedback received from our developer community, and hope to continue improving your experience.
Please review the developer documentation to learn more.
First seen at developers.facebook.com
Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers

We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.
FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.
FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.
Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.
Call-to-Action
If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.
Not sure if this product is for you? Check out our entire suite of sharing offerings.
Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.
First seen at developers.facebook.com
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