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SoLoMo (Social, Local and Mobile) Marketing Market Opportunity Analysis by Future Demand, Top …

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SoLoMo (Social, Local and Mobile) Marketing Market study report insight provides the significant projections of the marketplace. Additionally, it functions a SoLoMo (Social, Local and Mobile) Marketing right calculation concerning the futuristic development based on the previous data and current situation of SoLoMo (Social, Local and Mobile) Marketing business standing. The global SoLoMo (Social, Local and Mobile) Marketing business report offers necessary and supplementary data that is signifies as pie-charts, tables, orderly summary, and product diagrams. While preparing the record different aspects like marketplace dynamics, analytics, prospects and global SoLoMo (Social, Local and Mobile) Marketing marketplace volume are taken under account. The international global SoLoMo (Social, Local and Mobile) Marketing market report assesses an comprehensive analysis of the comprehensive data. Our specialists ensure report readers such as the SoLoMo (Social, Local and Mobile) Marketing producers, investors find it simple and easy to comprehend the continuing scenario of their SoLoMo (Social, Local and Mobile) Marketing industry.

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Facebook


Pinterest


Twitter


Instagram


LinkedIn

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Different product types include:

Social Marketing


Local Marketing


Mobile Marketing

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Large enterprise


SMEs


Consumer

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PINTEREST

Morocco is the best destination for dream wedding according to Pinterest

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Morocco is the best destination for dream wedding according to Pinterest

Morocco is the best destination for dream wedding according to Pinterest

29m 2021-13: 30-Morocco

©

From the social site Pinterest, Morocco tops the list of the most attractive countries to celebrate a dream wedding. Moroccan landscapes are perfect for a big wedding.

The ranking was released earlier this week by Pinterest and is based on data from users of the site. This shows that Pinterest members consider Morocco as the final destination for arranging a dream wedding. Greece and France follow in second and third place, respectively. According to users, France is still the land of love, but Morocco is still popular with its lights and jewelry tones.

Greece ranks second on the rocks with its beautiful villages. The country ranks third because France can still count on Paris’ status as a city of romanticism. Places like Mexico, Bali, Fiji are also on the list of 20 countries.

Italy, Ireland, Australia, New Zealand, Canada, England, Ibiza, Scotland, Thailand, Spain, Portugal, USA, Bahamas and Wales are the favorite destinations for dream weddings.

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PINTEREST

Better Buy: Facebook vs. Pinterest

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These two social media companies are competing for ad dollars.

According to eMarketer, 81% of internet users worldwide use social media each month. Notably, that figure is up from 78% in 2019 as a result of pandemic-driven digitization.

Not surprisingly, that trend has been a tailwind for social giants like Facebook (NASDAQ:FB) and challengers like Pinterest (NYSE:PINS). And given the enormity of the digital ad market, both of these tech companies should continue to grow in the years ahead.

But which stock is the better buy?

What we know about Facebook

Facebook operates several social media platforms, including Facebook, Instagram, Messenger, and WhatsApp. It generates the vast majority of its revenue through the sale of ad space across those platforms, as well as on third-party apps and websites.

A group of young people interacting with smartphones, while various icons (i.e. camera, email, shopping cart) are displayed above their heads.

Image source: Getty Images.

Last year, as the pandemic drove people online, growth in monthly active people (MAP) accelerated. At the same time, 79% of MAP were also daily active people (DAP), up from 78% in 2019 and 77% in 2018. This indicates an uptick in engagement over time.

In the first quarter of 2021, 3.45 billion people used one of Facebook’s platforms on a monthly basis. Notably, the pandemic-driven increases in engagement continued to hold, as 79% of monthly users also signed in daily. And the average revenue per person (ARPP) increased 29% to $7.75 for the quarter.

In total, revenue jumped 48% year over year in Q1, driven by a 12% increase in the number of ads delivered and a 30% increase in the price per ad. That represents a meaningful acceleration in top-line growth compared to the company’s performance in recent years.

Metric

2018

Q1 2021 (TTM)

CAGR

Monthly Active People

2.64 billion

3.45 billion

13%

Revenue

$55.84 billion

$94.4 billion

26%

Free Cash Flow

$15.4 billion

$24.2 billion

22%

Data source: Facebook SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.

While Facebook’s growth has been solid, investors should note that revenue has increased more quickly than free cash flow. This reflects Facebook’s weakening operating margin, which has fallen from 45% to 40% over that period.

Even so, Facebook is the leading social media platform worldwide. Over 2.7 billion people use at least one of its products every day — that’s roughly one-third of the globe’s population. That incredible scale has helped it capture 25% of the U.S. digital ad market. Only Alphabet‘s Google has taken more market share.

Going forward, if Facebook can avoid legal trouble, I think it still has room to grow.

What we know about Pinterest

Pinterest takes a different approach to social media. Rather than connecting friends and family, it’s a tool for inspiration, planning, and action. Pinterest has also gone to great lengths to build a positive environment for its users. Most social platforms can’t make the same claim.

Smiling woman interacting with smartphone.

Image source: Getty Images.

Pinterest’s growth strategy has focused on bringing more inspiring and shoppable content to its platform. For instance, it doubled down on video in 2020, enabling brands to engage consumers with dynamic stories and tutorials. Pinterest also made it possible to switch to shop mode from search, and it introduced the verified merchant program, helping consumers identify trusted sellers. In both cases, this simplifies the transition from inspiration to action, increasing value for consumers.

Those efforts also drove record growth in 2020: Pinterest added over 100 million monthly active users, and during Q4 it saw a sixfold increase in the number of businesses using shopping ads on its platform. That boosted average revenue per user (ARPU) to $4.26, up 12% from the prior year. Notably, Facebook’s ARPP was $32.03 in 2020, more than seven times higher than Pinterest’s.

In general, Pinterest has delivered solid financial results over the last few years.

Metric

2018

Q1 2021 (TTM)

CAGR

Monthly Active Users

265 million

478 million

30%

Revenue

$755.9 million

$1.9 billion

51%

Free Cash Flow

($82.6 million)

$230.4 million

N/A

Data source: Pinterest SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.

As a caveat, investors should be encouraged by the company’s strong performance in 2020, but they should also expect growth to slow in 2021. As the pandemic abates, people will probably spend less time online.

Even so, Pinterest has plenty of room to grow its business, especially in international markets. Given its execution so far, I think the future looks bright for this social media company.

The verdict

Facebook has achieved incredible scale, dwarfing Pinterest. It’s also much more profitable in terms of absolute dollars. That makes Facebook a formidable competitor.

However, Pinterest has also managed to differentiate itself. Its platform is often a safer environment for brands, since ads are less likely to appear beside hateful content. Additionally, people come to Pinterest looking for inspiration — in other words, they come to Pinterest with the intent to shop. That makes it a better place for marketers to spend ad dollars.

Finally, Pinterest is growing more quickly and its ARPU is several times smaller than Facebook’s ARPP. That means Pinterest has plenty of room to expand, which should create more upside for long-term investors. That’s why Pinterest is the better buy.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Trevor Jennewine owns shares of Pinterest. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Facebook, and Pinterest. The Motley Fool has a disclosure policy.

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The World’s Most Popular Wedding Destinations, According To Pinterest

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Blue coloured medina in Chefchaouen, Morocco.

According to Pinterest, Morocco is the number one place users want to plan a destination wedding.

getty

Throughout the Covid-19 pandemic, Pinterest has been there to help us travel the world vicariously, find inspiration and share tips for visiting places that might otherwise be off limits to visitors. Now, as more people around the world are vaccinated and travel begins to make its inevitable comeback, the popular social media site is once again serving as a place to organize ideas for dream trips including epic honeymoons and destination weddings in beautiful places the world over.

A recent study by Money.co.uk, a financial site based in the U.K., revealed the most commonly “pinned” wedding destinations around the world and in the U.S. that people have created Pinterest boards for.

Here are the results for the most popular wedding destinations around the world, by country, according to Pinterest users:

1. Morocco, with 1,001 dedicated Pinterest boards.

2. Greece, with 1,000 dedicated Pinterest boards.

3. France, with 999 dedicated Pinterest boards.

4. Italy, with 998 dedicated Pinterest boards.

5. Mexico, with 997 dedicated Pinterest boards.

6. Bali, with 996 dedicated Pinterest boards.

7. Ireland, with 990 dedicated Pinterest boards.

8. Australia, with 984 dedicated Pinterest boards.

9. New Zealand, with 981 dedicated Pinterest boards.

10. Fiji, with 979 dedicated Pinterest boards.

11. Canada, with 978 dedicated Pinterest boards.

12. England, with 977 dedicated Pinterest boards.

13. Ibiza, Spain, with 975 dedicated Pinterest boards.

14. Scotland, with 972 dedicated Pinterest boards.

15. Thailand, with 960 dedicated Pinterest boards.

16. Spain, with 956 dedicated Pinterest boards.

17. Portugal, with 889 dedicated Pinterest boards.

18. USA, with 821 dedicated Pinterest boards.

19. The Bahamas, with 732 dedicated Pinterest boards.

20. Wales, with 725 dedicated Pinterest boards.

Here’s a look at the results for the most popular wedding destinations in the U.S., according to Pinterest users:

1. California, with 1,003 dedicated Pinterest boards.

2. Colorado, with 1,000 dedicated Pinterest boards.

3. Florida, with 1,000 dedicated Pinterest boards.

4. Hawaii, with 1,000 dedicated Pinterest boards.

5. Virginia, with 998 dedicated Pinterest boards.

6. New York, with 997 dedicated Pinterest boards.

7. Texas, with 996 dedicated Pinterest boards.

8. Georgia, with 994 dedicated Pinterest boards.

9. Washington, with 993 dedicated Pinterest boards.

10. Arizona, with 988 dedicated Pinterest boards.

11. Maine, with 985 dedicated Pinterest boards.

12. Oregon, with 981 dedicated Pinterest boards.

13. Utah, with 978 dedicated Pinterest boards.

14. Montana, 977 dedicated Pinterest boards.

15. Maryland, with 976 dedicated Pinterest boards.

16. Ohio, with 973 dedicated Pinterest boards.

17. Tennessee, with 968 dedicated Pinterest boards.

18. Minnesota, with 949 dedicated Pinterest boards.

19. North Carolina, with 943 dedicated Pinterest boards.

20. Michigan, with 938 dedicated Pinterest boards.

To get the results, the folks at Money.co.uk counted the number of public Pinterest boards associated with several keywords related to weddings and popular U.S. and international destinations. Pinterest users created boards for locales ranging from tropical islands and beaches to bustling cities as well as a blend of coastal and landlocked states, while Colorado, Florida and Hawaii tied with 1,000 boards, respecively. The study also focused on current trends, with Harry Potter, vintage, earthy, natural and farm themed weddings taking the top five spots for themed weddings, as well as popular wedding dress styles and bridal bouquets.

If you’re planning a destination wedding, pay attention to the Centers for Disease Control and Prevention (CDC) travel guidelines—as of this writing, all international travelers need to provide negative Covid-19 test results before they’re allowed to re-enter the U.S., whether or not you’re fully vaccinated—and stay on top of local health and safety protocols regarding mask-wearing and social distancing wherever you go.

All details and policies mentioned were accurate as of press time.

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