Banners will be added to Pins in related searches tied to certified trends

Over 52 million beauty Pinners view content each month
Estée Lauder/Pinterest

By David Cohen

5 hours ago

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Estée Lauder became the first beauty brand to own a trend from the 2021 Pinterest Predicts insights report with its takeover of “skinimalism,” a makeup aesthetic where people embrace slow beauty and let their natural skin texture shine through.