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Facebook users ditch platform, find the social media giant ‘boring’, national survey shows

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It might be a technology giant used by 2.7 billion people, but Australians are losing their interest in Facebook because they think it is boring, according to new research.

Key points:

  • Social media users are reducing their Facebook use, according to research from the Australian Survey of Social Attitudes
  • Sociology lecturer Roger Patulny says the main reason people are switching off is because they find social media boring
  • He says the more educated a person is, the more likely they are to be able to successfully cut back their use of social media

Data from the Australian Survey of Social Attitudes (AUSSA) shows people aged between 41–56 find it easiest to ditch social media, followed by the much younger generation Z (aged between 6–24).

More than half of the 5,000 survey participants — 52 per cent — said their main reasons for limiting their social media use were that it created “boredom” and it was “time-wasting”.

University of Wollongong sociology lecture Roger Patulny said that the findings revealed that people had more control over their social media habits than they might otherwise have thought.

“People are demonstrating agency and the ability to wind back, and that’s good,” Dr Patulny said.

While some people were concerned with online bullying, privacy or had frustrations with online personas, Dr Patulny said the survey found most people disconnected from social media because they felt it was a poor use of their time.

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A person's hand is holding up a phone with various social media apps on the screen.

The research indicates those with a university degree are most likely to reduce social media use.(

Pexels: Tracy Le Blanc

)

Social switch-off linked to education

Interestingly, the findings indicate that the more educated people are, the more likely they are to try to successfully reduce time on social media.

“There’s a link between education and disconnecting [from using social media platforms],” Dr Patulny said.

“If you have a university degree, you are most likely to switch off. With a high school or trade qualification, you’re likely to have tried and not disconnected, and if you’re in high school you’re not likely to have tried to disconnect at all.

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He said millennials had grown up with social media since they were teenagers and were the first generation to embrace it, which might have intensified their relationship with it.

By contrast, he said the older generation Z was “more cautious of social media and more critical of Facebook”.

A woman looks at the Facebook website on a computer in Munich.

Roger Patulny says another Facebook news ban would make the platform less appealing.(

Supplied: Reuters

)

News bans detrimental to Facebook

When Facebook shut down news media organisations’ ability to post to their Facebook accounts recently, it was seen as a show of force to highlight the importance of the social network to news companies.

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Dr Patulny said a repeat of that move would backfire on the social media enterprise.

“I suspect they’ll shoot themselves in the foot,” he said.

This comes at a critical time for Facebook, which has been on an upward trajectory since its inception.

Now, the findings from the Australian Survey of Social Attitudes show it is faced with users of all ages who are happy to cut down their usage.

“The thing to keep in mind is in every generation, a higher proportion of people have tried and wound back their social media use than those who tried and have not done so,” Dr Patulny said.

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Facebook-Meta Earns the ‘Worst Company of 2021’ Title in This Survey

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Facebook has had its share of controversies this year. The company was under more scrutiny after whistleblower Frances Haugen leaked a series of internal documents.

Facebook parent Meta has been named the Worst Company of the Year (2021) by Yahoo Finance respondents. According to the publication, an “open-ended” survey was published on Yahoo Finance on December 4 and 5, where 1,541 respondents participated. Facebook received 8 percent of the write-in vote, but respondents were seemingly mad about the Robinhood trading app as well. Electric truck startup Nikola, which was named last year’s worst company by the same publication also faced respondents ire.

Yahoo Finance notes, “Facebook has had its share of controversies this year.” Starting in January, Meta-owned WhatsApp got caught up in a huge controversy after the messaging app announced a new privacy policy (Terms of Service). WhatsApp said it would collect user information and share it with third-party apps for a better user experience. However, the app gave users no choice but later made modifications to the policy under pressure. Similarly, the company was under more scrutiny after whistleblower and former Facebook employee Frances Haugen leaked a series of internal documents showing the company’s problematic practices. It was revealed that Meta-owned Instagram had a negative impact on teenage girls, but the company did almost nothing to rectify the problem.

Yahoo Finance even highlights, “At the same time, some critics, including conservatives, say Facebook over-policed the platform’s speech and stifled their voices.” Critics also blame Facebook and other social media platforms for not curbing hate speech that led to Capitol Building riots.

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However, around 30 percent of Yahoo Finance readers said that Facebook or Meta could redeem itself. One respondent suggested that the company could issue a formal apology for negligence and donate a sizable amount of its profits to a foundation to help reverse its harm.

On the other hand, respondents chose Microsoft as the Company of the Year (2021). The Satya Nadella-led company touched the trillion-mark this year and introduced notable upgrades. The most notable is the Windows 11 OS update that succeeds Windows 10.

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Facebook pays 1.7 Cr fine to Russia after failing to delete content Moscow deems illegal

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In the latest legal tussle with Russia over controversial social media regulation laws, Facebook paid 17 million roubles (Rs 1.7 Crore) for failing to remove content deemed illegal by Moscow. With a threat of potential larger fines looming, Facebook parent company Meta, owned by Mark Zuckerberg, is scheduled to face court next week over repeated violations of Russian legislation on content, Interfax News Agency reported. As per the latest updates, the social media giant could be fined a percentage of its annual revenue.

In October, Moscow sent state bailiffs to enforce the collection of 17 million roubles. Meanwhile, as per Interfax report citing a federal bailiffs’ database, on Sunday, there were more enforcement proceedings against the company. Apart from the popular social media app, Telegram has also paid 15 million roubles in fines for failing to comply with the Russian social media legislations that came into force in 2016.

Facebook pays $53k to Russia for refusing controversial social media laws

It is pertinent to mention that Facebook has locked horns with Moscow earlier in November, resulting in it paying 4 million roubles ($53,000) over its refusal to adhere to Russian data localisation laws, the Moscow Times reported. The Moscow court on November 25 had said that Facebook paid the fine levied in February, following which all proceedings against the US-based social media giant. The payment comes against the litigation filed against the company in 2018, alongside Twitter. The tech companies were also forced to pay an additional 3000 rubles ($40) for failing to comply with user data sharing rules as per the law. The Russian authorities have also previously blocked LinkedIn, owned by Microsoft, for failing to abide by the laws.

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Russian social media laws

As per Moscow Times, under the Russian social media regulation laws, all foreign technology companies are required to store data related to Russian customers and users on servers located in Russia. Additionally, the Russian tech companies will also have to share encryption data with the federal authorities as well as record user calls, messages and civil society group conversation records. The apparatus is said to be a severe breach of privacy rights and unfettered back-door access to personal data that could be used to harass Kremlin critics.

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

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Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

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