The importance of social media marketing in the real estate industry has been growing exponentially over the past decade, but the Coronavirus pandemic took it to a whole new level. In 2021 it is unthinkable for real estate agents to not be active on social media if they want to remain competitive and continue buying and selling properties. Even if you are not in good terms with technology and digital marketing, social media doesn’t have to intimidate you. With these 8 top – yet simple – tips you will be able to establish your presence on social media to continue growing your business.
Create Accounts on a Few Different Social Media Platforms
First and foremost, you need to start off by creating a number of different social media accounts. Each social media network comes with its own advantages and disadvantages, which makes it important to be present on a few platforms. In this way, you will be able to catch the attention of the widest possible audience and reach out to the highest possible number of home buyers and sellers.
In terms of specific social media sites, Facebook is an absolute must for a realtor who’s aiming to market his/her business digitally. With 2.8 billion active users per month, Facebook is by far the largest and the most popular social media platform. Virtually any of your past, present, and future real estate clients – or someone close to them – has a Facebook profile.
Another social media network that is really great for real estate is Instagram. Instagram is all about the power of visual content including photos and short videos, and this makes it an ideal platform for showcasing your real estate listings.
Although some say that Twitter marketing is dead in 2021, this is as far from the truth as possible. Indeed, marketing your real estate business on Twitter is not only easy and straightforward but also very productive. All you need is a beautiful photo of one of your properties for sale and 280 characters of text, and you are ready to tweet about your listing to reach out to a wide audience. Importantly, just as Instagram, Twitter allows you to mark your location which makes it particularly useful for agents when targeting clients in a specific real estate market.
Don’t Forget About LinkedIn
As a real estate agent aspiring to establish his/her reputation on social media, you cannot afford to skip creating an account on LinkedIn. This site is a bit different from other social media networks. Its power lies in the fact that it unites professionals from many different industries and niches who come together to connect and collaborate.
LinkedIn is the right place to demonstrate your real estate experience and expertise and to establish your professionalism. You can be sure that the vast majority of future clients will check out your profile on LinkedIn before they get in touch with you. They will look not only at your experience and skills but also at your endorsements and recommendations.
That’s why you should put some extra efforts into building a solid LinkedIn profile. It’s important to ask past and present clients as well as other realtors from your brokerage to endorse your skills and to give you recommendations. These efforts are guaranteed to pay off as you generate real estate leads on social media.
Employ the Power of Real Estate Photos
With the millions of new social media posts each day, you have to focus on particularly attractive visuals in order to grab the attention of potential leads as they scroll through their news feed. Beautiful photos are the bread and butter of social media marketing, and you are in luck as an agent who’s buying and selling properties.
You already have professional photos of the gorgeous homes that you’re selling, so social media is the right place to publicize them. Make sure that each of your posts is accompanied by one or more real estate photos.
Another type of visual content that is particularly important in social media marketing for real estate agents and brokers is videos. With the quickly evolving virtual reality, you must already have mesmerizing videos of the exterior of your real estate listings as well as virtual tours of the interior.
Being inundated with content all the time, many social media users are more interested in videos than in images in 2021. That’s why it’s important to share this type of content as well.
Schedule Posts Regularly
If you want to establish a solid presence on social media and tp be able to compete with other realtors in the local market, you will have to share content on a regular basis. A random social media post whenever you have time will not suffice. You will need to post at least a few times a day in order to build a followership and to start converting real estate leads into clients.
As a busy agent, you might be worrying about the time you will need to spend online to post on social media. With the help of the myriad of social media management tools, this should not be a concern. Getting access to a social media scheduler will allow you to schedule your weekly or even monthly social media posts at once so that you can use the rest of your time to buy and sell real estate.
Use the Right Hashtags for Real Estate
Another crucial tip in social media marketing is using the best hashtags for your industry. Luckily, the real estate industry offers dozens of relevant hashtags to focus on home buyers, home sellers, and on any market which comes to mind.
While hashtags are important on all platforms, they are an absolute must on Twitter and Instagram. They will help your tweets or posts reach out to the target audience to generate new leads. Hashtags are how social media users will be able to find your posts.
Post Local Content
As you already know, real estate is very much a people’s business. Clients need to trust you and to trust your knowledge and expertise in order to buy or sell their home with you. One of the best ways to demonstrate your expertise is to talk about the local housing market and recent trends within it, and social media comprises an excellent tribune for this.
Thus, you should alternate between posting your listings and sharing general facts about your city and your neighborhood. People who are looking to buy a home in the area will very much enjoy learning more about the specific neighborhood. Moreover, they will love to work with an agent who proves to be a local expert.
Last but not least, social media is all about being social. As an agent, you must have outstanding people skills, and you should take advantage of this fact when working on your social media marketing plan.
It is not enough to just post on Facebook, Instagram, Twitter, and the rest of the social media platforms out there. You have to go the extra mile and interact with your audience. For example, make sure that you respond to comments and messages right away. Moreover, post content which stimulates interaction and engagement, such as surveys and even contests. Your future clients will love to know that you have a personality beyond your real estate career and that you are there for your customers.
Social media has become an indispensable part of the digital marketing strategy of every real estate agent who wants to succeed and outperform the competition. With these 8 top tips, you will be a step ahead of the other realtors in the area and will be able to generate leads like never before.
Written by Zach Saadeh for www.RealtyTimes.com Copyright © 2021 Realty Times All Rights Reserved. Zach Saadeh is the CEO and Co-Founder of Studiorific, a social media management platform that helps you streamline your marketing processes from a single platform. Turn hours of scheduling posts into 15 minutes.
LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August
Looking to up your skills for a job change or career advancement in the second half of the year?
This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.
As per LinkedIn:
“As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.”
LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.
Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:
- Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
- Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
- Interpersonal Communication with Dorie Clark
- Cultivating a Growth Mindset with Gemma Leigh Roberts
- Project Management Foundations with Bonnie Biafore
- Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
- Essentials of Team Collaboration with Dana Brownlee
- Unconscious Bias with Stacey Gordon
- Learning Python with Joe Marini
- Communicating with Confidence with Jeff Ansell
- Speaking Confidently and Effectively with Pete Mockaitis
- Learning the OWASP Top 10 with Caroline Wong
- Power BI Essential Training with Gini von Courter
- Strategic Thinking with Dorie Clark
- SQL Essential Training with Bill Weinman
- Developing Your Emotional Intelligence with Gemma Leigh Roberts
- Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
- Agile Foundations with Doug Rose
- Digital Marketing Foundations with Brad Batesole
- Critical Thinking with Mike Figliuolo
If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.
Or you could take an Agile course. If, you know, you don’t trust your own management ability.
The courses are available for free till August 31st via the above links.
Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …
Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.
Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.
Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.
Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.
Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.
Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.
— Yash Joshi (@MeYashjoshi) December 10, 2021
5 apps for scheduling Instagram posts on iPhone and Android
Alright, we get it. You’re an Instagram Nostradamus.
You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).
You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.
While all of the iPhone apps below are free to download, they all have some in-app purchases.
We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.
Credit: buffer / app store
Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.
Credit: preview / app store
Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.
Credit: content office / app store
An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.
Content Office is available for iOS on the Apple App Store.
Credit: plann / apple store
You’ll never guess what “Plann” lets you do…
Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.
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