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50 Social Media Management Tools for Your Business

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Social media marketing offers an easy and affordable way for businesses to communicate with customers. You can use it to spread information about new products, learn about your target audience, and even complete customer service tasks. But with so many platforms available, managing all your social media accounts manually may seem overwhelming. That’s where social media management tools come in.

Some of the best social media management tools do have a cost, but there are also free tools available.



Best Social Media Management Tools

To find the best social media management tools for your small business, see the list below. These handpicked tools will help you save time while growing your community and your potential customer base.

1. Hootsuite

Hootsuite is one of the most popular social media management platforms available. The platform lets you plan campaigns, schedule posts, manage media like photos, monitor messages and mentions, and track relevant analytics.

There’s a free plan and paid professional plan available. The free version supports one user and up to three accounts. The paid version is $49 per month and offers advanced features like team accounts, permissions, content assignments, and up to 10 social accounts. There are also larger accounts for big businesses and enterprises. All are available with a 30-day free trial.

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2. MeetEdgar

MeetEdgar is a social media management platform that focuses on automating content. Users get unlimited scheduling of social media posts along with flexible automation features. These include an evergreen content library, auto-generations for creating post variations, and easy scheduling. You can even set up A/B tests to monitor trends and automatically receive engagement updates.

Plans start with Edgar Lite, which lets you manage up to three social accounts for $19 a month. The regular Edgar plan is $49 per month and gives you unlimited posting, tons of automation, and up to 25 social accounts. Both come with a 7-day free trial.

3. Sprout Social

Sprout Social focuses on helping businesses optimize value from their social media strategy. In addition to basic features like publishing and scheduling, the platform offers easy-to-use engagement and analytics features. You can monitor conversations, uncover trends, and see how specific types of content perform over time.

There are various plans to choose from, starting with the standard option for $99 per user per month. This includes up to five accounts, a content calendar, review management, and all-in-one inbox. Each Sprout Social plan also lets you add on specific features like listening and premium analytics to customize the experience. Free trials and demos are also available.

4. Zoho Social

Zoho Social offers flexible scheduling features to meet the needs of a wide array of businesses. Platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. In addition to basic features, the social media management platform can even analyze when your followers are most active to find the ideal times to post. And since it’s part of the Zoho One Suite, you can integrate it with other tools like Zoho CRM and ads to maximize performance.

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Business plans range from $10 to $37.50 per month and come with 15-day free trials. There are also options for social media agencies that need to manage accounts for multiple brands.

5. Buffer

Buffer is a simple social media management platform that aims to help businesses create authentic connections online. You can publish content or add it to a queue to publish periodically on its own. The tool also provides analytics features to monitor post performance and help you find the best times to post and most effective type of content for your brand.

There are both free and paid plans available. The free plan lets you manage up to three accounts and queue up to ten posts at a time. Paid plans range from $15 to $99 per month and offer management for between 8 and 25 accounts.

6. AgoraPulse

AgoraPulse focuses on helping social media users save time and stay organized. The tool offers publishing, reporting, monitoring, and even team collaboration tools. You get one unified inbox to monitor messages and mentions. This helps you stay up-to-date with conversations and customer service inquiries across platforms. And the intuitive publishing features let you easily create and schedule posts quickly. The company also boasts the top customer support rating in the industry.

There is a free option available for a single user and up to three accounts. Paid accounts start at $79 monthly and include extra features to support extra social networks and small teams.

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7. CoSchedule

CoSchedule includes features to let you organize all of your marketing in one place. The marketing software includes a calendar for publishing and automation, along with a marketing suite for managing team workflows. You can use both of these tools together or just choose one. In addition to managing your social media posts, these tools can be used to manage other marketing like blog posts and ad campaigns. So it’s ideal for companies that need to see all of that info together.

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The marketing calendar starts at $29 per user per month. And the marketing suite tools are all priced separately. You can request a demo to see them in action.

8. Facebook Publishing Tools

Facebook Publishing Tools are perfect for small businesses that mainly need help organizing their Facebook content. There are a variety of options for managing everything from post scheduling to advertising. Some features, like Creator Studio, even work with Instagram as well. Since each option is a separate function, it takes some time to learn the functionality and navigate the options. But it’s easy to access for any business with a Facebook account.

The Facebook Publishing Tools are generally free for Facebook users. However, some that connect to advertising campaigns may come with additional costs.

9. TweetDeck

TweetDeck has mainly been known as a Twitter management platform. In fact, Twitter now owns the tool, which replaces its previous “Dashboard” app that was discontinued back in 2016. You can use it to track conversations, organize posts, and monitor engagement. Basically, you set up multiple streams of content to monitor — maybe one with brand mentions, a specific hashtag, and a Twitter list. Then you can also tweet or manage content from the same dashboard.

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TweetDeck is free to use. You just need a Twitter account to sign up. Of course, this doesn’t provide functionality for other social networks. But it’s perfect for those that want to create an advanced presence on Twitter.

10. Social Pilot

SocialPilot is a tool for social media scheduling, marketing, and analytics. The platform is ideal for small businesses that deal with a lot of social networks and a high post volume. You can manage up to 200 accounts and up to 1,000 posts per day. You can also get white label analytics reports and PDFs that dive into your social media strategy and results. Additional features include a central inbox to manage conversations and a team collaboration feature.

Professional plans start at $25.50 per month for one user. The option for small teams costs $42.50. And there’s even an option for agencies that manage accounts for multiple social media clients at $85.

11. eClincher

eClincher offers a social media management tool that can be customized to the needs of each business. There are features optimized for small teams, enterprises, and agencies. You can schedule posts, monitor engagement, manage a media library, collaborate with your team, and view analytical reports. The focus of this platform is on ROI. So everything is optimized to help you determine how effective your time and monetary investments are. Then you can focus on the social media activities that are most efficient.

The basic plan starts at $59 per month for one user. And there are also premier and agency accounts for $119 and $219, respectively. All options also come with a free trial and live demo options so you can get to know their features.

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12. Loomly

Loomly touts its service as a brand success platform. You can use it to gather inspiration for posts, create content, optimize posts, automate publishing, and manage team workflow. The social media management platform even integrates with social ad features and analytics tools. So you can use it as part of a larger marketing strategy.

Plans range from $25 to $249 per month. All of them allow multiple users to manage accounts. But the upgraded accounts come with higher ad budgets, custom workflow tools, branding, and IM integrations.

13. Sendible

Sendible is a social media management software made for agencies and marketers. The scheduling and collaboration features are built to help users easily communicate and work with clients and team members. You can create posts, have people check and edit them. Then you can send them to a wide array of platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

Monthly plans range from $29 to $299. The most basic plan includes one user and up to 12 accounts. You can also request eight quick reports or more to see how your content is performing. This is also an essential part of providing social proof for clients.

14. Tailwind

Tailwind is a scheduling tool build specifically for Pinterest and Instagram. For Instagram, you can schedule posts, get hashtag suggestions, and find the best times to share content. For Pinterest, you can schedule a week’s worth of pins in minutes and access deep analytics to find the best ways to post. Pinterest and Instagram are included in some other social media management tools. But since Tailwind is specific to these platforms, its features are perfect for businesses that focus on these visual platforms.

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The Pinterest and Instagram tools are $9.99 monthly each. You can get started free and simply sign up with your accounts on these platforms. There are also add-on products for things like pin creation and content repurposing.

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15. Hubspot Social Media Software

Hubspot offers a social media management software that is built to facilitate efficiency and authentic connections. You get one dashboard that shows you activity and conversations from all of your social media platforms. You can monitor mentions and respond to customers right from the main dashboard. And you can get reports that show how your social media strategy has impacted your overall marketing efforts.

Hubspot’s social media software is integrated with its other marketing tools. So prices start at $45 each month. But that also includes additional features like landing pages and ad management.

16. SEMRush Social Media Toolkit

SEMRush’s social media toolkit offers a variety of functions that you can manage in one centralized dashboard. This tool includes support for social profiles on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. You can schedule posts and find the best times to share content. There’s also functionality for boosting posts, creating ads, and even tracking competitors.

The social media management software is integrated into SEMRush’s other marketing management tools. Prices start at $119 monthly. And free trials are available.

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17. Social Bee

Social Bee is a social media management tool that specializes in helping small businesses collect leads. You can schedule and automate posts. And the platform offers custom URLs and tracking features so you can see the exact impact your social media posts are having on your sales and marketing efforts.

Prices range from $19 to $79 per month. And a 14 day free trial is available for all plans.

18. Crowdfire

Crowdfire is a social media manager that lets you curate, publish, and analyze content. The curation section includes a selection of relevant articles from thousands of sources. You can even create an RSS feed of custom items and curate images from across the web. There’s also a social inbox to help you easily monitor conversations and respond when necessary.

There’s a free plan available that lets you monitor up to three social profiles. Paid plans range from $7.48 to $74.98 per month.

19. Ripl

Ripl is a social media management tool that focuses on creating easy, branded, animated videos for social media use. You can select design elements like your logo, colors, and fonts. Then the tool offers templates, stock visuals, and effects to easily integrate into your content.

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The tool starts at $14.99 monthly. And a 7 day free trial is also available.

20. Later

Later is a marketing platform made specifically for managing Instagram accounts. The social media management tool lets you find or upload photos, videos, and even stories. Then you can arrange your content into a calendar to schedule up to a month’s worth of content in advance.

Accounts for individual users are free. Paid social media management tools for businesses range from $12.50 to $33.33 each month.

21. Iconosquare

Iconosquare offers actionable analytics for Facebook, Twitter, and Instagram. You can manage multiple accounts from one dashboard. And the social media management tool can then tell you the best times to post and the types of posts that receive the most engagement. There’s also a scheduler that includes functions for posts, comments, and extra features like location tagging.

Plans for small businesses start at $29.99 per month. And you can pay more for advanced features aimed at larger teams and agencies.

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22. Everypost

Everypost is a social media management tool that focuses on helping users curate visual content. You can integrate a variety of platforms, including Facebook, Twitter, and LinkedIn. And the social media management tool pulls content from around the web to make it easy for you to find the most relevant posts.

There’s a free plan available for one user. Paid versions of the social media software range from $9.99 to $99.99 monthly and let you manage between 10 and 120 channels.

23. Nuvi

Nuvi is a social media management tool that focuses on advanced features like social listening and strategic planning. It stands out from other social media management tools because of its team collaboration and analytical features.

Nuvi offers specific products for functions like social listening and campaign planning. So you can customize the experience and pricing to your exact needs.

24. Friends+Me

Friends+Me lets you create and schedule content to post nearly anywhere across the web. The social media management tool offers team support, cross promotion, bulk scheduling, and even browser extensions.

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There’s a free plan available that lets you schedule up to five posts across two queues. Paid plans range from $7.50 to $215.84.

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25. MavSocial

MavSocial aims to create a more streamlined experience than users can find on other social media management software options. In addition to supporting the most popular social media sites like Facebook, MavSocial also supports chat apps, Facebook Messenger, and Tumblr. Users get a social inbox to help you manage your social media mentions and interactions. And there’s an easy interface for scheduling.

Plans range from $19 to $499 per month. And there’s a 14 day free trial available for the social media management tool.

More Social Media Management Tools

Check out this list of lesser known social media marketing tools to help your small business marketing efforts on the web.

26. HeyOrca!

27. Content Cal

28. Falcon.io

29. Sales Force Social Studio

30. Sprinklr

31. Oktopost

32. Khoros

33. Likeable Hub

34. SocialFlow

35. Content Studio

36. Social Chimp

37. Social Champ

38. Story Chief

39. Planable

40. Facebook Business Suite

41. Brand24

42. NetBase

43. SocialBakers

44. Meltwater

45. Sked Social

46. SharedCount

47. Revive Social

48. NapoleonCat

49. Statusbrew

50. Onlypult

How do you use social media management tools for your business?

Social media management tools offer a variety of functions for small businesses. And different management platforms offer various features. Here are some of the most popular ways businesses use them.

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    • Schedule social media posts: Even the most basic social media management tools offer the option to schedule content in advance. You can either schedule it to post on a specific time and date or put posts into a queue to post regularly.
    • Manage multiple accounts: Many businesses manage more than one social media account. So instead of going to each one manually, social media management tools give you a central dashboard to create content for them all.
    • Monitor mentions and conversations: Social media conversations are a two-way street. So you can use social media management tools to discover when followers mention your brand, use hashtags, or ask questions.
    • Curate content: Some social media tools also suggest posts or allow you to quickly choose photos, text, or other content to add to your feeds.
    • Automate content: Some social media content is evergreen, meaning it can be posted over and over again. Certain social media tools allow you to create repeat posts. So you don’t have to go in and schedule this content on a recurring basis. And this is where social media automation plays an important role.
  • Discover relevant trends: You may even learn about the things your customers or others in your industry are talking about. By monitoring conversations and trending topics, you may quickly find new things to post about on your own feeds.

What should you look for in a great social media management tool?

The best social media management tool for your business depends on your company’s exact social media needs. Evaluate how you currently use these platforms and think about the features that would be most useful to strengthen your social media marketing strategies. Here are some specifics to consider.

  • Supports your social media accounts: Some social media management tools support a variety of platforms. Others include just a few. Make a list of all the platforms you currently use. Then make sure whatever management platform you choose supports all of those sites and/or apps.
  • Easy to use: One of the biggest benefits of social media management tools is their ability to save time. So you don’t want to spend hours navigating a complicated interface or learning about features you’ll never use. Request a demo or free trial to see if your social media management platform is intuitive.
  • Cost effective: Some social media management tools are free. Others come with a cost. Create a budget for your social media marketing efforts and make sure whatever platform you choose fits into it.
  • Integrates into your team’s workflow: If you’re managing social media accounts with a team, you need a management platform that supports multiple users. Some even offer approvals or workflow processes to support people in different roles.

Is there a free version of Hootsuite?

Yes, Hootsuite offers a free account, alongside its paid professional account for $49 per month. The free plan lets just one user manage up to three social accounts. And you can schedule up to 30 posts in advance. This may be the perfect option for solopreneurs or those with a single person running their limited social media marketing plan.

Image: Depositphotos


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PINTEREST

Social Media Marketing Trends To Watch In 2022

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social-media-marketing-trends-to-watch-in-2022-–-alist-daily

Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help brands stay ahead of the competition, HubSpot Blog surveyed more than 1,000 global marketers from B2B and B2C brands and a handful of industry experts to create a 2022 marketing trends guide, covering privacy and AI to social media and SEO. Ahead we break down HubSpot’s findings on social media marketing trends.

As HubSpot notes, 79 percent of Americans have some type of social media account while there are 3.7 billion social media users worldwide, making it a regular part of people’s lives and a critical tool in enhancing any marketing strategy.

Live Content Will Be A Leading Social Media Format

Among the social media marketers HubSpot polled, 68 percent reported that audio chat rooms such as Clubhouse are the most effective social media content while 59 percent report the same for live video.

Ninety-six percent of those investing in live audio content intend on spending the same amount or more on it through 2022. Live video, on the other hand, is reported by 9 percent of respondents as driving the largest return on investment (ROI) of all social media formats. These formats enable brands to connect directly with audiences in a meet-them-where-they-are context while discussions range from current issues and events to the brand’s stance on those issues to the products and services themselves. 

The authenticity and dynamic nature of this format can’t be matched as heart-to-heart conversations may be interspersed with expert opinions, Q&A-style discussions, how-tos and entertainment.

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TikTok Will Continue To Gain Brand Interest

TikTok began to go viral roughly three years ago, sparking a new medium through which brands can connect with audiences without sounding sales-y. The social media app now boasts 1 billion global users and caters to a vast array of audiences. Having recently launched a number of advertising and marketing features for businesses and creators, TikTok has positioned itself front-and-center in the race to secure the highest quality content, the highest number of users and creators and brands that will continue engaging with it for marketing purposes.

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Sixty-seven percent of marketers intend on increasing their TikTok investment in 2022 and 10 percent of marketers who employ some sort of social media into their overall marketing strategy intend on investing the most in TikTok throughout 2022.

Most Marketers Will Concentrate On Three To Five Social Media Platforms

Of those social media marketers polled, 64 percent use three to five platforms, 11 percent use one or two, and 7 percent use seven or more. Managing three to five platforms allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content.

In order for a brand to determine how many platforms to be on, i.e., how able a social media marketing team will be at building an effective and engaging strategy, HubSpot suggests answering the following:

  • How many social media marketers are on your team?
  • Which social media platforms have audiences that best align with your brand’s targets?
  • How much time will it take to master a strategy on each of the platforms?
  • Which platforms, if any, will not benefit the overall marketing strategy right now?
  • Which platform’s content, if any, can be easily repurposed? (such as TikTok and YouTube Shorts)

Influencer Marketing Will Evolve From Trend To Common Marketing Tactic

When HubSpot asked global marketing professionals which trends they planned to invest in for 2022, 34 percent said influencer marketing, ranking it first and above other trends like mobile web design and short-form video marketing.

While 57 percent of respondents that currently leverage influencer marketing say influencer marketing is effective, 46 percent of them plan to increase their investments in 2022. Additionally, 11 percent say influencer marketing is the top ROI-generating trend they’ve tested.

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More than 56 percent of marketers who invest in influencer marketing work with micro-influencers, according to HubSpot.

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Video Marketers Will Keep Content Short

HubSpot found that short-form content is the second most effective trend marketers are currently utilizing. Short-form content requires less bandwidth and aligns well with the fast-paced attention spans of online audiences in a variety of demographics

More than 31 percent of global marketers currently invest in short-form video content, 46 percent of them consider the strategy effective when it comes to performance and engagement. In addition, next year 89 percent of global marketers plan to continue investing in it or increase their investment.

Permanent Social Media Posts Could Overtake Ephemeral Content

Brands have observed that permanent social media content—namely standard posts, videos and live events that live on a platform’s feed and can be viewed again days later—might be more effective than ephemeral content such as Instagram Stories and Snapchat.

HubSpot’s survey results show that 44 percent of global marketers plan to increase their investment in permanent social media content, while 8 percent say it generates the most ROI compared to other marketing strategies they leverage. Meanwhile, 25 percent of respondents cited ephemeral content as the “least effective” trend they invested in.

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Lastly, 37 percent of marketers said they plan to decrease their investment in ephemeral content.

However, HubSpot cautions against writing off ephemeral content completely as it can still provide other brand awareness benefits and unique content experiences.

According to Kelly Hendrickson, a social media marketing manager at HubSpot, Instagram Stories’ fleeting design and fun editing options give brands a new strategy for producing content that varies from their other social media content.

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“Instagram can organically serve up a wall post across a wide span of time, so there’s less of an opportunity for brands to be timely (who wants to see New Year’s post when they’ve already given up on their resolutions?!). Since Instagram users are more active on weekdays, during the standard workday, it seems users are looking for a break,” Hendrickson said.

Hendrickson urges marketers to remember that the combination of a running clock and a lively audience presents a big opportunity for brands to lean into quick, in-the-moment content that showcases the light-hearted side of their brand, adding that succinctness and clarity are key in content.

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Getting the Most Out of Shopify

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Getting the Most Out of Shopify

The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

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Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

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  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

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Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

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The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

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  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

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Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

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  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

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Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

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Ifeoma Ozoma: US tech whistleblower helping others speak out

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Being a whistleblower comes down to careful preparation but also an eye trained for dirty tricks, said Ifeoma Ozoma, an ex-employee of several Silicon Valley giants turned revealer of tech world wrongdoing.

“I planned it like a program or product launch. Obviously the experience is something very personal, but I approached it like work,” she told AFP.

While Facebook whistleblower Frances Haugen has become a figurehead for the fight against social media’s faults, there are others in the tech world, like Ozoma, who have also taken big risks to stand up.

An African-American, former policymaker relations specialist for Google, Pinterest and Facebook, she continues to work for ethics in tech, but from the outside, via her consulting firm Earthseed.

She has marked a first big success via the recent adoption in California of a law she co-sponsored, called “Silenced No More.”

Starting in January, this law will prohibit employers from using confidentiality clauses to prevent victims of harassment or discrimination in the workplace from speaking out.

In mid-October, she posted online a guide for whistleblowers.

“The difference with tech companies and other industries is on the power that they wield, but also they pretend they’re better for workers, consumers, society than more traditional industries,” she told AFP. “That’s just not borne out in reality.”

– Keep the emails –

A Yale University graduate in political science, the 29-year-old was born in Alaska to Nigerian immigrants.

She left Pinterest at the end of May 2020, with six months of salary, after months of making complaints internally and also to the state of California, accusing the social network of discrimination and racist retaliation.

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She said the company paid her less than if she had been a man, but she also complained about their lack of action after a colleague posted her personal details online to expose her to anonymous harassment.

In mid-June 2020, as the Black Lives Matter anti-racism movements were in full swing in the United States, her damning account on Twitter of her experience sparked a scandal for the company that had largely avoided controversy.

“Pinterest, told a number of reporters that the CEO had no knowledge of me being doxxed… and I was essentially making up a story about him being aware,” Ozoma said.

“I knew that it was something that would probably come up later. And so I had the emails,” she added.

The accused firms try to discredit whistleblowers by many means, said Libby Liu, the director of Whistleblower Aid which is working with Haugen.

“They will throw up against the wall every discrediting thing they can think of, through like every media organization on the face of the Earth,” she added.

– Losing their health insurance –

The whistleblowers that come forward often have a lot to lose.

“Just one example here in the United States — because our health care is tied to our employment — when you decide to whistle blow, you’re also making a decision for yourself and for your family to lose access to your health insurance,” Ozoma said.

“That is not a small thing to ask of people,” she added.

Whistleblower leaks and damning media reports have tarnished Big Tech’s image, but they have had limited tangible consequences for Silicon Valley.

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In fact, Haugen’s oft-repeated accusation that Facebook puts profits over safety is not entirely new.

“There are countless nonprofit organizations and reporters, who reported on the exact same thing for years,” said Ozoma. “It remains to be seen whether anything fruitful will come of it.”

But from anti-sexism protests at Google in 2018 to warnings from former top Facebook officials, the pressure for change is steady.

After Ozoma spoke out at Pinterest, other female workers did too.

The company paid $22 million in December 2020 to Francoise Brougher, its white, former COO to settle a gender discrimination lawsuit.

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