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Youthful assemblywoman takes to TikTok to teach Nevada government



Assemblywoman Selena Torres' Tik Toks

Ricardo Torres-Cortez

Nevada Assemblywoman Selena Torres is shown in her legislative office in Carson City on March 3, 2021.

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Ricardo Torres-Cortez

A screen grab shows a TikTok post by Nevada Assemblywoman Selena Torres from the Legislative Building in Carson City on March 3, 2021. Assemblywoman Torres uses TikTok as a teaching tool to reach her younger students.

CARSON CITY — Following the Jan. 6 siege at the U.S. Capitol, Nevada Assemblywoman Selena Torres, an east Las Vegas English teacher, asked her students what they knew about what had transpired and where they learned it. 

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To her surprise, most answered TikTok. 

As its popularity has exploded, the app — initially a hub for short, fun lip-sync and dance videos — has also become a prominent information medium for its mostly younger audiences. 

This sparked the clever idea behind the @selenatorresnv TikTok account last month: The educator and Legislature would fuse her expertise to teach the youth about the legislative process. “For me it became a way for me to engage with my students,” Torres told the Sun last week. “They’re really excited to be a part of this political process … through a medium they’re familiar with.”

The Democrat Torres was the youngest member at the Legislature when she was elected in 2018. At 25, she remains the youngest lawmaker in the Nevada Assembly. She’s on leave from teaching during the four months of the ongoing legislative session.

In the lighthearted clips, Torres offers a virtual tour of the Nevada Legislative Building: “This is your house,” she says. The phone pans to her feet as she defines the legislative floor. “Not that type of floor,” she quips, showing the Assembly chambers, explaining that lawmakers can bring visitors: “Someday, that can be you, hope to see you soon. I have to get to the floor,” she says, waving. 

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In one video, Assemblyman Edgar Flores, a fellow Southern Nevada Democrat, explains the three branches of government introducing the lesson while he holds literal tree branches. 

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In her most popular post yet — amassing more than 30,000 likes and more than 1,600 comments since mid-February — Torres gives a lively lesson on bipartisanship, dancing with Republican Assemblyman Gregory Hafen after the Legislature passed a COVID-19 relief bill. 

Later explaining the clip, Torres mentions overwhelming bipartisan support for legislation in Nevada. “Republicans and Democrats work alongside one another so that we could do good things for our hardworking Nevada families.”

Asked by a TikTok user what issues she was helping tackle this legislative session, Torres mentioned education, housing and employment. 

Assemblywoman Rochelle Nguyen, Torres’ “legislative mom,” who had a guest spot in one of the videos, told the Sun about how her colleague has educated her children. 

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“She’s engaging my 8-year-old and my 10-year-old in the legislative process,” Nguyen said. “They showed no interest in what I did up here until they watched her TikTok videos, and they think it’s great.”

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Ricardo Torres-Cortez

A screen grab shows a Tik Tok post by Nevada Assemblywoman Selena Torres from the Nevada Legislature building in Carson City on March 3, 2021. Assemblywoman Torres uses Tik Tok as a teaching tool to reach her younger student. RICARDO TORRES-CORTEZ

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Assembly Speaker Jason Frierson, who also uses TikTok, supports Torres’ efforts: “I think it’s a new way to communicate with a new generation,” he said. “Not just young people, but voters who are more engaged, and we certainly have to keep them engaged.”

From Las Vegas to Carson City

Torres is the daughter of a teacher and a casino worker. Her mother came from Hawaii in search of a teaching degree, while her father fled a treacherous civil war in his native El Salvador. 

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Her parents met around the time both arrived in Las Vegas in the early ’90s and started a family. As Torres aged, she realized how her parents had shielded her and her sister from how difficult it was to get by. 

 “We had a good childhood, but it wasn’t always lavish,” she said. 

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When her mother — who teaches along with her daughters at Mater Academy in Torres’ east Las Vegas Assembly District 3 — successfully battled ovarian cancer, Torres began to understand how challenging it was to navigate the health care system, and how costly her mother’s treatment was. 

A news consumer from a young age, Torres blossomed into a policy wonk early on. From middle school through her time at Valley High School, she was  busy with speech and debate.

The Latina joined a speech and debate team in middle school and continued during her time at Valley High School, belonging to “every club imaginable,” including JROTC, and following legislative sessions. 

To her father’s distress, she was never home. Nelson Araujo’s successful run for the Nevada Assembly District 3 emboldened her to run. Former Assemblyman Araujo was the first Salvadoran-American to be elected to the legislative body.

“I saw that people like us could be representing our community in the Legislature,” she said, also citing inspiration from the elections of Assemblywoman Olivia Diaz (now a Las Vegas city councilwoman), Assemblywoman Teresa Benitez-Thompson and Assemblyman Edgar Flores.

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For Torres, their path proved “that our voices deserve to be heard.”

A couple of years after she knocked doors for Araujo, Torres found herself doing the same in the same neighborhoods for her campaign. Her father never missed a campaign event and volunteered in his daughter’s campaign when he wasn’t working.

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She remembers a young Latina staffer telling her, “You know, Ms. Torres, you’re going to win this thing” as the moment she understood “This race was bigger than me.”

Torres was victorious, being one of the Nevada lawmakers of the historic election that produced the first legislature in U.S. history to have a female majority. She credits lawmakers like Assemblywoman Maggie Carlton for blazing the way for women in the legislative body. 

“I recognize that buildings like this were not built for people like me,” Torres said. “It wasn’t built for the daughter of an immigrant, it wasn’t built for women of color, and it wasn’t built for young professionals to navigate in these spaces.”

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Asked about her future political ambitions, Torres said, “I have no idea,” noting that it will involve serving Nevadans and that she’s happy being an assemblywoman. 

Assemblywoman Nguyen put it more succinctly: “The sky’s the limit for her,” she said. “She could do whatever she wants, and I know she will do that with her sense of her community, her sense of civic commitment to our state.”

Torres said her parents would say they always envisioned her on the Assembly floor, but she hadn’t, at least not at such a young age, she added. 

The excitement she first had walking into the Nevada Legislature as a lawmaker — the same feeling her family felt — is still fresh. It’s the same emotion she has every day she’s here, she said. 

Torres’ family can’t join her this session, which remains closed to the public due to the pandemic. It didn’t stop her father from driving her here last month.

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“My family has always been a part of this political journey,” she said. “And they’re part of my team now that I’m here in office.”

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TikTok Expands Creator Tipping and Video Gifts, Providing More Monetization and Marketing Options





TikTok continues to expand its creator monetization tools with the addition of video tipping and virtual gifts for regular uploads, in addition to live-streams in the app.

To be clear, live tipping and digital gifts have been available for selected live-stream creators via its Creator Next program since last year. This new expansion brings the same functionality to regular TikTok videos, which will add another way for users to generate direct income from their TikTok videos.

TikTok Creator Next

As you can see in these screenshots, shared by social media expert Matt Navarra (via Dan Schenker), to be eligible for the new Creator Next program, users will need to have at least 1,000 followers, and will need to have generated more than 1,000 video views in the previous 30 days.

Though TikTok does note that these requirements vary by region – TechCrunch has reported that creators need to have at least 100k followers to qualify in some cases.

As explained by TikTok:

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The new Tips feature allows people to directly show gratitude to creators for their content, much like recognizing exceptional service or giving a standing ovation. As is standard for tipping in person, with Tips creators will receive 100% of the tip value.”

Tip payments will be processed by Stripe, with creators required to sign up to manage their earnings in the app.

“With Video Gifts, also available today, creators can now collect Diamonds not only by going LIVE but also by posting videos. This also gives people an all-new way to interact and engage with content they love.”

TikTok live gifts

That will provide expanded capacity to generate real money from posting, without having to go live, which will open new doors to many TikTok creators.

In addition to this, TikTok’s also lowering the threshold for those who can list their profiles in its Creator Marketplace brand collaboration platform, which enables businesses to find TikTok influencers to partner with on in-app campaigns.

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TikTok Creator marketplace

Up till now, creators have required 100k followers to qualify for these listings, but now, TikTok is reducing that number to 10k, which will further expand available opportunities for both users and brands.

That could make it much easier to find relevant creators to partner with, in a lot more niches, which will add more considerations into your TikTok posting and engagement process.

As noted, these are the latest in TikTok’s broader efforts to provide comparable monetization opportunities, in order to keep its top stars posting to the platform, as opposed to drifting off to YouTube or Instagram instead, which have more established monetization systems.

The advantage that other apps have in this respect is that longer videos can include pre-roll and mid-roll ads, facilitating direct monetization, which TikTok can’t utilize given the shorter nature of its clips. As such, it needs to look to alternate funding methods, which will also include eCommerce listings, with direct product displays now the primary source of income for the Chinese version of the app.

The platform’s continued growth facilitates even more opportunities in this respect, with more brands looking to tap into the various opportunities of the platform, and partner with creators to maximize their presence.

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How popular, and valuable, direct tipping and gifting can be is more variable, as some dedicated fan bases will pay, while others will see no reason to donate for what they can already access for free.

But even so, it adds more opportunity, and the lower thresholds for monetization will see many more opportunities across the board in the app.

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Shorter Videos Are In Demand. Here’s How Different Social Media Platforms Are Reacting.





Opinions expressed by Entrepreneur contributors are their own.

With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand.

The average length for most, if not all, business videos is only six minutes long. And that number is set to decrease as consumers look for shorter videos.

With that in mind, why are short videos in demand? What platforms are implementing short-form videos the best? And most importantly, how can they benefit your business?

TikTok – Changing consumerism, one video at a time

Where shorter videos are concerned, TikTok has always led the industry. What started as a merger with quickly became one of the world’s most powerful social media platforms. And what made it so famous? The same concept that made Vine viral short videos.

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TikTok has over 1 billion active users, twice as many as Snapchat and Pinterest. For reference, Twitter only has 397 million users. With such a massive user-base, the only thing keeping the platform alive are the 15-second-long videos.

But why are short videos so popular? Simple – people don’t have time on their hands. When they open apps like TikTok and Instagram, they’re more likely to spend time watching shorter videos.  And businesses are already catching up.

The impact of Instagram Reels

With the invention of Stories by Snapchat, other platforms like Instagram caught up on short videos. Instagram Reels presents adults and young users with a more straightforward way to tell others about their day. It employs quick photos and videos that are only available for 24 hours instead of being permanently posted. Now engagement is encouraged, especially after Instagram included the “Swipe” option. This has allowed e-commerce sites to both advertise their products and make instant messaging easier.

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Youtube has joined the bandwagon

While YouTube is more or less a platform for long-form videos, its recent update offers shorter vertical videos. Known as YouTube Shorts, the feature allows creators to engage with their audience in under 60 seconds.

But YouTube has another trick up its sleeve, and this one is mainly towards advertisers. It is “YouTube TrueView” and is the primary advertising technology for YouTube. Through this, advertisers can promote long or short videos, with some being skippable after five seconds.

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However, since most people are unlikely to click on longer ads, YouTube now offers 6-second non-skippable ads. The clickthrough rate for shorter 15 and 30-second ads is around 70%, a whopping number for any business.

It’s time to say goodbye to IGTV

With Instagram’s IGTV coming off as less captivating than its Reels and video posts, it has decided to remove IGTV. Instead, it has a separate section for videos. These videos will appear on a person’s profile and can be viewed from the Instagram app.

The change they made here is that videos posted to the Instagram feed can be up to 60 minutes long. The exact reason for doing this is not confirmed. But it seems like Instagram wants a seamless platform where short and long videos co-exist.

This makes long videos more accessible to users using the Instagram app. And it helps promote video tutorials that people typically do not consume on social media apps.

Another significant change is that Instagram videos that are longer can be monetized, a feature not available on Reels. This significantly shifts the focus towards creators who don’t sell a service and want to gain cash through Instagram.

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Does this mean long-form videos are out of the picture?

With short-form videos becoming more popular among consumers, will long-form videos die out? While it’s highly recommended for any business to create videos as short as possible, the answer isn’t that black and white.

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While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty. Shorter videos will get more engagement and show up on new users’ feeds. But longer videos will be the backbone of your business.

Of course, that depends on what service you’re offering. Ecommerce companies will want to direct their attention towards short-form videos and ads. However, long-form videos are better suited for when you want to go in-depth about product details. That is, of course, only after you’ve grabbed the user’s attention with a short-form video.

Companies that offer webinars will benefit from longer videos. And so will companies that post interviews. However, promos and how-to videos should remain under a minute or two, depending on how long the tutorial needs to be.

Essentially, ask yourself two questions:

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  • First, can the video content be summarized in a short-form video?
  • Do you want to merely catch the attention of the consumer or develop brand loyalty?

The correct formula is neither short nor long, but a mix of both.

What this all means for an entrepreneur

Short-form videos hold substantial market value, especially for new businesses. Take the example of the Dollar Shave Club. What started as a viral video on YouTube grew to become a behemoth of a brand.

And that’s not where the examples end. There are countless success stories like this one that prove the value of short videos.

Short videos have a higher clickthrough rate, and for entrepreneurs, that’s all you need. Short videos are of particular interest to people with ecommerce businesses. For example, 84% of people say they are more compelled to buy a product by watching a video. And the statistics keep on showing a friendlier short-video market.

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There is no doubt that short-form videos are gradually creeping up the graph. And while long-form videos are great for information and brand loyalty, shorter videos are better for PR.

This begs one last question: Are videos beneficial for you? The answer is – yes!

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How to Make a TikTok Video: Beginners Start Here




Let’s face it, TikTok is the moment.

And with 1 billion monthly active users, it’s time to join the action and get your brand out there to a wider audience!

Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

How to create a TikTok account

First things first, you’ll need to create a TikTok account.

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There are different ways to sign up for one: you can use your phone number, email address or social media account. Here’s how to do it using your phone number.

1. Download TikTok from Google Play or the App Store.

2. Open the TikTok App on your iPhone or Android.

3. Click the “Me” or “Profile” icon at the bottom-right of your screen.

profile icon on TikTok

4. Choose a method to sign up (we’re choosing “use phone or email”)

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sign up for TikTok using phone or email

5. Enter your birth date and phone number (make sure this is accurate because it’s how you’ll retrieve passwords and confirm your account).

enter birthday when signing up on TikTok

6. Enter the 6-digit code sent to that phone number (see, told ya!)

7. You did it! Celebrate by scrolling TikTok for too many hours.

How to make a TikTok video

Here’s how to get started on your very first TikTok video. Luckily for you, it’s way easier than learning this TikTok Shuffle dance.

1. Hit the + sign at the bottom of your screen.

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2. You can upload photos and videos from your phone’s library or make a video directly using the TikTok camera.

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3. If recording directly, hit the Record button at the bottom of the screen. Hit it again when you’re done recording. The default video mode is “Quick” which is for 15 second videos but you can switch it to “Camera” for more editing options and longer videos (15s, 60s and 3 mins), or “Templates” to create a specific style of video.

record button on the bottom of TikTok screen

4. Tap the check mark when you’re done shooting all your footage.

tap checkmark after shooting footage

5. Make any edits or changes on the post page. All your edits are on the right sidebar of the screen. Also, add music or sounds by hitting “Add sound” at the top of the screen.

add sound on TikTok

6. Post that video and share it everywhere! Make sure to include a description with some hashtags so it finds its way to your audience.

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post video on TikTok with description

How to make a TikTok with multiple videos

Instead of taking one long video, why not capture shorter videos and edit them together to make your TikTok video? Here’s how to do that (and you don’t need a film degree).

1. Hit that “+” sign to start your video

2. You can either shoot multiple videos directly by hitting that record button after each clip, building up your video with different shots. Or, you can hit the “Upload” button next to the record button and add multiple videos and photos you have stored on your phone.

3. Select all your media and tap Next.

4. You can now sync sound across your videos and make adjustments (or try “Auto sync” which will do the syncing up for you.)

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sync sound on TikTok

automatically sync clips

5. Hit Next when done. You’ll be brought to a preview screen where you can further add sounds, more effects, text, and stickers.

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hit next and add suggested sounds

6. Tap Next when you’re done editing your video and proceed to the Post screen.

7. Remember to throw in a description and some hashtags and bingo-bango-bongo you’re the Steven Spielberg of TikTok!

5 things to know before creating your first TikTok

TikTok style is less polished than other types of video

Don’t worry about being too precious with your videos. On TikTok, videos are meant to be candid, and natural—and they should show off your personality. Things like perfect edits, smooth transitions or flawless lighting shouldn’t get in the way of your idea and your own charisma.

Sure, there are lots of editing options, effects and filters to choose from (what the heck is the difference between B3 and G4 filters anyways?) but the real star is you —or, at least all 6 of these friends belting out Lady Gaga for the #caughtinabadromance challenge at this bachelorette. If that’s not candid, I don’t know what is.

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That finger stole the show! 😂😂😂 #bachelorettetrip #gatlinburg #caughtinabadromamce

♬ original sound – Arielle Hartford

You don’t have to dance

Good news! You don’t have to spend 2 hours trying to perfect the LaLisa dance tutorial to make sure your video stands out (unless you want to, then no judgment over here!).

There are so many different ways to engage your followers that don’t involve you popping and locking in your living room in front of a ring light (but again, no judgement if you do, except maybe from your pet and their adorable judging eyes).

You also don’t have to attempt whatever this is.

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♬ Grab Da Wall & Rock Da Boat – 504 Boyz & Weebie

Hashtags can help more people see your post

It’s no secret a good hashtag can go a long way on TikTok. Strategic use of hashtags will help people find your videos who don’t already follow you, and maybe even see it on their For You Page (FYP).

Find the best hashtags to grow your views and help get your content recognized by the algorithm. You worked so hard on it, might as well show it off to as many people as possible.

The right song can go a long way

Attaching a trending song to your video or audio from a popular TikTok video can help it get seen by more people. This app has a big music following (lots of new songs are intentionally promoted through the app to help them climb the music charts) so lassoing your video to one of these shooting stars is only going to help you get on more FYP and in front of new audiences.


♬ original sound – Suzy Jones

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Your greatest asset is you

Don’t overthink it, just come up with a simple idea and let your personality shine through. The sense of intimacy and community that TikTok brings is why people love this app—it feels personal.

Even if you’re doing a TikTok challenge or trend that’s popular, the thing that will make you stand out is your unique take on it. It’s not about gimmicks but about putting your best self out there. Nothing should feel too staged or self-aware (that’s cringe territory). Pretend your audience are your good friends and approach it with that energy!

@janikon_No, I can’t re-record this, I’m laughing too hard #fyp♬ original sound – Stu (he/him)

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