UK Launches Antitrust Probe Into Apple; Political Ads Return To Facebook
by AdExchanger
//
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Bite Of The Apple
Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, the investigation started after developers complained about Apple’s rules, such as requiring that all apps on iPhone and iPad devices must be distributed through Apple’s App Store. “At the core of the antitrust concerns is how much control and share of revenue technology giants should have in relation to popular apps,” the WSJ writes. Apple says it will work with the CMA and claims that its requirements for submitting apps are fair and also necessary in order to prevent malware and “rampant data collection without consent.” Relatedly, the EU had already started poking into Apple’s App Store policies last June, and there is definitely overlap between the two cases. Both complaints are meritless – in Apple’s view, of course.
Ban Lifted
With a new president in office, the elections over and the dust settling after January’s attack on the US Capitol, the coast appears clear for Facebook to lift its ban on political advertising. Starting Thursday, advertisers are able to buy new ads about social issues, elections or politics, The New York Times reports. Political advertising has been a massively hot potato and was much criticized during this election cycle for spreading misinformation, disseminating falsehoods and inflaming voters. Advertisers who want to run political or issue ads on Facebook must complete a series of identity checks before being authorized to place the ads. Each ad will appear with a small disclaimer stating that it has been “paid for by” a political organization. For those buying new ads, Facebook said it could take up to a week to clear the identity authorization and advertising review process. This news isn’t helpful, however, to former President Trump, whose Facebook account remains suspended indefinitely.
Bot Attack
Fraudsters are at it again with their bot scams on CTV. Ad verification company DoubleVerify has uncovered yet another spoofing scheme, this one dubbed “SneakyTerra,” that tricked advertisers into paying for ads that were never actually seen in households. Specifically, the scam involved purchasing a real impression and then inserting impression trackers from multiple ads obtained through spoofed SSAI calls into one creative response. When an actual CTV device receives this response, pixels fire for all the impression trackers. This means that although only one ad is seen, impressions for multiple ads are generated. DoubleVerify said this particular scheme, which could have cost advertisers more than $5 million per month, was far more sophisticated than others. The use of purchased impressions stuffed with multiple fake ads that would never be seen by a real person made SneakyTerra more difficult to detect. The scammers also hijacked real CTV devices – which DoubleVerify said was a first. Read on. [Related in AdExchanger: “DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date”]
But Wait, There’s More!
Gannett has reached a deal with Snap to sell ads on Snapchat. The move comes as Gannett continues what it has described as a digital transformation of its business as it grapples with the industry-wide decline in print revenue. [USA Today]
LinkedIn shared a (very brief) update on its IDFA plans. [blog post]
Touchless commerce has normalized the QR code, and brands are giving it a second look. [Digiday]
Facebook has been trying to clean up the news feed for brands. Here’s why it’s taking so long. [Ad Age]
Quantcast rolled out an intelligent audience platform powered by AI and machine learning technology. [release]
AT&T promised a TV revolution, but instead, got a giant mess. [The Verge]
StitcherAds is launching a set of tools to help retailers turn print coupons into data-powered social media ads, complete with personalized information about products, prices, sales and store location. [Street Fight]
Instagram is testing removing public “like” counts, and influencers say it would be good for the industry to do it. Here’s why. [Business Insider]
You’re Hired!
Kantar has appointed Ted Prince Jr. to the newly created position of chief product officer. [release]
Facebook exec Matty de Castro is joining VidMob as VP of growth and operations. [release]
Amobee has added Tim Spengler as GM of advanced TV solutions and Valerie Bischak as GM and head of growth. [release]
Longtime Ogilvy exec Lou Aversano has moved to Cigna as SVP and global chief brand officer. [Medical Marketing & Media]
Initiative has elevated US CEO Amy Armstrong to a global remit, as the agency’s current leader Mat Baxter is set to take on a new leadership role at parent IPG. [CampaignUS]
![youtube-shorts-monetization-guide-[how-much-can-you-make?]](https://www.social-ping.com/wp-content/uploads/2023/09/135449-youtube-shorts-monetization-guide-how-much-can-you-make-400x240.png)
![2023-average-engagement-rates-for-13-industries-[stats]](https://www.social-ping.com/wp-content/uploads/2023/09/134947-2023-average-engagement-rates-for-13-industries-stats-400x240.png)
Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.
For a complete list of all changes and their details, please visit our changelog.
General Updates
Consolidation of Audience Location Status Options for Location Targeting
As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.
We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.
This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.
Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API
Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.
With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.
Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.
Re-launching dev docs and changelogs for creating Call Ads
- Facebook Reels Placement for Call Ads
Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section. - Re-Launching Call Ads via API
On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.Please refer to developer documentation for additional information.
Deprecations & Breaking Changes
Graph API changes for user granular permission feature
We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:
- Retrieve message templates associated with WhatsAppBusiness Account
- Retrieve phone numbers associated with WhatsAppBusiness Account
With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).
The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.
Deprecate legacy metrics naming for IG Media and User Insights
Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.
This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.
After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.
We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.
Please review the media insights and user insights developer documentation to learn more.
Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints
Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.
API Version Deprecations:
As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:
Graph API
- September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
- February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
- May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform
Marketing API
- September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
- September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
- February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform
To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.
Facebook Platform SDK
As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:
- October 2023: Facebook Platform SDK v11.0 or below will be sunset
- February 2024: Facebook Platform SDK v12.0 or below will be sunset
First seen at developers.facebook.com
Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.
After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.
We appreciate all the feedback received from our developer community, and hope to continue improving your experience.
Please review the developer documentation to learn more.
First seen at developers.facebook.com
Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers
We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.
FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.
FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.
Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.
Call-to-Action
If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.
Not sure if this product is for you? Check out our entire suite of sharing offerings.
Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.
First seen at developers.facebook.com
![youtube-shorts-monetization-guide-[how-much-can-you-make?]](https://www.social-ping.com/wp-content/uploads/2023/09/135449-youtube-shorts-monetization-guide-how-much-can-you-make-80x80.png)
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![2023-average-engagement-rates-for-13-industries-[stats]](https://www.social-ping.com/wp-content/uploads/2023/09/134947-2023-average-engagement-rates-for-13-industries-stats-80x80.png)
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