3 Social Media Strategies That Will Backfire On Tik Tok
The strategies you use for standing out on Facebook or Instagram won’t work on TikTok, the latest social media sensation. In fact, if you want to capture the attention of its 800 million monthly users, you need to do the exact opposite of what you’ve been doing. That’s exactly what the cofounders of the Wisteria Group did to funnel clients from the social media platform to their $35/month membership group.
After less than six weeks of posting short videos on TikTok, the cofounders were able to consistently pull in $9k a month (which adds up to six figures in a year) off of their membership group alone. Not only have they mastered the art of turning TikTok into a funnel goldmine, but they also show their clients how to do so to the tune of getting more than a million views—which has translated into tens of thousands of dollars in sales.
“Anybody has the potential to be seen by millions of viewers on the platform—no matter how small their following is,” says Katie Bird Suder, cofounder of the Wisteria Group who specializes in money manifestation and psychic activation. “It’s one of the things we love most about the platform. Every post has the ability to go viral. And when it does it feels like hitting the lottery!”
Katie gives us the top three things you must unlearn if you want to be successful on TikTok.
3 Social Media Strategies That Will Backfire On Tik Tok | Stephanie Burns
1. Flex Your Authenticity Instead Of Your Authority
“Even if you’ve got an MD after your name, it’s better to do your videos in your pajamas than in your lab coat. On TikTok people crave personable, relatable content and community,” explains Suder. “Being authentically you on the platform is going to help people get to know you as a person. The ‘know, like, trust’ factor comes into play here, more than ever before, as you reach out to huge audiences and attempt to reel in your ideal clients.
“Keep in mind that the average viewer knows within a few seconds of watching your video whether they want to continue watching or not. That’s why your personality needs to shine through. If the viewer likes the vibe you’re giving off, they will stay and watch. If not, they swipe. That means that you are calling in people who are drawn to you rather than your product.”
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2. Cast A Wide Net Instead Of Creating A Niche
If you have been in the entrepreneurial world for any amount of time, I’m sure you have heard the popular saying “narrow your niche” or “niche down.” On TikTok, while it is important to know who you are talking to, you want to keep it very broad, and here’s why.
“Unlike traditional platforms like Facebook or Instagram, people don’t have to be actively looking for your content to find you,” says Suder. “The TikTok algorithm is extremely complex and intuitive. It not only shows the viewer more of the content they actively seek out, but it also learns what the viewer may be interested in seeing. This gives you the potential to reach a much larger and more broad audience than ever before. All you have to do is talk about what you love, and TikTok does the rest.
“One of our clients is a psychologist who only wanted to use the platform to speak to divorced women over 30 because she thought they had the potential to be future high-end customers. Instead, we convinced her to go broader, speaking to survivors of abuse and people with anxiety. One of her videos on anxiety went viral, hitting over 1 million views and enabling her to find high end customers due to that reach. But she never would’ve gone broad if we hadn’t convinced her to switch her focus.”
3. Notice What Works And Copy The Trends
TikTok is a platform of collaboration, creative liberty and breaking social norms. You may have been taught to not use the ideas of others and always come up with original content. Here, it is OK to copy the content of other creators and make it your own.
Spend about twenty minutes a day watching and commenting on videos. You’ll quickly pick up on trends, like the song or filter everyone is using in the moment, so you can duplicate those in your videos. If it worked for someone else, it’ll work for you. Noticing trends and popular videos can be a valuable way to figure out what your viewers want to see and boost your engagement.
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LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August
Looking to up your skills for a job change or career advancement in the second half of the year?
This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.
As per LinkedIn:
“As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.”
LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.
Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:
- Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
- Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
- Interpersonal Communication with Dorie Clark
- Cultivating a Growth Mindset with Gemma Leigh Roberts
- Project Management Foundations with Bonnie Biafore
- Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
- Essentials of Team Collaboration with Dana Brownlee
- Unconscious Bias with Stacey Gordon
- Learning Python with Joe Marini
- Communicating with Confidence with Jeff Ansell
- Speaking Confidently and Effectively with Pete Mockaitis
- Learning the OWASP Top 10 with Caroline Wong
- Power BI Essential Training with Gini von Courter
- Strategic Thinking with Dorie Clark
- SQL Essential Training with Bill Weinman
- Developing Your Emotional Intelligence with Gemma Leigh Roberts
- Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
- Agile Foundations with Doug Rose
- Digital Marketing Foundations with Brad Batesole
- Critical Thinking with Mike Figliuolo
If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.
Or you could take an Agile course. If, you know, you don’t trust your own management ability.
The courses are available for free till August 31st via the above links.
Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.
Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.
Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.
Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.
Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.
Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.
Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4
— Yash Joshi (@MeYashjoshi) December 10, 2021
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Alright, we get it. You’re an Instagram Nostradamus.
You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).
You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.
While all of the iPhone apps below are free to download, they all have some in-app purchases.
1. Planoly
We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.
Planoly is available for iOS on the Apple App Store and the Google Play store for Android.
2. Buffer
Credit: buffer / app store
Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.
Buffer is available for iOS on the Apple App Store and the Google Play store for Android.
3. Preview
Credit: preview / app store
Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.
Preview is available for iOS on the Apple App Store and the Google Play store for Android.
4. Content Office
Credit: content office / app store
An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.
Content Office is available for iOS on the Apple App Store.
5. Plann
Credit: plann / apple store
You’ll never guess what “Plann” lets you do…
Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.
Plann is available for iOS on the Apple App Store and the Google Play store for Android.
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