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Social E-commerce Platform Market 2021 | Trends, Size, Growth Demand, Opportunities …

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Summary

LOS ANGELES, United States: QY Research offers an overarching research and analysis-based study on, “Global Social E-commerce Platform Market Report, History and Forecast 2016-2027, Breakdown Data by Companies, Key Regions, Types and Application“. Analysts have used primary and secondary research […]

 Social E-commerce Platform  Market Research Report

LOS ANGELES, United States: QY Research offers an overarching research and analysis-based study on, “Global Social E-commerce Platform Market Report, History and Forecast 2016-2027, Breakdown Data by Companies, Key Regions, Types and Application“. Analysts have used primary and secondary research methodologies to determine the path of the market. The data includes historic and forecast values for a well-rounded understanding.The researchers and analysts who have prepared the report used an advanced research methodology and authentic primary and secondary sources of market information and data. It is a phenomenal compilation of important studies that explore the competitive landscape, segmentation, geographical expansion, and revenue, production, and consumption growth of the global Social E-commerce Platform market. Players can use the accurate market facts and figures and statistical studies provided in the report to understand the current and future growth of the global Social E-commerce Platform market. The report offers an in-depth assessment of key market dynamics, the competitive landscape, segments, and regions in order to help readers to become better familiar with the global Social E-commerce Platform market.

This report includes assessment of various drivers, government policies, technological innovations, upcoming technologies, opportunities, market risks, restrains, market barriers, challenges, trends, competitive landscape, and segments which gives an exact picture of the growth of the global Social E-commerce Platform market.

Top Companies/Manufacturers:

Facebook, Instagram, Pinterest, Twitter, Snap, Linkedin, ByteDance, Baidu, Alibaba, Yunji Global, Xingin Information Technology, Mogu Inc, Shanghai Xunmeng Information Technology, Youpin, Pinduoduo, Gathered, Mushroom Street, Jingdong, Vipshop, Yunpincang, Fragrant, Test the water
Market Segment by Product Type: Purchase Rebate, Share Reflection, Content Shopping Guide
Market Segment by Application: 18-30 Years Old, 31-40 Years Old, Other

Competitive Landscape

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Competitor analysis is one of the best sections of the report that compares the progress of leading players based on crucial parameters, including market share, new developments, global reach, local competition, price, and production. From the nature of competition to future changes in the vendor landscape, the report provides in-depth analysis of the competition in the global Social E-commerce Platform market.

Key questions answered in the report:

  • What is the growth potential of the Social E-commerce Platform market?
  • Which product segment will grab a lion’s share?
  • Which regional market will emerge as a frontrunner in the coming years?
  • Which application segment will grow at a robust rate?
  • What are the growth opportunities that may emerge in the Social E-commerce Platform industry in the years to come?
  • What are the key challenges that the global Social E-commerce Platform market may face in the future?
  • Which are the leading companies in the global Social E-commerce Platform market?
  • Which are the key trends positively impacting the market growth?
  • Which are the growth strategies considered by the players to sustain hold in the global Social E-commerce Platform market
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TOC

1 Market Overview of Social E-commerce Platform

1.1 Social E-commerce Platform Market Overview

1.1.1 Social E-commerce Platform Product Scope

1.1.2 Social E-commerce Platform Market Status and Outlook

1.2 Global Social E-commerce Platform Market Size Overview by Region 2016 VS 2021VS 2027

1.3 Global Social E-commerce Platform Market Size by Region (2016-2027)

1.4 Global Social E-commerce Platform Historic Market Size by Region (2016-2021)

1.5 Global Social E-commerce Platform Market Size Forecast by Region (2022-2027)

1.6 Key Regions, Social E-commerce Platform Market Size (2016-2027)

1.6.1 North America Social E-commerce Platform Market Size (2016-2027)

1.6.2 Europe Social E-commerce Platform Market Size (2016-2027)

1.6.3 Asia-Pacific Social E-commerce Platform Market Size (2016-2027)

1.6.4 Latin America Social E-commerce Platform Market Size (2016-2027)

1.6.5 Middle East & Africa Social E-commerce Platform Market Size (2016-2027) 2 Social E-commerce Platform Market Overview by Type

2.1 Global Social E-commerce Platform Market Size by Type: 2016 VS 2021 VS 2027

2.2 Global Social E-commerce Platform Historic Market Size by Type (2016-2021)

2.3 Global Social E-commerce Platform Forecasted Market Size by Type (2022-2027)

2.4 Purchase Rebate

2.5 Share Reflection

2.6 Content Shopping Guide 3 Social E-commerce Platform Market Overview by Application

3.1 Global Social E-commerce Platform Market Size by Application: 2016 VS 2021 VS 2027

3.2 Global Social E-commerce Platform Historic Market Size by Application (2016-2021)

3.3 Global Social E-commerce Platform Forecasted Market Size by Application (2022-2027)

3.4 18-30 Years Old

3.5 31-40 Years Old

3.6 Other 4 Social E-commerce Platform Competition Analysis by Players

4.1 Global Social E-commerce Platform Market Size by Players (2016-2021)

4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Social E-commerce Platform as of 2020)

4.3 Date of Key Players Enter into Social E-commerce Platform Market

4.4 Global Top Players Social E-commerce Platform Headquarters and Area Served

4.5 Key Players Social E-commerce Platform Product Solution and Service

4.6 Competitive Status

4.6.1 Social E-commerce Platform Market Concentration Rate

4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data

5.1 Facebook

5.1.1 Facebook Profile

5.1.2 Facebook Main Business

5.1.3 Facebook Social E-commerce Platform Products, Services and Solutions

5.1.4 Facebook Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.1.5 Facebook Recent Developments

5.2 Instagram

5.2.1 Instagram Profile

5.2.2 Instagram Main Business

5.2.3 Instagram Social E-commerce Platform Products, Services and Solutions

5.2.4 Instagram Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.2.5 Instagram Recent Developments

5.3 Pinterest

5.3.1 Pinterest Profile

5.3.2 Pinterest Main Business

5.3.3 Pinterest Social E-commerce Platform Products, Services and Solutions

5.3.4 Pinterest Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.3.5 Twitter Recent Developments

5.4 Twitter

5.4.1 Twitter Profile

5.4.2 Twitter Main Business

5.4.3 Twitter Social E-commerce Platform Products, Services and Solutions

5.4.4 Twitter Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.4.5 Twitter Recent Developments

5.5 Snap

5.5.1 Snap Profile

5.5.2 Snap Main Business

5.5.3 Snap Social E-commerce Platform Products, Services and Solutions

5.5.4 Snap Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.5.5 Snap Recent Developments

5.6 Linkedin

5.6.1 Linkedin Profile

5.6.2 Linkedin Main Business

5.6.3 Linkedin Social E-commerce Platform Products, Services and Solutions

5.6.4 Linkedin Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.6.5 Linkedin Recent Developments

5.7 ByteDance

5.7.1 ByteDance Profile

5.7.2 ByteDance Main Business

5.7.3 ByteDance Social E-commerce Platform Products, Services and Solutions

5.7.4 ByteDance Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.7.5 ByteDance Recent Developments

5.8 Baidu

5.8.1 Baidu Profile

5.8.2 Baidu Main Business

5.8.3 Baidu Social E-commerce Platform Products, Services and Solutions

5.8.4 Baidu Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.8.5 Baidu Recent Developments

5.9 Alibaba

5.9.1 Alibaba Profile

5.9.2 Alibaba Main Business

5.9.3 Alibaba Social E-commerce Platform Products, Services and Solutions

5.9.4 Alibaba Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.9.5 Alibaba Recent Developments

5.10 Yunji Global

5.10.1 Yunji Global Profile

5.10.2 Yunji Global Main Business

5.10.3 Yunji Global Social E-commerce Platform Products, Services and Solutions

5.10.4 Yunji Global Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.10.5 Yunji Global Recent Developments

5.11 Xingin Information Technology

5.11.1 Xingin Information Technology Profile

5.11.2 Xingin Information Technology Main Business

5.11.3 Xingin Information Technology Social E-commerce Platform Products, Services and Solutions

5.11.4 Xingin Information Technology Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.11.5 Xingin Information Technology Recent Developments

5.12 Mogu Inc

5.12.1 Mogu Inc Profile

5.12.2 Mogu Inc Main Business

5.12.3 Mogu Inc Social E-commerce Platform Products, Services and Solutions

5.12.4 Mogu Inc Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.12.5 Mogu Inc Recent Developments

5.13 Shanghai Xunmeng Information Technology

5.13.1 Shanghai Xunmeng Information Technology Profile

5.13.2 Shanghai Xunmeng Information Technology Main Business

5.13.3 Shanghai Xunmeng Information Technology Social E-commerce Platform Products, Services and Solutions

5.13.4 Shanghai Xunmeng Information Technology Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.13.5 Shanghai Xunmeng Information Technology Recent Developments

5.14 Youpin

5.14.1 Youpin Profile

5.14.2 Youpin Main Business

5.14.3 Youpin Social E-commerce Platform Products, Services and Solutions

5.14.4 Youpin Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.14.5 Youpin Recent Developments

5.15 Pinduoduo

5.15.1 Pinduoduo Profile

5.15.2 Pinduoduo Main Business

5.15.3 Pinduoduo Social E-commerce Platform Products, Services and Solutions

5.15.4 Pinduoduo Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.15.5 Pinduoduo Recent Developments

5.16 Gathered

5.16.1 Gathered Profile

5.16.2 Gathered Main Business

5.16.3 Gathered Social E-commerce Platform Products, Services and Solutions

5.16.4 Gathered Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.16.5 Gathered Recent Developments

5.17 Mushroom Street

5.17.1 Mushroom Street Profile

5.17.2 Mushroom Street Main Business

5.17.3 Mushroom Street Social E-commerce Platform Products, Services and Solutions

5.17.4 Mushroom Street Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.17.5 Mushroom Street Recent Developments

5.18 Jingdong

5.18.1 Jingdong Profile

5.18.2 Jingdong Main Business

5.18.3 Jingdong Social E-commerce Platform Products, Services and Solutions

5.18.4 Jingdong Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.18.5 Jingdong Recent Developments

5.19 Vipshop

5.19.1 Vipshop Profile

5.19.2 Vipshop Main Business

5.19.3 Vipshop Social E-commerce Platform Products, Services and Solutions

5.19.4 Vipshop Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.19.5 Vipshop Recent Developments

5.20 Yunpincang

5.20.1 Yunpincang Profile

5.20.2 Yunpincang Main Business

5.20.3 Yunpincang Social E-commerce Platform Products, Services and Solutions

5.20.4 Yunpincang Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.20.5 Yunpincang Recent Developments

5.21 Fragrant

5.21.1 Fragrant Profile

5.21.2 Fragrant Main Business

5.21.3 Fragrant Social E-commerce Platform Products, Services and Solutions

5.21.4 Fragrant Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.21.5 Fragrant Recent Developments

5.22 Test the water

5.22.1 Test the water Profile

5.22.2 Test the water Main Business

5.22.3 Test the water Social E-commerce Platform Products, Services and Solutions

5.22.4 Test the water Social E-commerce Platform Revenue (US$ Million) & (2016-2021)

5.22.5 Test the water Recent Developments 6 North America

6.1 North America Social E-commerce Platform Market Size by Country (2016-2027)

6.2 United States

6.3 Canada 7 Europe

7.1 Europe Social E-commerce Platform Market Size by Country (2016-2027)

7.2 Germany

7.3 France

7.4 U.K.

7.5 Italy

7.6 Russia

7.7 Nordic

7.8 Rest of Europe 8 Asia-Pacific

8.1 Asia-Pacific Social E-commerce Platform Market Size by Region (2016-2027)

8.2 China

8.3 Japan

8.4 South Korea

8.5 Southeast Asia

8.6 India

8.7 Australia

8.8 Rest of Asia-Pacific 9 Latin America

9.1 Latin America Social E-commerce Platform Market Size by Country (2016-2027)

9.2 Mexico

9.3 Brazil

9.4 Rest of Latin America 10 Middle East & Africa

10.1 Middle East & Africa Social E-commerce Platform Market Size by Country (2016-2027)

10.2 Turkey

10.3 Saudi Arabia

10.4 UAE

10.5 Rest of Middle East & Africa 11 Social E-commerce Platform Market Dynamics

11.1 Social E-commerce Platform Industry Trends

11.2 Social E-commerce Platform Market Drivers

11.3 Social E-commerce Platform Market Challenges

11.4 Social E-commerce Platform Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach

13.1.1 Research Programs/Design

13.1.2 Market Size Estimation

13.1.3 Market Breakdown and Data Triangulation

13.2 Data Source

13.2.1 Secondary Sources

13.2.2 Primary Sources

13.3 Disclaimer

13.4 Author List

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About Us:

QYResearch always pursuits high product quality with the belief that quality is the soul of business. Through years of effort and supports from huge number of customer supports, QYResearch consulting group has accumulated creative design methods on many high-quality markets investigation and research team with rich experience. Today, QYResearch has become the brand of quality assurance in consulting industry.

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PINTEREST

Social Media Marketing Trends To Watch In 2022

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social-media-marketing-trends-to-watch-in-2022-–-alist-daily

Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help brands stay ahead of the competition, HubSpot Blog surveyed more than 1,000 global marketers from B2B and B2C brands and a handful of industry experts to create a 2022 marketing trends guide, covering privacy and AI to social media and SEO. Ahead we break down HubSpot’s findings on social media marketing trends.

As HubSpot notes, 79 percent of Americans have some type of social media account while there are 3.7 billion social media users worldwide, making it a regular part of people’s lives and a critical tool in enhancing any marketing strategy.

Live Content Will Be A Leading Social Media Format

Among the social media marketers HubSpot polled, 68 percent reported that audio chat rooms such as Clubhouse are the most effective social media content while 59 percent report the same for live video.

Ninety-six percent of those investing in live audio content intend on spending the same amount or more on it through 2022. Live video, on the other hand, is reported by 9 percent of respondents as driving the largest return on investment (ROI) of all social media formats. These formats enable brands to connect directly with audiences in a meet-them-where-they-are context while discussions range from current issues and events to the brand’s stance on those issues to the products and services themselves. 

The authenticity and dynamic nature of this format can’t be matched as heart-to-heart conversations may be interspersed with expert opinions, Q&A-style discussions, how-tos and entertainment.

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TikTok Will Continue To Gain Brand Interest

TikTok began to go viral roughly three years ago, sparking a new medium through which brands can connect with audiences without sounding sales-y. The social media app now boasts 1 billion global users and caters to a vast array of audiences. Having recently launched a number of advertising and marketing features for businesses and creators, TikTok has positioned itself front-and-center in the race to secure the highest quality content, the highest number of users and creators and brands that will continue engaging with it for marketing purposes.

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Sixty-seven percent of marketers intend on increasing their TikTok investment in 2022 and 10 percent of marketers who employ some sort of social media into their overall marketing strategy intend on investing the most in TikTok throughout 2022.

Most Marketers Will Concentrate On Three To Five Social Media Platforms

Of those social media marketers polled, 64 percent use three to five platforms, 11 percent use one or two, and 7 percent use seven or more. Managing three to five platforms allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content.

In order for a brand to determine how many platforms to be on, i.e., how able a social media marketing team will be at building an effective and engaging strategy, HubSpot suggests answering the following:

  • How many social media marketers are on your team?
  • Which social media platforms have audiences that best align with your brand’s targets?
  • How much time will it take to master a strategy on each of the platforms?
  • Which platforms, if any, will not benefit the overall marketing strategy right now?
  • Which platform’s content, if any, can be easily repurposed? (such as TikTok and YouTube Shorts)

Influencer Marketing Will Evolve From Trend To Common Marketing Tactic

When HubSpot asked global marketing professionals which trends they planned to invest in for 2022, 34 percent said influencer marketing, ranking it first and above other trends like mobile web design and short-form video marketing.

While 57 percent of respondents that currently leverage influencer marketing say influencer marketing is effective, 46 percent of them plan to increase their investments in 2022. Additionally, 11 percent say influencer marketing is the top ROI-generating trend they’ve tested.

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More than 56 percent of marketers who invest in influencer marketing work with micro-influencers, according to HubSpot.

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Video Marketers Will Keep Content Short

HubSpot found that short-form content is the second most effective trend marketers are currently utilizing. Short-form content requires less bandwidth and aligns well with the fast-paced attention spans of online audiences in a variety of demographics

More than 31 percent of global marketers currently invest in short-form video content, 46 percent of them consider the strategy effective when it comes to performance and engagement. In addition, next year 89 percent of global marketers plan to continue investing in it or increase their investment.

Permanent Social Media Posts Could Overtake Ephemeral Content

Brands have observed that permanent social media content—namely standard posts, videos and live events that live on a platform’s feed and can be viewed again days later—might be more effective than ephemeral content such as Instagram Stories and Snapchat.

HubSpot’s survey results show that 44 percent of global marketers plan to increase their investment in permanent social media content, while 8 percent say it generates the most ROI compared to other marketing strategies they leverage. Meanwhile, 25 percent of respondents cited ephemeral content as the “least effective” trend they invested in.

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Lastly, 37 percent of marketers said they plan to decrease their investment in ephemeral content.

However, HubSpot cautions against writing off ephemeral content completely as it can still provide other brand awareness benefits and unique content experiences.

According to Kelly Hendrickson, a social media marketing manager at HubSpot, Instagram Stories’ fleeting design and fun editing options give brands a new strategy for producing content that varies from their other social media content.

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“Instagram can organically serve up a wall post across a wide span of time, so there’s less of an opportunity for brands to be timely (who wants to see New Year’s post when they’ve already given up on their resolutions?!). Since Instagram users are more active on weekdays, during the standard workday, it seems users are looking for a break,” Hendrickson said.

Hendrickson urges marketers to remember that the combination of a running clock and a lively audience presents a big opportunity for brands to lean into quick, in-the-moment content that showcases the light-hearted side of their brand, adding that succinctness and clarity are key in content.

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Getting the Most Out of Shopify

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Getting the Most Out of Shopify

The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

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Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

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  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

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Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

Advertisement
free widgets for website

The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

See also  Pinterest says it's the 1st major platform to ban ads with weight loss language, imagery – Colorado ...
  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

Advertisement
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Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

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  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

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Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

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Ifeoma Ozoma: US tech whistleblower helping others speak out

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Being a whistleblower comes down to careful preparation but also an eye trained for dirty tricks, said Ifeoma Ozoma, an ex-employee of several Silicon Valley giants turned revealer of tech world wrongdoing.

“I planned it like a program or product launch. Obviously the experience is something very personal, but I approached it like work,” she told AFP.

While Facebook whistleblower Frances Haugen has become a figurehead for the fight against social media’s faults, there are others in the tech world, like Ozoma, who have also taken big risks to stand up.

An African-American, former policymaker relations specialist for Google, Pinterest and Facebook, she continues to work for ethics in tech, but from the outside, via her consulting firm Earthseed.

She has marked a first big success via the recent adoption in California of a law she co-sponsored, called “Silenced No More.”

Starting in January, this law will prohibit employers from using confidentiality clauses to prevent victims of harassment or discrimination in the workplace from speaking out.

In mid-October, she posted online a guide for whistleblowers.

“The difference with tech companies and other industries is on the power that they wield, but also they pretend they’re better for workers, consumers, society than more traditional industries,” she told AFP. “That’s just not borne out in reality.”

– Keep the emails –

A Yale University graduate in political science, the 29-year-old was born in Alaska to Nigerian immigrants.

She left Pinterest at the end of May 2020, with six months of salary, after months of making complaints internally and also to the state of California, accusing the social network of discrimination and racist retaliation.

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She said the company paid her less than if she had been a man, but she also complained about their lack of action after a colleague posted her personal details online to expose her to anonymous harassment.

In mid-June 2020, as the Black Lives Matter anti-racism movements were in full swing in the United States, her damning account on Twitter of her experience sparked a scandal for the company that had largely avoided controversy.

“Pinterest, told a number of reporters that the CEO had no knowledge of me being doxxed… and I was essentially making up a story about him being aware,” Ozoma said.

“I knew that it was something that would probably come up later. And so I had the emails,” she added.

The accused firms try to discredit whistleblowers by many means, said Libby Liu, the director of Whistleblower Aid which is working with Haugen.

“They will throw up against the wall every discrediting thing they can think of, through like every media organization on the face of the Earth,” she added.

– Losing their health insurance –

The whistleblowers that come forward often have a lot to lose.

“Just one example here in the United States — because our health care is tied to our employment — when you decide to whistle blow, you’re also making a decision for yourself and for your family to lose access to your health insurance,” Ozoma said.

“That is not a small thing to ask of people,” she added.

Whistleblower leaks and damning media reports have tarnished Big Tech’s image, but they have had limited tangible consequences for Silicon Valley.

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In fact, Haugen’s oft-repeated accusation that Facebook puts profits over safety is not entirely new.

“There are countless nonprofit organizations and reporters, who reported on the exact same thing for years,” said Ozoma. “It remains to be seen whether anything fruitful will come of it.”

But from anti-sexism protests at Google in 2018 to warnings from former top Facebook officials, the pressure for change is steady.

After Ozoma spoke out at Pinterest, other female workers did too.

The company paid $22 million in December 2020 to Francoise Brougher, its white, former COO to settle a gender discrimination lawsuit.

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