Twitter recently held talks to acquire Indian social media startup ShareChat as the company explored ways to expand its presence in the world’s second largest internet market and build a global rival to TikTok, three sources familiar with the matter told TechCrunch.
The American firm, which is already an investor in Bangalore-based ShareChat, offered to buy the Indian startup for $1.1 billion and had committed an additional investment of $900 million, two of the sources said.
The talks are no longer ongoing, two sources said, requesting anonymity as the matter is private. TechCrunch could not determine why the talks did not materialize into a deal.
Two sources said Twitter had expressed intention to take Moj, a short-form video app that ShareChat owns, to international markets and position it as a rival to Chinese app TikTok.
Twitter declined to comment and ShareChat did not respond to a request for comment.
Moj, with over 80 million users already, has emerged as one of the largest players in the category. Earlier this month, Snap inked a deal with ShareChat to integrate its Camera Kit into the Indian short video app. This is the first time Snap had formed a partnership of this kind with a firm in India.
With the buyout offer no longer being entertained, ShareChat has resumed talks with other investors for its new financing round. These investors include Google, Snap, as well as Tinder-parent firm Match Group, the sources said.
TechCrunch reported in January that the Indian startup was talking to Google and Snap as well as some existing investors including Twitter to raise over $200 million. A potential acquisition by Twitter prolonged the investment talks.
ShareChat, which claims to have over 160 million users, offers its social network app in 15 Indian languages and has a large following in small Indian cities and towns, or what venture capitalist Sajith Pai of Blume Ventures refer as “India 2.” Very few players in the Indian startup ecosystem have a reach to this segment of this population, which thanks to users from even smaller towns and villages — called “India 3” — getting online has expanded in recent years.
In an interview with TechCrunch last year, Ankush Sachdeva, co-founder and chief executive of ShareChat, said the startup’s marquee app was growing “exponentially” and that users were spending, on an average, more than 30 minutes a day on the service.
Twitter, itself, has struggled to make inroads outside of bigger cities and towns in India. Its app reached about 75 million users in the country in the month of January, according to mobile insight firm AppAnnie, data of which an industry executive shared with TechCrunch. It inked a deal with news and social app Dailyhunt to bring Moments — curated tweets pertaining to news and other local events — to the Google-backed Indian app.
The American social network has broadened its product offering in the past year amid pressure from activist investors to accelerate growth.
TikTok, Hong Kong and More US-China Flashpoints: QuickTake
Shelby Sherritt: the Ballarat cancer survivor who became a TikTok pottery queen
For years, Shelby Sherritt was known as the “cancer girl”.
“All my friends were like ‘Oh, she’s going through treatments’ or ‘That’s the girl from high school that got cancer’,” she says.
“For so long I thought that my narrative was going to be ‘the 20-year-old cancer survivor’, that’s who she is.”
Sherritt had been featured in videos about young people going through cancer, she had written about her story, and she always assumed if she became well known it would be for that.
Now hundreds of thousands of people are following her online, but much to her surprise it has nothing to do with cancer. Instead, Sherritt has become internet famous for reviving the 70s craze of slip casting pottery.
“It’s now become, ‘Oh she’s the artist,’ it’s about my pottery, and I find that so empowering,” she says with a laugh.
Sherritt has gained half a million followers on TikTok by hosting a wildly successful series from her Ballarat art shed, where every week she makes a new piece from a giant pile of mystery slip casting moulds she got free from a man on Gumtree.
In the one-minute videos, she walks to her giant pile of plaster moulds, picks one, and pours in watery clay or “slip”. Once it’s dried she reveals the model, usually a kitsch 70s mug or garden gnome. Sherritt then paints it in her signature colourful style.
The comments section shows many are looking forward to these videos every week, describing them as a little gift to break the mundanity of lockdowns across the world.
“It’s been absolutely mind-blowing. Actually, I think the biggest surprise has been the reminiscing because slip casting was so massive in the 70s and 80s,” she says.
“There were so many people commenting that they used to do it with their grandpa, lots of people going, ‘I have this piece’, ‘I’ve seen this piece in the shop’… I think it’s about the mystery, the moulds are so elusive on the outside, people are just like ‘oooh what could actually be in that’.”
Her videos now regularly top a million views, something Sherritt says she could have never imagined when her life was focused solely on surviving.
“I didn’t expect five years ago to be where I am today,” she says.
When Sherritt was 20 she came down with what felt like run-of-the-mill appendicitis.
“I was on holiday in Perth and I just could not get out of bed, I was in that much pain. And then we went to a doctor … and it turns out they caught it just before it burst, but by the time I went into surgery, it had ruptured,” she says.
During the surgery her doctors discovered she was suffering from a rare form of appendiceal and bowel cancer, and when her appendix burst it potentially spread cancerous mucus all through her body. They told her they had removed 30cm of bowel on the spot, and the doctors spoke in a serious, quiet tone that filled Sherritt with fear.
“They didn’t know how those sort of rare cancers react, let alone in a young person. So there was a bit of guesswork … The scary part was them not knowing,” she says.
At the time Sherritt was just months away from enlisting in the navy, something that was now impossible.
“I pretty much thought, ‘what am I going to do with my life?’ and had this whole crisis because I obviously had to put my life on pause,” she says.
“I couldn’t work, I couldn’t study, I had to just do the treatment.”
The cancer was shocking but what was more surprising for Sherritt was the sheer boredom that comes with it.
“It was a lot of time at home, not doing much, trying to get through the six months of treatment … It was just like Covid-19 lockdown but instead of everyone being in the same situation you’re watching your friends as they go out and socialise without you,” she says.
“I was just so sick of just sitting around, I felt like I was wasting away.”
In the deepest pits of her boredom, Sherritt says she gravitated towards her old art equipment that had been gathering dust, painting, drawing, and even sculpting from her bed.
“I just fell back into art … I got out all my frustration, happiness, anger in the clay,” she says.
“My original work started off as Australiana pieces. So koalas, echidnas, possums, paying homage to the bushland.”
As Sherritt’s treatments went on her pottery got better and better, and after the chemotherapy and more surgeries beat the cancerous cells back she started selling her work, and wondered if maybe this was her new path.
At the start of 2020 Sherritt was able to make pottery her full-time job, and with her extra hours began uploading videos to TikTok to promote her business.
“My first video went viral and I suddenly was like, ‘oh I get why are you using this. It’s really good to promote your work and what you’re doing’.”
Her views rapidly grew when she began the slip-casting series, and the bump in sales meant she was well and truly making enough money to live off.
“I’m so happy just doing what I’m doing for the moment and just making sure that I take it in.”
When Sherritt first went into remission the doctors told her if her cancer was going to come back, the chances are it would be in the first five years.
But on 18 January this year, Sherritt finally completed that long and nerve-racking countdown, totally cancer-free.
“For me reaching that five-year point, I was just like, ‘wow, that section of my life is sort of done’,” she says.
“I’m really proud of myself, at how far I’ve come, from being so lost and confused and thinking ‘why me?’, to now being like, ‘wow, my life is so cool’. I would never have dreamed or thought that I would be in this position five years ago. It was almost like life had its purpose for me and I was just waiting to fulfil it and find what that path was,” she says.
Sherritt says she is now ready to say goodbye to the “cancer girl” label once and for all.
“The cancer definitely inspired me to grow, but now the pottery itself that’s my narrative … I feel really, really fulfilled now that I’m on this path.”
New Zealand’s Six60 to Stream TikTok’s First Stadium Concert
5:51 PM PST 2/26/2021
Dave Brooks, Billboard
The band will make history Saturday when they livestream their Hamilton concert to the world on the video-sharing platform.
With New Zealand cleared for touring and concerts by local health officials, New Zealand band Six60 has become the de facto world’s last touring band. Six60 will make history Saturday when they livestream their Hamilton concert to the world on TikTok at 10:15 p.m. in New Zealand, which is 4:15 a.m. ET.
The concert can be viewed by searching Six60 on the app.
The local chart-toppers will close out their sold-out national tour in Hamilton, New Zealand, at the Claudelands Oval with a performance that will be streamed on TikTok marking the first time a live stadium concert is streamed through the popular social media platform.
Last weekend, with most concert venues closed around the world, Six60 played to a crowd of 32,000 fans, marking the biggest live music event of 2021 so far. In 2019, they were also the first New Zealand band in history to sell out the historic Western Springs Stadium, selling 50,000 tickets.
This story first appeared on Billboard.com.