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This pro’s shot made another pro go to Twitter and swear in delight

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Nick Piastowski



Max Homa

Max Homa hits his tee shot on Saturday on the 4th hole at Riviera Country Club.

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Max Homa, during Saturday’s third round of the Genesis Invitational, had 81 feet to the hole on his second shot on the 304-yard, par-4 10th hole at Riviera Country Club. Between him and the pin, Homa had about 15 feet of green to work with, and between the pin and the back of the green, there was just another 15 feet. 

Oh, and Homa was in the right greenside bunker, his ball was a yard from the lip, and he had about 60 feet of sand in front of him. 

And that wind that had earlier delayed play for four hours? It was at his back. 

And the greens were dry and fast. 

“Yeah, Max Homa. Pffft,” analyst Frank Nobilo said on the CBS broadcast.  

“Surely there’s no way he can keep this on the green,” analyst Trevor Immelman said. 

Homa lofted his ball out, it bounced on the fringe and rolled to within 7 feet of the cup. He would roll in the birdie putt.   

“Got it clean,” Nobilo said. “Oh.” 

“Ha, ha, ha, ha. Best shot I’ve seen today,” Immelman said.  

One PGA Tour pro and a few of his followers on Twitter went further. 

Unlike the shot, “today” fell short. 

Hey @PGATOUR stat guys…how many people in the history of Riv have hit it in the front of the front bunker on #10, got it up and down for birdie, and left it short of the pin on the green down wind? Nvm I know…it’s 1. 1 person. That was F@%&ING UNBELIEVABLE @maxhoma23

— Mark Hubbard (@HomelessHubbs) February 21, 2021

“Hey @PGATOUR stat guys…how many people in the history of Riv have hit it in the front of the front bunker on #10, got it up and down for birdie, and left it short of the pin on the green down wind? Nvm I know…it’s 1. 1 person. That was F@%&ING UNBELIEVABLE @maxhoma23,” Mark Hubbard tweeted Saturday night. 

“Hard to describe how great that shot was,” @DavidMcMichael4 tweeted. 

“Best bunker shot at Riviera, I’ve ever seen, on any hole, all my years out there as Fire Marshall from 2004-2018. You’re the pick at the “ Watch Party “.” @TapRoomCraig1 tweeted. 

“That bunker shot scared me and I was only following on shot tracker.” @Heavy_C tweeted. 

Two hours after Hubbard’s tweet, Homa tipped his cap to the virtual applause.

“Haha thanks Hubbs!!” he tweeted.

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Nick Piastowski

Golf.com Editor

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Twitter planning to launch paid feature called ‘super follows’

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Twitter is adding a “super” option to its service.

The social media giant announced it’s exploring a new subscription option called “super follows.”

The feature, which will likely roll out later this year, will allow content creators to charge a fee for exclusive content that won’t be shown to regular followers.

The company announced the feature in an investor presentation on Thursday, per The Guardian.

The content can vary from subscriber-only newsletters to videos and deals.

Currently, the feature is in internal testing and not available to the public, though the company said it will have “more to share” soon.

Interested users would pay a monthly fee to access the additional content. Twitter has not revealed the percentage it would cut its creators.

The move, which users and investors have been asking for, comes as Twitter aims to find ways to make money outside of advertising. It would also put Twitter on the same playing field as other subscription-based companies such as Patreon and OnlyFans.

A Twitter spokesperson said they’ve been “examining and rethinking the incentives of our service — the behaviors that our product features encourage and discourage as people participate in conversation on Twitter.”

“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” the company said in a statement.

They are also considering a tipping option, according to NBC News.

During the presentation, the company unveiled several other products including paid or free newsletters and “Twitter Spaces,” which allows users to participate in audio chats.

The company also outlined goals that included doubling its revenge by 2023.

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Twitter reactions to Kentucky’s loss to Florida

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It seems like an eternity, but not long ago, this same Kentucky Wildcats team started conference play 3-0 before a big showdown with Alabama.

The Cats weren’t up to that challenge that day, and the season quickly tanked after the loss.

The stage on Saturday’s was set similarly, as UK put their three-game winning streak on the line inside Rupp Arena.

No matter the result, I anticipated Twitter would be an emotional place for Kentucky fans this afternoon.

Early on, the vibes were terrific after a fast start fueled by BJ Boston and Davion Mintz. It’s clear that this new run and gun style offense is proving to transform UK’s entire offensive approach.

Kentucky would go on to score 39 points in the first half.

Despite playing swarming defense for a good portion of the first 20 minutes, a Florida run cut the lead to just one point.

Things didn’t come easy in half number two, but if nothing else, the Cats fought all day long.

The game went back and forth with both teams responding to runs from the opposing side.

A Jacob Toppin put back slam gave the Cats a 63-62 lead at the under four minute timeout.

The stage was set.

Despite this game not meaning much in terms of Kentucky’s postseason future, it still had the feel of a very important last four minutes.

After clawing to the end, it just wasn’t enough and Kentucky falls to Florida.

Again — this doesn’t matter much, but it’s definitely deflating to come up short after so much momentum has been built the past few weeks.

Davion Mintz balled out and finished with 21 points.

Here’s what Twitter had to say about the heartbreaker.

My timeline is BIG mad about this game bleeding over. I sorta get it but, y’all, they’re making the fans in that arena sit and do nothing just so you don’t miss tip.

— Justin Rowland (@RowlandRIVALS) February 27, 2021

That’s a three minute stretch Riley Welch will never forget.

— Shawn Smith (@gbbcountry) February 27, 2021

Let the record show: when Riley Welch came out of the game on his Senior Day, Kentucky has a lead.

— Wu-Tang Dave (@WuTangDaveBBN) February 27, 2021

Cool to see Riley Welch get minutes

Also cool to see BJ Boston taking up for Welch when ghe Fla player was being a little disrespectful to Him

— Matt Jones (@KySportsRadio) February 27, 2021

That Florida player had one thing to say about Riley and the whole squad ready to throw hands. That’s love.

— Jesse Riffe (@JesseRiffe) February 27, 2021

BJ Boston has already matched his scoring total from last Saturday’s game at Tennessee. Has 6 points in the first 3 minutes.

— TheCatsPause247 (@TheCatsPause247) February 27, 2021

Davion Mintz pulls up for 3 on the break. You think he’s feeling it??

— Chris Fisher (@ChrisFisher247) February 27, 2021

Kentucky has started this game shooting 7 of 11 from the field.

— Cats Coverage (@CatsCoverage_) February 27, 2021

BJ Boston has a wing 3-pointer, a 3-point play and 3 FTs on a 3-shot foul, now 9 points in 8 minutes. Kentucky leads 23-14.

— Kyle Tucker (@KyleTucker_ATH) February 27, 2021

Isaiah Jackson footsteps may be the scariest footsteps….

— Bryan Kennedy (@BKennedyTV) February 27, 2021

Technical foul on Florida coach Mike White with 10:52 left in 1H.

— John Clay (@johnclayiv) February 27, 2021

Not sure why Mike White is complaining. Florida got away with an offensive foul on the layup attempt.

— Shawn Smith (@gbbcountry) February 27, 2021

Idk how much Mike White is getting paid but it’s too much

— Mitch Handegan (@WeWantMitch) February 27, 2021

Kentucky’s doing some great stuff, particularly defensively, but negating it with turnovers. Florida capitalizing with three-three-dunk. Two-point game, 26-24.

— Tyler Thompson (@MrsTylerKSR) February 27, 2021

Case of the butterfingers and the Cats lead is just 2 in the blink of an eye.

— BBN Tonight (@BBNTonight) February 27, 2021

10 point lead evaporated after 4 straight TOs. maybe should have called a timeout earlier.

— Kelly (@Deuz) February 27, 2021

Against a 3-2 zone pass to the middle then have a cutter on the baseline. It’s a layup every time. We are standing around the perimeter without a clue of what to do.

— Dad of Queens (@jrasmussbbn) February 27, 2021

Dunking play really working for Florida today.

— T.J. Walker (@TJWalkerRadio) February 27, 2021

Mike Whites technical paying off getting the no calls and touch fouls since..

— Roger Harden (@HardenRoger) February 27, 2021

I swear there have been more dunks in this Kentucky-Florida game than Louisville has had all year.

— Mark Ennis (@MarkEnnis) February 27, 2021

Kentucky: *Needs a bucket*

Davion Mintz: Bet.

— BBN Tonight (@BBNTonight) February 27, 2021

Florida played at a pretty high level for a lot of that half. Seemed like every Gator bucket was a highlight reel play. UK must get back to attacking UF early in possessions

— Justin Rowland (@RowlandRIVALS) February 27, 2021

HALFTIME: Kentucky 39, Florida 38

Mintz leads Cats with 13 points.

UK led by 10 but made only 1 bucket from 13:59 to :50. Maintained the lead by going 16/17 at FT line. pic.twitter.com/riBvdDjw3p

— Jeff Drummond (@JDrumUK) February 27, 2021

Couple of tough twos allowed UK to get the lead back, but feels like UK needs Isaiah Jackson on the floor to win this game. Gators got to the rim way too easy as the 1H closed.

— Adam Luckett (@AdamLuckettKSR) February 27, 2021

The zone definitely threw Kentucky off but things changed on the defensive end when Jackson picked up his 2nd foul. Florida really attacked the rim when he was out.

— Big Blue Express (@bigbluexpress) February 27, 2021

Other than Riley Welch’s Senior Day start, Calipari sticking with the 7-man rotation.

Minutes: Mintz 19, Sarr 18, Boston 17, Brooks 14, Askew 14, Toppin 7, Jackson 6. (Askew and Jackson with 2 fouls).

— Ben Roberts (@BenRobertsHL) February 27, 2021

Dontaie Allen checks in at the 17:49 mark of the second half. Has played a total of 5 minutes in Kentucky’s last two games combined.

— Tres Terrell (@TerrellTres) February 27, 2021

Cats have hit 60 of their last 65 at FT line over last three games. Last year’s team was the best FT shooting team I’ve covered at UK. This one is starting to look like them.

— Jeff Drummond (@JDrumUK) February 27, 2021

MEDIA TO (15:47, 2H): UK leads 46-44, but Isaiah Jackson was just called for an offensive foul. He’s got three in the game.

UK is plus-12 with Jackson on the floor.

— Jon Hale (@JonHale_CJ) February 27, 2021

It’s clear Jackson’s presence is important.. only played 6 min in that opening half and has been physical to start this second half.. he’s built different

— Eli Gehn (@EliGehnTV) February 27, 2021

I’m confident enough to double down on Devin Askew down the stretch. He is this team’s Point Guard. There just aren’t many options. There will be ups and downs. We want and NEED him in down the stretch. Tie game with 12:00 minutes left. Let’s win a game!

— Brandon Ramsey (@BRamseyKSR) February 27, 2021

I really really really really really really really really really really really really really really really really really really really really really really really really really really really really wanna see Mintz back in a Kentucky jersey next season.

— Things #BBN Likes (@ThingsBBNLikes) February 27, 2021

Devin Askew has 3 fouls, 2 turnovers, 0 for 4 from the field today. Not a great afternoon for the freshman.

— Kyle Tucker (@KyleTucker_ATH) February 27, 2021

Please Kentucky, get Askew off the floor, not hating on the kid, just want to beat Florida

— Joe Waters (@joedwaters10) February 27, 2021

You DON’T have a tattoo? I thought we were all doing that

— Maggie Davis (@MaggieDavisTV) February 27, 2021

Someone on this Kentucky team is going to put someone on a poster or in a body bag before all is said and done. They’ve gotten very bold with their dunk attempts the last few weeks

— Sam Gillenwater (@samdg_33) February 27, 2021

Did Devin throw that off the backboard to toppin??

— Big Blue Nation David (@BigBlueNationD1) February 27, 2021

This is gonna be the longest 3:44 of our lives isn’t it?

— Anna Maria Tarullo (@tarullotweets) February 27, 2021

It won’t be after this season, but Jacob Toppin is going to end up as a first round NBA Draft pick.

Mark. It. Down.

— Aaron Torres (@Aaron_Torres) February 27, 2021

Teams above UK in the standings have lost today. The Cats need to come back and win this.

— Keith Farmer (@KeithFarmer18) February 27, 2021

Trailing 67-65 with 37 seconds left … but our ball.

How we hanging in there, #BBN?

— Kentucky Basketball (@KentuckyMBB) February 27, 2021

Can someone explain to me, a Basketball Benny, what that was

— Drew Franklin (@DrewFranklinKSR) February 27, 2021

Can’t believe that’s the best shot we could’ve gotten. Sarr deep in the corner. My goodness.

— Michael Paul Clark (@UKDad21) February 27, 2021

Let’s lay out the stakes. If Kentucky pulls a miracle, they’ll need to win the SEC Tournament. If Kentucky comes up short, they’ll need to win the SEC Tournament.

— Justin Rowland (@RowlandRIVALS) February 27, 2021

FINAL: Florida 71, Kentucky 67

The final 5 minutes gets UK yet again. Cats outscored 12-5 from the 5:00 mark on.

Kentucky missed 5 of its last 6 shots.

— Ben Roberts (@BenRobertsHL) February 27, 2021

FINAL: Florida 71, Kentucky 67

Cats see their three-game win streak come to an end. Haven’t won four straight this season, which they’ll need to do in Nashville to make the NCAA Tourney. pic.twitter.com/IAyD8azOci

— Jeff Drummond (@JDrumUK) February 27, 2021

Kentucky falls to Florida on Senior Day, 71-67.

Now 8-14 on the year.

— Jack Pilgrim (@JackPilgrimKSR) February 27, 2021

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Twitter’s Super Follows And The Unstoppable Growth Of The Freemium Economy

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At a Twitter event for analysts, the company presented its plans — previously disclosed to the SEC — to double its revenue by the end of 2023, with the goal of reaching 315 million monetizable daily users.

The company, which is doing well in the wake of last year’s threat of a shareholder rebellion to replace CEO Jack Dorsey, has interesting plans for its products and is showing healthy growth, making periodic acquisitions and has managed to take its share price to record highs.

The idea presented on Friday, Super Follows, which I’ve discussed recently, suggests the development of features found on platforms such as Patreon and Substack, making it possible for followers of an account to pay to obtain a series of exclusive services, which would allow them to access group functions, newsletters, special content, offers and discounts, along with audio conversations à la Clubhouse, in addition to some kind of badge or identifier.

The idea, still with no schedule, is to be able to support payment walls that will enable an account to consider different levels of offerings, from a series of contents that are shared with everyone, to access for those who contribute economically to the activity of their creators. In short, a model of basic services plus premium services we are becoming used to for services ranging from the daily press to many other types of content, and which depends on the ability of creators to promote the growth of a conversion rate.

Persuading a Twitter follower to pay for content requires two things: firstly, that they perceive enough value in the content to want to continue accessing it when they are behind a paywall, rather than simply trying to find similar content elsewhere. This is a variable that some newspapers such as The New York Times, The Washington Post or Financial Times, or audiovisual content services such as Netflix and others have been successfully exploiting for some time now, but that has proved problematic for other media whose content is not seen as unique.

The second aspect is what I tend to call militancy: attracting users who simply want to contribute to the creation of particular content. This implies nurturing a committed community, which not only perceives value, but somehow identifies with it, feels part of it, and understands that its contribution is part of a project that goes beyond content. This is by no means simple, but it is increasingly common.

All this suggests we are seeing the emergence of a freemium economy wherein some services or content are offered for free to create the broad base of a pyramid, which then tries to seduce users with an additional offer of exclusive or premium services or content, with more or less sophisticated barriers.

For a long time, the main idea was to offer content for free, but accompanied by advertising. This model, which has suffered as a result of increasingly intrusive and annoying formats, ultimately led to freemium models such as Spotify’s, in which advertising was used as a means of punishment or torture to encourage people to pay for the service.

We’re now seeing more and more freemium models: if you want to read articles on Medium, for example, created by Evan Williams, you can read some articles, but after a certain number, you will have to subscribe, or you can only read those that the author provides a link to (the links I use to share my articles on social networks are of that type). If you want to use Evernote, created by Phil Libin, you will be able to use certain features, but others will require you to subscribe. Phil also created the wonderful mmhmm video conferencing software, which is offered free for education or other groups for a certain time, but after that, requires a subscription too. In both cases, Williams and Libin found that trying to fund such models through advertising was a waste of time, and that the only way to make the service viable was for users to pay to access content. The latest social network sensation, Clubhouse, seems to be going down the same road: free basic functions and a subscription to access others, coupled with incentives for creators who generate more subscriptions.

In other cases, the aim is to create a habit: we all know that many sites use cookies to limit the number of articles that can be read and that it is enough to periodically delete those cookies to be able to access more articles and bypass the limitation. The idea is that over time, regular users will take out a subscription, and that people will eventually realize that the only way creators can survive is through financial support.

In the end, it all comes down to conversion rates: if a lot of people want to consume your content but decide to stay in the free section, you will have to consider the balance between what you give away in that section and the value you can add in the next one you offer as premium, and try to incentivize that conversion. This is an economic model that has been tried and tested for some time now, but which we will start to see everywhere.

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