Connect with us


Pinterest Is Unique Among The Social Media Giants



Social-media stocks have blossomed over the past year as the pandemic forced the world to communicate virtually. Snap’s (NYSE: SNAP) shares have more than doubled over the past four months, besting both Twitter (NYSE: TWTR) and Facebook (NASDAQ: FB) during the news-heavy election season.

But the standout of all of them is the online product and idea discovery platform platform Pinterest (NYSE: PINS), which has evolved into an e-commerce destination and one of the biggest pandemic winners as its shares have roughly quadrupled since the beginning of last year.

Outperforming peers

Last Friday, Citigroup (NYSE: C) raised its price target as it was impressed with the company’s recent fourth-quarter earnings results and superior business growth momentum. Over the past year, Pinterest grew its sales 48% which is twice as fast as Facebook, according to data from S&P Global Market Intelligence. Moreover, data also shows Pinterest has been outgrowing Facebook over the past two- and three-year periods.

Pinterest’s lack of controversy is its main strength

Unlike Facebook and Twitter that have been surrounded by controversy for the better part of the last eight months, with Facebook even having to face an advertiser boycotts, Pinterest has so far been immune to controversy. It’s almost impossible to infuriate tens of millions of people with cooking recipes and just pretty visual boards. Pinterest’s squeaky-clean reputation is pure gold that could fuel its ARPU over the long-run.

Is the best is yet to come?

The image-based social network smashed fourth quarter revenue and earnings estimates last week. With 76% YoY growth, revenue amounted to $705.6 million, greatly exceeding analyst consensus at $645.6 million. Its bottom-line growth was even more impressive as adjusted net income nearly quadrupled to $294.3 million, resulting in aprofit margin of 42% and per share adjusted earnings of $0.43, beating average estimates of $0.32.

The monthly active user base rose 37% over the past year as Pinterest gathered 459 million Pinners. Based on fourth quarter’s momentum, Pinterest’s business is on fire with its price more than tripled over the last year and the performance smashing the company’s own guidance over several consecutive quarters.

It has an outstanding business model

Pinners come to Pinterest to work on themselves, rather than connect with other people and that means this social ‘network’ has a different mission than others that exist to connect people. The platform is focused on inspiring Pinners, which generally makes it a positive place that is free of trolls or hate speech. Pinterest also doesn’t allow political advertising and downplays political content, helping it avoid much of the controversy that’s swirled around Facebook and Twitter.

All of this makes Pinterest a unique platform and despite the intense competition in digital advertising, Pinterest hasa competitive advantages that solidifies its position as a leader in image-based social interaction.

The company’s latest results offer an alluring example of what can Pinterest’s future look like at scale. Not many businesses can deliver profit margins of 42%, but that is the beauty of the digital advertising model. The costs to build and maintain the platform are relatively fixed as users generate the content. As ad spending power grows, margins will widen because its users actually want to see ads since they often come to the site to look for inspiration on what to buy. That characteristic makes Pinterest appealing to advertisers and distinguishes it from other social media platforms where ads disrupt the user experience.

Facebook may offer the best example of the power of the digital advertising model at scale , so there’s plenty of room for the much smaller Pinterest to grow both its the top and bottom lines if it can execute its strategy.

It is committed to constantly improving

One of the reasons that Pinterest was so successful last year is because it launched new products like automatic bidding on ads, shopping ads, and story pins. There are many new features in store for 2021 as the company plans on enriching the Pinner experience by investing in video and building a creator ecosystem.

Pinterest also cares for advertisers, so it aims to make it easier for them to succeed on the platform by improving performance-measuring capabilities and expanding sales coverage to all types of advertisers. The idea is to makePinterest more shoppable by having businesses list their products on the platform.

The point is that Pinterest just begun monetizing its international business outside the U.S., and that is where the majority of its Pinners are. The latest quarter saw strong growth in Western Europe and its ad product will be launched in Latin America in the first half of this year.

In the fourth quarter, ARPU was $1.57, which is up 29% from the year before. Facebook’s ARPU for the quarter was nearly seven times higher so there’s plenty of space to run as Pinterest introduces more advertising products and builds its ad base.

This article is not a press release and is contributed by IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure. IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact:

The post Pinterest Is a Unique Diamond in the Social Media Jewel Collection appeared first on IAM Newswire.

Read More

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


3 High-Growth Stocks That Are Just Getting Started



If you think these explosive stocks are going to slow down, think again.

Parkev Tatevosian

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Follow @TMFParkev

Growth stocks are usually companies that are growing sales and earnings faster than the market or industry. Some are taking advantage of a growing trend and others may be taking market share from existing businesses. In either case, they can deliver fantastic gains for investors.

Chegg (NYSE:CHGG), DraftKings (NASDAQ:DKNG), and Pinterest (NYSE:PINS) are three growth stocks that have a long runway ahead of them. Each is only beginning to tap the market opportunity in front of them. 

Chegg is positioning itself to benefit from what it says is the inevitable shift to online learning. DraftKings is a leading player in an expanding daily fantasy sports market and is expanding its products as states become friendlier toward online sports wagering. And Pinterest is benefiting from the increasing advertising that is allocated to digital formats. Here is why these three growth stocks can continue increasing revenue and customers for several years. 

A woman writing in a notebook outdoors.

Image source: Getty Images.


Chegg is a leading online student learning platform that helps students study for college courses. It generates revenue mostly by selling its Chegg Study subscription, which for $14.95 per month gives students access to step-by-step solutions to problems found in over 35,000 textbooks. That’s a substantial increase from the roughly 400 titles that were available 10 years ago. As you can imagine, the more titles available, the better the value for students. 

Indeed, an increasing share of students are finding Chegg’s services helpful in their pursuit of education. At the end of 2020, Chegg had 6.6 million paying subscribers, which was 67% higher than the amount it had a year ago. Still, management thinks it has a long way to go as it estimates the market opportunity is 102 million students that can benefit from Chegg’s services.

Already, the rapid growth in customers is leading to an acceleration in revenue growth from 25.9% in 2018 to 56.8% in 2020. Moreover, Chegg is investing in technology to reduce account sharing (multiple students that use the same account) and encourage international growth, where it expects to surpass 1 million subscribers in 2021. Both could be catalysts that sustain growth even longer.


DraftKings is a platform that offers online sports betting, iGaming, and daily fantasy sports. The company is benefiting from a wave of regulations across several states that make more of its services available to consumers. Still, the company’s online sports betting service is only available to 20% of the U.S. population. That creates the potential for DraftKings to grow further as more states allow it to offer services to its constituents.  

Sentiment toward the legalization of online gambling activities is becoming more favorable as states are searching for ways to increase tax revenue. That trend is further fueled by the fact that the coronavirus pandemic, and ensuing business closures, are leading to decreasing revenue in some states. Politicians find that the public would react more favorably to the expansion of online gaming activities than increasing personal income taxes.

Since the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act of 1992, 21 states representing roughly 40% of the U.S. population have legalized sports betting. It takes time between when a state legalizes the activity and when an entity can offer it to the public. DraftKings now offers online sports betting in 10 of the 21 states where it’s legal.

In the most recent quarter, revenue and monthly unique players increased by 42% and 62%, respectively, from the previous year. Those figures are poised to grow as it expands to additional localities.  

Three young adults at a bar watching sports and celebrating.

Image source: Getty Images.


Pinterest has only been a public company for a few short years and has a $54 billion market cap. Compare that to Facebook‘s market cap of $764 billion, add in all the catalysts that can help Pinterest realize its potential, and it’s not too hard to see a profitable future for the up-and-coming social media platform.

Pinterest’s visual search engine increased monthly active users (MAUs) to 459 million, which was 37% higher than in the previous year. It’s a long way away from Facebook, which has 3.3 billion MAUs across its family of apps. The vast difference could be an opportunity for Pinterest in the coming years.

Moreover, Pinterest generates an average revenue per user of $1.57, which is significantly lower than Facebook’s ARPU of $8.62. Pinterest is investing in its monetizing capabilities, and as it builds those out, it could narrow the gap.

In addition to taking market share, Pinterest can benefit from the digital advertising industry’s growth. One estimate says that in the U.S., it will grow from $132 billion in 2019 to $243 billion in 2024. 

Overall, these three growth stocks have the potential to continue increasing revenue and customers for multiple years. Investors looking for high-growth stocks with a favorable outlook can add Chegg, DraftKings, and Pinterest to their lists. 

Parkev Tatevosian owns shares of Facebook and Pinterest. The Motley Fool owns shares of and recommends Facebook and Pinterest. The Motley Fool recommends Chegg. The Motley Fool has a disclosure policy.


Read More

Continue Reading


Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales



You don’t have to read tea leaves or master divination to see that social commerce is heating up as a huge payments trend this year. Social commerce combines embedded and contextual payments with relevant content that’s proven to increase sales within a (mostly) seamless CX.

Action is getting intense, with Adweek reporting that the Shopify pact with TikTok struck last October is expanding to 14 more countries in North America, Europe, the Middle East and Asia.

Per Adweek, “The expansion of TikTok’s Shopify channel to a global audience — which now includes Australia, Canada, the U.K, France, Germany, Italy, Spain, Israel, Indonesia, Japan, Malaysia, South Korea, Thailand and Vietnam — gives even more merchants access to … self-service tools to be discovered by TikTok users and to optimize their marketing campaigns.”

With the Biden administration lowering the volume on talk of TikTok bans, there’s a “before the gold rush” electricity in the air as other social giants pile in, including embattled Facebook.

Recall that in July 2020 over 1,000 advertisers joined in an advertising boycott of Facebook. Investor news site Seeking Alpha recently reported, “Facebook’s top 100 advertisers spent 30 million USD less in July 2020 than the corresponding period in 2019. While it is difficult to separate the effect of the boycott from the effect of the pandemic, it appears that advertising spend on Facebook was reduced by tens of millions of dollars” for full-year 2020.

Which then begs the question: can social commerce make up for — and perhaps even surpass — falling ad revenue with fees and a hefty slice of the social commerce pie? That’s an unknown as the end of Q1 2021 looms, and social selling starts taking flight in a serious way worldwide.

Social Commerce Skirmishes

As news of the Shopify-TikTok expansion hit, so did Facebook’s announcement that it too is doubling down on social commerce with new features for the contextual shopper.

Trade news site InternetRetailing reported in late February about Facebook’s new “Shop”  feature, available in the U.K. and Canada, and “allowing retailers to sell on its platform and to integrate selling from Instagram too.”

Per that reporting, Facebook Shop allows retailers “to create a single online selling presence on the platform and to sell from user’s feeds. It also will be closely allied to the company’s other social media selling tools on Instagram, which it launched last year,” adding that Facebook is also connecting to loyalty programs and will be adding shoppable product tags to videos.

Not to be left out — and maybe even a bit ahead of the curve — is Pinterest, whose stock “continues to perform strongly due to continued user growth and improving monetization of users,” Seeking Alpha said, adding, “Pinterest will likely end up with a much larger user base than Twitter or Snapchat, probably comparable to Instagram or TikTok, and the platform is a close fit for social commerce.”

Pinterest is making its platform more shoppable, with innovations like “Product Pins” enhanced with metadata and designed to move merchandise.

It’s Anybody’s Race Right Now, But Favorites Are Emerging

There’s another story afoot here, and it’s the recent Amazon purchase of Selz, the Australian eCommerce startup. Many see that acquisition as Amazon’s response to rivals Shopify-TikTok and Pinterest in helping small and medium-sized businesses (SMBs) primarily get up to speed with marketplace and social selling.

As PYMNTS reported at the time of the Selz acquisition, “There are reasons to believe that in some respects, Shopify enters this race with a bit of an edge on Amazon. As New York Times contributor Yiren Lu observed in November of 2o20, ‘if the key to Amazon’s success has been to put the customer first, for Shopify, the key has been to put the merchant first.’”

If Shopify and TikTok are setting the bar at the moment — and it appears they are — then expect copycats and emulators to follow in the path the two are blazing.

Read More On Retail:

Read More

Continue Reading


Social Commerce Market 2021 Ongoing Trend with Most Demanding Players as Etsy, Facebook …



In-depth study of the Global Social Commerce Industry that helps to provide answers and relevant questions regarding the Emerging trends and Growth opportunities. It helps identify each of the major growth barriers aside from identifying the trends in the Social Commerce market.

Social commerce is a part of e-commerce, and refers to buying & selling activities that take place specifically on social media platforms. Social commerce includes local as well as worldwide marketplaces that comprise small & large businesses selling their products to various social media followers and individual buyers.

Rapid growth in social media and e-commerce expected to drive the global social commerce market. Moreover, growing adoption of social media advertising is anticipated to boost the demand for social commerce market.

Get Sample Copy of this Report @

The reports cover key developments in the Social Commerce market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Social Commerce market are anticipated to lucrative growth opportunities in the future with the rising demand for Social Commerce market in the global market.

Key Players Influencing the Market

  • Etsy, Inc.
  • Facebook
  • PayPal Payments Private Limited
  • Pinterest
  • Poshmark, Inc.
  • Reddit Inc.
  • SINA Corp.
  • Taobao (
  • Twitter, Inc.

The “Global Social Commerce Market Analysis to 2027” is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of Social Commerce market with detailed market segmentation by component, deployment type, industry vertical, and geography. The global Social Commerce market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Social Commerce market players and offers key trends and opportunities in the market.

The global social commerce market is segmented on the basis of business model, device type, end user. On the basis of business model, market is segmented as B2B, B2C, C2C. On the basis of device type, market is segmented as smartphone, laptop, tablets. On the basis of end user, market is segmented as individual, commercial

Besides this, the report analyzes factors affecting Social Commerce market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions considered in the Global Social Commerce Market report.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global Social Commerce market based on the type and application. It also provides market size and forecast till 2027 for overall Social Commerce market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

Place a Purchase Order to Buy a Complete Copy of this Report @

Answers that the report acknowledges:

  • Market size and growth rate during forecast period.
  • Key factors driving the Social Commerce Market.
  • Key market trends cracking up the growth of the Social Commerce Market.
  • Challenges to market growth.
  • Key vendors of Social Commerce Market.
  • Detailed SWOT analysis.
  • Opportunities and threats faces by the existing vendors in Global Social Commerce Market.
  • Trending factors influencing the market in the geographical regions.
  • Strategic initiatives focusing the leading vendors.
  • PEST analysis of the market in the five major regions.

About Us:

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Healthcare, Manufacturing, Automotive and Defense.

Contact Us:

533, 5th Floor, Amanora Chambers,

Amanora Township, East Block,

Kharadi Road, Hadapsar, Pune-411028

Call: +1-646-491-9876


Read More

Continue Reading