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Katie Ford Flies From Twitter To Join Fyllo As COO
by Sarah Sluis
Katie Ford has joined cannabis compliance company Fyllo in February as chief operating officer, leaving Twitter after a two-year stint as head of global brands.
The time was right to fly the nest.
Ford was the first board member of Fyllo, which was founded by her former Amobee colleague Chad Bronstein. She served as chief client officer at Amobee before Twitter.
“[Fyllo] scaled really fast in a 14-month period,” Ford said. “[Cannabis is] not a niche category – it’s gone mainstream – and my superpower is helping build mainstream brands.”
Fyllo currently employs 120 people, with its headcount slated to double over the next year.
The company has also made two acquisitions since launch: point-of-sale and CRM cannabis company DataOwl this January and CannaRegs, a database of nationwide cannabis regulations, in January 2020. Add in an extra $10 million in funding secured in August, for a total of $26 million, and Ford felt compelled to transition from board member to COO.
Fyllo helps marketers place ads for cannabis products and target cannabis users in a compliant way and ensure that publishers only accept compliant cannabis ads.
One of the business lines that excites Ford the most is Fyllo’s potential as part of the movement to destigmatize cannabis. “There is a profile and stigma of cannabis users, and we’ve debunked that completely,” she said.
The pandemic has only accelerated that process. Ford notes that President Joe Biden has a “pro-cannabis agenda” and that many states are ramping up plans to legalize cannabis as they seek tax revenue lost during the pandemic, making the environment for Fyllo more favorable.
In addition to working with endemic advertisers that sell cannabis or CBD products, Fyllo is using purchase data via its DataOwl acquisition to help non-endemic advertisers reach segments of cannabis users. Quick-service restaurants and packaged goods companies are two good examples.
Fyllo is also helping holding companies and trading desks generate “significant ROI,” Ford said. “They’re coming to us and saying it’s as good as first-party data.”
Ensuring client success will be a key part of Ford’s new role at Fyllo. Prior to Amobee and Twitter, she spent 24 years at Publicis working on strategy for big global brands, including Coca-Cola, Miller Coors and Kellogg’s.
“We’re only as good as how we perform,” Ford said. And so making sure Fyllo delivers on ROI for advertisers and educates them about Fyllo’s compliance cloud will be a key part of her mission.
Ford is also working on building culture during a pandemic. Many new employees have never met each other in person.
Next up, Fyllo will continue integrating its DataOwl acquisition and work on developing a product that can offer advertisers and publishers the equivalent of a “Good Housekeeping” seal of approval for compliance, Ford quipped – but for cannabis marketing.
NSE Halts Trading, But There’s No Stopping The Memes On Twitter
A meme on the NSE glitch, shared by Virender Sehwag
Trading on the National Stock Exchange (NSE) was halted on Wednesday morning due to a technical glitch. “NSE has multiple telecom links with two service providers to ensure redundancy. We have received communication from both the telecom service providers that there are issues with their links due to which there is an impact on NSE system,” NSE said on Twitter. “We are working on restoring the systems as soon as possible. In view of the above, all the segments have been closed at 11:40 and will be restored as soon as issue is resolved,” NSE added.
Immediately after the news broke, meme-makers took to social media in huge numbers with hilarious posts. Hashtags like #NSEIndia, #StockMarket and #Nifty are trending high on Twitter, which has been flooded with jokes and memes. Take a look at some of the NSE memes that are doing the rounds of social media:
Among those who tweeted about the glitch was former cricketer Virender Sehwag, who often shares funny posts with his millions of followers.
— Virender Sehwag (@virendersehwag) February 24, 2021
A number of other memes speculating about the reactions of investors flooded the microblogging platform
— Swapnja Sharmaa (@Swapnja_Sharmaa) February 24, 2021
— Naman Mehta (@Indian_kop) February 24, 2021
— Raja kumar (@Rajakum10031512) February 24, 2021
— Savio Shetty (@abeautifulmind7) February 24, 2021
— Abhi Dev (@abhinandan_dev) February 24, 2021
It was a long wait for many…
— Gaddam Harshavardhan (@harshareddy794) February 24, 2021
— Jay. (@hey_jt9) February 24, 2021
The National Stock Exchange has cancelled all open orders of equity, equity futures and option and currency futures after the trading was halted. Because of the technical glitch, live price quotes of Nifty and Bank Nifty indexes stopped updating around 10:00 AM.
Click for more trending news
Tiger Woods’ Twitter account provides update on his injuries, thanks fans
Tiger Woods is awake, responsive and recovering in a Los Angeles-area hospital after the golf legend was injured in a single-vehicle rollover crash Tuesday morning, according to a statement posted to his official Twitter account early Wednesday.
The post includes a quote by Dr. Anish Mahajan, chief medical officer and interim CEO of Harbor-UCLA Medical Center, saying Woods is recovering from a long surgical procedure to repair “significant orthopedic injuries to his right lower extremity.”
“Comminuted open fractures affecting both the upper and lower portions of the tibia and fibula bones were stabilized by inserting a rod into the tibia,” said Mahajan. “Additional injuries to the bones of the foot and ankle were stabilized with a combination of screws and pins.”
“Trauma to the muscle and soft-tissue of the leg required surgical release of the covering of the muscles to relieve pressure due to swelling,” he continued.
The statement also expressed appreciation for the doctors and hospital staff at Harbor-UCLA Medical Center, the Los Angeles County Sheriff’s Department and the Fire Department.
“There are no further updates at this time and we continue to thank you for your well-wishes and privacy for him and his family,” the statement added.
Los Angeles County Sheriff Alex Villanueva said Woods was driving at a “relatively greater speed than normal” when he crashed in a hilly area and that Woods, 45, was driving northbound when he hit a center divider and flew several hundred feet. He noted that there was no evidence of impairment when emergency personnel arrived.
“[The vehicle] crossed the center divider, to the point that it rested several hundred feet away so obviously that indicates they were going at a relatively — a greater speed than normal. However, because it is downhill, it slopes and it also curves,” Villanueva said. “That area has a high frequency of accidents. It’s not uncommon.”
A crane is used to lift a vehicle following a rollover accident involving golfer Tiger Woods, Tuesday, Feb. 23, 2021, in the Rancho Palos Verdes suburb of Los Angeles. (AP Photo/Ringo H.W. Chiu)
Villanueva added that the front end of the 2021 Hyundai Genesis SUV that Woods was driving was “totally destroyed” but the interior was “more or less intact.”
Woods was pulled from the wreckage by Los Angeles County Fire Department personnel and transported to the hospital, reports said.
Former President Trump wished Woods a speedy recovery following the crash.
“It’s just tragic,” Trump told “Fox News Primetime” Tuesday evening. “[Woods has] overcome a lot, but he’s had an incredible life and he’s going to continue to have an incredible life. But now he’ll recover from this — it’s pretty bad on the legs, I understand. He’ll figure a way, but he’s a wonderful person.”
Deputy Carlos Gonzalez, who was among the first emergency personnel members to arrive at the scene, said Woods knew where he was and what time of day it was. He described Woods as “calm and lucid.”
Two sources told Fox News that Woods was set to work with Discovery Networks to do behind the scenes “teaching lessons” with several stars.
Officials said that a second crash occurred after Woods’ wreck but there were no injuries from that incident. The Lomita Sheriff’s Station was continuing the investigation.
Fox News’ Daniel Canova, Ryan Gaydos, and Paulina Dedaj contributed to this report