Connect with us

FACEBOOK

If You’ve Got 10 Years to Wait, Should You Buy Apple or Facebook?

Published

on

Both stocks have been long-term winners, but investors want to know what’s ahead.

Danny Vena

Facebook (NASDAQ:FB) and Apple (NASDAQ:AAPL) have been incredible investments over the past 10 years, each returning about 600%. Both are among the largest publicly traded companies in the U.S. For investors looking for stable, long-term returns, which is the better investing opportunity?

On this clip from Motley Fool Live recorded on Feb. 3, “The Wrap” host Jason Hall and Fool.com contributors Danny Vena and Brian Stoffel provide insight into what the next 10 years could hold for these tech giants.

Advertisement
free widgets for website

Jason Hall: Let’s have a little more grown up conversation about this. Let’s think about the next decade. Because that’s when things start unlocking and I’ll preface it. Then, Brian, I’ll have you go first and then, Danny, I’ll let you have the last word on this one. I’ll preface with this. Thinking about over the next decade, a couple of things.

Start with Apple. The super-cycle for the 5G products, I think it’s going to be enormous over the next three years. The first year for the new series of iPhones, I think it’s going to be huge. The second-year is probably still going to be pretty good. But I think it’s going to continue for the third year as 5G becomes more accessible around the world. I think it’s going to be extended. By the time we get to that third year, it’s not going to be the model.

Phones are going to continue to add other features, but I think 5G is going to be the story for driving Apple’s upgrade cycle, very strong unit sales for at least three years. It’s really going to unlock those services revenues that aren’t things that come through a marketplace where they’re taking a cut of somebody else’s money, is Apple services. I think that’s really going to grow and that’s going to drive a lot of revenue and a lot of margin over the next 10 years.

See also  2nd report of puppy scam via Facebook in Lubbock in recent weeks

Tim Cook has proved incredible. As much as they may have lost that innovative edge, I couldn’t think of a better CEO to have come in to have a financial edge in terms of allocating those massive capitals to deliver incredible per share value. He’s been the best CEO of the past decade. I can’t think of anybody else that has been a better CEO at doing that one thing that create a more value for investors than he has. That’s the case for Apple.

The case for Facebook for me over the next decade is the regulatory challenges that could push the company to be broken up. Assuming the company’s broken up and not part sold off to other entities, but if they were to be spun out, Instagram, for example, were to be spun out as a separately traded company, people that bought Facebook today would get enormous benefit from owning multiple social media platforms that are forced to compete against one another to deliver a better product to the users so that the customers, which are the ad buyers, want to pay up for access to those users, you and me, who are the product. That’s the case for Facebook. My guess is it’s probably going to be Facebook over the next 10 years. Brian?

Advertisement
free widgets for website

Brian Stoffel: This is one of those things where I sold Facebook because I think it’s unhealthy.

Jason Hall: You and I sold Facebook for the exact same reason.

Brian Stoffel: I just think it’s unhealthy for society the way it’s been used. I don’t think it’s intended to be. I don’t think that was created to be something that’s unhealthy. I just think it’s become something unhealthy. But doesn’t mean that I can’t think that its stock won’t do the best.

Cigarettes are terribly unhealthy and for a really long time, investment in Altria was by far, other than of all thing Southwest Airlines, explain that one to me, the best investment in the S&P 500 over a 20 year timeframe. Why? Because when everybody hates something, whoever’s left is going to get more of the pie because nobody wants to go into that field. When you combine that with unlocking a value we talked about before.

See also  Facebook and YouTube agree to strengthen anti-piracy measures

When I do my own anti-fragile ratings, Facebook comes out ahead, and so my money would be on Facebook.

Advertisement
free widgets for website

I want to add one other thing, Jason. That is if I were to say what Tim Cook did is that he built moats. It’s not that Steve Jobs wasn’t doing that, he was. But the way that the iCloud became integrated and all of your things ended up syncing with each other. It’s easy for us to forget that 10 years ago, this just started about 10 years ago. It really wasn’t happening the same way it is now.

The reason that those services are such a big deal is not because of the money it brings in, that’s nice. But that’s not the point. The point is that you bought that service and you need to have an Apple product to get it.

Jason Hall: The walled-garden.

Brian Stoffel: Right, exactly. It’s the high switching costs. Tim Cook is the high switching costs CEO and he did that. That’s what he was there to do.

Jason Hall: That’s awesome. Danny, give us the last word on this.

Advertisement
free widgets for website

Danny Vena: I think that over the next 10 years, I think there’s the potential for both of these companies, Apple and Facebook, to do incredibly well.

I do think that we have not yet seen all that Apple has to offer yet. I’ll use the example of the iCar. There has been a lot of talk over the years of whether or not Apple was going to get into the manufacturing of a car. It was on again and off again and on again and off again. The latest news is that Apple is partnering with an automaker and they’re going to collaborate on the manufacturing of an electric vehicle. It’s rumors still, we still not had any clarification, we haven’t heard any confirmation from Apple.

See also  Our Progress Addressing Challenges and Innovating Responsibly - About Facebook

But I still think there are areas that Apple is getting into, things that Apple is developing that we don’t yet know.

What we do know is that Apple is going to be an incredible cash machine for the next decade. It’s still going to refresh iPhones several more times. I think the services business is at some point, probably going to surpass the iPhone business. That may be a decade or two down the road, but I think it’s coming.

From the standpoint of Facebook, I think we, as shareholders, and I am still a Facebook shareholder, would derive credible value out of Facebook splitting up into several social media companies.

Advertisement
free widgets for website

I don’t know if that’s going to happen, we don’t know what the regulatory environment is going to be and how Facebook will come out of it, but I think that Facebook will still do remarkably well. Yes, it’s going to have some headwinds from Apple. But over the next decade, I’m not planning on selling any of my Facebook shares either and I think that they are both in my portfolio, have been, and will be for the foreseeable future.


Brian Stoffel has no position in any of the stocks mentioned. Danny Vena owns shares of Apple and Facebook. Jason Hall owns shares of Southwest Airlines. The Motley Fool owns shares of and recommends Apple and Facebook. The Motley Fool recommends Southwest Airlines. The Motley Fool has a disclosure policy.

“>

Read More

Advertisement
free widgets for website
Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.

FACEBOOK

Updating Special Ad Audiences for housing, employment, and credit advertisers

Published

on

By

updating-special-ad-audiences-for-housing,-employment,-and-credit-advertisers

On June 21, 2022 we announced an important settlement with the US Department of Housing and Urban Development (HUD) that will change the way we deliver housing ads to people residing in the US. Specifically, we are building into our ads system a method designed to make sure the audience that ends up seeing a housing ad more closely reflects the eligible targeted audience for that ad.

As part of this agreement, we will also be sunsetting Special Ad Audiences, a tool that lets advertisers expand their audiences for ad sets related to housing. We are choosing to sunset this for employment and credit ads as well. In 2019, in addition to eliminating certain targeting options for housing, employment and credit ads, we introduced Special Ad Audiences as an alternative to Lookalike Audiences. But the field of fairness in machine learning is a dynamic and evolving one, and Special Ad Audiences was an early way to address concerns. Now, our focus will move to new approaches to improve fairness, including the method previously announced.

What’s happening: We’re removing the ability to create Special Ad Audiences via Ads Manager beginning on August 25, 2022.

Beginning October 12th, 2022, we will pause any remaining ad sets that contain Special Ad Audiences. These ad sets may be restarted once advertisers have removed any and all Special Ad Audiences from those ad sets. We are providing a two month window between preventing new Special Ad Audiences and pausing existing Special Ad Audiences to enable advertisers the time to adjust budgets and strategies as needed.

See also  Opinion: Facebook and Twitter can do something about deceptive news. So why don't they?

For more details, please visit our Newsroom post.

Advertisement
free widgets for website

Impact to Advertisers using Marketing API on September 13, 2022

For advertisers and partners using the API listed below, the blocking of new Special Ad Audience creation will present a breaking change on all versions. Beginning August 15, 2022, developers can start to implement the code changes, and will have until September 13, 2022, when the non-versioning change occurs and prior values are deprecated. Refer below to the list of impacted endpoints related to this deprecation:

For reading audience:

  • endpoint gr:get:AdAccount/customaudiences
  • field operation_status

For adset creation:

  • endpoint gr:post:AdAccount/adsets
  • field subtype

For adset editing:

  • endpoint gr:post:AdCampaign
  • field subtype

For custom audience creation:

  • endpoint gr:post:AdAccount/customaudiences
  • field subtype

For custom audience editing:

  • endpoint gr:post:CustomAudience

Please refer to the developer documentation for further details to support code implementation.

First seen at developers.facebook.com

Advertisement
free widgets for website
Continue Reading

FACEBOOK

Introducing an Update to the Data Protection Assessment

Published

on

By

introducing-an-update-to-the-data-protection-assessment

Over the coming year, some apps with access to certain types of user data on our platforms will be required to complete the annual Data Protection Assessment. We have made a number of improvements to this process since our launch last year, when we introduced our first iteration of the assessment.

The updated Data Protection Assessment will include a new developer experience that is enhanced through streamlined communications, direct support, and clear status updates. Today, we’re sharing what you can expect from these new updates and how you can best prepare for completing this important privacy requirement if your app is within scope.

If your app is in scope for the Data Protection Assessment, and you’re an app admin, you’ll receive an email and a message in your app’s Alert Inbox when it’s time to complete the annual assessment. You and your team of experts will then have 60 calendar days to complete the assessment. We’ve built a new platform that enhances the user experience of completing the Data Protection Assessment. These updates to the platform are based on learnings over the past year from our partnership with the developer community. When completing the assessment, you can expect:

  • Streamlined communication: All communications and required actions will be through the My Apps page. You’ll be notified of pending communications requiring your response via your Alerts Inbox, email, and notifications in the My Apps page.

    Note: Other programs may still communicate with you through the App Contact Email.

  • Available support: Ability to engage with Meta teams via the Support tool to seek clarification on the questions within the Data Protection Assessment prior to submission and help with any requests for more info, or to resolve violations.

    Note: To access this feature, you will need to add the app and app admins to your Business Manager. Please refer to those links for step-by-step guides.

  • Clear status updates: Easy to understand status and timeline indicators throughout the process in the App Dashboard, App Settings, and My Apps page.
  • Straightforward reviewer follow-ups: Streamlined experience for any follow-ups from our reviewers, all via developers.facebook.com.

We’ve included a brief video that provides a walkthrough of the experience you’ll have with the Data Protection Assessment:

Something Went Wrong

Advertisement
free widgets for website

We’re having trouble playing this video.

The Data Protection Assessment elevates the importance of data security and helps gain the trust of the billions of people who use our products and services around the world. That’s why we are committed to providing a seamless experience for our partners as you complete this important privacy requirement.

Here is what you can do now to prepare for the assessment:

  1. Make sure you are reachable: Update your developer or business account contact email and notification settings.
  2. Review the questions in the Data Protection Assessment and engage with your teams on how best to answer these questions. You may have to enlist the help of your legal and information security points of contact to answer some parts of the assessment.
  3. Review Meta Platform Terms and our Developer Policies.

We know that when people choose to share their data, we’re able to work with the developer community to safely deliver rich and relevant experiences that create value for people and businesses. It’s a privilege we share when people grant us access to their data, and it’s imperative that we protect that data in order to maintain and build upon their trust. This is why the Data Protection Assessment focuses on data use, data sharing and data security.

Data privacy is challenging and complex, and we’re dedicated to continuously improving the processes to safeguard user privacy on our platform. Thank you for partnering with us as we continue to build a safer, more sustainable platform.

First seen at developers.facebook.com

Advertisement
free widgets for website
See also  Facebook, Xiaomi Target India's $1 Trillion Digital Loan Market - Bloomberg
Continue Reading

FACEBOOK

Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

Published

on

By

resources-for-completing-app-store-data-practice-questionnaires-for-apps-that-include-the-facebook-or-audience-network-sdk

Updated July 18: Developers and advertising partners may be required to share information on their app’s privacy practices in third party app stores, such as Google Play and the Apple App Store, including the functionality of SDKs provided by Meta. To help make it easier for you to complete these requirements, we have consolidated information that explains our data collection practices for the Facebook and Audience Network SDKs.

Facebook SDK

To provide functionality within the Facebook SDK, we may receive and process certain contact, location, identifier, and device information associated with Facebook users and their use of your application. The information we receive depends on what SDK features 3rd party applications use and we have structured the document below according to these features.

App Ads, Facebook Analytics, & App Events

Facebook App Events allow you to measure the performance of your app using Facebook Analytics, measure conversions associated with Facebook ads, and build audiences to acquire new users as well as re-engage existing users. There are a number of different ways your app can use app events to keep track of when people take specific actions such as installing your app or completing a purchase.

With Facebook SDK, there are app events that are automatically logged (app installs, app launches, and in-app purchases) and collected for Facebook Analytics unless you disable automatic event logging. Developers determine what events to send to Facebook from a list of standard events, or via a custom event.

When developers send Facebook custom events, these events could include data types outside of standard events. Developers control sending these events to Facebook either directly via application code or in Events Manager for codeless app events. Developers can review their code and Events Manager to determine which data types they are sending to Facebook. It’s the developer’s responsibility to ensure this is reflected in their application’s privacy policy.

Advertisement
free widgets for website

Advanced Matching

Developers may also send us additional user contact information in code, or via the Events Manager. Advanced matching functionality may use the following data, if sent:

  • email address, name, phone number, physical address (city, state or province, zip or postal code and country), gender, and date of birth.
See also  Facebook knew of Honduran president's manipulation campaign – and let it continue for 11 months

Facebook Login

There are two scenarios for applications that use Facebook Login via the Facebook SDK: Authenticated Sign Up or Sign In, and User Data Access via Permissions. For authentication, a unique, app-specific identifier tied to a user’s Facebook Account enables the user to sign in to your app. For Data Access, a user must explicitly grant your app permission to access data.

Note: Since Facebook Login is part of the Facebook SDK, we may collect other information referenced here when you use Facebook Login, depending on your settings.

Device Information

We may also receive and process the following information if your app is integrated with the Facebook SDK:

  • Device identifiers;
  • Device attributes, such as device model and screen dimensions, CPU core, storage size, SDK version, OS and app versions, and app package name; and
  • Networking information, such as the name of the mobile operator or ISP, language, time zone, and IP address.

Audience Network SDK

We may receive and process the following information when you use the Audience Network SDK to integrate Audience Network ads in your app:

  • Device identifiers;
  • Device attributes, such as device model and screen dimensions, operating system, mediation platform and SDK versions; and
  • Ad performance information, such as impressions, clicks, placement, and viewability.

First seen at developers.facebook.com

Continue Reading

Trending