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Facebook & Instagram Shops Integrate With Shopify

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Facebook and Instagram Shops are integrating with Shopify to offer Shop Pay as a payment option.

Facebook & Instagram Shops Integrate With Shopify

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.

All Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers.

Checking out with Shop Pay is said to be 70% faster than a typical checkout, which is due in large part to how it pre-populates customer details such as billing and shipping information.

When a customer uses Shop Pay for the first time their information is stored for future purchases. Next time they checkout with Shop Pay they can speed through the process with a simple tap.

This marks the first time Shop Pay has been available outside of Shopify. For businesses, the expansion of Shop Pay means more sales and fewer abandoned carts.

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In a study of 10,000 of the largest Shopify merchants with Shop Pay enabled it was found that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x higher than those going through regular checkouts.

Facebook & Instagram Shops Integrate With Shopify

That number is even higher on mobile, where Shop Pay increases conversion rate by 1.91x.

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“While Shop Pay’s conversion advantage is evident across both mobile and desktop, it is significantly improved on mobile, where Shop Pay checkouts convert at a 1.91x times higher than regular checkouts. This is a massive advantage for direct-to-consumer brands, where conversion on mobile can be the difference between making money or losing money.”

Facebook & Instagram Shops Integrate With Shopify

Shopify merchants can enable Shop Pay by following the steps laid out in the next section.

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How to Enable Shop Pay

Shopify merchants can enable Shop Pay in a few simple steps:

  • From your Shopify admin, go to Settings > Payments.
  • In the Shopify Payments section, click Manage.
  • In the ACCELERATED CHECKOUTS section, check Shop Pay.
  • Click Save.

Now your customers can use Shop Pay to check out on your store.

In an announcement, Shopify emphasizes the benefits Shop Pay has provided to businesses since it launched in 2017:

“With Shop Pay now available as a fast and secure payment option on Facebook, people also get access to industry-leading order tracking and carbon offsets from their deliveries.

Shop Pay helped buyers complete more than 137 million orders in 2020, and by the end of the year, had facilitated nearly $20 billion in cumulative GMV since its launch in 2017.“

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Shop Pay will first become available to all Shopify merchants using checkout on Instagram in the US, and will be rolled out to Facebook in the coming weeks.

When Shop Pay is available in Instagram and Facebook, users will be able to find tagged product in the app and add them to their cart.

At checkout they will have the option to select Shop Pay as their preferred payment provider among other choices such as credit card, debit card, and PayPal.

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When the order is completed, customers can conveniently track the progress using Shopify’s Shop app.

Shopify merchants in the US can sell products directly through Facebook and Instagram using tools that were introduced last year. Shop Pay will automatically be enabled in Facebook and Instagram Shops if it’s enabled in the merchant’s main Shopify store.

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For more details on Facebook and Instagram Shops, see our coverage here:

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Sources: Shopify (1, 2)

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Updating Special Ad Audiences for housing, employment, and credit advertisers

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On June 21, 2022 we announced an important settlement with the US Department of Housing and Urban Development (HUD) that will change the way we deliver housing ads to people residing in the US. Specifically, we are building into our ads system a method designed to make sure the audience that ends up seeing a housing ad more closely reflects the eligible targeted audience for that ad.

As part of this agreement, we will also be sunsetting Special Ad Audiences, a tool that lets advertisers expand their audiences for ad sets related to housing. We are choosing to sunset this for employment and credit ads as well. In 2019, in addition to eliminating certain targeting options for housing, employment and credit ads, we introduced Special Ad Audiences as an alternative to Lookalike Audiences. But the field of fairness in machine learning is a dynamic and evolving one, and Special Ad Audiences was an early way to address concerns. Now, our focus will move to new approaches to improve fairness, including the method previously announced.

What’s happening: We’re removing the ability to create Special Ad Audiences via Ads Manager beginning on August 25, 2022.

Beginning October 12th, 2022, we will pause any remaining ad sets that contain Special Ad Audiences. These ad sets may be restarted once advertisers have removed any and all Special Ad Audiences from those ad sets. We are providing a two month window between preventing new Special Ad Audiences and pausing existing Special Ad Audiences to enable advertisers the time to adjust budgets and strategies as needed.

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For more details, please visit our Newsroom post.

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Impact to Advertisers using Marketing API on September 13, 2022

For advertisers and partners using the API listed below, the blocking of new Special Ad Audience creation will present a breaking change on all versions. Beginning August 15, 2022, developers can start to implement the code changes, and will have until September 13, 2022, when the non-versioning change occurs and prior values are deprecated. Refer below to the list of impacted endpoints related to this deprecation:

For reading audience:

  • endpoint gr:get:AdAccount/customaudiences
  • field operation_status

For adset creation:

  • endpoint gr:post:AdAccount/adsets
  • field subtype

For adset editing:

  • endpoint gr:post:AdCampaign
  • field subtype

For custom audience creation:

  • endpoint gr:post:AdAccount/customaudiences
  • field subtype

For custom audience editing:

  • endpoint gr:post:CustomAudience

Please refer to the developer documentation for further details to support code implementation.

First seen at developers.facebook.com

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Introducing an Update to the Data Protection Assessment

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Over the coming year, some apps with access to certain types of user data on our platforms will be required to complete the annual Data Protection Assessment. We have made a number of improvements to this process since our launch last year, when we introduced our first iteration of the assessment.

The updated Data Protection Assessment will include a new developer experience that is enhanced through streamlined communications, direct support, and clear status updates. Today, we’re sharing what you can expect from these new updates and how you can best prepare for completing this important privacy requirement if your app is within scope.

If your app is in scope for the Data Protection Assessment, and you’re an app admin, you’ll receive an email and a message in your app’s Alert Inbox when it’s time to complete the annual assessment. You and your team of experts will then have 60 calendar days to complete the assessment. We’ve built a new platform that enhances the user experience of completing the Data Protection Assessment. These updates to the platform are based on learnings over the past year from our partnership with the developer community. When completing the assessment, you can expect:

  • Streamlined communication: All communications and required actions will be through the My Apps page. You’ll be notified of pending communications requiring your response via your Alerts Inbox, email, and notifications in the My Apps page.

    Note: Other programs may still communicate with you through the App Contact Email.

  • Available support: Ability to engage with Meta teams via the Support tool to seek clarification on the questions within the Data Protection Assessment prior to submission and help with any requests for more info, or to resolve violations.

    Note: To access this feature, you will need to add the app and app admins to your Business Manager. Please refer to those links for step-by-step guides.

  • Clear status updates: Easy to understand status and timeline indicators throughout the process in the App Dashboard, App Settings, and My Apps page.
  • Straightforward reviewer follow-ups: Streamlined experience for any follow-ups from our reviewers, all via developers.facebook.com.

We’ve included a brief video that provides a walkthrough of the experience you’ll have with the Data Protection Assessment:

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The Data Protection Assessment elevates the importance of data security and helps gain the trust of the billions of people who use our products and services around the world. That’s why we are committed to providing a seamless experience for our partners as you complete this important privacy requirement.

Here is what you can do now to prepare for the assessment:

  1. Make sure you are reachable: Update your developer or business account contact email and notification settings.
  2. Review the questions in the Data Protection Assessment and engage with your teams on how best to answer these questions. You may have to enlist the help of your legal and information security points of contact to answer some parts of the assessment.
  3. Review Meta Platform Terms and our Developer Policies.

We know that when people choose to share their data, we’re able to work with the developer community to safely deliver rich and relevant experiences that create value for people and businesses. It’s a privilege we share when people grant us access to their data, and it’s imperative that we protect that data in order to maintain and build upon their trust. This is why the Data Protection Assessment focuses on data use, data sharing and data security.

Data privacy is challenging and complex, and we’re dedicated to continuously improving the processes to safeguard user privacy on our platform. Thank you for partnering with us as we continue to build a safer, more sustainable platform.

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Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

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Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

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