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‘Bring me a beer out to the shed’: Newfoundland man’s viral Facebook request nets special delivery

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It’s typical for comments on Facebook live streams to be washed away by a tidal flow of remarks. But on Tuesday, during a provincewide COVID-19 briefing from St. John’s, one comment scored a man a dozen cases of India beer.

“If my wife sees this could you bring me a beer out to the shed?” wrote Vince Howlett.


Eagle-eyed viewers spotted Vince Howlett's request for a beer to be delivered to his shed, sent via a provincial COVID-19 briefing in Newfoundland this week. The post ended up going viral. - SaltWire Network
Eagle-eyed viewers spotted Vince Howlett’s request for a beer to be delivered to his shed, sent via a provincial COVID-19 briefing in Newfoundland this week. The post ended up going viral. – SaltWire Network

Another viewer noticed the comment and captured the image, which went viral across the island.

Shortly after, a stranger tracked him down and messaged Howlett: “Hey buddy. Everyone is dying to know if you got your beer after today from the wife?”

Howlett responded with a photo of a lone can of India (brewed by Molson Coors) perched on top of a truck. This interaction also made its way around Facebook.

On Thursday, Howlett posted another photo on Facebook: boxes of India beer stacked on a table behind two full glasses clinking together. Molson Coors sent him a dozen cases of the stuff.

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“I never thought nothing of it,” said Howlett.

He was watching the government’s COVID-19 briefing on his laptop in his garage (what he calls “Da Shed”) and had left his phone in the house.

“I said, for a laugh, now I’ll try and send her a message to get her to bring me out a beer and jeez, that was it. It went up then,” he said.

Shortly after, his wife, Wanda, came into the garage, shaking her head and with a beer in her hand.

“You’re crazy,” she said to him.

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The two have been married for 13 years.

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Then the messages started. First was the stranger wondering if he ever got his beer.


After Vince Howlett's request during the COVID-19 briefing, a curious stranger contacted him to ask if he'd gotten his delivery. Howlett responded with a photo of a single can of India Beer. - SaltWire Network
After Vince Howlett’s request during the COVID-19 briefing, a curious stranger contacted him to ask if he’d gotten his delivery. Howlett responded with a photo of a single can of India Beer. – SaltWire Network

“I figured a couple of people might get a laugh out of it or something, but it was crazy. Thousands of people messaged me,” he said.

One of those people was Peter Walley from Molson Coors. Howlett said Walley told him that he had seen the photo of his comment on The Newfoundland Turnip, a popular Instagram meme account.

“He said, ‘I got a little something for ya,’” said Howlett.

Twelve dozen bottles were dropped off at Howlett’s house.

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“It’s crazy, I’m no good for any of this stuff,” said Howlett.

Usually, he said, he’s not the type to be the centre of attention.


Wanda and Vince Howlett - Contributed
Wanda and Vince Howlett – Contributed

“All my friends are laughing. … I’m the last person they’d expect to be like this,” he said.

Howlett thinks this light-hearted happening — during a bleak time for St. John’s as the city deals with its biggest COVID-19 outbreak yet — has gained so much attention because of the love Newfoundlanders have for their island. He said a lot of the messages he got were from Newfoundlanders living in other provinces.

“They were like, ‘that’s from home, for sure,’” he said.


Grace Wells-Smith is a Toronto-based journalist, currently working as the managing editor at The Dance Current magazine.

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Updating Special Ad Audiences for housing, employment, and credit advertisers

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On June 21, 2022 we announced an important settlement with the US Department of Housing and Urban Development (HUD) that will change the way we deliver housing ads to people residing in the US. Specifically, we are building into our ads system a method designed to make sure the audience that ends up seeing a housing ad more closely reflects the eligible targeted audience for that ad.

As part of this agreement, we will also be sunsetting Special Ad Audiences, a tool that lets advertisers expand their audiences for ad sets related to housing. We are choosing to sunset this for employment and credit ads as well. In 2019, in addition to eliminating certain targeting options for housing, employment and credit ads, we introduced Special Ad Audiences as an alternative to Lookalike Audiences. But the field of fairness in machine learning is a dynamic and evolving one, and Special Ad Audiences was an early way to address concerns. Now, our focus will move to new approaches to improve fairness, including the method previously announced.

What’s happening: We’re removing the ability to create Special Ad Audiences via Ads Manager beginning on August 25, 2022.

Beginning October 12th, 2022, we will pause any remaining ad sets that contain Special Ad Audiences. These ad sets may be restarted once advertisers have removed any and all Special Ad Audiences from those ad sets. We are providing a two month window between preventing new Special Ad Audiences and pausing existing Special Ad Audiences to enable advertisers the time to adjust budgets and strategies as needed.

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For more details, please visit our Newsroom post.

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Impact to Advertisers using Marketing API on September 13, 2022

For advertisers and partners using the API listed below, the blocking of new Special Ad Audience creation will present a breaking change on all versions. Beginning August 15, 2022, developers can start to implement the code changes, and will have until September 13, 2022, when the non-versioning change occurs and prior values are deprecated. Refer below to the list of impacted endpoints related to this deprecation:

For reading audience:

  • endpoint gr:get:AdAccount/customaudiences
  • field operation_status

For adset creation:

  • endpoint gr:post:AdAccount/adsets
  • field subtype

For adset editing:

  • endpoint gr:post:AdCampaign
  • field subtype

For custom audience creation:

  • endpoint gr:post:AdAccount/customaudiences
  • field subtype

For custom audience editing:

  • endpoint gr:post:CustomAudience

Please refer to the developer documentation for further details to support code implementation.

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Introducing an Update to the Data Protection Assessment

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Over the coming year, some apps with access to certain types of user data on our platforms will be required to complete the annual Data Protection Assessment. We have made a number of improvements to this process since our launch last year, when we introduced our first iteration of the assessment.

The updated Data Protection Assessment will include a new developer experience that is enhanced through streamlined communications, direct support, and clear status updates. Today, we’re sharing what you can expect from these new updates and how you can best prepare for completing this important privacy requirement if your app is within scope.

If your app is in scope for the Data Protection Assessment, and you’re an app admin, you’ll receive an email and a message in your app’s Alert Inbox when it’s time to complete the annual assessment. You and your team of experts will then have 60 calendar days to complete the assessment. We’ve built a new platform that enhances the user experience of completing the Data Protection Assessment. These updates to the platform are based on learnings over the past year from our partnership with the developer community. When completing the assessment, you can expect:

  • Streamlined communication: All communications and required actions will be through the My Apps page. You’ll be notified of pending communications requiring your response via your Alerts Inbox, email, and notifications in the My Apps page.

    Note: Other programs may still communicate with you through the App Contact Email.

  • Available support: Ability to engage with Meta teams via the Support tool to seek clarification on the questions within the Data Protection Assessment prior to submission and help with any requests for more info, or to resolve violations.

    Note: To access this feature, you will need to add the app and app admins to your Business Manager. Please refer to those links for step-by-step guides.

  • Clear status updates: Easy to understand status and timeline indicators throughout the process in the App Dashboard, App Settings, and My Apps page.
  • Straightforward reviewer follow-ups: Streamlined experience for any follow-ups from our reviewers, all via developers.facebook.com.

We’ve included a brief video that provides a walkthrough of the experience you’ll have with the Data Protection Assessment:

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The Data Protection Assessment elevates the importance of data security and helps gain the trust of the billions of people who use our products and services around the world. That’s why we are committed to providing a seamless experience for our partners as you complete this important privacy requirement.

Here is what you can do now to prepare for the assessment:

  1. Make sure you are reachable: Update your developer or business account contact email and notification settings.
  2. Review the questions in the Data Protection Assessment and engage with your teams on how best to answer these questions. You may have to enlist the help of your legal and information security points of contact to answer some parts of the assessment.
  3. Review Meta Platform Terms and our Developer Policies.

We know that when people choose to share their data, we’re able to work with the developer community to safely deliver rich and relevant experiences that create value for people and businesses. It’s a privilege we share when people grant us access to their data, and it’s imperative that we protect that data in order to maintain and build upon their trust. This is why the Data Protection Assessment focuses on data use, data sharing and data security.

Data privacy is challenging and complex, and we’re dedicated to continuously improving the processes to safeguard user privacy on our platform. Thank you for partnering with us as we continue to build a safer, more sustainable platform.

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Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

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Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

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