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Top 10 Instagram Analytics Tools in February 2021

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Instagram analytics Tools

Instagram is a great platform for artists to showcase their talent, creative work, build and draw an audience to their online portfolio or store. With a billion user base, and millions of active Instagrammers every second, it is a source pool of high engagement activity online. Today, it’s no longer just a social network for scrolling through hilarious dog memes or droll over food snaps. Companies use Instagram as a medium to build brand awareness and gain a loyal following. Therefore, companies are using it as a central part of many online marketing campaigns, announce product launches and more.

However, to get the most out of Instagram, one must learn about the importance of Instagram analytics. While Instagram has its own inbuilt insights section where one can get information about number of profile and Instagram story views, likes, and follows, it also provides information on reach and impression. These metrics can help users understand their audience and how their posts perform through analysis. In other words while metrics offer individual stats, Instagram analytics tools can help in interpreting those stats and see patterns in them.

These analytics tools help brands tailor their marketing campaigns to lure potential customers. It will also enable them to gauge the success of these campaigns, figure out which posts were able to connect with audience, analyze TOP profiles in a particular niche and more. So, while Instagram’s insights offer limited metrics information, leveraging analytics tools can help companies and influencers keep tabs on engagement levels.

Analytics Insight brings you a curated list of top 10 Instagram Analytics tools, used by brands and influencers alike.

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• squarelovin offers the most advanced solutions for Instagram analytics, social commerce and visual marketing. Brands can use it to get a monthly analysis of the recent posts and growth, or a history of the content broken down by hour, day, month, or year. Plus, the app offers insights on one’s audiences’ preferences and interests, and best time to post, both for feed and stories, to maximize engagement and visibility.

• Iconosquareis a paid app providing industry-leading analytics and tools to grow your business on Instagram and Facebook. It offers more than just analytics, including post scheduling and content planning tools. It also offers a free Instagram Audit tool, which shows you more than 20 metrics relating to your account settings, account activity, audience engagement, and post-optimization.

• Hootsuite is a comprehensive tool that offers much more than just Instagram analytics. It is social media management system (SMM) that can be used to view and manage the analytics for multiple accounts on Instagram, LinkedIn, Pinterest, Facebook, Twitter, and more. It software ties everything into one package and lets you manage everything from the same dashboard.

• Sprout Socialis a social media management platform with some great features for Instagram marketers. This tool combines lead generation, publishing, engagement, and analytics functions into one dashboard. Brands can also organize data to measure it against custom timeframes easily. This allows them to understand their progress toward the brand goals in a detailed way.

• SocialPilot, allows users to manage and analyze multiple Instagram business accounts in one place. It provides information such as likes, impressions, shares, profile views, website clicks, gender-wise reports, location-wise reports, engagements, etc. One can view the analytics, download it as a PDF, and email the Instagram analytics report to the clients right from one’s SocialPilot account.

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• Keyhole offers real-time hashtag tracking for Instagram, which is highly suitable for social media contests, brand campaigns or other marketing efforts involving hashtags. It also allows tracking of mentions, keywords, URLs of previous and existing posts. In addition, one can use Keyhole to track the performance of competing Instagram profiles by tracking their activity, growth, and engagement data over a certain period.

• SocialFox is one of the popular one-stop-platform for all things related to Instagram analytics. This Instagram analytics tool tracks all of a brand’s Instagram account’s key data points, like follower growth, engagement, hashtag activity, competitor accounts, and click-through rates. Users can study these information to know what their audience wants to see most, when they want to see it, who they are, where they are located and other parameters to build successful campaigns.

• Socialbakers leverages its custom AI software to consolidate data points into social media analytics embedded in easy-to-read charts and graphs. It provides information about one’s competitors, trends across the internet and benchmarks that reveal how one’s social media presence measures up in a particular niche. Further, it uses image-identification software to understand what people are paying attention to in real time all over social media.

• io lets users track mentions of their brand in post descriptions or comments across social media. It also offers tactical insight into the content decisions made by users. It also provides analytics on ads, clicks and hashtag; and helps users learn about industry benchmarks. One can customize the exports and create individual branded reports.

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• HypeAuditor is an influencer marketing manager with a variety of different analytical functions. By choosing from one of several packages, you can track down influencers, sort them by 35 different metrics, and closely monitor each relationship’s performance. Doing so, helps brands find influencers who will be most effective at reaching their target market by connecting with the audience and boosting brand reach.

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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