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Top 10 Instagram Analytics Tools in February 2021

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Instagram analytics Tools

Instagram is a great platform for artists to showcase their talent, creative work, build and draw an audience to their online portfolio or store. With a billion user base, and millions of active Instagrammers every second, it is a source pool of high engagement activity online. Today, it’s no longer just a social network for scrolling through hilarious dog memes or droll over food snaps. Companies use Instagram as a medium to build brand awareness and gain a loyal following. Therefore, companies are using it as a central part of many online marketing campaigns, announce product launches and more.

However, to get the most out of Instagram, one must learn about the importance of Instagram analytics. While Instagram has its own inbuilt insights section where one can get information about number of profile and Instagram story views, likes, and follows, it also provides information on reach and impression. These metrics can help users understand their audience and how their posts perform through analysis. In other words while metrics offer individual stats, Instagram analytics tools can help in interpreting those stats and see patterns in them.

These analytics tools help brands tailor their marketing campaigns to lure potential customers. It will also enable them to gauge the success of these campaigns, figure out which posts were able to connect with audience, analyze TOP profiles in a particular niche and more. So, while Instagram’s insights offer limited metrics information, leveraging analytics tools can help companies and influencers keep tabs on engagement levels.

Analytics Insight brings you a curated list of top 10 Instagram Analytics tools, used by brands and influencers alike.

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• squarelovin offers the most advanced solutions for Instagram analytics, social commerce and visual marketing. Brands can use it to get a monthly analysis of the recent posts and growth, or a history of the content broken down by hour, day, month, or year. Plus, the app offers insights on one’s audiences’ preferences and interests, and best time to post, both for feed and stories, to maximize engagement and visibility.

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• Iconosquareis a paid app providing industry-leading analytics and tools to grow your business on Instagram and Facebook. It offers more than just analytics, including post scheduling and content planning tools. It also offers a free Instagram Audit tool, which shows you more than 20 metrics relating to your account settings, account activity, audience engagement, and post-optimization.

• Hootsuite is a comprehensive tool that offers much more than just Instagram analytics. It is social media management system (SMM) that can be used to view and manage the analytics for multiple accounts on Instagram, LinkedIn, Pinterest, Facebook, Twitter, and more. It software ties everything into one package and lets you manage everything from the same dashboard.

• Sprout Socialis a social media management platform with some great features for Instagram marketers. This tool combines lead generation, publishing, engagement, and analytics functions into one dashboard. Brands can also organize data to measure it against custom timeframes easily. This allows them to understand their progress toward the brand goals in a detailed way.

• SocialPilot, allows users to manage and analyze multiple Instagram business accounts in one place. It provides information such as likes, impressions, shares, profile views, website clicks, gender-wise reports, location-wise reports, engagements, etc. One can view the analytics, download it as a PDF, and email the Instagram analytics report to the clients right from one’s SocialPilot account.

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• Keyhole offers real-time hashtag tracking for Instagram, which is highly suitable for social media contests, brand campaigns or other marketing efforts involving hashtags. It also allows tracking of mentions, keywords, URLs of previous and existing posts. In addition, one can use Keyhole to track the performance of competing Instagram profiles by tracking their activity, growth, and engagement data over a certain period.

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• SocialFox is one of the popular one-stop-platform for all things related to Instagram analytics. This Instagram analytics tool tracks all of a brand’s Instagram account’s key data points, like follower growth, engagement, hashtag activity, competitor accounts, and click-through rates. Users can study these information to know what their audience wants to see most, when they want to see it, who they are, where they are located and other parameters to build successful campaigns.

• Socialbakers leverages its custom AI software to consolidate data points into social media analytics embedded in easy-to-read charts and graphs. It provides information about one’s competitors, trends across the internet and benchmarks that reveal how one’s social media presence measures up in a particular niche. Further, it uses image-identification software to understand what people are paying attention to in real time all over social media.

• io lets users track mentions of their brand in post descriptions or comments across social media. It also offers tactical insight into the content decisions made by users. It also provides analytics on ads, clicks and hashtag; and helps users learn about industry benchmarks. One can customize the exports and create individual branded reports.

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• HypeAuditor is an influencer marketing manager with a variety of different analytical functions. By choosing from one of several packages, you can track down influencers, sort them by 35 different metrics, and closely monitor each relationship’s performance. Doing so, helps brands find influencers who will be most effective at reaching their target market by connecting with the audience and boosting brand reach.

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LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

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Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

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Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
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If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

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Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

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Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

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Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

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Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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