Most people were happy to say goodbye to 2020, and brands obliged those feelings with funny, relevant, relatable creative speaking to what a disaster the year was.
Bud Light, diaper brand Little Big Change and Match.com all deployed funny digital advertising campaigns that embraced the less-than-ideal circumstances of 2020. The campaigns rolled out across social media platforms including Twitter, Instagram and YouTube.
Bud Light Seltzer Lemonade ‘Celebrates’ Lemon Of A Year With Super Bowl Ad And Sweepstakes
It wouldn’t be the Super Bowl without a big moment from Anheuser-Busch. And, although Budweiser opted out of Super Bowl LV, Bud Light doesn’t disappoint with its new campaign for the launch of Bud Light Seltzer Lemonade.
The funny, anxiety-inducing spot from Bud Light features a group of friends reflecting back on what a lemon of a year 2020 was while memories of literal lemons fall from the sky. “In the ultimate lemon sort of year that we all had, we decided to use all that to make lemonade,” said Marcel Marcondes, CMO of Anheuser-Busch U.S. “It’s a very lighthearted approach, as Bud Light always does, but it’s all about introducing the lemonade seltzer.” The spot will air during the big game and includes a social media activation for people watching the game live. If there is a turnover by either team, fans can tweet #LemonsIntoLemonade and #Sweepstakes for a chance to win a 12-pack of Bud Light Seltzer Lemonade. Hashtag campaigns during big events can help build excitement around brand launches, becoming memorable moments that capture consumer attention.
Little Big Change Diaper Brand Sh#ts On 2020 With Social Promotion
Cheeky, French diaper brand Little Big Change always has something to say, and they usually say it with attitude. The subscription brand jumped on the bash 2020 train with a hashtag campaign encouraging parents to “take a felt-tip, write ‘2020’ on their baby’s (preferably full) diaper, and post the photo on Instagram with the hashtag #LittleBigChange,” according to Alexandra Jardine reporting for Ad Age. Participants in the poopy challenge were entered for the chance to win six months of free diapers. People love seeing babies in advertising, and the idea from Little Big Change proved to get attention.
Match.com Makes A Deal With The Devil In New Multichannel Campaign
The Devil might seem like a bad choice for a boyfriend, but for 2020, the Devil was a perfect partner. Match.com celebrated the horribleness of 2020 with a social media campaign that rolled out in early December across Twitter, Instagram and YouTube to tell the tale of the romance between literal Satan and a woman named 2020. According to the campaign, the couple enjoys working out at closed gyms, stealing toilet paper and taking in sporting events at empty stadiums. The dating site even created Match profiles for both Satan and 2020. Of the timely campaign, Match.com CMO Ayesha Gilarde said, the devilish strategy was meant to “make space” for laughter, while celebrating the resiliency of singles in what was a lonely year for many people. “We can’t wait for the love stories of 2021,” added Gilarde.
Social Media Advertising Strategies Expected To Remain Strong in 2021
In November 2020, social network advertising was predicted to exceed $40 billion, up from $36 billion in 2019, with brands leveraging paid and earned media across platforms. And, though final numbers are still rolling in, increased advertising on social media platforms is a trend likely to continue in 2021. Additionally, time spent on social media by adults was up 16% in 2020, making it an ideal place for brands to reach consumers.
It’s likely brands will move on from reflecting about 2020, but it’s always important for digital advertisers to consider what their audiences are experiencing now and make sure their campaigns are reflective of current consumer desires. This is especially true for social media campaigns, because consumers have the opportunity to engage with the advertising brand and the brand’s followers. A creative message that resonates has the potential to be shared, building reach and awareness while the ever-increasing audience feels heard and respected.
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About the Author
With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.
LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August
Looking to up your skills for a job change or career advancement in the second half of the year?
This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.
As per LinkedIn:
“As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.”
LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.
Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:
- Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
- Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
- Interpersonal Communication with Dorie Clark
- Cultivating a Growth Mindset with Gemma Leigh Roberts
- Project Management Foundations with Bonnie Biafore
- Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
- Essentials of Team Collaboration with Dana Brownlee
- Unconscious Bias with Stacey Gordon
- Learning Python with Joe Marini
- Communicating with Confidence with Jeff Ansell
- Speaking Confidently and Effectively with Pete Mockaitis
- Learning the OWASP Top 10 with Caroline Wong
- Power BI Essential Training with Gini von Courter
- Strategic Thinking with Dorie Clark
- SQL Essential Training with Bill Weinman
- Developing Your Emotional Intelligence with Gemma Leigh Roberts
- Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
- Agile Foundations with Doug Rose
- Digital Marketing Foundations with Brad Batesole
- Critical Thinking with Mike Figliuolo
If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.
Or you could take an Agile course. If, you know, you don’t trust your own management ability.
The courses are available for free till August 31st via the above links.
Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …
Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.
Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.
Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.
Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.
Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.
Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.
— Yash Joshi (@MeYashjoshi) December 10, 2021
5 apps for scheduling Instagram posts on iPhone and Android
Alright, we get it. You’re an Instagram Nostradamus.
You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).
You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.
While all of the iPhone apps below are free to download, they all have some in-app purchases.
We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.
Credit: buffer / app store
Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.
Credit: preview / app store
Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.
Credit: content office / app store
An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.
Content Office is available for iOS on the Apple App Store.
Credit: plann / apple store
You’ll never guess what “Plann” lets you do…
Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.
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