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Major Brands Poke Fun At 2020 In Social Media Campaigns

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Most people were happy to say goodbye to 2020, and brands obliged those feelings with funny, relevant, relatable creative speaking to what a disaster the year was.

Bud Light, diaper brand Little Big Change and Match.com all deployed funny digital advertising campaigns that embraced the less-than-ideal circumstances of 2020. The campaigns rolled out across social media platforms including Twitter, Instagram and YouTube. 

Bud Light Seltzer Lemonade ‘Celebrates’ Lemon Of A Year With Super Bowl Ad And Sweepstakes 

It wouldn’t be the Super Bowl without a big moment from Anheuser-Busch. And, although Budweiser opted out of Super Bowl LV, Bud Light doesn’t disappoint with its new campaign for the launch of Bud Light Seltzer Lemonade.

The funny, anxiety-inducing spot from Bud Light features a group of friends reflecting back on what a lemon of a year 2020 was while memories of literal lemons fall from the sky. “In the ultimate lemon sort of year that we all had, we decided to use all that to make lemonade,” said Marcel Marcondes, CMO of Anheuser-Busch U.S. “It’s a very lighthearted approach, as Bud Light always does, but it’s all about introducing the lemonade seltzer.” The spot will air during the big game and includes a social media activation for people watching the game live. If there is a turnover by either team, fans can tweet #LemonsIntoLemonade and #Sweepstakes for a chance to win a 12-pack of Bud Light Seltzer Lemonade. Hashtag campaigns during big events can help build excitement around brand launches, becoming memorable moments that capture consumer attention.

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Little Big Change Diaper Brand Sh#ts On 2020 With Social Promotion

Little Big Change Diaper Brand

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Cheeky, French diaper brand Little Big Change always has something to say, and they usually say it with attitude. The subscription brand jumped on the bash 2020 train with a hashtag campaign encouraging parents to “take a felt-tip, write ‘2020’ on their baby’s (preferably full) diaper, and post the photo on Instagram with the hashtag #LittleBigChange,” according to Alexandra Jardine reporting for Ad Age. Participants in the poopy challenge were entered for the chance to win six months of free diapers. People love seeing babies in advertising, and the idea from Little Big Change proved to get attention. 

Match.com Makes A Deal With The Devil In New Multichannel Campaign

Match.com Makes A Deal With The Devil

The Devil might seem like a bad choice for a boyfriend, but for 2020, the Devil was a perfect partner. Match.com celebrated the horribleness of 2020 with a social media campaign that rolled out in early December across Twitter, Instagram and YouTube to tell the tale of the romance between literal Satan and a woman named 2020. According to the campaign, the couple enjoys working out at closed gyms, stealing toilet paper and taking in sporting events at empty stadiums. The dating site even created Match profiles for both Satan and 2020. Of the timely campaign, Match.com CMO Ayesha Gilarde said, the devilish strategy was meant to “make space” for laughter, while celebrating the resiliency of singles in what was a lonely year for many people. “We can’t wait for the love stories of 2021,” added Gilarde.

Social Media Advertising Strategies Expected To Remain Strong in 2021

In November 2020, social network advertising was predicted to exceed $40 billion, up from $36 billion in 2019, with brands leveraging paid and earned media across platforms. And, though final numbers are still rolling in, increased advertising on social media platforms is a trend likely to continue in 2021. Additionally, time spent on social media by adults was up 16% in 2020, making it an ideal place for brands to reach consumers.

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It’s likely brands will move on from reflecting about 2020, but it’s always important for digital advertisers to consider what their audiences are experiencing now and make sure their campaigns are reflective of current consumer desires. This is especially true for social media campaigns, because consumers have the opportunity to engage with the advertising brand and the brand’s followers. A creative message that resonates has the potential to be shared, building reach and awareness while the ever-increasing audience feels heard and respected.

Are You Looking For New Ways To Reach Targeted Audiences?

Digital Media Solutions® (DMS) helps brands flourish by capitalizing on consumer intent and engagement, deploying sophisticated adtech with big data intelligence to connect brands with consumers at the moments they’re most ready to take action, using messages proven to resonate.

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About the Author

Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.


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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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