Connect with us

PINTEREST

Social Commerce: What Is It and Why Should It Concern You?

Published

on

Let me begin this with a cliché – The future of business is on the internet. We’re all out there shopping on Amazon and eBay for almost everything, and on thousand other eCommerce sites on the internet.

There are about 12 million – 24 million eCommerce sites across the entire globe. So yeah, pretty much everyone’s trying to get on the online selling trope. Tyler Durden might not be so happy to hear that (Watch Fight Club if you haven’t).

Anyway, you hear about eCommerce a lot. Everyone’s talking about Shopify, BigCommerce, and WooCommerce, but what you don’t get to hear a lot about is social commerce.

Now what is social commerce, you might ask?—Well, it’s the ability to purchase products from a third-party seller within the social media platform itself, and no, that’s not a brand new concept either.

In 2019, the retail social commerce sales in the USA were $19.42 Billion, and the top leaders in this space who are helping businesses like yours to be a part of social commerce are Facebook, Instagram, and Pinterest.

Oh and remember the Chinese app where the kids danced for like 15 seconds and got famous? That’s right—TikTok just recently partnered with Shopify and is soon going to go all-in on social selling.

You don’t need any statistics to understand why social commerce is going to work wonders since the compulsive human need to use social media and do shopping is well documented. Let’s look at what social media platforms you can use to sell your products.

Social Commerce Platforms to Capitalize On

Facebook

Facebook sales, Facebook social commerce, social commerce, ecommerce sales, facebook eCommerce, social selling, social shopping, social media site, purchase process,

Image source

Facebook’s social commerce ability has been around for quite a while. Initially, they were geared toward selling products, but now they’re even planning to help you sell your services as well.

The Facebook store comes with tools for promotion, sales, marketing, conversion, customer support, and so much more. If you’re a small or a medium-sized business, you can set up your store on Facebook for free.

See also  Ifeoma Ozoma: US tech whistleblower helping others speak out

Facebook has even partnered with third-party tools like Shopify, BigCommerce, WooCommerce, etc. Companies having their Facebook shop can even interact with their customers via the Facebook Messenger app. This will help you offer before and after-sales support to them.

Here’s what you can do with your Facebook social commerce store:-

  • Upload products and their details.
  • Manage and customize your product catalog.
  • Sell from your Page directly.
  • Manage your orders.
  • Run a Facebook ad to promote your products.
  • Get detailed insights.

Social commerce can make the purchase and sale process super simple and brings about a degree of familiarity between the buyer and the seller, something that Amazon or eBay can’t just because they aren’t social channels.

In the long run, you might want to find ways to reduce marketing costs since an average Facebook ad could cost you anywhere between $0.50 – $2.00 based on several parameters. However, you can always set a budget.

Instagram

It’s been revealed by Facebook that about 70% of online shoppers turn to Instagram for discovering products. No wonder Zuckerboii rolled out the Instagram shopping feature for people to make purchases within Instagram itself.

Instagram sales, Instagram stories, instagram social commerce, instagram sales, instagram trade, instagram buying and selling, instagram products,

As shown in the above image, there are 2 ways to make your product visible for purchase:-

  • You can simply tap on a picture and see the tags reveal themselves, showing you how many products you can buy that are displayed in that picture.
  • You can swipe on Instagram stories and you’ll occasionally come across a story that will ask you to swipe up to shop now.

The Instagram store feature is available in 70 countries, and is available to companies that:-

  • Sell physical goods.
  • Have an Instagram business account that’s connected to a Facebook page.
  • Comply with Instagram’s commerce policies and merchant agreement.

With Instagram launching a chargeable in-app checkout feature (to only a limited number of merchants at the moment), it’s clear that they’re gearing towards making social commerce.

Pinterest

pinterest sales, pinterest buy, pinterest products, buyable pins, pinterest shop

I’m assuming you don’t know how Pinterest works which is why I’ll give you a brief before I move ahead. It allows its users to post or “pin” pictures and videos that you see in your feed. These pins will create a virtual photo gallery called “board”.

See also  Social Media Platforms Market To Witness Massive Growth By 2025 | Facebook, Sina, Tencent ...

Pinterest rolled out the option for buyable pins in 2015. There were only 30 million of those when it first came, but within 3 months, the number doubled to 60 million.

But you know what’s even crazier? The average order value on Pinterest is $50, which is the highest among all other social networks.

Pinterest is associated with various popular retailers like Wayfair, Nordstrom, Bloomingdales, etc. Another unique aspect of Pinterest is that only a small portion of the site’s content is original. The rest of its content is “repins”.

As an original content creator, this is a great opportunity for you, and since the entire platform is filled with visuals, I don’t need to tell you how important it is to invest in the pictures and videos of your product.

Why Does It Work?

Remember when back in the day, you used to go out with your friends and family to go shopping and decide what to buy? Well, shopping was inherently considered to be a social activity, and it resurfaced with social commerce.

eCommerce platforms are not only not social, but they add another step in the shopping process. If someone wants to buy something after looking at a photo of a product on Instagram, they don’t have to go on Amazon to look for it.

Here are some really subtle benefits that you have as a seller:-

  • Smart Decision Making – When there’s enough data for you to understand what the end-user needs while online shopping, you can make smarter inventory and product development choices. You can even ask your audience to vote on the products they’d like to purchase.
  • Virtual Word-of-Mouth – Since people don’t have to physically or orally propagate reviews of products and services while social shopping, it’s easier for you to increase the number of conversations taking place about your products and company.
  • Effective Virtual Marketing – When someone likes a product, they might want to talk about it on social media—and If you’re doing social commerce, you can increase the market for your products, reach new customers you might not have otherwise.
  • Better Research Possibilities – If you’ve done your research, you will have developed different archetypes of your target audience, which you can then use to improve product discovery & awareness, and personalize customer experience based on their preferences.
  • Generate Social Proof – If virtual word-of-mouth is in action on a social media site, then you’re inevitably going to start seeing a rise in sales. And when that happens, you can encourage peer recommendations and reviews that help you create social proof.
See also  Exploring Social Media's Growing Commerce Ambitions

Wrapping Up With Some Facts

If you’re still reading reviews online before buying your products, welp, you’re all grown up and wise, but slower too. Why? Because 44% of GenZ has made purchases based on recommendations of influencers, as opposed to 26% of the general population doing the same.

With 74% of shoppers making their purchase decisions based on social media, it becomes a no-brainer for buyers by not having to go on eCommerce platforms to find the product and for sellers to sell where the customers are rather than trying to lure them to your site.

All in all, the influence of social commerce is growing by the day and 2021 is a year with amazing opportunity since post covid, the global social media usage has only surged. Hopefully, you’ll utilize all this to your advantage.



author image

Author: Devansh Khetrapal

Devansh is an avid content curator who loves writing about things that are mainly associated with Business and Technology. He writes about Web Development, Designing, Digital Marketing, even Machine Learning, and AI. He’s currently working with RnF Technologies. and has contributed thousands of write-ups for its clients. … View full profile ›

Read More

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

PINTEREST

Social Media Marketing Trends To Watch In 2022

Published

on

By

social-media-marketing-trends-to-watch-in-2022-–-alist-daily
en flag
sv flag

Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help brands stay ahead of the competition, HubSpot Blog surveyed more than 1,000 global marketers from B2B and B2C brands and a handful of industry experts to create a 2022 marketing trends guide, covering privacy and AI to social media and SEO. Ahead we break down HubSpot’s findings on social media marketing trends.

As HubSpot notes, 79 percent of Americans have some type of social media account while there are 3.7 billion social media users worldwide, making it a regular part of people’s lives and a critical tool in enhancing any marketing strategy.

Live Content Will Be A Leading Social Media Format

Among the social media marketers HubSpot polled, 68 percent reported that audio chat rooms such as Clubhouse are the most effective social media content while 59 percent report the same for live video.

Ninety-six percent of those investing in live audio content intend on spending the same amount or more on it through 2022. Live video, on the other hand, is reported by 9 percent of respondents as driving the largest return on investment (ROI) of all social media formats. These formats enable brands to connect directly with audiences in a meet-them-where-they-are context while discussions range from current issues and events to the brand’s stance on those issues to the products and services themselves. 

The authenticity and dynamic nature of this format can’t be matched as heart-to-heart conversations may be interspersed with expert opinions, Q&A-style discussions, how-tos and entertainment.

TikTok Will Continue To Gain Brand Interest

TikTok began to go viral roughly three years ago, sparking a new medium through which brands can connect with audiences without sounding sales-y. The social media app now boasts 1 billion global users and caters to a vast array of audiences. Having recently launched a number of advertising and marketing features for businesses and creators, TikTok has positioned itself front-and-center in the race to secure the highest quality content, the highest number of users and creators and brands that will continue engaging with it for marketing purposes.

See also  A Business Guide to Pinterest [Infographic]

Sixty-seven percent of marketers intend on increasing their TikTok investment in 2022 and 10 percent of marketers who employ some sort of social media into their overall marketing strategy intend on investing the most in TikTok throughout 2022.

Most Marketers Will Concentrate On Three To Five Social Media Platforms

Of those social media marketers polled, 64 percent use three to five platforms, 11 percent use one or two, and 7 percent use seven or more. Managing three to five platforms allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content.

In order for a brand to determine how many platforms to be on, i.e., how able a social media marketing team will be at building an effective and engaging strategy, HubSpot suggests answering the following:

  • How many social media marketers are on your team?
  • Which social media platforms have audiences that best align with your brand’s targets?
  • How much time will it take to master a strategy on each of the platforms?
  • Which platforms, if any, will not benefit the overall marketing strategy right now?
  • Which platform’s content, if any, can be easily repurposed? (such as TikTok and YouTube Shorts)

Influencer Marketing Will Evolve From Trend To Common Marketing Tactic

When HubSpot asked global marketing professionals which trends they planned to invest in for 2022, 34 percent said influencer marketing, ranking it first and above other trends like mobile web design and short-form video marketing.

While 57 percent of respondents that currently leverage influencer marketing say influencer marketing is effective, 46 percent of them plan to increase their investments in 2022. Additionally, 11 percent say influencer marketing is the top ROI-generating trend they’ve tested.

See also  Ifeoma Ozoma: US tech whistleblower helping others speak out

More than 56 percent of marketers who invest in influencer marketing work with micro-influencers, according to HubSpot.

Video Marketers Will Keep Content Short

HubSpot found that short-form content is the second most effective trend marketers are currently utilizing. Short-form content requires less bandwidth and aligns well with the fast-paced attention spans of online audiences in a variety of demographics

More than 31 percent of global marketers currently invest in short-form video content, 46 percent of them consider the strategy effective when it comes to performance and engagement. In addition, next year 89 percent of global marketers plan to continue investing in it or increase their investment.

Permanent Social Media Posts Could Overtake Ephemeral Content

Brands have observed that permanent social media content—namely standard posts, videos and live events that live on a platform’s feed and can be viewed again days later—might be more effective than ephemeral content such as Instagram Stories and Snapchat.

HubSpot’s survey results show that 44 percent of global marketers plan to increase their investment in permanent social media content, while 8 percent say it generates the most ROI compared to other marketing strategies they leverage. Meanwhile, 25 percent of respondents cited ephemeral content as the “least effective” trend they invested in.

Lastly, 37 percent of marketers said they plan to decrease their investment in ephemeral content.

However, HubSpot cautions against writing off ephemeral content completely as it can still provide other brand awareness benefits and unique content experiences.

According to Kelly Hendrickson, a social media marketing manager at HubSpot, Instagram Stories’ fleeting design and fun editing options give brands a new strategy for producing content that varies from their other social media content.

See also  There Is No Better Time to Be a Digital Creator Than Now With MyCutTV! - LA Progressive

“Instagram can organically serve up a wall post across a wide span of time, so there’s less of an opportunity for brands to be timely (who wants to see New Year’s post when they’ve already given up on their resolutions?!). Since Instagram users are more active on weekdays, during the standard workday, it seems users are looking for a break,” Hendrickson said.

Hendrickson urges marketers to remember that the combination of a running clock and a lively audience presents a big opportunity for brands to lean into quick, in-the-moment content that showcases the light-hearted side of their brand, adding that succinctness and clarity are key in content.

Continue Reading

PINTEREST

Getting the Most Out of Shopify

Published

on

By

Getting the Most Out of Shopify
en flag
sv flag

The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events
See also  Social Network Market Demand with Industry Growth Trends, Competitive Landscape & Business ...

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

See also  Pinterest Expands In-App Shopping Tools to More Regions | Social Media Today

The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events
See also  Global Social Networking Market Key Players Change the View of the Global Face of Industry by ...

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

Continue Reading

PINTEREST

Ifeoma Ozoma: US tech whistleblower helping others speak out

Published

on

By

ifeoma-ozoma:-us-tech-whistleblower-helping-others-speak-out-–-yahoo-news
en flag
sv flag

Being a whistleblower comes down to careful preparation but also an eye trained for dirty tricks, said Ifeoma Ozoma, an ex-employee of several Silicon Valley giants turned revealer of tech world wrongdoing.

“I planned it like a program or product launch. Obviously the experience is something very personal, but I approached it like work,” she told AFP.

While Facebook whistleblower Frances Haugen has become a figurehead for the fight against social media’s faults, there are others in the tech world, like Ozoma, who have also taken big risks to stand up.

An African-American, former policymaker relations specialist for Google, Pinterest and Facebook, she continues to work for ethics in tech, but from the outside, via her consulting firm Earthseed.

She has marked a first big success via the recent adoption in California of a law she co-sponsored, called “Silenced No More.”

Starting in January, this law will prohibit employers from using confidentiality clauses to prevent victims of harassment or discrimination in the workplace from speaking out.

In mid-October, she posted online a guide for whistleblowers.

“The difference with tech companies and other industries is on the power that they wield, but also they pretend they’re better for workers, consumers, society than more traditional industries,” she told AFP. “That’s just not borne out in reality.”

– Keep the emails –

A Yale University graduate in political science, the 29-year-old was born in Alaska to Nigerian immigrants.

She left Pinterest at the end of May 2020, with six months of salary, after months of making complaints internally and also to the state of California, accusing the social network of discrimination and racist retaliation.

See also  Ifeoma Ozoma: US tech whistleblower helping others speak out

She said the company paid her less than if she had been a man, but she also complained about their lack of action after a colleague posted her personal details online to expose her to anonymous harassment.

In mid-June 2020, as the Black Lives Matter anti-racism movements were in full swing in the United States, her damning account on Twitter of her experience sparked a scandal for the company that had largely avoided controversy.

“Pinterest, told a number of reporters that the CEO had no knowledge of me being doxxed… and I was essentially making up a story about him being aware,” Ozoma said.

“I knew that it was something that would probably come up later. And so I had the emails,” she added.

The accused firms try to discredit whistleblowers by many means, said Libby Liu, the director of Whistleblower Aid which is working with Haugen.

“They will throw up against the wall every discrediting thing they can think of, through like every media organization on the face of the Earth,” she added.

– Losing their health insurance –

The whistleblowers that come forward often have a lot to lose.

“Just one example here in the United States — because our health care is tied to our employment — when you decide to whistle blow, you’re also making a decision for yourself and for your family to lose access to your health insurance,” Ozoma said.

“That is not a small thing to ask of people,” she added.

Whistleblower leaks and damning media reports have tarnished Big Tech’s image, but they have had limited tangible consequences for Silicon Valley.

See also  Better Buy: Facebook vs. Pinterest

In fact, Haugen’s oft-repeated accusation that Facebook puts profits over safety is not entirely new.

“There are countless nonprofit organizations and reporters, who reported on the exact same thing for years,” said Ozoma. “It remains to be seen whether anything fruitful will come of it.”

But from anti-sexism protests at Google in 2018 to warnings from former top Facebook officials, the pressure for change is steady.

After Ozoma spoke out at Pinterest, other female workers did too.

The company paid $22 million in December 2020 to Francoise Brougher, its white, former COO to settle a gender discrimination lawsuit.

Continue Reading

Trending