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Preparing our Partners for iOS 14: Actions for Partners and Mobile Web Advertisers

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Today, January 19, we are providing an update to our earlier guidance to prepare you for the changes created by Apple’s iOS 14 requirements. We’re launching new experiences in our advertising tools that will guide you through some of these changes, including some of the actions you will soon be able to take. While Apple has still not made it clear to the industry when they will enforce their AppTransparencyTracking prompt, we are taking advance steps to help prepare you and reduce disruption to your advertising and integrations across Facebook apps.

Please note if you use the Ads Insights API, there will be an immediate change to measurement beginning today. Please see details below.

RESOURCE CENTER

We will launch Resource Center, a dedicated tab in Ads Manager with a customized checklist of tasks to guide advertisers through specific actions to ensure your advertising is set up optimally and prepare for the upcoming impact of iOS 14 requirements.

The Resource Center will provide a list of relevant updates summarizing how iOS 14 requirements may impact your specific ad account. Most tasks and updates will link to Help Center articles to further support you through these changes.

EVENT MANAGEMENT

Beginning today, advertisers will be able to view all their events through new tabs in Events Manager, “Pixel/Conversions API” and “Aggregated Event Measurement.” The Aggregated Event Measurement tab will provide information on web events processed using Aggregated Event Measurement. Pixel/Conversions API tab Full data events includes all other web events that are not limited by Aggregated Event Measurement. Initially, the Aggregated Event Measurement tab will include events autoconfigured for the accounts domains based on an accounts ad activity.

Advertisers will be able to edit and prioritize the automatically configured events for a given domain in a new event configuration tool in Events Manager.

Below you will find previous guidance and additional details provided for Aggregated Event Measurement and Event Limits.

Aggregated Event Measurement: Facebook will introduce Aggregated Event Measurement to support measurement of web events from iOS 14 users once Apple requires the ATT prompt. It is designed to help you measure campaign performance in a way that is consistent with consumers’ decisions about their data.

Event Limits: You will be limited to the use of 8 conversion events per domain (i.e., 8 <pixel, event> or <custom conversion> per domain) for campaign optimization. You will not need to make changes to the pixel or your Conversions API implementation as event selection will be done in Events Manager.

  • Ahead of the prompt enforcement, advertisers will be able to view, edit and prioritize the 8 conversion events for a given domain.
  • Prior to enforcement, configuring the 8 conversion events for a domain will not impact optimization or reporting
  • At the time of enforcement, ad sets optimizing for a conversion event that is no longer available will be paused.
  • The 8 conversion events per domain will be ranked based on priority. If multiple events are completed by a user (i.e. “add to cart” and “purchase”) only the higher prioritized event will be reported.

Actions to take now:

Domain verification in Business Manager: We recommend that all advertisers verify their domain using the steps outlined in the Facebook Help Center. However, if a domain has pixel events owned by multiple Business Managers or ad accounts, one Business Manager is required to verify the domain in order to edit the event configuration.

Note: Domain Verification must be done at the effective top level domain plus one (eTLD+1 ). For example, for www.books.jasper.com, books.jasper.com and jasper.com the eTLD+1 domain is jasper.com.

Plan for 8 conversion events per domain: If you use more than 8 conversion events per domain for optimization prepare an action plan for how to operate with 8 conversion events per domain based on your business priorities. You will not need to make changes to the pixel or Conversions API implementation as event configuration will be done in Events Manager.

DELIVERY

VALUE OPTIMIZATION (VO)

  • VO will transition from Ads Manager to Events Manager and value set will need to be enabled.
  • If you have previously used VO, value sets will be automatically assigned based on historical data and turned on in Events Manager.
  • If you are eligible and use VO infrequently or have never used it, value sets must be configured manually.
  • You will be able to have a maximum of 8 value sets. Note: turning on value sets will automatically utilize 4 out of the 8 events allowed for campaign optimization and reporting for a given domain.
  • For optimal performance, events with value sets turned on should be placed in higher priority slots within the Events Manager.

Actions to take now:

DYNAMIC ADS

There are no specific changes for Dynamic Ads for Retargeting, but you may see performance and audience sizes decrease. We expect minimal impact to you using Dynamic Ads to reach Broad Audiences.

Actions to take now:

  • Verify product URL domains in the catalog feed and avoid the use of URLs redirecting users to a different domain.
  • Prepare to use only 1 pixel per catalog to optimize for prioritized conversion events across all catalog items.

MEASUREMENT

Ads Reporting (Ads Manager, Ads Reporting, Ads Insights API):

The changes outlined below will be going into effect January 19, 2021. Visit our business help center for more information.

  • We will be replacing the account level attribution window with a new attribution setting at the ad set level accessed during campaign creation and ensures that the conversions we measure are the same ones that inform campaign optimization, allowing for increased clarity when analyzing ad performance. This setting will also be available to query via the Ads Insights API. Please reference the recent Ads Insights API blog post for more information on two new fields related to attribution settings that can be used: use_unified_attribution_setting and attribution_setting.
  • To prepare our advertisers for upcoming changes resulting from Apple’s enforcement of their AppTrackingTransparency (ATT) prompt, beginning January 19, 2021, we will initially default to a 7-day click and 1-day view attribution setting. Due to limitations around view-through signal, the attribution setting for newly created campaigns after prompt enforcement will default to 7-day click instead of 7-day click and 1-day view.
  • Any active campaigns along with future campaigns will report and optimize on the new attribution setting. While these changes don’t impact ad delivery and we will not change the optimization window for any active campaigns, the new default attribution setting may result in a decrease in the number of reported conversions, especially for advertisers who have currently opted for reporting based on longer attribution windows like 28-day click and 1-day view.
  • Until Apple begins to enforce their App Tracking Transparency (ATT) prompt, you can continue to access data for all existing attribution windows (such as 28-day click, 28-day view, 7-day view) with the comparing windows feature. Once Apple enforces their ATT prompt, we will no longer support 28-day click, 28-day view and 7-day view windows and historical data for deprecated attribution windows will only be accessible via the Ads Insights API.
  • Statistical modeling will be used for certain attribution windows and/or metrics to account for less data availability from iOS 14 users. In-product annotation will communicate when a metric is modeled.
  • Certain attribution windows will have partial reporting and metrics will not include all events from iOS 14 users. In-product annotation will communicate when a metric is partial. This will launch in early 2021 upon Apple’s enforcement of their ATT prompt.
  • Delivery and action breakdowns will not be supported for offsite conversion events.
  • Offsite conversion events will be reported based on the time the conversions occur and not the time of ad impressions. As a result, you may notice small fluctuations in cost metrics, as cost per conversion will reflect spend over a given period divided by conversions that took place over the same period, whereas today, cost per conversion reflects spend over a given period divided by conversions driven by ad impressions that took place over the same period.

For automated rules: In early 2021, attribution window settings for existing and newly created automated rules will no longer be supported, and a default window of 7-day click-through for non-iOS conversions and the SKAdNetwork window for iOS conversions will be implemented.

Actions to take now Specify attribution window changes (deprecation of 28-day click-through, 28-day view-through, and 7-day view-through windows):

  • Leverage the Comparing Windows feature to see how conversions attributed to ads compare across different attribution windows. This allows you to better anticipate the impact to reported conversions as a result of upcoming attribution window changes.
  • Update any automated rules currently using a 28-day attribution window to prevent any unexpected adjustments in spend once the new 7-day click-through window default goes into effect.

DEVELOPER APIs (Marketing API, Ads Insights API, Targeting API)

Please review the most recent guidance published here.

For information on iOS 14 impact to App based developers please see our separate Developer blog post here.

For information on how to plan for changes to our Marketing & Ads Insights API, please see our blog post here.

Facebook Developers

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Hopes Google, Facebook deals will underpin a rise in journalism jobs

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“We have seen no guarantees from the big media companies that money raised from the digital platforms will be spent on journalism,” said MEAA Media federal president Marcus Strom said last week.

“If some of this the Facebook and Google’s massive Australian revenue is now to be returned to media companies, there must be a corresponding commitment that the money is spent on news content, not dividends or corporate bonuses. The media companies must provide transparency about how they intend to allocate these funds.“

There are signs at least some companies are already progressing with plans to do just that despite challenging market conditions.

Guardian Australia is expected to take another floor in its Surry Hills office for new employees while industry sources have indicated News Corp Australia, owner of The Australian, The Daily Telegraph and The Herald Sun, is considering hiring almost 100 journalists with the money. News Corp declined to comment.

National broadcaster the ABC has not yet signed any deals with Google or Facebook but has pledged it will use the money to invest in regional journalism.

But Nine, which owns television, radio and newspaper assets (including this masthead) has been less explicit. A spokesperson for Nine referred back to comments made publicly by chief executive Hugh Marks.

Mr Marks said at a Senate inquiry more than one week ago that if funding from tech giants wasn’t secured, job losses at Nine’s publications would continue.

Following the company’s half-year financial results last week, Mr Marks indicated the company would consider hiring new journalists. “You won’t be able to say a dollar here goes to $1 there but you can look at that business and say it’s a strong viable sustainable publishing business that will be able to support journalism going forward,” he said.

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“If there are opportunities for us to employ more journalists to get a positive result then we will do that. But it certainly underpins the future of journalism in this market.”

Seven West Media chief executive James Warburton said most of the money the company expects to gain from its deals with Google and Facebook will be used for Perth based newspaper The West Australian and its regional titles. He initially said the cash would be dropped to the bottom line and be used for repayment of debt but now says it will be focused on improving the newspapers’ digital strategy.

Seven’s deal also has a YouTube component, which means some of the money will be spent on television content.

“It will support quality journalism in metropolitan, regional and community markets and underpin the digital strength and sustainability of our news businesses going forward,” Mr Warburton said.

Industry sources who are familiar with the various agreements have said that some publishers have an audio component – which requires them to invest a large amount of money in areas such as podcasting. Other companies will use the money for distribution strategies to build their digital audiences.

For smaller outlets like Junkee, the money will provide an important backbone for the business to continue its work.

“We haven’t made any definitive decisions yet about how we’ll spend the money, but this moment presents a unique opportunity for us to invest in public interest journalism,” Junkee’s editorial director Rob Stott says. “We’ll be looking at a mix of original reporting and background infrastructure that will make Junkee a more sustainable operation into the future. I’m extremely excited about the potential for this funding to make a real difference to the breadth and depth of content we produce.”

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Facebook banned my perfectly harmless article – and I think I know why

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<b>Facebook</b> banned my perfectly harmless article – and I think I know why thumbnail

You start by excluding fascists, anti-vaxxers and conspiracists. You end by banning pretty much anyone you disagree with. In recent months, Facebook has taken to labelling as fake, or removing altogether, a number of stunningly inoffensive pieces: a study by the American researcher Dr Indur Goklany claiming (quite correctly) that the number of people dying globally as a result of natural disasters was falling; a column by the investigative journalist Ian Birrell questioning whether the WHO had been too hasty in ruling out the possibility of a Wuhan leak; a report by the leading Oxford epidemiologist, Dr Carl Heneghan, of a Danish study arguing that facemasks made little difference to the spread of Covid-19.

And, now, an article of mine. Last week, I wrote a piece for the John Locke Institute (JLI), a high-minded organisation that runs summer schools and seminars, mainly for sixth-formers, offering in-depth tuition in the humanities subjects. I advanced the view that the epidemic had made us more collectivist, and that the post-lockdown world would be relatively authoritarian. The JLI bought advertising on Facebook to promote the piece. Facebook first authorised the advertisements, then pulled them without explanation.

In my case, as in all the others, it is impossible to know what the offence was. None of the pieces was making tendentious claims, let alone promoting conspiracy theories. Since Facebook offers neither explanations nor an open appeals process, we can only guess.

Are algorithms set in such a way as to screen out Right-of-centre opinions? Are they overseen by people with an explicit agenda? Is Facebook responding to pile-ons by woke activists? Is the real objection not so much to the content as to the authors?

I suspect the last. A few weeks ago, Think Scotland, a Unionist website, tried to advertise two articles critical of Nicola Sturgeon. Facebook said no on the bizarre grounds that they violated its “Vaccine Discourager” guidelines. The editor, Brian Monteith, suspecting that Facebook was being pressurised by Cybernats, experimentally tried to advertise a wholly unpolitical article about a young mother potty-training her daughter. It, too, was rejected. Eventually, after a campaign mounted by Toby Young’s Free Speech Union, Facebook backed down.

For what it’s worth, I take the view that Facebook, as a private company, can run whatever adverts it likes. But let’s be absolutely clear that it is now a publisher – a publisher with an agenda. Any notion that Facebook (or Twitter, or YouTube) is simply a platform has gone. It is one more opinionated channel, alongside Fox News, Russia Today, the BBC and the Morning Star.

What is most interesting is not the fact that Facebook has its biases – we all have biases – but what those biases are. Bizarrely for a company that was originally meant to facilitate the free flow of ideas, it has become intolerant of dissent – or, at least, of certain forms dissent. You generally won’t get into trouble for denying Stalin’s crimes, boycotting Israel or celebrating Margaret Thatcher’s death. But question whether there is excessive use of state power in enforcing lockdowns or reducing carbon emissions and you may be excluded.

Indeed, we seem to be reaching the point where simply to call for free speech is becoming dangerous. To the extent that the JLI can be said to have a collective view on anything, it believes in heterodoxy. Its founder, a former Oxford academic called Martin Cox, ensures that his summer schools and seminars hear a range of views from top lecturers, and encourages his students to engage with ideas that might initially repel them. That is, if you think about it, the essence of liberalism.

The article of mine which JLI ran, the one Facebook found intolerable, was not about Covid-19 or public health. It was about the fragility of an open society, the way a shared threat can throw people back on their tribal instincts, and the consequent likelihood that powers seized by governments on a supposedly contingent basis in 2020 won’t be relinquished when the epidemic passes.

Any organisation that sees such opinions as unacceptable is – there is no other way to put this – hostile to liberty.

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Tragic reason why man tried to live stream death on Facebook

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A man who threatened to live stream his own death on Facebook after he was denied euthanasia despite a viral campaign now plans to travel to Switzerland to end his life.

Alain Cocq, 57, who suffers from a disease that is so rare that it does not even have a name, says he is in a permanent state of suffering.

His case went viral in September 2020 when he threatened to live stream his death on Facebook if French President Emmanuel Macron did not change the country’s laws to allow for assisted dying.

He had to give up on his project after Facebook cut the feed, but he is still advocating for changes in law and has now decided to go to Switzerland to be able to benefit from euthanasia there.

He is applying to the authorities in the Swiss capital Berne and he hopes to receive a positive response in the coming months, if not weeks.

Alain Cocq is now travelling to Switzerland after he was denied euthanasia. Source: Newsflash/Australscope

Alain Cocq is now travelling to Switzerland after he was denied euthanasia. Source: Newsflash/Australscope

Cocq suffers from a rare form of disease that has been described as being similar to ischaemia, which is when a restriction in blood being supplied to live tissue causes an oxygen shortage that damages the tissue and can cause dysfunctions.

There is no cure for his condition, which will, very slowly, prove fatal.

“I want end of life to become the primary theme of the presidential elections in 2022,” he told local French newspaper 20 Minutes.

Despite his appeal to the French president in September, President Macron said he was “unable to accede to his request” despite the “profound respect” he had for him.

The retired plumber, who has been ill for 34 years, is hoping the Swiss will help him end his life after a failed attempt with the European Court of human rights in 1993 and a first petition to the French government in 1994.

At the time, he was still in a wheelchair, but after that numerous cardiovascular and cerebral accidents rendered him permanently bedridden.

Australscope

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