Today, January 19, we are providing an update to our earlier guidance to prepare you for the changes created by Apple’s iOS 14 requirements. We’re launching new experiences in our advertising tools that will guide you through some of these changes, including actions you will soon be able to take. While Apple has still not made it clear to the industry when they will enforce their AppTransparencyTracking prompt, we are taking advance steps to help prepare you and reduce disruption to your advertising and integrations across Facebook apps. Below you will find the following updates:
- New experiences in Events Manager, including a dedicated resource center
- Updates to Ads Measurement
- New Limited Login Mode for Facebook Login
Please note if you use the Marketing API or Ads Insights API please review this blog in detail for changes that will impact your campaigns. If you use the Ads Insights API there will be an immediate change to measurement beginning today.
As a review, advertisers using our Facebook SDK, Audience Network SDK, or and/or a Mobile Measurement Partner SDK need to be aware of the following version requirements:
- Advertisers who have already upgraded to Facebook SDK v8.1 or above will be able to configure their SKAdNetwork for App install ads via standard or customizable methods.
- Advertisers who have not already upgraded should upgrade to Facebook SDK v9.0 which was released today.
AUDIENCE NETWORK SDK
- All publishers will need to use Audience Network SDK v6.2.1 in order to monetize with iOS 14 users when Apple introduces their new requirements. Audience Network SDK v6.2.1 was released on January 11, 2021.
FOR ADVERTISERS WHO WORK WITH MOBILE MEASUREMENT PARTNERS (MMPs)
- If you work with an MMP and do not use the Facebook SDK, check with your MMP for more information regarding their completion of integrating with Facebook to support SKAdNetwork. If completed, the MMP will be able to provide you with a unique URL to paste into Events Manager to be able to run AEO and VO campaigns.
- If you work with an MMP and use the Facebook SDK:
- When optimizing for Installs (MAI): App should have the latest version of the Facebook SDK (v8.1 or above) or equivalent version of MMP SDK. This requires MMPs to have completed integration with Facebook to support interoperability of SKAdNetwork. Please check with your respective MMP for more information on where they stand on completion of integration with Facebook to support MAI using SKAdNetwork.
- For optimizing app events, value, or mobile app installs + events, you will need to select one method to set measurement goals/conversion bits:
- If events are sent from Facebook SDK, use Events Manager to set configure conversion schema.
- If events are sent from MMP, the MMP interface needs to be used to configure the conversion schema.
- Starting January 19, 2021, ahead of Apple’s prompt enforcement, advertisers will be able to configure the SKAdNetwork conversion schema in Events Manager to measure and optimize for App Events (AEO), Value (VO), or App Installs + App Events (MAI+events).
APP INSTALL ADS:
- Starting January 19, 2021, ahead of Apple’s prompt enforcement, we will begin rolling out the ability for advertisers to set up and test SKAdNetwork-based app install campaigns in Ads Manager and via API.
- Starting January 19, 2021, advertisers will see a toggle at the campaign level to indicate that they want to run an app install campaign targeting iOS 14 users.
- We will be replacing the account level attribution window with a new attribution setting accessible during campaign creation at the ad set level. For active and new ad sets, the setting will default to 7-day click and 1-day view, which may result in a decrease in the number of reported conversions. Due to limitations around view-through signal, the attribution setting for newly created campaigns after prompt enforcement will default to 7-day click instead of 7-day click and 1-day view. Today, you can prepare for attribution window changes by using the Comparing Windows feature in Ads Manager to see performance across all existing windows.
APP EVENTS API
- If you use App Events API and do not use Facebook SDK to support SKAdNetwork API, confirm that you have properly implemented SKAdNetwork through Events Manager to access the SKAdNetwork configuration experience.
- Once confirmed, you will be able to configure your conversion schema to run AEO and VO campaigns
We are launching Resource Center, a dedicated tab in Ads Manager with a customized checklist of tasks to guide you through actions you can take to ensure your advertising is set up optimally and prepare for the upcoming impact of iOS 14 requirements. The Resource Center will provide a list of relevant updates summarizing how iOS 14 requirements may impact your specific ad account. Most tasks and updates will link to Help Center articles to further support you through these changes.
- Facebook Login will now have a Limited Login mode that implements safeguards that allow advertisers to choose whether Facebook can use the fact that a person used Facebook to log into an advertiser’s iOS app to target advertising or measure advertising effectiveness. To implement this new version of Facebook Login, advertisers must update to version 9.0+ of the Facebook iOS SDK or Facebook SDK for Unity.
- For more information on this new version of Facebook Login, including implementation documentation and FAQs, we encourage you to visit our Developers page.
Hopes Google, Facebook deals will underpin a rise in journalism jobs
“We have seen no guarantees from the big media companies that money raised from the digital platforms will be spent on journalism,” said MEAA Media federal president Marcus Strom said last week.
“If some of this the Facebook and Google’s massive Australian revenue is now to be returned to media companies, there must be a corresponding commitment that the money is spent on news content, not dividends or corporate bonuses. The media companies must provide transparency about how they intend to allocate these funds.“
There are signs at least some companies are already progressing with plans to do just that despite challenging market conditions.
Guardian Australia is expected to take another floor in its Surry Hills office for new employees while industry sources have indicated News Corp Australia, owner of The Australian, The Daily Telegraph and The Herald Sun, is considering hiring almost 100 journalists with the money. News Corp declined to comment.
National broadcaster the ABC has not yet signed any deals with Google or Facebook but has pledged it will use the money to invest in regional journalism.
But Nine, which owns television, radio and newspaper assets (including this masthead) has been less explicit. A spokesperson for Nine referred back to comments made publicly by chief executive Hugh Marks.
Mr Marks said at a Senate inquiry more than one week ago that if funding from tech giants wasn’t secured, job losses at Nine’s publications would continue.
Following the company’s half-year financial results last week, Mr Marks indicated the company would consider hiring new journalists. “You won’t be able to say a dollar here goes to $1 there but you can look at that business and say it’s a strong viable sustainable publishing business that will be able to support journalism going forward,” he said.
“If there are opportunities for us to employ more journalists to get a positive result then we will do that. But it certainly underpins the future of journalism in this market.”
Seven West Media chief executive James Warburton said most of the money the company expects to gain from its deals with Google and Facebook will be used for Perth based newspaper The West Australian and its regional titles. He initially said the cash would be dropped to the bottom line and be used for repayment of debt but now says it will be focused on improving the newspapers’ digital strategy.
Seven’s deal also has a YouTube component, which means some of the money will be spent on television content.
“It will support quality journalism in metropolitan, regional and community markets and underpin the digital strength and sustainability of our news businesses going forward,” Mr Warburton said.
Industry sources who are familiar with the various agreements have said that some publishers have an audio component – which requires them to invest a large amount of money in areas such as podcasting. Other companies will use the money for distribution strategies to build their digital audiences.
For smaller outlets like Junkee, the money will provide an important backbone for the business to continue its work.
“We haven’t made any definitive decisions yet about how we’ll spend the money, but this moment presents a unique opportunity for us to invest in public interest journalism,” Junkee’s editorial director Rob Stott says. “We’ll be looking at a mix of original reporting and background infrastructure that will make Junkee a more sustainable operation into the future. I’m extremely excited about the potential for this funding to make a real difference to the breadth and depth of content we produce.”
Facebook banned my perfectly harmless article – and I think I know why
You start by excluding fascists, anti-vaxxers and conspiracists. You end by banning pretty much anyone you disagree with. In recent months, Facebook has taken to labelling as fake, or removing altogether, a number of stunningly inoffensive pieces: a study by the American researcher Dr Indur Goklany claiming (quite correctly) that the number of people dying globally as a result of natural disasters was falling; a column by the investigative journalist Ian Birrell questioning whether the WHO had been too hasty in ruling out the possibility of a Wuhan leak; a report by the leading Oxford epidemiologist, Dr Carl Heneghan, of a Danish study arguing that facemasks made little difference to the spread of Covid-19.
And, now, an article of mine. Last week, I wrote a piece for the John Locke Institute (JLI), a high-minded organisation that runs summer schools and seminars, mainly for sixth-formers, offering in-depth tuition in the humanities subjects. I advanced the view that the epidemic had made us more collectivist, and that the post-lockdown world would be relatively authoritarian. The JLI bought advertising on Facebook to promote the piece. Facebook first authorised the advertisements, then pulled them without explanation.
In my case, as in all the others, it is impossible to know what the offence was. None of the pieces was making tendentious claims, let alone promoting conspiracy theories. Since Facebook offers neither explanations nor an open appeals process, we can only guess.
Are algorithms set in such a way as to screen out Right-of-centre opinions? Are they overseen by people with an explicit agenda? Is Facebook responding to pile-ons by woke activists? Is the real objection not so much to the content as to the authors?
I suspect the last. A few weeks ago, Think Scotland, a Unionist website, tried to advertise two articles critical of Nicola Sturgeon. Facebook said no on the bizarre grounds that they violated its “Vaccine Discourager” guidelines. The editor, Brian Monteith, suspecting that Facebook was being pressurised by Cybernats, experimentally tried to advertise a wholly unpolitical article about a young mother potty-training her daughter. It, too, was rejected. Eventually, after a campaign mounted by Toby Young’s Free Speech Union, Facebook backed down.
For what it’s worth, I take the view that Facebook, as a private company, can run whatever adverts it likes. But let’s be absolutely clear that it is now a publisher – a publisher with an agenda. Any notion that Facebook (or Twitter, or YouTube) is simply a platform has gone. It is one more opinionated channel, alongside Fox News, Russia Today, the BBC and the Morning Star.
What is most interesting is not the fact that Facebook has its biases – we all have biases – but what those biases are. Bizarrely for a company that was originally meant to facilitate the free flow of ideas, it has become intolerant of dissent – or, at least, of certain forms dissent. You generally won’t get into trouble for denying Stalin’s crimes, boycotting Israel or celebrating Margaret Thatcher’s death. But question whether there is excessive use of state power in enforcing lockdowns or reducing carbon emissions and you may be excluded.
Indeed, we seem to be reaching the point where simply to call for free speech is becoming dangerous. To the extent that the JLI can be said to have a collective view on anything, it believes in heterodoxy. Its founder, a former Oxford academic called Martin Cox, ensures that his summer schools and seminars hear a range of views from top lecturers, and encourages his students to engage with ideas that might initially repel them. That is, if you think about it, the essence of liberalism.
The article of mine which JLI ran, the one Facebook found intolerable, was not about Covid-19 or public health. It was about the fragility of an open society, the way a shared threat can throw people back on their tribal instincts, and the consequent likelihood that powers seized by governments on a supposedly contingent basis in 2020 won’t be relinquished when the epidemic passes.
Any organisation that sees such opinions as unacceptable is – there is no other way to put this – hostile to liberty.
Tragic reason why man tried to live stream death on Facebook
A man who threatened to live stream his own death on Facebook after he was denied euthanasia despite a viral campaign now plans to travel to Switzerland to end his life.
Alain Cocq, 57, who suffers from a disease that is so rare that it does not even have a name, says he is in a permanent state of suffering.
His case went viral in September 2020 when he threatened to live stream his death on Facebook if French President Emmanuel Macron did not change the country’s laws to allow for assisted dying.
He had to give up on his project after Facebook cut the feed, but he is still advocating for changes in law and has now decided to go to Switzerland to be able to benefit from euthanasia there.
He is applying to the authorities in the Swiss capital Berne and he hopes to receive a positive response in the coming months, if not weeks.
Cocq suffers from a rare form of disease that has been described as being similar to ischaemia, which is when a restriction in blood being supplied to live tissue causes an oxygen shortage that damages the tissue and can cause dysfunctions.
There is no cure for his condition, which will, very slowly, prove fatal.
“I want end of life to become the primary theme of the presidential elections in 2022,” he told local French newspaper 20 Minutes.
Despite his appeal to the French president in September, President Macron said he was “unable to accede to his request” despite the “profound respect” he had for him.
The retired plumber, who has been ill for 34 years, is hoping the Swiss will help him end his life after a failed attempt with the European Court of human rights in 1993 and a first petition to the French government in 1994.
At the time, he was still in a wheelchair, but after that numerous cardiovascular and cerebral accidents rendered him permanently bedridden.
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