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Introducing Facebook Platform SDK Version 9.0



Today, we are releasing Facebook SDK version 9.0 and additional updates to our Facebook Platform SDKs. These updates include additional features, as well as required actions which may impact your application(s) integration with our platform. This post outlines these updates and the necessary steps developers need to take to avoid disruption where applicable.

Along with the release of Facebook SDK version 9.0, we are announcing the deprecation of all SDK versions below version 9.0. Beginning today, developers will need to begin migrating to version 9.0 to prevent usage of deprecated SDKs for their associated application(s).

Detailed information regarding the deprecation and sunset policy is provided below.

Release of Facebook Platform SDK Version 9.0 and Updates

Facebook Login Updates: A New Limited Data Mode

Facebook Login now offers a Limited Login mode that implements safeguards designed to prevent the fact that a person used Facebook to log into an iOS app from being used to target advertising or measure advertising effectiveness. To implement this new version of Facebook Login, Developers should update their Facebook iOS SDK or Facebook SDK for Unity to version 9.0+.

Learn more about the changes to Facebook Login here

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Deprecation of Facebook Platform SDKs Below Version 9.0


Today, we will launch Facebook Platform SDK version 9.0 and begin the deprecation of all prior SDK versions. The deprecation will happen over a two year period (ending on January 19th, 2023) at the end of which all previous versions of the Facebook Platform SDK will be permanently sunset. At that point, no responses will be generated for any API calls made to previous versions (v8.2 and below) of the Facebook Platform SDK. Through this process, the Facebook Platform SDK versioning will align with the Graph API versioning commitment.

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As we continue to improve our platform and products, we encourage all developers to adopt our newest version of the SDK. Version 9.0 includes improvements to crash rate prevention and tracking, error testing, memory usage and much more.

We are committed to our SDKs and will continue to make improvements that help developers work with our platform. When developers upgrade to version 9.0, this allows us to focus on the stability of supported SDK versions and improve the developer experience by mitigating potential privacy, stability, compatibility and security concerns that stem from older versions.

New Versioning Schedule for Facebook Platform SDK Major Releases

Moving forward, all new major versions will target annual releases with the goal of aligning the SDK version number to match the latest Graph API version. We will continue to release minor updates to enhance the functionality of our Facebook SDKs and we may release major versions off-cycle if needed.

End of Official Support for Facebook SDK for React Native

Today, Facebook will end official support for our React Native wrapper around the Facebook SDKs for Android and iOS. We are pleased by the community’s efforts that make the Facebook SDK for React Native a success. We believe the community is well equipped to address developer needs going forward. Note that our support for React Native continues and is not affected by this.

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The current version of the project will move to Facebook Archive. We recommend the community fork this repo into a new project that can be continuously maintained by the community. We encourage the community to make any necessary changes that they believe will enhance the functionality of the SDK moving forward.

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Removal of Auto Initialization of Read Library

Currently, the Facebook Platform SDKs automatically initializes on launch. We will be removing this auto-initialization feature beginning today.

If you currently rely on the Facebook Platform SDKs being automatically initialized in order to get information about your application’s usage, you will now need to initialize the SDKs prior to gathering AppEvents data. More information about initializing the SDKs can be found at –

Visit our Change Logs to review specific changes to your SDK and stay informed on planned improvements:

Version Deprecations:

Below are the versions of the Facebook Platform SDKs that are deprecated and associated dates:

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  • January 19, 2021 – iOS SDK v8.2 and below
  • January 19, 2021 – Android SDK v8.2 and below
  • January 19, 2021 – Unity SDK v8.2 and below

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Introducing Facebook Graph API v18.0 and Marketing API v18.0





Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.

For a complete list of all changes and their details, please visit our changelog.

General Updates

Consolidation of Audience Location Status Options for Location Targeting

As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.

We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.

This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.

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Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API

Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.

With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.

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Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.

Re-launching dev docs and changelogs for creating Call Ads

  • Facebook Reels Placement for Call Ads

    Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section.
  • Re-Launching Call Ads via API

    On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.

    Please refer to developer documentation for additional information.

Deprecations & Breaking Changes

Graph API changes for user granular permission feature

We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:

  • Retrieve message templates associated with WhatsAppBusiness Account
  • Retrieve phone numbers associated with WhatsAppBusiness Account

With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).

The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.

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Deprecate legacy metrics naming for IG Media and User Insights

Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.

This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.

After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.

We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.

Please review the media insights and user insights developer documentation to learn more.

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Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints

Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.

API Version Deprecations:

As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:

Graph API

  • September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
  • February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
  • May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform

Marketing API

  • September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
  • September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
  • February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform

To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.

Facebook Platform SDK

As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:

  • October 2023: Facebook Platform SDK v11.0 or below will be sunset
  • February 2024: Facebook Platform SDK v12.0 or below will be sunset

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Allowing Users to Promote Stories as Ads (via Marketing API)





Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.

After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.

We appreciate all the feedback received from our developer community, and hope to continue improving your experience.

Please review the developer documentation to learn more.

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Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers





We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.

FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.

FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.

Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.


If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.

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Not sure if this product is for you? Check out our entire suite of sharing offerings.

Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.

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