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TikTok CEO Kevin Mayer Quits After Three Months, Just as Firm Challenges US Ban

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TikTok CEO Kevin Mayer has left the Chinese-owned video app firm just three months since joining, and only days since the company sued the administration of US President Donald Trump over an executive order effectively banning it in the United States.

He will be replaced by US General Manager Vanessa Pappas on an interim basis, TikTok said in a statement.

The resignation comes at a tricky time for super-fast growing TikTok as it tries to persuade both the United States and India that it is not a security threat, while at the same time holding discussions with prospective buyers following a second US order demanding the sale of its US operations.

In another development, former TikTok India manager Raj Mishra has been appointed by Triller as Country Manager and Head of Operations for the country. Mishra was the very first employee to be hired at TikTok India. In his new role at Triller, he will be leading and furthering the development of video-sharing app’s products, operations, and overall business goals.

Mayer was Walt Disney’s top streaming executive before becoming chief executive officer of TikTok and chief operating officer of parent ByteDance on June 1.

“In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed up for,” Mayer said in an letter to employees.

“Against this backdrop, and as we expect to reach a resolution very soon, it is with a heavy heart that I wanted to let you all know that I have decided to leave the company.”

ByteDance founder and CEO Zhang Yiming said in a separate letter reviewed by Reuters that the company was “moving quickly to find resolutions to the issues that we face globally, particularly in the US and India”.

He said Mayer had joined just as the company was “entering arguably our most challenging moment.”

“It is never easy to come into a leadership position in a company moving as quickly as we are, and the circumstances following his arrival made it all the more complex,” Zhang said.

Little Surprise

ByteDance employees told Reuters they were not surprised by Mayer’s decision given TikTok’s unpredictable future, and also because the ex-Disney executive has not had a significant role in some important decisions as he was still new to the team.

Zhang has been the key person in TikTok sale talks, said two people with knowledge of the matter. But Mayer represented TikTok to discuss with senior executives of interested buyers just days ago, a third person said.

TikTok’s decision to launch a $200 million (roughly Rs. 1,478 crores) “creator fund” in July was spearheaded by TikTok’s former head Alex Zhu, though Mayer was also directly involved, said two of the people. The project was initiated internally much earlier than Mayer’s arrival, one of the people said.

“The learning curve was steep for him, from daily operations to geopolitical implications,” said one of the people.

ByteDance did not immediately respond to Reuters’ request for comment.

“Whether TikTok reaches an agreement to sell its US business or decides to duke it out in the courts, the role for Mayer will not be anything like that he had envisioned when he joined,” said Mark Natkin, managing director of Marbridge Consulting in Beijing.

Mayer’s departure is not a great boost for company morale right now, Natkin said.

His successor Pappas joined TikTok in January 2019 as US general manager. She was previously global head of Creative Insights at Google’s YouTube, her LinkedIn profile showed.

US India Challenges

Amid growing distrust between Washington and Beijing, Trump complained that TikTok was a national security threat and could share information about users with China’s government.

Trump issued an executive order banning US transactions with TikTok on August 6, effective in mid-September. He issued a separate order about a week later giving ByteDance 90 days to divest of TikTok’s US operations and data.

ByteDance has been in talks to sell TikTok’s North American, Australian and New Zealand operations which could be worth $25 billion (roughly Rs. 184,816 crores) to $30 billion (roughly Rs. 221,801 crores) to companies including Microsoft and Oracle, people with knowledge of the matter have said.

The company has also been targeted in India, where TikTok was one of 59 Chinese apps banned by the Indian government in June following a border clash between India and China.

That month, Mayer wrote to India’s government saying China’s government has never requested user data, nor would TikTok turn it over if asked.

TechCrunch reported earlier this month that ByteDance was in talks with India’s Reliance for investment in TikTok.

TikTok has become a global sensation since ByteDance launched the app in 2017, with operations in countries such as France, South Korea, Indonesia, Russia and Brazil. In April, the app hit 2 billion downloads globally.

© Thomson Reuters 2020


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Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …

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The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Request for a sample report here https://www.orbisresearch.com/contacts/request-sample/4754992

Leading competitors in the Social Networking Sites market:

WhatsApp

QQ

Tik Tok

Qzone

Tumblr

Sina Weibo

Medium

Instagram

Messenger

LinkedIn

Baidu Tieba

Facebook

Viber

Reddit

WeChat

Line

Telegram

Twitter

YouTube

Pinterest

Snapchat

The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Global Social Networking Sites market overview in brief:

According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.

Detailed competitive scenario of the global Social Networking Sites industry:

The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.

In Social Networking Sites report, participants’ financial assessments are also included which consists of an evaluation of gross margin, sales volume, cash flow, revenue outcomes, capital investment, and growth rate. That will allow clients to gain intact comprehension of participants’ financial strengths and position in the worldwide Social Networking Sites industry. Their production capacity, plant locations, Social Networking Sites manufacturing processes, production volume, product specifications, raw material sourcing, distribution networks, and international presence are also analyzed in the report.

Ask our Expert if You Have a Query at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4754992

Acquire Thorough Global Social Networking Sites Market Research Study 2020

Leading segments of the global Social Networking Sites market with reliable forecasts:

The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.

Different product categories include:

Daily

Weekly

Less often

Global Social Networking Sites industry has a number of end-user applications including:

Mobile phone

Computer

Global Social Networking Sites Market Regional Analysis:

The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.

1. North America Country (United States, Canada)

2. South America

3. Asia Country (China, Japan, India, Korea)

4. Europe Country (Germany, UK, France, Italy)

5. Other Country (Middle East, Africa, GCC)

This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.

TOC Snapshot of Global Social Networking Sites Market

1. Social Networking Sites Product Definition

2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview

3. Manufacturer Social Networking Sites Business Introduction

4. Social Networking Sites Market Segmentation (Region Level)

5. World Social Networking Sites Market Segmentation (Product Type Level)

6. Social Networking Sites Market Segmentation (Industry Level)

7. Segmentation (Channel Level) of Social Networking Sites Market

8. Social Networking Sites Market Forecast 2020-2027

9. Product Type Social Networking Sites Segmentation

10. Segmentation of Social Networking Sites Industry

11. Cost of Social Networking Sites Production Analysis

12. Conclusion

Direct Purchase Report @ https://www.orbisresearch.com/contact/purchase-single-user/4754992

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A Quick Guide to Social Media Advertising

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If you’re looking to reach new audiences, social media marketing advertising could be the quickest and easiest way to achieve your goal!

With the right social media marketing ad strategy, you can build your following, get internet site clicks, and drive sales for your brand or business.

In our quick guide to social media advertising, we’re delving into the several types of ads you should use to grow your business, how to set clear objectives, and guidelines to create content that converts along with your target audience!

Understanding Different Types of Social Media Advertising

Knowing how to spend money on social media marketing advertising could be overwhelming — especially when you’re just beginning.

Every platform has its own pair of advertising options — each with its own unique pair of benefits, rules, and audience targeting capabilities.

For example, if you’re an e-commerce brand targeting millennial women in the usa, you might want to consider purchasing Promoted Pins on Pinterest.” alt=”” width=”350″ height=”623″ data-lazy-=”” data-lazy-src=”https://mk0laterblogouwugirk.kinstacdn.com/wp-content/uploads/2020/02/How-to-set-up-Instagram-Branded-Content-Tools-9.png” />

If a partner’s post is performing well organically, this could be a fantastic investment chance for your brand.

There are 3 main steps for creating branded content ads. First, businesses need to give influencers permission to tag them in branded content posts. Then influencers need to enable their business partners to promote their post being an ad.

Once they do this, the business enterprise will be able to see the post in Ads Manager under Existing Posts and can choose to run it as a feed ad.

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From here, you are able to choose where you’d such as the ad to direct people: your Profile, website, or direct message.

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Once you’re happy with how it’s looking, pick your allowance and duration, review your promotion, and press “Create Promotion”.

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Since Facebook is the parent to Instagram, there is a ton of overlap when it comes to advertising. If you have a very good grasp of advertising for Instagram, finding out the ropes for Facebook shouldn’t be too difficult.

To run adverts on Facebook you’ll need to have a Business Account on Facebook. Having a business account gives you access to Facebook Business Manager and Facebook Ad Manager. The all-in-one tool gives you to create ads, manage them, and track how well they’re performing.

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Like Instagram, Facebook has lots of ad formats for you to select from. You can choose from photos, videos, carousels, collections, stories, and boosted Facebook posts.

After selecting your Facebook ad format, you can choose what type of Facebook users you would like to reach.

When you’re along the way of creating your audiences in Ads Manager, you are able to target centered on location, demographics, interests, behavior, and more.

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TIP: If you would like to see if your ad is working for your target audience, we recommend creating A/B with Ads Manager. It’s most readily useful to test one element at a time. For example, if you would like to examine your call-to-action, keep every thing else the exact same and only change the copy.

Ready to get started? Check out this step-by-step guide on how to use Facebook Ads Manager for your first campaign!.

Advertising on Pinterest

Pinterest isn’t your average myspace and facebook — it’s more like a visual discovery engine.

But, with the right strategy, advertising on Pinterest might be a great choice for your business.

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Keep with the Pinterest Dimensions 

While Pinterest does support ads in lots of dimensions, they recommend your Pin to be 2:3 (1000 x 1500 pixels). This is the most mobile-friendly dimension and will make your ad stand out.

Add Clear Text Overlays to your Pins

You want your ads to be eye-catching and on-brand while flowing beautifully to the Pinners’ feed. One the simplest way to do that is with the addition of clear text overlays. Your text ought to be easy to read and appeal to your audience. They should hint at the value your articles offers, without having to be clickbaity or misleading.

According to a study by Pinterest, Pins with a call-to-action in a text overlay drove 6% increased sales!

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#2: Promoted Carousels

Promoted Carousels let you accumulate to five photos or videos in a single ad. This is great if you would like to flaunt a new collection or a product with several different features.

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#4: App Install Pins

App Install pins link to the Apple Store or Google Play app to generate app installs from your own audience.

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When you advertise on Twitter you are able to promote select from several options:

Promoted Tweets, Promoted Accounts, Promoted Trends, or you can choose to create a Campaign.

Twitter ads are most effective once you learn your audience is on the app. Also, it’s a great platform if you’re interested in running very time-specific ads.

Want to find out more about Twitter Business and all its features? Read more here!

How to Create Ads That Convert for Your Brand

Once you’ve decided which platform and ad type is best for the goal, it’s time to get to the drawing board and work on the imagery and language for the ad.

The very good news is, you don’t have to be described as a graphic designer to create stunning graphics for your ad.

There are a lot of powerful, easy-to-use, and free design apps out there for you personally to select from.

For example, Canva is a great user-friendly tool which has templates not only for Instagram, but all platforms.

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And that’s it! You should are in possession of a much better concept of how social media marketing advertising works across Instagram, Facebook, Pinterest, and Twitter.

You’re all set to start arranging a next-level social media marketing campaign that drives real results for the business or brand!

Ready to jump-start your social media strategy? Start planning and scheduling your Instagram, Facebook, and Twitter posts with Later for free today!  

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5 Alternatives to Zoom App for Video Conferences From Home

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Zoom gained a huge traction in a short span of time as several people are working from home due to the coronavirus outbreak. The video conference app pulled in more than 200 million daily active users last month — significantly up from a maximum of 10 million users previously. However, despite its skyrocketing growth, Zoom has been under fire over security concerns. From schools and officials to various governments, people have been asked to refrain from using the app. The Indian government also recently warned its officials about the Zoom. Also, some of its users have alleged that the app sends data to third parties located in China.

That being said, its key features such as being able to video-conference with up to 100 people for free (up to 500 participants in paid plans) and recording support make the Zoom app a great solution for virtual meetings. The app is also available across platforms and can enable video calling through mobile devices. But if you don’t trust Zoom and are look for capable alternatives, you’re in the right place.

Here, we are listing top five free alternatives to the Zoom app to help with your video calling needs.

Cisco Webex Meetings

Cisco is offering free access to its Webex Meetings in all countries where it is available to support the work from home needs during the coronavirus outbreak. Despite being available as free, you’ll get all enterprise features including unlimited usage with no time restrictions, support for up to 100 participants, and a toll dial-in in addition to Voice-over-Internet-Protocol (VoIP) capabilities. All you need is to sign up on the Cisco Webex portal to get started with the Webex Meetings. Overall, the experience that’s been offered by Cisco is nowhere limited when comparing with Zoom.

Skype Meet Now

For users who don’t to go with an highly enterprise-focussed solution like Cisco Webex, Microsoft recently brought Skype Meet Now that serves as an alternative to Zoom. It works without requiring an account and supports up to 50 participants — all for free. You’ll also get features such as the ability to record calls, blur background before entering the call, and screen sharing. Moreover, you just need to visit the dedicated webpage to begin with Skype Meet Now.

Microsoft Teams

If you don’t want a solution just to make video calls, you can look at Microsoft Teams. It is also available for free during the pandemic. The free version brings unlimited chat and search, group and one-on-one audio and video calling, and 10GB of team file storage along with 2GB of personal file storage per person. If you already have an Office 365 account, you’ll get real-time collaboration with Office apps for Web, including Word, Excel, PowerPoint, and OneNote.

Discord

Discord has also emerged as a strong alternative to Zoom, thanks to its video conferencing capabilities that let you connect with up to 50 participants at once. The platform is popular amongst gamers, though you can use it as a tool to communicate with your office team or some friends. You can also download its mobile app to connect with your contacts using your smartphone. There are also features to share your screen or perform voice calls. Just like other free alternatives to Zoom, Discord provides video conferencing at no cost. You just need to sign up on the Discord site or through its app to get started with your virtual conferences.

Google Hangouts

If you don’t want to use Discord for any reason, you can opt for Google Hangouts, which is also a decent, free alternative to Zoom. You can make video calls with up to 10 participants or chat with up to 150 participants at once. Google also lets you host video calls or talk with your colleagues through text messages using a mobile device. Further, being a Google product, Hangouts just needs your Gmail account to let you get started. If you are open to pay, you’ll be able to increase the limit for video calls to up to 25 participants as well.

What else you can look at as an alternative to Zoom

Since video conferencing isn’t new, there are several other solutions in the market that can cater to your demand. You can get Google Hangouts Meet that is available for free for all G Suite users until July 1 and provides features such as up to 250 participants per call, live streaming for up to 100,000 viewers within a domain, and the ability to record meetings and save them to Google Drive. If a Google solution isn’t something you want for your conversations, you can consider Jitsi Meet that can be accessed through your desktop or laptop or using a mobile device. You can also connect it with your Slack. There are also paid solutions such as Zoho Meeting and GoToMeeting that you can get for free under a trial.


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