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Making It Easier to Shop and Sell on Our Apps

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  • Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators.
  • We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.

A New Place for People to Shop in the Facebook App

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app. Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place. We just started testing this in the US and we launched a complementary shopping destination on Instagram in July, called Instagram Shop, where people can discover and buy products from creators and brands, all in one place.

New Tools for Businesses to Create and Manage an Online Store

One of the easiest ways for businesses to showcase their products on Facebook and Instagram is through Facebook Shops. Shops makes it simple for businesses to set up a single online store that customers can access on both Facebook and Instagram. We launched Shops in May, and in the coming weeks, we’re making it available to any eligible business and adding customization features, messaging and new insights to help businesses measure results. We’re also expanding checkout on Instagram to all US businesses and creators.

These new features give businesses more control over how their digital storefront looks and make creating new collections easier. These include: 

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

Screenshot of Commerce Manager

Expanding Checkout on Instagram

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce. We’ll support more platform partners soon

We’re also waiving selling fees for businesses through the end of the year to reduce the cost of doing business online, especially given the current economic crisis. 

Connect with Customers Using Messaging and Live Shopping

Messaging through Shops combines the in-store experience of being able to ask a salesperson questions with the convenience of online shopping. Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase. The new messaging button on Shops makes it easy for people to message businesses through Messenger, WhatsApp or Instagram Direct. Customers can view products right within the chat, making it easy to share products with friends and family to get feedback before making a purchase. We’re testing this feature on Messenger and Instagram Direct now, and will start testing it on WhatsApp soon.

Screenshots of messaging a business on Messenger

Screenshots of messaging a business on WhatsApp

With Live Shopping, we’re making it easier for people to shop in real time. We’ve been testing this feature on both Facebook and Instagram, and now Facebook Live Shopping includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video. Instagram Live Shopping is now available to all businesses and creators using checkout in the US.

Screenshot of Live Shopping on Instagram

The post Making It Easier to Shop and Sell on Our Apps appeared first on About Facebook.

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Hopes Google, Facebook deals will underpin a rise in journalism jobs

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“We have seen no guarantees from the big media companies that money raised from the digital platforms will be spent on journalism,” said MEAA Media federal president Marcus Strom said last week.

“If some of this the Facebook and Google’s massive Australian revenue is now to be returned to media companies, there must be a corresponding commitment that the money is spent on news content, not dividends or corporate bonuses. The media companies must provide transparency about how they intend to allocate these funds.“

There are signs at least some companies are already progressing with plans to do just that despite challenging market conditions.

Guardian Australia is expected to take another floor in its Surry Hills office for new employees while industry sources have indicated News Corp Australia, owner of The Australian, The Daily Telegraph and The Herald Sun, is considering hiring almost 100 journalists with the money. News Corp declined to comment.

National broadcaster the ABC has not yet signed any deals with Google or Facebook but has pledged it will use the money to invest in regional journalism.

But Nine, which owns television, radio and newspaper assets (including this masthead) has been less explicit. A spokesperson for Nine referred back to comments made publicly by chief executive Hugh Marks.

Mr Marks said at a Senate inquiry more than one week ago that if funding from tech giants wasn’t secured, job losses at Nine’s publications would continue.

Following the company’s half-year financial results last week, Mr Marks indicated the company would consider hiring new journalists. “You won’t be able to say a dollar here goes to $1 there but you can look at that business and say it’s a strong viable sustainable publishing business that will be able to support journalism going forward,” he said.

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“If there are opportunities for us to employ more journalists to get a positive result then we will do that. But it certainly underpins the future of journalism in this market.”

Seven West Media chief executive James Warburton said most of the money the company expects to gain from its deals with Google and Facebook will be used for Perth based newspaper The West Australian and its regional titles. He initially said the cash would be dropped to the bottom line and be used for repayment of debt but now says it will be focused on improving the newspapers’ digital strategy.

Seven’s deal also has a YouTube component, which means some of the money will be spent on television content.

“It will support quality journalism in metropolitan, regional and community markets and underpin the digital strength and sustainability of our news businesses going forward,” Mr Warburton said.

Industry sources who are familiar with the various agreements have said that some publishers have an audio component – which requires them to invest a large amount of money in areas such as podcasting. Other companies will use the money for distribution strategies to build their digital audiences.

For smaller outlets like Junkee, the money will provide an important backbone for the business to continue its work.

“We haven’t made any definitive decisions yet about how we’ll spend the money, but this moment presents a unique opportunity for us to invest in public interest journalism,” Junkee’s editorial director Rob Stott says. “We’ll be looking at a mix of original reporting and background infrastructure that will make Junkee a more sustainable operation into the future. I’m extremely excited about the potential for this funding to make a real difference to the breadth and depth of content we produce.”

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Facebook banned my perfectly harmless article – and I think I know why

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<b>Facebook</b> banned my perfectly harmless article – and I think I know why thumbnail

You start by excluding fascists, anti-vaxxers and conspiracists. You end by banning pretty much anyone you disagree with. In recent months, Facebook has taken to labelling as fake, or removing altogether, a number of stunningly inoffensive pieces: a study by the American researcher Dr Indur Goklany claiming (quite correctly) that the number of people dying globally as a result of natural disasters was falling; a column by the investigative journalist Ian Birrell questioning whether the WHO had been too hasty in ruling out the possibility of a Wuhan leak; a report by the leading Oxford epidemiologist, Dr Carl Heneghan, of a Danish study arguing that facemasks made little difference to the spread of Covid-19.

And, now, an article of mine. Last week, I wrote a piece for the John Locke Institute (JLI), a high-minded organisation that runs summer schools and seminars, mainly for sixth-formers, offering in-depth tuition in the humanities subjects. I advanced the view that the epidemic had made us more collectivist, and that the post-lockdown world would be relatively authoritarian. The JLI bought advertising on Facebook to promote the piece. Facebook first authorised the advertisements, then pulled them without explanation.

In my case, as in all the others, it is impossible to know what the offence was. None of the pieces was making tendentious claims, let alone promoting conspiracy theories. Since Facebook offers neither explanations nor an open appeals process, we can only guess.

Are algorithms set in such a way as to screen out Right-of-centre opinions? Are they overseen by people with an explicit agenda? Is Facebook responding to pile-ons by woke activists? Is the real objection not so much to the content as to the authors?

I suspect the last. A few weeks ago, Think Scotland, a Unionist website, tried to advertise two articles critical of Nicola Sturgeon. Facebook said no on the bizarre grounds that they violated its “Vaccine Discourager” guidelines. The editor, Brian Monteith, suspecting that Facebook was being pressurised by Cybernats, experimentally tried to advertise a wholly unpolitical article about a young mother potty-training her daughter. It, too, was rejected. Eventually, after a campaign mounted by Toby Young’s Free Speech Union, Facebook backed down.

For what it’s worth, I take the view that Facebook, as a private company, can run whatever adverts it likes. But let’s be absolutely clear that it is now a publisher – a publisher with an agenda. Any notion that Facebook (or Twitter, or YouTube) is simply a platform has gone. It is one more opinionated channel, alongside Fox News, Russia Today, the BBC and the Morning Star.

What is most interesting is not the fact that Facebook has its biases – we all have biases – but what those biases are. Bizarrely for a company that was originally meant to facilitate the free flow of ideas, it has become intolerant of dissent – or, at least, of certain forms dissent. You generally won’t get into trouble for denying Stalin’s crimes, boycotting Israel or celebrating Margaret Thatcher’s death. But question whether there is excessive use of state power in enforcing lockdowns or reducing carbon emissions and you may be excluded.

Indeed, we seem to be reaching the point where simply to call for free speech is becoming dangerous. To the extent that the JLI can be said to have a collective view on anything, it believes in heterodoxy. Its founder, a former Oxford academic called Martin Cox, ensures that his summer schools and seminars hear a range of views from top lecturers, and encourages his students to engage with ideas that might initially repel them. That is, if you think about it, the essence of liberalism.

The article of mine which JLI ran, the one Facebook found intolerable, was not about Covid-19 or public health. It was about the fragility of an open society, the way a shared threat can throw people back on their tribal instincts, and the consequent likelihood that powers seized by governments on a supposedly contingent basis in 2020 won’t be relinquished when the epidemic passes.

Any organisation that sees such opinions as unacceptable is – there is no other way to put this – hostile to liberty.

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Tragic reason why man tried to live stream death on Facebook

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A man who threatened to live stream his own death on Facebook after he was denied euthanasia despite a viral campaign now plans to travel to Switzerland to end his life.

Alain Cocq, 57, who suffers from a disease that is so rare that it does not even have a name, says he is in a permanent state of suffering.

His case went viral in September 2020 when he threatened to live stream his death on Facebook if French President Emmanuel Macron did not change the country’s laws to allow for assisted dying.

He had to give up on his project after Facebook cut the feed, but he is still advocating for changes in law and has now decided to go to Switzerland to be able to benefit from euthanasia there.

He is applying to the authorities in the Swiss capital Berne and he hopes to receive a positive response in the coming months, if not weeks.

Alain Cocq is now travelling to Switzerland after he was denied euthanasia. Source: Newsflash/Australscope

Alain Cocq is now travelling to Switzerland after he was denied euthanasia. Source: Newsflash/Australscope

Cocq suffers from a rare form of disease that has been described as being similar to ischaemia, which is when a restriction in blood being supplied to live tissue causes an oxygen shortage that damages the tissue and can cause dysfunctions.

There is no cure for his condition, which will, very slowly, prove fatal.

“I want end of life to become the primary theme of the presidential elections in 2022,” he told local French newspaper 20 Minutes.

Despite his appeal to the French president in September, President Macron said he was “unable to accede to his request” despite the “profound respect” he had for him.

The retired plumber, who has been ill for 34 years, is hoping the Swiss will help him end his life after a failed attempt with the European Court of human rights in 1993 and a first petition to the French government in 1994.

At the time, he was still in a wheelchair, but after that numerous cardiovascular and cerebral accidents rendered him permanently bedridden.

Australscope

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