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Making It Easier to Shop and Sell on Our Apps

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  • Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators.
  • We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.

A New Place for People to Shop in the Facebook App

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app. Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place. We just started testing this in the US and we launched a complementary shopping destination on Instagram in July, called Instagram Shop, where people can discover and buy products from creators and brands, all in one place.

New Tools for Businesses to Create and Manage an Online Store

One of the easiest ways for businesses to showcase their products on Facebook and Instagram is through Facebook Shops. Shops makes it simple for businesses to set up a single online store that customers can access on both Facebook and Instagram. We launched Shops in May, and in the coming weeks, we’re making it available to any eligible business and adding customization features, messaging and new insights to help businesses measure results. We’re also expanding checkout on Instagram to all US businesses and creators.

These new features give businesses more control over how their digital storefront looks and make creating new collections easier. These include: 

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

Screenshot of Commerce Manager

Expanding Checkout on Instagram

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce. We’ll support more platform partners soon

We’re also waiving selling fees for businesses through the end of the year to reduce the cost of doing business online, especially given the current economic crisis. 

Connect with Customers Using Messaging and Live Shopping

Messaging through Shops combines the in-store experience of being able to ask a salesperson questions with the convenience of online shopping. Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase. The new messaging button on Shops makes it easy for people to message businesses through Messenger, WhatsApp or Instagram Direct. Customers can view products right within the chat, making it easy to share products with friends and family to get feedback before making a purchase. We’re testing this feature on Messenger and Instagram Direct now, and will start testing it on WhatsApp soon.

Screenshots of messaging a business on Messenger

Screenshots of messaging a business on WhatsApp

With Live Shopping, we’re making it easier for people to shop in real time. We’ve been testing this feature on both Facebook and Instagram, and now Facebook Live Shopping includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video. Instagram Live Shopping is now available to all businesses and creators using checkout in the US.

Screenshot of Live Shopping on Instagram

The post Making It Easier to Shop and Sell on Our Apps appeared first on About Facebook.

Facebook Newsroom

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Data Use Checkup Rolling Out Broadly to Facebook Platform Developers

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Maintaining a safe, thriving developer ecosystem is critical to our mission of giving people the power to build community and bringing the world closer together. Recently, we have made changes to simplify our Platform Terms and Developer Policies so businesses and developers clearly understand their shared responsibility to safeguard data and respect people’s privacy when using our platform and tools.

These changes represent our strengthened commitment to protect people’s privacy and ensure developers have the tools and information they need to continue to use our platform responsibly.

Today, we’re announcing the broad launch of Data Use Checkup, a new annual workflow for Facebook platform developers that we began testing in April. Through Data Use Checkup, developers will be asked to review the permissions they have access to and commit that their API access and data use comply with the Facebook Platform Terms and Developer Policies within 60 days or risk losing their API access.

We are gradually rolling out Data Use Checkup in waves over the coming months. When you are enrolled in Data Use Checkup, you will receive information via a developer alert, an email to the registered contact, and in your Task List within the App Dashboard.

Developers who manage many apps will have the option to complete Data Use Checkup for multiple apps at once. You can access this flow by going to your “My Apps” page in the App Dashboard. From there, you will see all apps for which you are an admin, be able to filter down to a subset, and complete Data Use Checkup in bulk. This process will still require you to review each app you manage and the permissions you have access to and commit that your platform use complies with the Facebook Platform Terms and Developer Policies.

If you are not yet enrolled in Data Use Checkup, these are steps to take to prepare for the process:

  • Ensure you can access your app(s) in the App Dashboard. If you are unable to and need to regain admin status, click here.
  • Update contact details and app administrator designation for each app within your organization to receive the most up-to-date notifications. Any app admin will be able to complete the Data Use Checkup, so they should be in a position of authority to act on behalf of your organization. You can designate an app administrator within App Dashboard > Roles and update contact information within App Dashboard > Settings > Advanced.
  • Audit your apps and remove those that are no longer needed. To remove an app, go to App Dashboard > Settings > Advanced. This will ensure you’re only receiving developer alerts and notifications for apps that you need.
  • Review the permissions and features your apps have access to and remove any that are no longer needed in App Dashboard > App Review > My Permissions and Features.

Data Use Checkup is required for developers using many of our products and platforms across the Facebook Family of Apps. If you are developing on Oculus, here are specifics to consider and here is an update for businesses.

We know user privacy is just as important to our developer community as it is to us. Thank you for continuing to partner with us as we build a safer, more sustainable platform.

Facebook Developers

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Welcome to our 2020 Developer Circles Community Challenge

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It’s often said that the best way to learn is to become the teacher; that a great way to reinforce a skill or achievement is by sharing it with others.

It’s with this philosophy in mind that I’m pleased to welcome you to this year’s Community Challenge, our annual online hackathon for Developer Circles members – which runs until Monday October 26.

This time around, we’re inviting participants to go a step beyond building software solutions by creating tutorials about the code they’ve created. Winners are eligible to receive up to US$133,000 in cash prizes, Oculus VR headsets and fully credited amplification of their tutorials to millions of other developers across Facebook’s ecosystem.

We’re also broadening the products that competing innovators can build with, now spanning Open Source technologies including Docusaurus, Hack, Pytorch, React and React Native, as well as Messenger, Spark AR and Wit.ai.

Within each of these products, we see enormous opportunity for you and your teammates to connect, learn and build together, all while sharing your journey step-by-step through immersive tutorials for fellow tech enthusiasts.

I invite you to check out all of the guidelines for taking part, and I thought it would also be useful to share some examples that might help bring the challenge to life.

To get you started with a template for crafting impactful tutorials, here’s a framework providing an overview of recommended sections that will be helpful to readers, including some tips and tricks.

To provide general guidance on what a published tutorial looks like, here’s an example I wrote a couple of years ago about a product called Yoga – Facebook’s cross-platform layout engine that helps developers write more layout code. Please note that this particular tutorial is on the lengthier side – remember that your submission only needs to be between 1,000-4,000 words.

To demonstrate a useful step-by-step breakdown of a project, here’s a great tutorial on a smart bookmarking tool, Rust Rocket.

To understand the potential for using video to help bring your submission to life, check out this informative Docusaurus tutorial video and this engaging React Native tutorial video.

Remember, this is a team challenge, so we recommend dividing and conquering to create your tutorial most efficiently. If you have any tutorial ideas to share with potential teammates, or if you need support with troubleshooting or any questions about the challenge, please post in our Facebook group here.

What makes our Community Challenge so special every year is the many stories of collaboration and innovation we see from all around the world. We can’t wait to discover your story and for our global community to be inspired by your submission.

Good luck – and let’s get building!

#DevCCommunityChallenge #BuildwithFacebook

Facebook Developers

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Preparing Our Partners for iOS 14

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In June, Apple announced iOS 14 updates that, among other changes, require apps to ask users for permission to collect and share data using Apple’s device identifier.

Given the impact the policy will have on businesses’ ability to market themselves and monetize through ads, we’re sharing how we’re addressing iOS 14 changes and providing recommendations to help our partners prepare, while developers await more details on this policy.

First, we will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices. We believe this approach provides as much certainty and stability that we can provide our partners at this time. We may revisit this decision as Apple offers more guidance.

Additionally, we will remind users that they have a choice about how their information is used on Facebook and about our Off-Facebook Activity feature, which allows them to see a summary of the off-Facebook app and website activity businesses send to Facebook and disconnect it from their accounts.

There are a few things our partners should know to prepare for iOS 14. First, we will release an updated version of the Facebook SDK to support iOS 14. The new version of the Facebook SDK will provide support for Apple’s SKAdNetwork API, which limits the data available to businesses for running and measuring campaigns. In light of these limitations, and in an effort to mitigate the impact on the efficacy of app install campaign measurement, we will also ask businesses to create a new ad account dedicated to running app install ad campaigns for iOS 14 users.

We expect these changes will disproportionately affect Audience Network given its heavy dependence on app advertising. Like all ad networks on iOS 14, advertiser ability to accurately target and measure their campaigns on Audience Network will be impacted, and as a result publishers should expect their ability to effectively monetize on Audience Network to decrease. Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14. We expect less impact to our own advertising business, and we’re committed to supporting advertisers and publishers through these updates. Learn more about the impact to Audience Network here.

We believe that industry consultation is critical for changes to platform policies, as these updates have a far-reaching impact on the developer ecosystem. We’re encouraged by conversations and efforts already taking place in the industry – including within the World Wide Web Consortium (W3C) and the recently announced Partnership for Responsible Addressable Media (PRAM). We look forward to continuing to engage with these industry groups to get this right for people and small businesses.

Facebook Developers

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