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A Quick Guide to Social Media Advertising

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If you’re looking to reach new audiences, social media marketing advertising could be the quickest and easiest way to achieve your goal!

With the right social media marketing ad strategy, you can build your following, get internet site clicks, and drive sales for your brand or business.

In our quick guide to social media advertising, we’re delving into the several types of ads you should use to grow your business, how to set clear objectives, and guidelines to create content that converts along with your target audience!

Understanding Different Types of Social Media Advertising

Knowing how to spend money on social media marketing advertising could be overwhelming — especially when you’re just beginning.

Every platform has its own pair of advertising options — each with its own unique pair of benefits, rules, and audience targeting capabilities.

For example, if you’re an e-commerce brand targeting millennial women in the usa, you might want to consider purchasing Promoted Pins on Pinterest.” alt=”” width=”350″ height=”623″ data-lazy-=”” data-lazy-src=”https://mk0laterblogouwugirk.kinstacdn.com/wp-content/uploads/2020/02/How-to-set-up-Instagram-Branded-Content-Tools-9.png” />

If a partner’s post is performing well organically, this could be a fantastic investment chance for your brand.

There are 3 main steps for creating branded content ads. First, businesses need to give influencers permission to tag them in branded content posts. Then influencers need to enable their business partners to promote their post being an ad.

Once they do this, the business enterprise will be able to see the post in Ads Manager under Existing Posts and can choose to run it as a feed ad.

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From here, you are able to choose where you’d such as the ad to direct people: your Profile, website, or direct message.

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Once you’re happy with how it’s looking, pick your allowance and duration, review your promotion, and press “Create Promotion”.

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Since Facebook is the parent to Instagram, there is a ton of overlap when it comes to advertising. If you have a very good grasp of advertising for Instagram, finding out the ropes for Facebook shouldn’t be too difficult.

To run adverts on Facebook you’ll need to have a Business Account on Facebook. Having a business account gives you access to Facebook Business Manager and Facebook Ad Manager. The all-in-one tool gives you to create ads, manage them, and track how well they’re performing.

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Like Instagram, Facebook has lots of ad formats for you to select from. You can choose from photos, videos, carousels, collections, stories, and boosted Facebook posts.

After selecting your Facebook ad format, you can choose what type of Facebook users you would like to reach.

When you’re along the way of creating your audiences in Ads Manager, you are able to target centered on location, demographics, interests, behavior, and more.

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TIP: If you would like to see if your ad is working for your target audience, we recommend creating A/B with Ads Manager. It’s most readily useful to test one element at a time. For example, if you would like to examine your call-to-action, keep every thing else the exact same and only change the copy.

Ready to get started? Check out this step-by-step guide on how to use Facebook Ads Manager for your first campaign!.

Advertising on Pinterest

Pinterest isn’t your average myspace and facebook — it’s more like a visual discovery engine.

But, with the right strategy, advertising on Pinterest might be a great choice for your business.

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Keep with the Pinterest Dimensions 

While Pinterest does support ads in lots of dimensions, they recommend your Pin to be 2:3 (1000 x 1500 pixels). This is the most mobile-friendly dimension and will make your ad stand out.

Add Clear Text Overlays to your Pins

You want your ads to be eye-catching and on-brand while flowing beautifully to the Pinners’ feed. One the simplest way to do that is with the addition of clear text overlays. Your text ought to be easy to read and appeal to your audience. They should hint at the value your articles offers, without having to be clickbaity or misleading.

According to a study by Pinterest, Pins with a call-to-action in a text overlay drove 6% increased sales!

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#2: Promoted Carousels

Promoted Carousels let you accumulate to five photos or videos in a single ad. This is great if you would like to flaunt a new collection or a product with several different features.

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#4: App Install Pins

App Install pins link to the Apple Store or Google Play app to generate app installs from your own audience.

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When you advertise on Twitter you are able to promote select from several options:

Promoted Tweets, Promoted Accounts, Promoted Trends, or you can choose to create a Campaign.

Twitter ads are most effective once you learn your audience is on the app. Also, it’s a great platform if you’re interested in running very time-specific ads.

Want to find out more about Twitter Business and all its features? Read more here!

How to Create Ads That Convert for Your Brand

Once you’ve decided which platform and ad type is best for the goal, it’s time to get to the drawing board and work on the imagery and language for the ad.

The very good news is, you don’t have to be described as a graphic designer to create stunning graphics for your ad.

There are a lot of powerful, easy-to-use, and free design apps out there for you personally to select from.

For example, Canva is a great user-friendly tool which has templates not only for Instagram, but all platforms.

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And that’s it! You should are in possession of a much better concept of how social media marketing advertising works across Instagram, Facebook, Pinterest, and Twitter.

You’re all set to start arranging a next-level social media marketing campaign that drives real results for the business or brand!

Ready to jump-start your social media strategy? Start planning and scheduling your Instagram, Facebook, and Twitter posts with Later for free today!  

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ELI5: Docusaurus – Making Documentation Easy

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In this post, we will briefly talk about Docusaurus, a website building tool that makes it easy to develop, maintain and deploy a documentation site. If you prefer to learn about Docusaurus in a short video rather than a blog post, go to the Facebook Open Source YouTube channel to watch another episode of ELI5.

Why Docusaurus?

The top open source projects on GitHub have their own documentation sites that contain an overview of the project, short getting started guides, in-depth tutorials and project blogs. These resources are key to the success of any open source project, but building, managing and deploying them can be a lot of work. Unless you’re using Docusaurus.

Docusaurus is an open source project for building, deploying and maintaining websites. This project’s main goal is to get you started with your website in a matter of seconds. Beyond creating the site, Docusaurus emphasizes speed of both developer and end users by following the PRPL pattern and by relying on an incremental build for content changes.

Docusaurus allows developers to use tools they already know like Markdown or MDX to write documentation or blogs. With React as the backbone of Docusaurus, developers can customize their website to fit their use case.

This website building tool also comes with search and localization features. Projects built with Docusaurus leverage Algolia for a built in search engine and Crowdin for language support.

The cherry on top is that you don’t have to manually update your documentation every time you update your code. Docusaurus automatically syncs docs to project releases so that you can spend more of your time working on the things you care about.

Where is it used?

Docusaurus was first released to the public by the Facebook Open Source team in 2017. Since then, this project has been used by a large number of the Facebook open source projects and by over 100 external projects.

Where can I learn more?

Want to learn more about Docusaurus? You can find extensive documentation and tutorials covering a wide range of topics on building and customizing your site. If you want to engage with the community, feel free to join the Discord channel or talk to the team on Twitter.

If you want to see more content about Docusaurus, let us know on our YouTube channel, or by tweeting at us.

About the ELI5 series

In a series of short videos (~1 min in length), one of our Developer Advocates on the Facebook Open Source team explains a Facebook open source project in a way that is easy to understand and use.

We will write an accompanying blog post (like the one you’re reading right now) for each of these videos, which you can find on our YouTube channel.

To learn more about Facebook Open Source, visit our open source site, subscribe to our YouTube channel, or follow us on Twitter and Facebook.

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2020 Developer Circles Community Challenge regional winners announced

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It’s often said that one of the best ways to learn is to become the teacher. That’s why, for this year’s Developer Circles Community Challenge, we invited developers and creators to put an innovative spin on technical education by creating tutorials that showcase the capabilities of Facebook technologies.

Participants created step-by-step written tutorials that demonstrated one or more features of open source tools including Hack, React, React Native, PyTorch and Docusaurus; as well as products including Messenger, Spark AR and Wit.ai.

For their efforts, we offered cash prizes, as well as the opportunity to have their tutorials credited and shared with fellow innovators across the Facebook ecosystem.

Our regional winners

As our first step in deciding the overall winners, we’re very excited to announce our regional winners today.

The teams behind the below inspiring tutorials have each won a US$2,000 cash prize, and will also be invited to make further enhancements to their projects by Monday November 30, in order to have a chance at the global prizes announced in mid-December.

Asia Pacific

Intermediate/ Advanced

Create Smarter Messenger Experiences on Facebook with Bright
Messenger, Wit.AI

Covid Center Bot (Intermediate)
Messenger, Wit.AI

It’s Now Winter — AR Pop-up Card Tutorial Series
Spark AR

Beginner

HayWord | Case Study for Making Real Word Chatbot Messenger
React, Messenger, Wit.AI

Spark AR Promo Card Filter Tutorial
Spark AR

IndoNLU: Finetuning Tutorial IndoBERT using PyTorch
PyTorch, Docusaurus

Europe

Intermediate/Advanced

How to make Smoke in Spark AR
Spark AR

Creating colliders with Scripting – Spark AR
Spark AR

DIY Alexa With the ESP32 and Wit.ai
Wit.AI

Beginner

Calendar buddy
React, Wit.AI

Spark AR – Audio Visualizer Tutorial
Spark AR

React Custom Animation Hooks Tutorial
React

India

Intermediate/ Advanced

Shockwave
Spark AR

Reactode
React

Transfer Learning Model hosted on Heroku using React & Flask
React, PyTorch

Beginner

ReactNative Tutor ( Learn React Native On the Go )
React Native

Making Conversational Android Apps with Wit.ai
Wit.AI

DevCoder
Wit.AI

Latin America

Intermediate/ Advanced

Updating the Authorization header with Observables
React

Use data from Facebook API in Messenger Bots
Messenger

Manipulating Multiple Scene Objects with Scripts in Spark AR
Spark AR

Beginner

Create a serverless Messenger bot with Wit.ai
Messenger, Wit.AI

Documenting with Docusaurus Version 2 for beginners
Docusaurus

Spark AR – Art Series
Spark AR

Middle East and North Africa

Intermediate/ Advanced

violence Detection in videos using CNN + LSTM
PyTorch

360 Tours
React

Beginner

Messenger Platform Tutorial (TDD Approach)
Messenger

Customer Service Messenger Bot
Messenger, Wit.ai

Build an Encryptor/Decryptor Chatbot on Messenger using Wit
Messenger, Wit.ai

North America

Intermediate/ Advanced

Your Claw Machine
Spark AR

Wit.ai CI and CLI
Wit.ai

Job Finder Bot tutorial
PyTorch

Beginner

Pneumonet-Building an AI COVID-19 Product with Pytorch
Messenger, Wit.ai

Chatbot for Class
React, Docusaurus

Getting Started with React Hooks: useState and useEffect
React

Sub-Saharan Africa

Intermediate/ Advanced

Rabbit Coder (Spark AR Tutorial)
Spark AR

Pytorch For Information Extraction
PyTorch

Architecting and Designing a React Native Application
React Native

Beginner

Wiki Education
Messenger, Wit.ai

Live Chess
React, Docusaurus

Fruit Classifier
PyTorch, Messenger

Our local language winners

In acknowledgment of our diverse, global community, we’re also pleased to offer a set of special local language prizes for the first time. The below winning tutorials have each won a US$1,500 prize.

Arabic

Intermediate/ Advanced

Violence Detection in videos
PyTorch

Beginner

Adding Drag & Drop to React components
React, Docusaurus

French

Intermediate/ Advanced

Systeme De Reconnaissance Du Cache Nez
PyTorch

Beginner

Learn the basics of Spark AR by creating your FanMask filter
Spark AR

Indonesian

Intermediate/ Advanced

Gameo
React, PyTorch, Docusaurus

Beginner

HayWord | Case Study for Making Real Word Messenger Apps
React, Messenger, Wit.ai

Spanish

Intermediate/ Advanced

Chatbots As A Service con Messenger Platform
Messenger

Beginner

Tutorial web voice control using Wit.ai
Wit.ai

New building opportunities coming soon

Congratulations to all of these trail-blazing winners, and to everyone who took part in the Challenge. Stay tuned to our Facebook Developer Circles page for more information on our global winners announcement in December!

We’ll also be hosting a range of challenges including hackathons, as well as product immersion opportunities, for developers and creators in 2021. Don’t forget to sign up for our email newsletter to be among the first to know about these initiatives.

Stay safe and we can’t wait to continue supporting you as you #BuildwithFacebook.

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ELI5: Fresco – Image Management Library for Android

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In this post, we explain Fresco, a powerful system for displaying images in Android applications, in a way that is super simple to understand (or as it’s commonly known online, ELI5). If you’re interested in learning by watching or listening, check out a video about this open source project on our Facebook Open Source Youtube channel.

Why Fresco?

Many of us are accustomed to browsing the Internet using reliable in-home wireless or a high-speed LTE connection on our mobile device. However, many users all over the world don’t have access to reliable internet access or the newest phone. With these limitations, users are unable to effectively use photos, gifs, and other forms of media. These non-text based communication devices help people to come across more genuine, and, without them, people’s conversations stay more formal and often lack genuine personality.

Fortunately, we get to help these people with projects like Fresco. This resources management library ensures that images, animations, and other visual assets can be used on a wide range of devices, even with an unreliable Internet connection. Fresco makes this happen by keeping resources’ memory footprint as small as possible. This functionality lets people use visuals while adjusting the image quality to what the device and the network can handle.

Here’s how it works. Fresco introduces progressive image loading where a low-resolution scan of the image is shown first, and then the quality is gradually improved as more of the image gets downloaded. This functionality is especially useful for devices relying on slow networks.

One use case to consider is how we use Fresco at Facebook. As a company, we aim to make online communication more personal. For this purpose, the Facebook app has animated stickers and gifs where people can authentically express themselves. However, from a technical point of view, these animated stickers and gifs are difficult to support as they need to be decoded, stored and displayed. But with Fresco, these challenges are handled for you, so animation becomes what it should be – a lot of fun!

Where is it used?

Fresco was first open sourced in early 2015. Apart from Facebook, companies like Wikipedia, Twitter and Redfin use this library for their Android apps.

Where can I learn more?

To learn more about Fresco, visit their website. It has great documentation for those who are just starting or want to use more advanced features. In case you would like to see Fresco in action, the project’s site has multiple sample apps for you to try. If you have any questions, you can go to Fresco’s GitHub page or StackOverflow.

If you have any further questions about Fresco, let us know on our Youtube channel, or by tweeting at us. We always want to hear from you and hope you will find this open source project and the new ELI5 series useful.

About the ELI5 series

In a series of short videos (~1 min in length), one of our Developer Advocates on the Facebook Open Source team explains a Facebook open source project in a way that is easy to understand and use.

We will write an accompanying blog post (like the one you’re reading right now) for each of these videos, which you can find on our Youtube channel.

To learn more about Facebook Open Source, visit our open source site, subscribe to our Youtube channel, or follow us on Twitter and Facebook.

Interested in working with open source at Facebook? Check out our open source-related job postings on our career page by taking this quick survey.

Facebook Developers

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