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A Quick Guide to Social Media Advertising

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If you’re looking to reach new audiences, social media marketing advertising could be the quickest and easiest way to achieve your goal!

With the right social media marketing ad strategy, you can build your following, get internet site clicks, and drive sales for your brand or business.

In our quick guide to social media advertising, we’re delving into the several types of ads you should use to grow your business, how to set clear objectives, and guidelines to create content that converts along with your target audience!

Understanding Different Types of Social Media Advertising

Knowing how to spend money on social media marketing advertising could be overwhelming — especially when you’re just beginning.

Every platform has its own pair of advertising options — each with its own unique pair of benefits, rules, and audience targeting capabilities.

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For example, if you’re an e-commerce brand targeting millennial women in the usa, you might want to consider purchasing Promoted Pins on Pinterest.Advertisement

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Advertising on Instagram

With over 200 million monthly users, Instagram is a great place to start advertising. There’s a pretty high chance your target clients are already on the website somewhere!

The best part about Instagram ads is that you don’t have to spend a lot to be successful! It’s all about planning and being creative along with your messaging, design, and placement.

NOTE: You’ll need an Instagram Business Profile to run Instagram ads. Find out how to set one up here.

Here will be the different types of Ads available on Instagram:

Instagram Feed Photo and Video Ads

If you’re just getting started with Instagram advertising, choosing to opt for a photo or video ad is a good place to start. They look just like regular Instagram posts — flowing right into your target audience’s feed, except they say “Sponsored” in the place field.

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When you set up an Instagram ad of any type, you are able to target specific audiences to ensure that your ad is being shown to the best people. You can target audiences centered on location, demographics, interests, behavior, and more.

Often, probably the most successful Instagram photo and video adverts are eye-catching with an obvious and direct message.

You is able to see below how ethical clothing brand, Everlane, uses clean design and a clear call-to-action to draw their audience in.

While Canadian intimates company, Knixwear use an attention-grabbing “Shop Now” video to sell their latest services and products.

Instagram Carousel Ads 

If you’re looking to showcase multiple products at once, Instagram Carousel Ads could be a great option for you personally.

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Equally, you could also showcase one product with many different photos for a richer experience.

You can share up to 10 photos within an Instagram Carousel ad. And just like with photo and video adverts, you can set and define and set specific target audiences.

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Instagram Stories Ads

500 million people use Instagram Stories each day — so tapping into this engagement hotspot could be a good idea for your business.

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And, when you yourself have more than 10K followers, ensure that your CTA is clear and direct — driving your audience to swipe up.

TIP: Use animation apps like Mojo for a supplementary attention-grabbing element.

Ready to start creating Instagram Stories Ads that drive sales for the business? Check out these 9 Tips for Creating Instagram Stories Ads That Convert.

Instagram Branded Content Ads

If you’re already working together with creators or influencers on paid campaigns, you can turn their posts into ads by using Instagram’s Branded Content tools.

Instagram’s Branded Content tools are a good way to obviously label your paid partnerships, and they also give you valuable insight in to how your partner’s content is performing.

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Interested in branded content ads on Instagram? We outline all of the steps and much more in this blog post.

Instagram Promoted Posts

If you’re looking for a simple and quick way to create an ad on Instagram, you are able to promote an Instagram post you’ve already shared in your feed. Either pick Instagram’s “similar audience” they pick for you personally or create your own.

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It’s a fast three-step process. Simply pick a post or story and tap promote.

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Then it’s time to define your audience. You can pick between an automatic audience created by Instagram, creating your own personal, or you are able to choose an audience group you’ve created in the past.

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Instagram promoted posts are a fast and simple advertising option. They’re also a good choice since you can already take into account the way the post resonated with your audience through insights.

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Schedule on multiple platforms with Later!

Advertising on Facebook

Facebook is really a go-to advertising platform with some of the most powerful targeting tools on the market.

And with close to 2.4 billion active monthly users, Facebook is unquestionably still a marketing opportunity to keep top of mind.

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Think of Ads Manager as your friend. While it may be intimidating at first glance, it’s here where you could get down to the actual nitty-gritty of one’s Facebook adverts.

Facebook has 11 campaign objectives to select from, with the most common being Brand Awareness, Traffic, and Reach.

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TIP: If you would like to see if your ad is working for your target audience, we recommend creating A/B with Ads Manager. It’s most readily useful to test one element at a time. For example, if you would like to examine your call-to-action, keep every thing else the exact same and only change the copy.

Ready to get started? Check out this step-by-step guide on how to use Facebook Ads Manager for your first campaign!.

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Advertising on Pinterest

Pinterest isn’t your average myspace and facebook — it’s more like a visual discovery engine.

But, with the right strategy, advertising on Pinterest might be a great choice for your business.

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So to help you get going, here are 3 ways to make fully sure your Pins have reached the very top of their game.

Pack your Caption with A Punch

Pinterest allows you to use up to 500 characters on your Promoted Pins, but Pinners is only going to see the first 50-60 characters on their feed. With that, make sure you’re putting the most crucial and catchy information first.

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Setting Your Campaign Goals on Pinterest

Like Facebook and Instagram, each ad format on Pinterest is manufactured to meet different campaign objectives. The objectives of Pinterest Advertising are:

  • Brand Awareness
  • Video Views
  • Traffic
  • App Installations
  • Conversions
  • Shopping Catalogues

Here certainly are a few kinds of ads you are able to run on Pinterest:

#1: Promoted Photo or Video Pins

Promoted pins look just like regular pins Pinners typically see on Pinterest. They’re perfect for brand awareness and showcasing products and content in a simple and beautiful way.

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#3: Shopping Pins

Shopping pins are superb for, you guessed it, shopping. For example, if you’re a clothing company, you can upload products from your own catalog and turn them into Pins to reach people when they’re searching to buy.

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Looking for more inspiration? Check out our Ultimate Guide to Pinterest Marketing!

Advertising on Twitter

In between memes and newsworthy moments on Twitter, you can find Promoted Tweets, trends, and accounts.

Compared to other platforms, Twitter’s advertising options may seem limited, but once you learn your audience is active on Twitter, it’s a fantastic platform to advertise on.

Twitter has similar advertising objectives to Facebook and Instagram like internet site clicks, engagement, followers, awareness, and app installs.

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The very good news is, you don’t have to be described as a graphic designer to create stunning graphics for your ad.

There are a lot of powerful, easy-to-use, and free design apps out there for you personally to select from.

For example, Canva is a great user-friendly tool which has templates not only for Instagram, but all platforms.

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Some of the very successful adverts could be regular organic posts, with the brand’s authentic voice, instead of quick-win gimmicks, at the forefront of the campaign.

For example, Moonjuice does a fantastic job of keeping their brand voice consistent between their adverts and regular posts.

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Facebook-Meta Earns the ‘Worst Company of 2021’ Title in This Survey

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Facebook has had its share of controversies this year. The company was under more scrutiny after whistleblower Frances Haugen leaked a series of internal documents.

Facebook parent Meta has been named the Worst Company of the Year (2021) by Yahoo Finance respondents. According to the publication, an “open-ended” survey was published on Yahoo Finance on December 4 and 5, where 1,541 respondents participated. Facebook received 8 percent of the write-in vote, but respondents were seemingly mad about the Robinhood trading app as well. Electric truck startup Nikola, which was named last year’s worst company by the same publication also faced respondents ire.

Yahoo Finance notes, “Facebook has had its share of controversies this year.” Starting in January, Meta-owned WhatsApp got caught up in a huge controversy after the messaging app announced a new privacy policy (Terms of Service). WhatsApp said it would collect user information and share it with third-party apps for a better user experience. However, the app gave users no choice but later made modifications to the policy under pressure. Similarly, the company was under more scrutiny after whistleblower and former Facebook employee Frances Haugen leaked a series of internal documents showing the company’s problematic practices. It was revealed that Meta-owned Instagram had a negative impact on teenage girls, but the company did almost nothing to rectify the problem.

Yahoo Finance even highlights, “At the same time, some critics, including conservatives, say Facebook over-policed the platform’s speech and stifled their voices.” Critics also blame Facebook and other social media platforms for not curbing hate speech that led to Capitol Building riots.

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However, around 30 percent of Yahoo Finance readers said that Facebook or Meta could redeem itself. One respondent suggested that the company could issue a formal apology for negligence and donate a sizable amount of its profits to a foundation to help reverse its harm.

On the other hand, respondents chose Microsoft as the Company of the Year (2021). The Satya Nadella-led company touched the trillion-mark this year and introduced notable upgrades. The most notable is the Windows 11 OS update that succeeds Windows 10.

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Facebook pays 1.7 Cr fine to Russia after failing to delete content Moscow deems illegal

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In the latest legal tussle with Russia over controversial social media regulation laws, Facebook paid 17 million roubles (Rs 1.7 Crore) for failing to remove content deemed illegal by Moscow. With a threat of potential larger fines looming, Facebook parent company Meta, owned by Mark Zuckerberg, is scheduled to face court next week over repeated violations of Russian legislation on content, Interfax News Agency reported. As per the latest updates, the social media giant could be fined a percentage of its annual revenue.

In October, Moscow sent state bailiffs to enforce the collection of 17 million roubles. Meanwhile, as per Interfax report citing a federal bailiffs’ database, on Sunday, there were more enforcement proceedings against the company. Apart from the popular social media app, Telegram has also paid 15 million roubles in fines for failing to comply with the Russian social media legislations that came into force in 2016.

Facebook pays $53k to Russia for refusing controversial social media laws

It is pertinent to mention that Facebook has locked horns with Moscow earlier in November, resulting in it paying 4 million roubles ($53,000) over its refusal to adhere to Russian data localisation laws, the Moscow Times reported. The Moscow court on November 25 had said that Facebook paid the fine levied in February, following which all proceedings against the US-based social media giant. The payment comes against the litigation filed against the company in 2018, alongside Twitter. The tech companies were also forced to pay an additional 3000 rubles ($40) for failing to comply with user data sharing rules as per the law. The Russian authorities have also previously blocked LinkedIn, owned by Microsoft, for failing to abide by the laws.

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Russian social media laws

As per Moscow Times, under the Russian social media regulation laws, all foreign technology companies are required to store data related to Russian customers and users on servers located in Russia. Additionally, the Russian tech companies will also have to share encryption data with the federal authorities as well as record user calls, messages and civil society group conversation records. The apparatus is said to be a severe breach of privacy rights and unfettered back-door access to personal data that could be used to harass Kremlin critics.

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

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Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

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