If you’re looking to reach new audiences, social media marketing advertising could be the quickest and easiest way to achieve your goal!
With the right social media marketing ad strategy, you can build your following, get internet site clicks, and drive sales for your brand or business.
In our quick guide to social media advertising, we’re delving into the several types of ads you should use to grow your business, how to set clear objectives, and guidelines to create content that converts along with your target audience!
Understanding Different Types of Social Media Advertising
Knowing how to spend money on social media marketing advertising could be overwhelming — especially when you’re just beginning.
Every platform has its own pair of advertising options — each with its own unique pair of benefits, rules, and audience targeting capabilities.
For example, if you’re an e-commerce brand targeting millennial women in the usa, you might want to consider purchasing Promoted Pins on Pinterest.” alt=”” width=”350″ height=”623″ data-lazy-=”” data-lazy-src=”https://mk0laterblogouwugirk.kinstacdn.com/wp-content/uploads/2020/02/How-to-set-up-Instagram-Branded-Content-Tools-9.png” />
If a partner’s post is performing well organically, this could be a fantastic investment chance for your brand.
There are 3 main steps for creating branded content ads. First, businesses need to give influencers permission to tag them in branded content posts. Then influencers need to enable their business partners to promote their post being an ad.
Once they do this, the business enterprise will be able to see the post in Ads Manager under Existing Posts and can choose to run it as a feed ad.
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From here, you are able to choose where you’d such as the ad to direct people: your Profile, website, or direct message.
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Once you’re happy with how it’s looking, pick your allowance and duration, review your promotion, and press “Create Promotion”.
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Since Facebook is the parent to Instagram, there is a ton of overlap when it comes to advertising. If you have a very good grasp of advertising for Instagram, finding out the ropes for Facebook shouldn’t be too difficult.
To run adverts on Facebook you’ll need to have a Business Account on Facebook. Having a business account gives you access to Facebook Business Manager and Facebook Ad Manager. The all-in-one tool gives you to create ads, manage them, and track how well they’re performing.
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Like Instagram, Facebook has lots of ad formats for you to select from. You can choose from photos, videos, carousels, collections, stories, and boosted Facebook posts.
After selecting your Facebook ad format, you can choose what type of Facebook users you would like to reach.
When you’re along the way of creating your audiences in Ads Manager, you are able to target centered on location, demographics, interests, behavior, and more.
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TIP: If you would like to see if your ad is working for your target audience, we recommend creating A/B with Ads Manager. It’s most readily useful to test one element at a time. For example, if you would like to examine your call-to-action, keep every thing else the exact same and only change the copy.
Ready to get started? Check out this step-by-step guide on how to use Facebook Ads Manager for your first campaign!.
Advertising on Pinterest
Pinterest isn’t your average myspace and facebook — it’s more like a visual discovery engine.
But, with the right strategy, advertising on Pinterest might be a great choice for your business.
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Keep with the Pinterest Dimensions
While Pinterest does support ads in lots of dimensions, they recommend your Pin to be 2:3 (1000 x 1500 pixels). This is the most mobile-friendly dimension and will make your ad stand out.
Add Clear Text Overlays to your Pins
You want your ads to be eye-catching and on-brand while flowing beautifully to the Pinners’ feed. One the simplest way to do that is with the addition of clear text overlays. Your text ought to be easy to read and appeal to your audience. They should hint at the value your articles offers, without having to be clickbaity or misleading.
According to a study by Pinterest, Pins with a call-to-action in a text overlay drove 6% increased sales!
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#2: Promoted Carousels
Promoted Carousels let you accumulate to five photos or videos in a single ad. This is great if you would like to flaunt a new collection or a product with several different features.
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#4: App Install Pins
App Install pins link to the Apple Store or Google Play app to generate app installs from your own audience.
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When you advertise on Twitter you are able to promote select from several options:
Promoted Tweets, Promoted Accounts, Promoted Trends, or you can choose to create a Campaign.
Twitter ads are most effective once you learn your audience is on the app. Also, it’s a great platform if you’re interested in running very time-specific ads.
Want to find out more about Twitter Business and all its features? Read more here!
How to Create Ads That Convert for Your Brand
Once you’ve decided which platform and ad type is best for the goal, it’s time to get to the drawing board and work on the imagery and language for the ad.
The very good news is, you don’t have to be described as a graphic designer to create stunning graphics for your ad.
There are a lot of powerful, easy-to-use, and free design apps out there for you personally to select from.
For example, Canva is a great user-friendly tool which has templates not only for Instagram, but all platforms.
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And that’s it! You should are in possession of a much better concept of how social media marketing advertising works across Instagram, Facebook, Pinterest, and Twitter.
You’re all set to start arranging a next-level social media marketing campaign that drives real results for the business or brand!
Ready to jump-start your social media strategy? Start planning and scheduling your Instagram, Facebook, and Twitter posts with Later for free today!
Data Use Checkup Rolling Out Broadly to Facebook Platform Developers
Maintaining a safe, thriving developer ecosystem is critical to our mission of giving people the power to build community and bringing the world closer together. Recently, we have made changes to simplify our Platform Terms and Developer Policies so businesses and developers clearly understand their shared responsibility to safeguard data and respect people’s privacy when using our platform and tools.
These changes represent our strengthened commitment to protect people’s privacy and ensure developers have the tools and information they need to continue to use our platform responsibly.
Today, we’re announcing the broad launch of Data Use Checkup, a new annual workflow for Facebook platform developers that we began testing in April. Through Data Use Checkup, developers will be asked to review the permissions they have access to and commit that their API access and data use comply with the Facebook Platform Terms and Developer Policies within 60 days or risk losing their API access.
We are gradually rolling out Data Use Checkup in waves over the coming months. When you are enrolled in Data Use Checkup, you will receive information via a developer alert, an email to the registered contact, and in your Task List within the App Dashboard.
Developers who manage many apps will have the option to complete Data Use Checkup for multiple apps at once. You can access this flow by going to your “My Apps” page in the App Dashboard. From there, you will see all apps for which you are an admin, be able to filter down to a subset, and complete Data Use Checkup in bulk. This process will still require you to review each app you manage and the permissions you have access to and commit that your platform use complies with the Facebook Platform Terms and Developer Policies.
If you are not yet enrolled in Data Use Checkup, these are steps to take to prepare for the process:
- Ensure you can access your app(s) in the App Dashboard. If you are unable to and need to regain admin status, click here.
- Update contact details and app administrator designation for each app within your organization to receive the most up-to-date notifications. Any app admin will be able to complete the Data Use Checkup, so they should be in a position of authority to act on behalf of your organization. You can designate an app administrator within App Dashboard > Roles and update contact information within App Dashboard > Settings > Advanced.
- Audit your apps and remove those that are no longer needed. To remove an app, go to App Dashboard > Settings > Advanced. This will ensure you’re only receiving developer alerts and notifications for apps that you need.
- Review the permissions and features your apps have access to and remove any that are no longer needed in App Dashboard > App Review > My Permissions and Features.
Data Use Checkup is required for developers using many of our products and platforms across the Facebook Family of Apps. If you are developing on Oculus, here are specifics to consider and here is an update for businesses.
We know user privacy is just as important to our developer community as it is to us. Thank you for continuing to partner with us as we build a safer, more sustainable platform.
Welcome to our 2020 Developer Circles Community Challenge
It’s often said that the best way to learn is to become the teacher; that a great way to reinforce a skill or achievement is by sharing it with others.
It’s with this philosophy in mind that I’m pleased to welcome you to this year’s Community Challenge, our annual online hackathon for Developer Circles members – which runs until Monday October 26.
This time around, we’re inviting participants to go a step beyond building software solutions by creating tutorials about the code they’ve created. Winners are eligible to receive up to US$133,000 in cash prizes, Oculus VR headsets and fully credited amplification of their tutorials to millions of other developers across Facebook’s ecosystem.
We’re also broadening the products that competing innovators can build with, now spanning Open Source technologies including Docusaurus, Hack, Pytorch, React and React Native, as well as Messenger, Spark AR and Wit.ai.
Within each of these products, we see enormous opportunity for you and your teammates to connect, learn and build together, all while sharing your journey step-by-step through immersive tutorials for fellow tech enthusiasts.
I invite you to check out all of the guidelines for taking part, and I thought it would also be useful to share some examples that might help bring the challenge to life.
To get you started with a template for crafting impactful tutorials, here’s a framework providing an overview of recommended sections that will be helpful to readers, including some tips and tricks.
To provide general guidance on what a published tutorial looks like, here’s an example I wrote a couple of years ago about a product called Yoga – Facebook’s cross-platform layout engine that helps developers write more layout code. Please note that this particular tutorial is on the lengthier side – remember that your submission only needs to be between 1,000-4,000 words.
To demonstrate a useful step-by-step breakdown of a project, here’s a great tutorial on a smart bookmarking tool, Rust Rocket.
Remember, this is a team challenge, so we recommend dividing and conquering to create your tutorial most efficiently. If you have any tutorial ideas to share with potential teammates, or if you need support with troubleshooting or any questions about the challenge, please post in our Facebook group here.
What makes our Community Challenge so special every year is the many stories of collaboration and innovation we see from all around the world. We can’t wait to discover your story and for our global community to be inspired by your submission.
Good luck – and let’s get building!
Preparing Our Partners for iOS 14
In June, Apple announced iOS 14 updates that, among other changes, require apps to ask users for permission to collect and share data using Apple’s device identifier.
Given the impact the policy will have on businesses’ ability to market themselves and monetize through ads, we’re sharing how we’re addressing iOS 14 changes and providing recommendations to help our partners prepare, while developers await more details on this policy.
First, we will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices. We believe this approach provides as much certainty and stability that we can provide our partners at this time. We may revisit this decision as Apple offers more guidance.
Additionally, we will remind users that they have a choice about how their information is used on Facebook and about our Off-Facebook Activity feature, which allows them to see a summary of the off-Facebook app and website activity businesses send to Facebook and disconnect it from their accounts.
There are a few things our partners should know to prepare for iOS 14. First, we will release an updated version of the Facebook SDK to support iOS 14. The new version of the Facebook SDK will provide support for Apple’s SKAdNetwork API, which limits the data available to businesses for running and measuring campaigns. In light of these limitations, and in an effort to mitigate the impact on the efficacy of app install campaign measurement, we will also ask businesses to create a new ad account dedicated to running app install ad campaigns for iOS 14 users.
We expect these changes will disproportionately affect Audience Network given its heavy dependence on app advertising. Like all ad networks on iOS 14, advertiser ability to accurately target and measure their campaigns on Audience Network will be impacted, and as a result publishers should expect their ability to effectively monetize on Audience Network to decrease. Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14. We expect less impact to our own advertising business, and we’re committed to supporting advertisers and publishers through these updates. Learn more about the impact to Audience Network here.
We believe that industry consultation is critical for changes to platform policies, as these updates have a far-reaching impact on the developer ecosystem. We’re encouraged by conversations and efforts already taking place in the industry – including within the World Wide Web Consortium (W3C) and the recently announced Partnership for Responsible Addressable Media (PRAM). We look forward to continuing to engage with these industry groups to get this right for people and small businesses.